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You can no longer attract new clients the way you used to. Content marketing is no longer an “option” it is now a “must do”.
Picture your BEST client sitting directly in front of you as you acknowledge their smaller problem and explain how to fix it. This will allow you to create a high-level content piece around each step.
It’s important to remember that this content must stand alone. It’s not a teaser. It’s not a short summary. It is a solution.
Your BEST client is overwhelmed by the big problem. Breaking it down into steps makes it feel more manageable. Your BEST client needs to be able to read through each content piece and “see” their end result…before they take action. Since you have helped them picture a better situation it increases their trust in you and creates excitement for the next step you want them to take.
This video explains the process
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• How to Create Content ...
2 авг 2024
