Great video, but what i find myself struggling with is, after i sell them an automated system, lets say lead gen system. Why would they pay me a retainer? What services regarding that system will I be doing considering they have the system and is fully automated? (Putting the upsells aside) Hope you see this and can clear this up.. or anyone else seeing this, would help my business alot! Thanks!
Been loving the new automation agency content. This video has a lot of value considering that I have been having a hard time getting clients to commit. They always start interested, then quickly lose interest and never get back to me, so I appreciate you Nick. Keep up the great work.
Brilliant, I’m grateful for your channel Nick. Curious if you can please explain the 3 question form: what is it, what kind of questions are you referring to, and why is it important? Thank you man 🙏🏼
Aweosme video Nick. Can you explain maybe more on the retaiers maybe in a next video, and some possible options. I fail to see the whole picture here, as which service you can offer them as a retainer. Thanks again for the awesome content!!!
Some concepts here are very reminiscent of Hormozi's $100M offers, even the way you just constantly drop value with no gatekeeping - amazing approach that will pay off exponentially later. Curious, are you still consistently generating $70k+ revenue / month through your agency? Are your numbers in CA or USD? Thanks again Nick!
Hi Nick. I love this video and I appreciate how you shared your experience with offer techniques that work. I’ll be implementing these for sure on my new automation agency. Thank you!. Oscar S.
When your building these systems out for clients, are you incurring software costs as well upfront that's transferred to your client after delivery? For example, the lead gen system you'd have to buy the domains yourself, google workspaces, OpenAI etc
From my experience, that should be scoped out before closing the client, letting them know the cost for your services and then any additional / recurring costs for the required platforms + platform tiers. Makes onboarding and hand-off a breeze, because depending on the platform, it might be difficult to transfer stuff between accounts, better if everything is on their side from the get!
@@MatthewSooHo yeah was just curious because he mentioned that it cost him around $50 to create the lead gen system so was curious what those costs were
@@ethangutierrez3737 for 5k emails a month you need 3 email accounts in google worksace (6*3=21$)and 1 domain(not the client main domaain which would be arround 10 bucks). Then add instantly for 35$ per month and you are at 35+21=56$ per month for 5k leads. Apollo costs 0$ for 10k leads. And probably use exportapollo for like 100$.
What's your experience using the automation workflows from different providers? So is it better to do everything in Make, Zapier whatever or is it better to use automations in the tools for example pipedrive?
I love Make.com-by far my preferred platform. Generally I find tool-specific automations suck, so I tend to avoid them (and just do it all in Make). Hope this helps 🙏
Are you at $72k/month on your own, ie. are you a 1-man agency, or are you outsourcing the work? (I know you have a content company too, but I'm only referring to your AI Agency). Thanks, Bill.
LOVE IT! I'm in Nick's community and it's super valuable! Nick, when you send cold emails for selling CRM systems, would you offer the $1325 offer or would you offer something for free to put your foot in the door?
Haha nice to see you here Asaf. You can do either frankly. I'd prob start with the latter bc it frontloads an incredible amount of value to generate opportunities and then move to the former after you've explored the market a bit. PS in the extras for 14 Day Agency I ran a CRM campaign that basically said "I'll give you a free CRM with no strings in 72 hours" and it performed very well, check that out 🙏
Unfortunately it doesn't work that way in real life. If you offer cheap offer, they won't suddenly pay you double monthly they will want to squeeze you for minimum amount. That's the reality.
Yes-the recommendation when you set up cold emails is to connect three email addresses per domain and no more. I usually start people with 3 domains x 3 mailboxes each = 9 email addresses total. E.g to do this, you'd go on Namecheap or a similar registrar, buy your three domains, and then hook each up to Google Workspace using DNS records. I recommend buying domains similar to your current domain, but with "go", "get", "start", etc in front of it. For instance, if my main domain was workflowloop.com, my email domains might be goworkflowloop.com, getworkflowloop.com, startworkflowloop.com. This keeps them separate and organized. Then, in Google Workspace, you'd create three users (email addresses) per domain. They cost ~$6-7 each. With your 9 email addresses ready, you'd hook this up to a cold email platform like Instantly or Smartlead. Hope this helps 🙏
Hey bro-would prob build once in ClickUp or Monday, and then create a template I can use to set up the offer quickly. I wouldn't do the first build until I get an explicit yes, though (no use building until I get validation that people want this). Hope this helps 🙏
Fuking epic video thanks we setting meetings now and about to have a 100kpm agency in under 2 months, it's exciting, secret? target big b2b companies and their sales department and make them more money, measurable roi automations
21:24 actually you're not making 90k / month but 15k / month cause it's 5 customers paying you 3k / month. It's 90k for the whole 6 months, which is not 9x more money but 1.5x more money ;) ( correct me if I'm wrong )
Yes, distinction here is "rev" vs "cash collected". Latter is what you're referring to (money in bank account) former is what I was referring to (money attributed to that sale) 🙏🏼
🎯 Key points for quick navigation: 00:00 *🚀 Introduction and Overview* - Introduction to the video content and approach to creating no-brainer offers, - The importance of high leverage in automation agencies and what it means, - Explanation of why some industries, like content writing, are low leverage compared to automation. 02:18 *💡 No-Brainer Offers and High Leverage* - Definition of a no-brainer offer and its significance in gaining clients, - How automation services can command high prices and require strategies to get clients on board, - Explanation of productized deliverables that are fast, low-cost, and lead to upsells. 04:09 *🔧 Components of High-Quality Automation Offers* - Criteria for creating effective automation offers: speed, cost, and minimizing client risk, - Using templates on automation platforms to quickly fulfill client needs, - Delegating tasks to junior developers for cost-effectiveness. 06:15 *⚡ Speed and Efficiency in Offer Fulfillment* - Importance of rapid delivery to reduce buyer's remorse and enhance client satisfaction, - Strategies for quick turnaround times and minimizing client involvement, - Examples of how progress updates can maintain client engagement and trust. 10:13 *💰 Cost-Effectiveness and Pricing Strategy* - Necessity of internal cost management to keep offers profitable, - How automation allows for low-cost fulfillment through templates and junior developers, - Examples of pricing strategies and achieving high gross margins. 13:02 *🛡️ Minimizing Client Risk* - Explanation of various types of risk (monetary, time, information, effort) and how to minimize them, - The impact of risk on conversion rates and how to leverage it for better sales, - Practical examples of how to present offers with minimized risk to clients. 17:56 *💼 Risk Mitigation Strategies* - Discussing strategies for mitigating various types of risk (monetary, time, informational) to increase conversion rates, - Importance of being confident in service delivery while offering guarantees to clients, - Explanation of how reducing risk can significantly boost conversion rates. 20:47 *🔄 Upselling and Retainer Services* - Emphasizing the importance of upsells and retainer services for long-term revenue, - How no-brainer offers can logically lead into more extensive services and recurring revenue, - Examples of how initial offers can naturally lead to upsells in the automation industry. 24:04 *📈 Example Offers and Their Impact* - Providing example offers that are effective in the automation industry, - Explanation of how these offers are structured to be affordable and deliver high value, - Discussion of the logic behind offering affordable entry points to clients before upselling to more lucrative services. 26:39 *🏆 Conclusion and Key Takeaways* - Final thoughts on the value of no-brainer offers for automation agencies, - Emphasis on the importance of the conversion rate formula and its impact on revenue, - Encouragement to implement these strategies to improve service delivery and client satisfaction. Made with HARPA AI
