How To Design A Clothing Line The Right Way | From The Ground Up

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If you’re thinking about starting a clothing line by slapping your logo on a t- shirt, you’re in for a surprise when no one buys. In this video we show how to design a clothing line the right way. Get your FREE online training + PDF’s: bit.ly/FTGU-App
From concept to finished product, the most frequently overlooked process is clothing design. New fashion entrepreneurs are quick to dismiss the importance of creating collections, and staggering out their product drops in order to captivate their audience and increase sales. In this latest video collaboration we dive into the art of fashion design and what you should consider before spending money on making products.
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Designing With Mood Boards
In addition to being used for clothing design, Mood Boards are also used to depict the life of your audience, and the story behind the collection. A moodboard should help set the direction of your inspiration, and allow you to expand on the idea at hand. Throughout this video we share how your design concepts become a collection by making a moodboard.
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2 окт 2024

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Комментарии : 338

@PeopleLosingTheirShit1 4 года назад

In 11 minutes and 17 seconds I got the most value out of a RU-vid video that I can remember. Honestly, thank you guys for this.

@johnxsantos 4 года назад

🙏🏽 glad we could help. Appreciate the share to help others get the value out of this one too! Huge shoutouts to Mike, I’d also recommend subscribing to their channel as they provide some in depth brand strategies: bit.ly/properworldwide

@berg8985 4 года назад

Couldn’t agree more

@derrickwells4083 3 года назад

Facts. Videos are actually helpful and dope. This is a hard thing to accomplish. I’m here for it.

@carlosluissantander4359 3 года назад

Nice video content! Sorry for butting in, I would appreciate your thoughts. Have you thought about - Panaylee Renowned Prepotence (should be on google have a look)? It is a good one off product for finding luxury or designer goods at wholesale or lower prices minus the hard work. Ive heard some amazing things about it and my work buddy after a lifetime of fighting got great success with it.

@patocki4311 Год назад

@@derrickwells4083 nothing is hard in life it’s only hard if you make it hard for yourself and make it sound hard

@tangandbolster 3 года назад

Literally hope this makes it to the top of every person beginning a brand in 2021’s feed. Appreciate this!

@lessultanas 4 года назад

I love that in this video it shows that a collection can be just 3 items at the time. As a small business we often feel pressured to keep up with bigger brand that are also fast fashion. Every two weeks there's a new drop and we can't do that. Also it teaches us to really curate the collection, pick items that truly matter and have meaning. Very good content as usual !

@johnxsantos 4 года назад

🙌🏽 It's all about doing what you can, to the best of your ability. Glad this video helped show that. Be on the lookout for the next video collaboration we did together. 🔥

@MochiSenseiii 3 года назад

@@johnxsantos hey do you know where I can get the tech pack/mock-ups for the clothing show in the vid? I want to create my designs but I’m such a noob with photoshop. Please help 🙏🏽

@Williams_fd12 2 года назад

I’m starting my brand early next year , I promise to give this channel a shoutout in the future, I basically thinks every content he puts out here is directly for me thanks so much *LA FEARLESS is the brand

@eastafricangiant7009 2 года назад

@@Williams_fd12 same here man and wish you all the best luck homie mine going to be UNBROKEN HXRT

@Portia620 Год назад

As a consumer, I would completely agree, and you gotta also think that that puts you in a very unique almost prestigious place, because if you offer a design or something better than fast fashion, even the celebrities are looking for that as it’s more unique and custom!!!! Keep that in mind when you’re designing!!!!

@osibrahimklc1033 3 года назад

All the clothes I own are replica clothes. Floxtum has the absolute best! 😍😘

@barreett 8 месяцев назад

What about a video about how to actually design the clothes

@_TheWarChief_ 4 года назад

My first company failed back in 2007. My second also failed last a couple years ago. Thirds time is a charm. I’m working on something else and your vids really have me thinking on how to start with little money and using print on demand. Can we use what we learned in this video and really turn our ideas into things people want?

@johnxsantos 4 года назад

We never fail, only learn. TBH the information I provide throughout this channel will set you up for success. But ultimately will be up to how you execute on it, and your understanding of who your audience is/ what you offer. This video right here will get you on the right track. I also recommend you take advantage of the free training we have, with PDF's and suppliers inside it. LMK if I can further assist you: bit.ly/Free-Apparel-Training

@Xackory Год назад

Update?

@beanerb822 Год назад

Following, update!!

@stavroskakoudakis8786 2 года назад

Im 13 now and already made now a total of €4261 and atill have to do my school year over but made more then a teacher in a month 😂😂😂😂

@jah-leeyaolenski3952 7 месяцев назад

Thats awesome am your age Rn and am also starting my business

@thelazarov 4 месяца назад

Fair play bro 🤝🏼

@letsplaynay9936 3 месяца назад

Dope!!

@Johns-wg9th 2 месяца назад

How did you make that much?

@Johns-wg9th 2 месяца назад

And also if you actually made that you prob would have said 4k and not the actual number

@marbrisamusic4556 Год назад

Was wondering how you create those mock designs and digital mood boards.. a certain program on iPad ?

@homesbydanielalex 3 года назад

So he threw a few words on some clothing and its a design process?

@TailorMadeRetro 4 года назад

Damn John take it easy on the man🤣. Laughed all at his mood board, 🤦🏽‍♂️ broooo it was obviously part of his process. Actually I’m doing that from now on. The flow hit different when you can just glance at a printout instead of getting the ipad or laptop. 🤬The more the devices, the more the distractions in a lot of the cases I’ve noticed with me. Thanks bro for the vid.

@davemorgang 3 года назад

This is a very good approach! Thanks for sharing it with us! 💯

@AliXaeTv 4 года назад

Do the research, live the lifestyle, tell your story 💯this guy is a genius 🧠

@ProperWorldwide 3 года назад

This part. Glad this resonated with you. - Mike Leisure

@jmo38 4 года назад

I really appreciate all these video you make. You are building future CEOs! I cannot wait to release my brand, patiently but surely!🔥

@johnxsantos 4 года назад

I appreciate that! That's our goal. Elevate the game with applicable insight. Thank you for subscribing. Keep us updated on your launch!

@anxhelobushkolaj8020 2 года назад

1 yr latter did you release it and if yes hows it goin,u got any tips?

@gandatubeofficial 4 года назад

No video on RU-vid has gone into so much detail.. thanks a lot Mr. Santos.. it would be awesome if you could make a video on designing eyewear... much love from India

@johnxsantos 4 года назад

Appreciate you for watching 🙏🏽 Mike and Roxanne are an amazing team, and have also just launched a channel diving into other brand strategies. Check them out: bit.ly/properworldwide

@ProperWorldwide 4 года назад

It was an honor to collab with you! Thanks for having us. Keep killing it Jonathan 🤘🏽

@johnxsantos 4 года назад

🙏🏽 till the next one. Congrats on your channel launch! Amazing work 🔥🔥🔥

@ProperWorldwide 4 года назад

@@johnxsantos Thanks John, we couldn't have done it without your guidance.

@SumeyaHassan 2 года назад

Please do another collab!! Loved your way of explaining , mike!

@who_haus 3 года назад

This put a lot of things into perspective. I'm launching a new brand within the next month and this gave me marketing ideas. Thank you blessing us with these gems!

@25gusehd 4 года назад

you gotta tell us how to make that collection powerpoint! that looks so clean and organized.

@johnxsantos 4 года назад

We will. Stay tuned for the next one coming later this month.

@25gusehd 4 года назад

@@johnxsantos I started my own clothing line by watching your videos. thanks a lot for all the hopeful words and helpful guide! Still haven't made any sales yet but I'm sure I will learn something from it!

@AmandaLoveSantos 4 года назад

wow you guys really brought the knowledge 👏🏼

@johnxsantos 4 года назад

🙏🏽 gracias

@charinochavez6017 3 года назад

Thank you guys for sharing. I took up fashion design to have documents (credentials) for the bridal shop business. I think I have to focus on something that I love to do that reflects my personality and shows the world what's inside of me. I am excited to know more about you guys and your ideas. Thank you and more power to both of you.

@Agirlinafrica 11 месяцев назад

Where do you design the items...

@beratyerli611 3 года назад

Floxtum has the best replica DSquared jeans online man. Super fast delivery too! 😁😁❤

@kirralikemirra731 3 года назад

This is exactly what ppl search for 🔦 keep it up 👍🏽

@ThunDRPreacHtv 2 года назад

I’m working on my clothing line at this moment. Did my trademarks on my logo and name etc… thank you sooo much guys keep a look out for Melody Preach Designs guys. Thanks again ☺️🙏🏿

@danielk3893 Год назад

Hows it going now?!

@joshcuff3575 2 года назад

3:10 I’m pretty good at graphic design but it’s for me to explore and I want to design flannels to make them look not cliche if you know what I mean. Also I’ll do hats tshirts and shorts. Last I want to design tank tops, and bikinis for the women.

@AnirudhIsOnline 3 года назад

Knowing your target audience is a key 👍

@_TheWarChief_ 4 года назад

Great vid. How would we go about getting info on water bottle design, or anything that we think is hard to get our hands on?

@catherinaho288 3 года назад

how we make a moodboard if our collection is for unisex ?

@JoffreySalme 4 года назад

Hi John. I started my own clothing line last 2019. It has been going well until the pandemic hit. Any advise on the production? Appreviate any help, please.

@flexnlexus129 Год назад

I’m a welder and we always have holes in our sweaters. I’m looking to make thick heavy cotton and Levi sweaters with our union logo and local number on them. I’m more than sure it’ll sell.

@amaranthavazquez4457 3 года назад

you definitely see things with different eyes, they acknowledge things we don’t acknowledge, a true artist

@FF-vc5ed 3 года назад

For anyone searching for videos to guide you, just stop. THIS is your video. This is your reference point. Thorough, to the point and well constructed process. I’ve still got a long way to go on this journey, but I would like to thank you in advance as I have learned so much. 👏🏽

@flipbydemand 4 года назад

Best influencer. Mr Santos! Thank you.

@johnxsantos 4 года назад

THANK YOU for watching 🙏 I hope this video helps!

@flipbydemand 4 года назад

@@johnxsantos every bit of information helps bro. The idea to have my clothing is long overdue. I have been watching tons of videos and doing research for God knows when ( long time). Your videos are exceptional and vital.🙏 I'm stuck in between heat pressing myself since I have the equipments and doing POD with my brand.

@johnxsantos 4 года назад

dayBREAKagain Reactions if you have equipment, launch it in house, and do a POD model with initial designs. Then move into POD or ordering a few dozen of the popular designs

@flipbydemand 4 года назад

@@johnxsantos yes Sir, I will take your advice. Thanks for the straight talk. If time permits, would you be able to do a video on the technical side of a POD model with a sample brand design? 🙏🏿

@knighteldrobek 4 года назад

Amazing vid

@johnxsantos 4 года назад

Thank you 🙏 Glad you liked it.

@BADBOSSMOMTV 4 года назад

Hey John I would love for you to be my mentor I have been watching videos from some time now and I have my plan and rough sketches and feel like the time is now been my plan since 2018

@PeopleLosingTheirShit1 4 года назад

Good luck 🙏🏾

@BADBOSSMOMTV 4 года назад

K P thank you E&E Baby-Kidswear on the way... design and created by myself time to elevate

@johnxsantos 4 года назад

🙌🏽

@chereal7235 3 года назад

And I appreciate you , both...greetings from the Netherlands, but not Amsterdam😁😄

@blackswanmusicgroup9676 3 года назад

What program do you use on the tablet ?

@kemicalkidd 4 года назад

you can see some brands don't do any of this. Thanks Mike !!

@culturedcruxccx9463 3 года назад

Please which app can i use for a clothing line design

@silvercoloredlens 4 года назад

Thanks for sharing the knowledge. Best value given on any RU-vid video I've seen so far. Love the content. 👌

@johnxsantos 4 года назад

Glad it was helpful!

@NathanAbaud 2 года назад

When you are talking about releasing a drop a month apart would you still keep your first drop available to purchase?

@suganeeds 4 года назад

Unproblematic King! 👑👑👑👑👑👑

@johnxsantos 4 года назад

🙏 you're the best!

@shogunate2 2 года назад

Forgive me I don't have am iPad but is that like a program or an app that he is using for the mood board.

@thtskng3986 3 года назад

Please make a vid on how to put your design on clothing templates so you can post them on business pages and websites

@ramarajp5096 4 года назад

I'm from India. Having t-shirt manufacturing company. Produce only local orders. If you have any order plz inform.

@raquelt5342 3 года назад

Hello 👋 new subscriber here! I’m interested in designing and launching my own clothing line. Not already made items, but I’m having a hard time finding companies that can use my sketches to then manufacture them 😏 do you have any suggestions of companies that do this process?

@OOoKarmaoOO 2 года назад

Did you find a factory?

@JJReedz 3 года назад

this video is highly underrated! GEMS

@MT-lq9fq 4 года назад

Thank's John wow I was wondering how to put a collection together so easy

@johnxsantos 4 года назад

Glad to help

@jamuldrow385 3 года назад

What app did you use at 5:13? Anyone knows ?

@noahmay5524 2 года назад

This video has changed my life. Interpreting designs through emotion is simply beautiful. Thank you for publishing this content. 😁

@jevinrobertson Год назад

It's funny to hear this information but seeing the shirts your wearing and how the logo is in the armpit.

@mrextrememan123 3 года назад

What is the board called that has all of his finished pieces and collections. I don't think it is the mood board bc that's the stuff with his references but I want to know the name for the one where his brand is complete and he has a board that showcases/displays all of it.

@saintjohn316TV 3 года назад

The fictitious brand in the video released 3 pieces for Drop1. What would this website and social media look like? Would they only feature these pieces?

@Yasmin-hv1yf 4 года назад

I super appreciate this video. THANK YOU BOTH, will follow Mike too 🔥

@johnxsantos 4 года назад

Our pleasure!

@selimkelvin2251 3 года назад

Mahn💣💣this is a bomb,releasing my brand soon,will tag you in IG

@kelthomas8005 4 года назад

CloudyVisionApparel coming soon!!

@johnxsantos 4 года назад

🙏🏽 keep me updated on Instagram: @johnxsantos

@1dflow 3 года назад

What’s the program that he used to make the template?

@ProperWorldwide 3 года назад

Hey, for the mockups I used photoshop. - Leisure

@georestrepo4590 3 года назад

Exactly what I was looking for 🙏🏼

@TrapoplyStreet 3 года назад

Thank you guys for continuing to give us tips for being in the industry peace and prosperity.

@noidcustompro 4 года назад

Great advice for all of you building a clothing brand.

@vibhutg1919 2 года назад

What software do u guys use to design ur clothes

@johnxsantos 2 года назад

These are the best: bit.ly/Creative-Cloud1

@fabricsyuliang8959 3 года назад

Hmm, very good .

@maliamajette7346 3 года назад

this was the SHIT... thank you guys so much for this knowledge and inspo !!!! yall are too raw

@ProperWorldwide 3 года назад

Preciate you Malia! & thank you for watching 🙏🏻 - Mike Leisure

@big-bubba 3 года назад

That little subscribe jingle before you gave Mike's name seems so disrespectful, both to Mike by not introducing him and to any viewers. You're just throwing a random dude in the back and telling me to like & subscribe

@jamespeterson9923 2 года назад

@Hndrxxxx 2 года назад

Thank you for this video! You should put all these from the ground up videos into a playlist on your channel!

@shivilsachdeva Год назад

how do you create a mood board just for designs, rather than for pieces?

@brandonsalyers316 Год назад

Taking a bold leap here, I'm dropping my guard and inviting you to connect and exchange some mind-blowing ideas. I've got the business side dialed in, but I need a little support in the design phases and one more element to skyrocket my apparel brand. I've got some killer ideals and an unstoppable energy as I make the daring move of stepping away from my healthcare staffing business to launch my line. My style and approach are unparalleled, delivering a whole new level of vibes with my wicked vision. I'm itching to have a conversation with anyone who's open to a potential collaboration or partnership. I'm on the hunt for a designer and producer of garments who is truly passionate and understands, or at least is open to, the urban niche. If you're free and ready to dive into this exciting opportunity, let's chop it up.

@moneyman6754 Год назад

Looking to start my clothing brand! Hopefully this vid helps this comment is before will post a after comment incase i learn anything useful hopefully so!!

@deanralph3562 2 года назад

Guys I'm looking to start an urban wear clothing brand and I'm looking for a brand name to use something modern, cool, catch name to use , my targeted audience is basically tennagers. Yall suggest anything

@JackoUA Год назад

How do you make an overview of the collection like that?

@atlehangmohono905 3 года назад

I Love yu guys

@artlife3465 Год назад

I'm upcoming fashion designer starting my clothing line.

@haider-pathan Год назад

I need clothing designer. Who Design my Brand Suits.

@quack476 Год назад

Idk if anyone is thinking of making a clothing brand but if you are can u consider making a raven zip up sweater?

@arycawithana839 Год назад

Standing ovation! Wow, thank you so much for sharing this raw / real insight! I have to say this material is authentic and love all the flavor.

@wendyuribe1 4 года назад

Thanks for sharing, this is so helpful! ✨

@johnxsantos 4 года назад

Thank you for watching 🙏🏽

@nimmnoss 11 месяцев назад

i create 2 d images of dresses i run them through 3 ai programs for fashion i have had interesting results i need to figure out how to get them into blueprint form and i would like to cater to Asia and Europe because i dont think my designs would go good here in the states but who knows

@tereancewilliams7127 Год назад

I need help developing my brain who can I speak with What resources are out there

@datboyluwie1020 3 года назад

Mike's nails looks better then most girls nails do 💀

@FullyA.I. 2 года назад

Hey John, I’m the CEO of a tech company, what’s a good way to contact you..

@NIKONGUY1960 5 месяцев назад

I feel like I just attended my first college course on design without the student loan!

@mrunknown164 3 года назад

Why do guys color their nails??

@kiddwithagun5469 3 года назад

because they want to?

@mrunknown164 3 года назад

@@kiddwithagun5469 a way of saying your gay or something?

@kiddwithagun5469 3 года назад

@@mrunknown164 no

@Lu-vj2jz 4 года назад

Thank you so much for this. Thank you thank you thank you thank you.

@AlfonsoArellano2031 10 месяцев назад

so boring

@cynax7757 7 месяцев назад

How many clothing pieces equals a collection?

@johnjames1398 Год назад

Lord let me look around if you can show me around the ground work

@novaedits1545 2 года назад

I'm not a fashion designer but i always wanted to make my own brand but i don't know i need the degree or not. I can start my brand without fashion designing degree ? if answer is yes then how ? The same steps ?

@alexlloyd2154 Год назад

Was met msg loud germ steql notufy chepe tcv pexi

@redmoonskies896 4 года назад

By far my favorite video now. Thank you for posting this! I’ll be sharing with all of my friends.

@johnxsantos 4 года назад

Wow, thanks! Appreciate it 🙏

@ProperWorldwide 3 года назад

Thank you for sharing 🌐

@FOENetwork 2 года назад

How do I add multiple mock ups in one file? Do I use photoshop of illustrator?

@aktechhubspot2035 2 года назад

I want building a clothing line from ground up !! It's one of my dream. I am a budding designer, and want start it. Any step by step, which I can follow.

@johnxsantos 2 года назад

Checkout our Academy offering where we help you do just that: bit.ly/GroundUp-Academy

@aktechhubspot2035 2 года назад

@@johnxsantos did i say that I am a pro in designing or earning handsomely. I am an epileptic patient of age 38 who does not have any earning source and above all COVID in India. 597 USD is way beyond my reach. Any solution.

@onionleaf357 2 года назад

I was trying to find a way to make them not design themmmmm :C

@Simonetraceyxo Год назад

what app is this that your using?

@chrissysadler 22 дня назад

Thank you this is exactly what i needed!

@lj2204 2 года назад

I want to be like you ♥ ❤ 💖 what can I do please 🙏

@MissAnnaDominique 3 года назад

Thanks so much. Next time can you include how to do mockups and create the mood board?

@FatalScream20 3 года назад

Really wish you both would stop titling videos with language like "the right way" as if you're gods among mortal men when it comes to branding and having clothing brands. I think giving advice, tips and tricks are great but this elitist mentality of you HAVE to do it this way otherwise its wrong is completely fucked up. Even the end saying mike has a list of reasons your brand will fail is an insane ideology to spew out your mouth. If someone has great art, great ideas, or something unique in some shape or form and wants to bring it to life the way they want and that way deviates from your little list that doesn't mean they are destained to fail. Basically 2+2 isn't the only way to get to 4. You both are not the end all be all authority on streetwear, clothing, and branding so stop acting like it and promoting this mentality. You can still give advice without coming off that way.

@Marjid_miche 2 года назад

Hello John, I’ve been watching your videos lately and I’m very interested to start a clothing line after watching your video with apliiq and which makes me want to start working with them can you give me a guild line or mentor me. It’s would be great having to speak to you. Wish to hear from you.

@jlisfire 3 года назад

Do you know any fulfillment centers here in the USA that handles Apparel Sportswear Fitness & Yoga Wear for women? Thanks,

@TVSOUNDSYSTEM 2 года назад

Away from the subject but when your doing photos for your clothing line website, do all the backgrounds need to be the same for each item of clothing or model?