How To Do Social Media Marketing The Right Way In 2023

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Today's episode is a fireside chat Gary had with SK-II in Singapore. He shares valuable insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2023. Hope you enjoy!
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► Check out my main RU-vid channel here:
garyvee.com/youtubeGaryveeSUB
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Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.
VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands.
He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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Follow Gary online here:
Main RU-vid: / garyvee
Instagram: / garyvee
Facebook: / gary
LinkedIn: / garyvaynerchuk
Snapchat: / garyvee
Website: garyvaynerchuk.com
Soundcloud: / garyvee
Twitter: / garyvee
Medium: / garyvee
Podcast: garyvaynerchuk.com/podcast
Wine Library: winelibrary.com

Опубликовано:

16 апр 2023

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Комментарии : 245

@thelivinvibe7960 Год назад

I didn’t post for two years on Instagram. I started posting recently. On my 5th post, I got a gig as a graphic designer. No ads, no nothing. Just free IG.

@gownat Год назад

Oh Wow...Hi I am also a Graphic Designer...What did you post? content or your work? Can i get in touch with you?

@bebuddatv 11 месяцев назад

What ur IG?

@gownat 11 месяцев назад

@@bebuddatv @gowtidesigns

@Thedailydog 10 месяцев назад

Nice!!!!!!!!

@julieladd1106 9 месяцев назад

@@gownat 77

@Antiqueexcavator Год назад

My daughters content on Instagram and TikTok have exploded doing exactly what Gary mentioned. She’s creating content that people are hungry for. Almost instantly her following stated growing by the thousands a day. It was almost a perfect storm. Her background and world events came together. She’s being inundated with requests for collaboration but doesn’t want to paint herself into any corner. I might have just learned how to help her going forward. Thank you!

@h3fest671 Год назад

People are always hungry for Only Fan Girls

@Frostbite.academy Год назад

What’s her Instagram ?

@stillinframecreatives 10 месяцев назад

@@Frostbite.academy did you find-out? Would love to see what kind of content she produces.

@Sacred.Wisdom 10 месяцев назад

@@stillinframecreativesme too

@dboyagod 9 месяцев назад

@@harrypoderskisbro 💀

@jamesbrowning2746 Год назад

In 2018, he warned us that we better take advantage of SMM before the big brands catch wind…now he’s in a way pitching them against those same KOLs. Brilliant business mind and VERY visionary.

@Wilson_Cool Год назад

1:55 At 14 helped father. Customer wishes. 2:40 4:35 how to win? Pain points 5:40 more people will consume. Amplify consumer insights

@rareshoelaces Год назад

Thank you!

@b2bgrowth 11 месяцев назад

Gotta change with the times and follow the consumer. Give the people what they want and meet them where they’re at. Love this wisdom!

@GroundbreakGames Год назад

It's one thing to see Gary helping us small folks grind it out, out here, but I love that he gets to pass his positive messages along to big brands and people in powerful positions also. It gives me some hope.

@josh_ux 10 месяцев назад

This was hands down the best content I've seen you make Gary in all my years following you, I think going all the way back to 2013. This has been a huge eye opener for building our brand. Thank you so much for making this video to better explain how to be relevant in social media, especially for CPG brands. I think my favorite part was unlearning the "be on brand" mantra I keep saying in our own marketing department. Going to focus on just building the habit of making good content. So much to think about now. Thanks again!

@michaelangkosodjojo1031 Год назад

"quality is subjective, quantity is not" Agree!

@juneinsightfully Год назад

Always with the fire content. True to reality and much about a practitioners outlook

@KazzyOfficial Год назад

Gary is a fucking icon of this generation. This guy spits so much valuable shit in almost every sentence

@R4tm1B29 Год назад

As someone who used to work for a multinational agency alongside Brands, every single Gary's responses were a clear & sobering awakening. Are these ineffective practices still happening inside these Agencies and Brand's meeting rooms? Yes 🙂

@brunovincent1969 Год назад

My respect for Gary Vee is growing, didn't think much of him before but his intellect is truly amazing, I'll be watching more of his content.

@user-is8gy7fz5c 7 месяцев назад

Go, Gary, preach it! Having just left the agency world, I can tell you that his statement is true. I was constantly shaking my head at the ridiculous amount of dollars being spent on creative that didn't work. And the wasted time to get something "on brand." Hours of meetings where the agency would be trained on the latest for "on-brand." Stop acting like your consumers are ignorant. Let them tell you what works instead of trying to tell them that they should like it and buy it.

@mdinternetmarketing Год назад

This video is an absolute goldmine of knowledge and inspiration! I truly appreciate the Gary's expertise in sharing valuable insights on various aspects of building a successful business.

@WhereDoesMyHorseHurt Год назад

For anyone else wondering, SK-II is japanese skin products. High end: one 7 oz product is $134.00usd

@davypaul9827 Год назад

I am always looking up the businesses that The V talks too in his videos. This one was interesting to see, and honestly wouldnt have predicted it. as always Big UPS to The V! and this audience esp. much better interaction and thought than some audiences, sometimes drives me nuts what people ask, haha.

@justjoemer Год назад

Jesus 7 oz for $134 wth 😂

@harrypoderskis Год назад

The branding on that last slide makes it look like it’s some military equipment parts manufacturer owned by dinosaurs.

@erocksemler 11 месяцев назад

Those last couple of seconds wrapped up the entire video so perfectly! Absolutely incredible!

@ZekeRodriguezshow Год назад

Huge value as always with Gary, thanks man much love

@KevinWardMASS Год назад

This was really good, loved seeing you take on the quality question head on, some parts finally clicked for me.

@kloutmarketing1 Год назад

Always such riveting info and important. Marketing can be daunting at times, but I just enjoy watching other creator’s perform. That gives so much inspiration.

@workdefine Год назад

This completely makes sense, and we, as a company try and apply the same for our clients. Inspired by his content, we have decided to make content on our channel, with the intent to help entrepreneurs, startups and small businesses.

@jers132 Год назад

Love your care and style, Garry

@jessicapozo7117 Год назад

Positivity is strong 💪 Quality is what sells.

@abbyjames4221 8 месяцев назад

Gary's passion is mesmerizing!!

@chaosloveBronson 29 дней назад

"It's my play and so it's very easy for me to make challenging decisions "

@manutartac Год назад

Thank you for sharing this much of information 🙌🏼

@rahul.thakur Год назад

One of his best talks.

@JosephJames-nc6zk 11 месяцев назад

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

@BBMadalinBB Год назад

Thank you for putting this up. Loved it. ❤

@TracyPorter-cr9kw 10 месяцев назад

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

@clintcampbell2750 Год назад

Create mass amounts of content to test 1000's of individual creatives in competition of relevance to the audience before amplifying the #1 piece of content chosen by the audience. This video has finally summarized to me what Gary is trying to teach us when he encourages us to create mass amounts of content: because we're guessing. so make more guesses. daily.

@gbisslik 11 месяцев назад

Amazing stuff! Thank you for sharing so much. Keep teaching me! Happy regards from Aruba!🌞🌴

@StaciaKennedy Год назад

love learning from these talks

@brianna_jade Год назад

Incredible content for free. Thanks again Gary!!

@makemoneywithjoannaleyan 6 месяцев назад

Wow, you have to see this! This video is a treasure trove of priceless insights and inspiration! Gary really knows his stuff and shares some amazing tips on building a successful business. I'm blown away by the knowledge he's dropping!

@LaynoProd Год назад

gems! 🙏🏽💎 loving this channel thank you

@mukhsin.mukhtariy Год назад

This was an amazing stuff, I'm going to use this strategy in my marketing agency!!

@moonkey5080 Год назад

Thank you for the video, very useful!

@wolfganggehrer Год назад

Sensationelle Energie … ich liebe das 👍😊

@matthewmadonna6943 9 месяцев назад

“It’s not in my soul. It’s in my play” fuck that hit hard

@BestURLShortenerBioPageQRCode 9 месяцев назад

Thank you for this tutorial! This is exactly what I have been looking for👍👍

@RizVNTV 8 месяцев назад

That gentlemen, Tony, made a good point. Everyone wants everyone else attention, so it really feels like we're against the world. Thank you for equipping us with better mindset and tools to fight against that.

@TheCebulon Год назад

This is awesome gold!

@personalinjuryshow Год назад

Great Stuff and solid explanation, thanks for sharing!

@christinam2292able 5 месяцев назад

They look comfortable. Sitting vs standing while speaking... great info

@Dodollar Месяц назад

Straight value, appreciate it!

@charityjustin9595 8 месяцев назад

Today i have found answers to most questions i have had about social media marketing, Thank you so much.

@360PhotoBoothExpert Год назад

Great Advice! Thank you 🙏

@prebuiltdownline 11 месяцев назад

What your saying is intelligent, articulate and I very much value your information. Thanks for that.

@ulysissira9808 Год назад

Yes very nice and best topic I like to hear and watch this information from you again..I enjoy to watch and I learn too very much thanks you so much Gary for your a great ,great,great strong mentor for me...Yahooo🎉🎉🎉

@GCInvesting Год назад

Thank you Gary! One of my last videos was about you!

@progress.portal Год назад

Amazing video. Thank you Gary

@GerhardtPfeiffer 6 месяцев назад

Vielen Dank für die Erstellung des Videos - mag Unequivocally !!!!

@jenifabegum9012 10 месяцев назад

Your video is inspiring…thanx for your advices

@katiemiller9082 11 месяцев назад

Wow, on point as always!

@contrabandfitness Год назад

YES! Great stuff Gary! - My vision of reducing the world's obesity by 10% is going to be possible thanks to your understanding of branding and marketing!

@SynergeticWarriors Год назад

Oh man! Great mission! Keep going brother. Always happy to help to support the mission so if you feel like we can work something out, always open to suggestions. It's all about collaborating 🙏✌️

@contrabandfitness Год назад

@Maurice Steiner 10% is a solid number for the company to get towards. Now that we've hit over 8 billion people, we've also hit over 1 billion people who are physically obese. At least 600+million being adults. Bringing 100 million people back into a healthy body weight will add at least 5-10 years on average back into their life (assuming natural causes of dying) which equals 500-1 billion years. We want to add that back into the families that want to see each other longer!! We're excited!!

@SuperDuperTrey Год назад

Love the goal bro, peoples fast food addiction makes me quite sad as i use to be 300 pounds and am now 190. Good luck my guy

@contrabandfitness Год назад

@@SuperDuperTrey Love to hear that!! So proud of you!! That's a good testimony on reducing health problems!

@SuperDuperTrey Год назад

@@contrabandfitness 🙌👊💪

@lyndonreyes1969 9 месяцев назад

Golden nuggets!

@peoplemediagroup24 Год назад

Loved it too much. The truth could be felt as the room when silent a bunch of times. I suspect in that silence many were thinking, as I am, heck, I had it wrong. So excited now about being wrong so I can be less wrong. Cheers

@clairelicciardo6198 Год назад

You know the truth when you hear it! I live that saying because you honestly really, really feel it

@Ultralined 7 месяцев назад

This man truly cares about us... Wow

@doronuzanhebrew Год назад

astonishing content

@JobGregory 4 месяца назад

Thanks for the video!)

@bloopbloop1453 Год назад

I liked how confrontational the room felt. He was going into the lion’s den of outdated marketing ideas 😆

@nashirulhaqueshishir6343 10 месяцев назад

acquaring knowledge about media marketing

@verticalmomentumresiliencypod Год назад

This is awesome 👏

@glkgraduates1754 Год назад

I've realized Gary is so well spoken that he doesn't get enough credit for that. I'd be searching some of the words he says... Give this guy his flowers.

@nashirulhaqueshishir8634 Год назад

it's great that you're nice person

@Goldennnn.kl88 Год назад

as a 22 yr old I completely understand about costumer's truth!

@evaguo1 Год назад

Thanks Gary! If you're going to NFC, hope to see you!

@SimVenture Год назад

Great creative content as always! 😉👌

@eat.prawnheaddaily 9 месяцев назад

thank for sharing, being the seller, so you could understand customer, finally what next you gonna do marketing. somebody i knew, they work in marketing but they doesnt understand what customer want acctually.

@fitforfreelance Год назад

It's a good idea to make marketing modern and context sensitive 🤔 interesting thoughts

@TrippedOverYou Год назад

I love your advice! ❤ we just got started as content creators. I can honestly say weve got more veiws than we expected. But nowhere near enough yet. But it will come with time and your advice! Thanks for being awesome ❤😊

@paulcartographer Год назад

Thank you so much

@ConcreteBVI Год назад

Gary could literally just go around consulting making millions of dollars to all these companies spitting fire and not post a video about any of it and be set for life… but he gives back.. Gary you’re the GOAT 🐐

@bluzetta Год назад

This is literally how he branded himself to get clients. Hard for corporates to ignore if your staff keep dropping his name. Decision makers watch content too..... this is another distribution channel for him. Attention is the asset and he has it!

@ConcreteBVI Год назад

@@bluzetta yup. He typically says in his videos that his clients don’t watch his content but when you reach a certain level of fame I’m sure you’re right that The decision makers and people that have the CEO’s ears etc. Watch his content and mention him often

@jake.presents 11 месяцев назад

Agree. And when market share continually goes down and biz ops needs to adjust and find new strategies, they're more likely to test a strategy which is a small investment vs. betting the farm

@mdhabiburrahaman9654 11 месяцев назад

Very useful vedio

@marcopolomarketing 9 месяцев назад

Marketing for StartUp cool!

@__digitelbaba Год назад

This is so nice ❤❤

@PeterFitzgerald-pk3fy 11 месяцев назад

No water, fast! Way to go.

@SiegfriedLorenz-to1rq 10 месяцев назад

Ein guter Vortrag, von dem alle profitieren werden, die dieser hervorragenden Erklärung gefolgt sind.

@shoppingislifeuk 9 месяцев назад

Amazing

@-tarazan-1176 10 месяцев назад

Great work

@HarryHarrison-fx1ko 5 месяцев назад

Nice thank you

@WillowCurry 11 месяцев назад

Your video is inspiring! How to exclude people who have already bought a certain product in an online store?

@PattrickM Год назад

"Why are we emotional about what is relevant?" 🔥

@askdanmidia 7 месяцев назад

Simple because People love gossips

@akshaydhone7447 8 месяцев назад

00:00 Produce as much content as possible on various social media platforms and amplify consumer insights for meaningful engagement. 05:36 Social media is more impactful than print ads in 2023 11:14 Quality is subjective, quantity is not. 16:44 Becoming relevant under 35 is crucial to not lose market share 00:14 Prioritize organic strategy of creative over media planning 26:51 Consumer psychology is important for brands to understand. 31:50 Launching Modern Comms Planning to optimize media spending 37:08 Relevance is key to smarter marketing.

@tanmoygoswami9995 2 месяца назад

Great video

@sabyasachisengupta2770 Год назад

Nice and informative video tutorial

@bismillahkran Месяц назад

very good video its very informative

@mauriciodavila2357 Год назад

He was able to predict

@wemovethangz Год назад

I should have not got high before watching this, but this guy is deep thinker.

@klove51356 Год назад

Gary just needs to make a video of tactics we can use to let our higher-ups trust us enough to implement this strategy. Especially the relevance part. People are afraid to talk about relevant topics because it can be controversial.

@bernardo9202 9 месяцев назад

You should be capable of doing it by youself, study, ask and do. Then implement. If that doen's work, go to other companies sell them that model and work for youself. Not worth killing yourself workinkg for other's profits and not even recognized by it

@diversediscoveries3107 Год назад

I have teen volunteers to help at the office I work at. They all post on tiktok to sell their handmade goods like dog collars, purses etc. They all earn more than me and their parents!!! And all the kids drink Prime now, because of the content they produce. Marketing is a new day and time.

@user-cx5qi1mx6p 7 дней назад

🐐

@Marvelx3000 Год назад

That's nice video and i enjoyed the video

@nupurray3402 8 месяцев назад

Very nice video

@zacharysmith25 10 месяцев назад

30:52 GaryVee starts preaching preaching 🙏🏾🙏🏾

@KazzyOfficial Год назад

33:30 heat

@KazzyOfficial Год назад

41:30

@sommerline_de Год назад

First of all thank you for this Gary. We would love to see the commercial you spoke about the cat with the laser eyes. Could you or anyone else be so kind and link it or comment on how we can find it? Maybe we could use it as inspiration to create something similar. Certainly to learn from it. Many thanks in advance ❤

@ShubhamKumar-ls9cz 11 месяцев назад

I look at your videos & I've been following you since long.... I really love your content.... One thing that will improve is please do some vocal processing before posting this kind of video, because for long videos like this, it should sound shooting to ears... Love you Gary ❤

@Littlebluhenva 8 месяцев назад

As a new start up on brand has gottn stumpt by all the UGC ads, but don't have funding for marketing. Testing organically different concepts on Tiktok what posted months ago now gets daily views. Left scratching my head😊 on brand off brand only care about what the consumer wants. Light bulb moment.🎉