What if the most significant fortunes are made not in times of stability, but in the chaos of change?
In this episode, Chris Do sits down with Allan Dib, marketing guru and the author behind "The One-Page Marketing Plan." Together, they delve into the transformative power of strategic pivots and the latest insights from Allan's book "Lean Marketing." They explore his journey from immigrant to marketing and IT success, emphasizing the power of a positive mindset towards money and marketing. This episode is packed with valuable strategies for anyone looking to understand their audience better and leverage market shifts. Discover how embracing change can open opportunities for your business, the importance of truly listening to your customers, and how to apply Lean Marketing principles to streamline efforts, reduce waste, and drive sustainable growth. Perfect for marketers, entrepreneurs, and business leaders looking to transform their marketing tactics and achieve long-term success.
What You'll Learn:
📈 Effective strategies to identify and capitalize on opportunities in a dynamic market.
🎯 The importance of truly listening to your audience to revolutionize your marketing efforts.
🛠️ Innovative techniques from "Lean Marketing" that challenge conventional marketing wisdom.
In This Episode:
00:00 - Intro
01:30 - Allan Dib's Story
12:34 - Struggles of Successful Marketers
14:22 - What is Lean Marketing?
18:14 - Brand Marketing vs. Performance Marketing
24:33 - Money Mindset Mistakes
34:19 - AI & Creative Services
38:10 - 3 Leverage Points
42:57 - Roles in Business
48:00 - Sales Secrets
1:07:05 - Allan's Top Advice
1:14:19 - Conclusion & Outro
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#marketingstrategy #sales #salestips
🫶 Find Allan Dib on Instagram:
/ allandib
📚 Learn More From Allan Dib:
leanmarketing.com/books
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
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