How to Easily Price Handmade Jewelry and Make a PROFIT! 

❇Make sure to check out my online store where you will find everything you see in my videos and more! www.kelliesbeadboutique.com ❇

This was so helpful! And as a young woman, thank you for reminding us to value ourselves! We deserve compensation for our time, talent and skill :)

I would never imagine it could come up to almost 10 times the cost of goods! Thank you... and you're right about how men and women have different sense for value their own handmade arts. Looking goood

Really appreciated. I’m a beader, since 1968, I just love love love creating. But it’s a hard market. We have to be very original.

Thank you so much for this video. I started making jewelry nearly 25 years ago and have always struggled with pricing. My Aunt had her own ceramic shop and she told me in ceramics, you usually multiply your cost by 5 to get the retail value. Unfortunately, I was never sure if that value was transferable to jewelry, and I was too hesitant to use it. Now, after watching your video, I think it probably was still a bit too low. And you're absolutely correct, I certainly do undercut myself when I consider what my time and labor are worth. Sometimes I have felt that I had to give a family member a "good" discount, just because they'd expect it. Yet, my Aunt would just tell them 10% was all she could do before loosing money. Well, they rarely made a 2nd purchase from either of us, so I learned that you can't judge by what your family does. But, isn't it funny that friends will come back over and over again? When I started making jewelry, I was purchasing the silver settings and the gems, then assembling them. But, after learning how, I started making the silver settings myself. Well, I knew I couldn't under price those, so I took them to a jeweler and asked for an appraisal. I told him I bought it at a garage sale and wanted it's values for both, insurance and retail, because I wasn't sure if I would keep it. I then made similar pieces in different colors and patterns, but priced them all the same. I have one 18" necklace made from ruby beads attached by 18K wire, with an 18K spring clasp and ring. (Each bead has a wire with a loop on each end, attached to the next by a modified "infinity sign.") I was in complete shock when I saw the appraisal was $300! I would have never charged that much, because I had bought the rubies from a wholesaler with a whole group of gemstones. So, I even undercut what my gems were worth. Letting a jeweler run tests on the gems, is still the best way for me to know their quality and value. Especially when purchasing in quantity from a wholesaler.

Wow, I seriously undervalue myself and I give WAY too many discounts. I have an expensive hobby at this point. I really need to rethink pricing and definitely get more organized. Thank you SO much Kellie!

Yes, this is helpful. I do the same as you -- price out per bead/item, although with wire and such that comes in spools, I classify it as "Cost of Goods Sold". I've used some accounting programs in the past, which really help with calculations and inventory. Something doesn't come out of inventory until the item is sold, because in theory (if it doesn't sell) I could take it apart and use the items in another piece. Doing the books isn't fun, but it sure is necessary! Thanks for the formula - that will be helpful. And, I think you're right about how women undervalue their expertise and value. I've taken to charging double what I think the jewelry is "worth", and to my surprise, people buy the pieces readily.

Wow!..I think the hardest part of jewelry business is the pricing of Handmade jewelry. Now I gotta go and change my pricing in my Etsy shop and poshmark 🤦🏽‍♀️. Thank you Sooooo much👍🏼❤

This formula is exactly what I've been looking for. Thank you also for reminding me not to underprice my work and take it seriously. I've been making jewelry for years and charging too little. I'm already understanding my worth more fully. Just discovered you so I'm looking forward to watching all your videos.😃

I rewatch this almost monthly...to remind myself how important it is NOT TO UNDERVALUE MY TIME OR NY CRAFT!!! THANK YOU KELLIE!!!

I am just starting out on my journey of making jewelry. This video really helped, and as a woman, I now know I shouldn't under value my items just because I made them!

Thank you so much. I’ve watched other videos on how to price but I would get confused mostly because people tend to ramble on and on. You are so good at getting to the point but still making it fun to watch.

What a valuable service to the jewelry making community. Thank you for this information.

I wish I would’ve seen this years ago. Thank you for this.

I really appreciated this vid! this gave me a lot of confidence in pricing my pieces.

Thanks so much. I started making jewelry for fun and just about everyone who I show it to asks if I sell it. I had a custom drapery business which I just retired from after 18 years, I remember my mentor telling a big group of us that it’s time to put on your big girl panties and talk about price with your customers. As women we are taught that it’s not polite to ask for money but men have absolutely no trouble doing that!

Thanks a million. You make pricing easy. Many of times we forget to add the littlest items bought plus labor is essential to add as part of jewelry pricing. Thank you so very much for this video.

I never new so much went into this craft, thank you for the love and support.... I’ll follow u on my journey to success...

I have supreme gratitude for your willingness to share your journey and the importance of factoring in all real costs along with perceived costs when putting creations into the marketplace. I consider myself an organized person, however, your recommendations for noting the specific costs of components is invaluable. It is a means for understanding all costs apart from "perceived value" costs! Thank you ever so much. ~DM Hellings, wife of a fellow Canadian.

This made me cry! Ladies, know your worth! 😍

Wonderful video So blessed❤ i loved so much❤ Evryone do it on their own way but it is the first time that i loved completly how someone told it that i say this is it for me right now. Love your whole proces that is good for pricing. Its not about only the price but a lot more then that only. Good organisation is also the best for pricing. Thank you so much for your time art and wisdom.❤❤

Thank you. This was right on time. Like the new haircut, too!

Such terrific information. I would not have thought to do what you did. Thank you Kellie for sharing this with us, GREATLY appreciated.

You make SO MUCH more sense than the people who throw together something and say "That should sell for---oh---$10.00. Make a LOT of those and you'll make tons of money.". I shop as carefully as possible but I don't buy junk (at least not intentionally, though once in a while beads or findings arrive that look like Target rejects). I've always felt my personal design and effort is worth more than something assembled in a machine shop, yet those people make me feel I'm being silly or greedy by asking a decent amount. Thanks for sharing your well-grounded knowledge!

You are so refreshing to listen too! You are very honest and open. I loved how you mention a truth that we women often forget we do, under value the work we do.... I have subscribed to your channel and will be looking forward to watching more of your videos! Thank you so much, my fellow Canadian! ❤️

Thank you! I hate pricing my stuff and I feel like I never get enough profit for them. Even if it is sort of a hobby (I do historical jewelry so I have a really small customer group and could never live only on my jewelry even if I wanted to) I am tired of working for nothing. This helped A Lot!

Thank you soooooo much for sharing this, just getting ready to open my retail jewelry business & this just confirmed my pricing. God Bless🌸Alicia

Oh my gosh, this is one of the best videos on how to price jewelry--especially loved that you began with knowing our worth as women. Thank you so much for making this video. I've subscribed and am so stoked to watch more of your stuff.

Thank you so much. I am new to making jewelry. I am taking my time to get better at my craft and then within a year I wanna start my own jewelry business. I never thought about labor costs much less how much to charge for my time. As well as retail and wholesale costs. Your formula sounds easy to follow. 😊

Thank you for sharing your knowledge always been a struggle when it comes to pricing for me . Can you share about packaging is that included in your pricing as well?

Great video, thank you. I will add that I really agree with the 2.5 (might even do 3x) for the cost of goods because one of the reasons is that your prices on the cost of those items likely are lower then normal because you are buying in bulk, or wholesale, so they are technically under priced to begin with and who knows how long you will sit on those components before they are used up.

Thank you Kellie for doing this video! The fact that you sold Wholesale to 80 shops makes me trust you know pricing!! A lot of sellers only charge a wholesale price for their retail so this was very valuable information as you can't have that kind of success and not be making a profit.

Thank you, this is the best formula I've ever seen. LOVE YOUR VIDEOS!!! THANK YOU SO MUCH!

This was ever so timely for me, thank you! If you could shed some light on how to buy supplies at wholesale that would be awesome.

Perceived value. That’s the piece I was missing. Thank you!

Thank you Kelly. I’ve just started making bridal veils and this info helps a LOT. As you know the bridal industry charges a fortune for even the simplest veils. This one that I made on my channel would have cost $1350 CDN in a bridal shop .

Thank you so much for this information. I've always been told that I don't charge enough for my handmade jewelry and your formula has confirmed that. Again, thank you for taking the time to share your knowledge.

This is great advice, thank you. And what a sassy haircut! Cute!

Love the new hair cut!!! Thank you so much for this information. My friends and I have struggled with pricing.

Thank you, thank you, thank you!! I wouldn’t have thought to count each bead, spacer, ear wires, etc to get a price. You have given great insight into pricing my pieces. ❤

THIS IS SO HELPFUL! Thank you I’m starting my own profit to sell at school!

Aloha from Hawaii, this is greatly appreciated. Mahalo and blessings on you for this share.

Thank you Kellie, I always wondered how much should a quality work retail for.

Thank You, people always try to get over on me, I make Waistbeads, etc. But mostly waistbeads....and it's hard coming up with a price. Exactly for women size 50 and up. I used seed beads. Some cost more then others...your system has help me a lot. Thanks

Your explanation was great. You made everything so clear and it was easy to understand. Much better than other others.

Thank you! I appreciate the formula. Have a great day 😊

Thank you for coming up with this formula. I have been wondering how to price my pieces for when I am ready to launch my store. I was only thinking about the general price of supplies. I didn't even think about factoring in labor costs. This video has been so helpful, and made me realize I was really about to under-price my items.

Thank you! You are right, we, as women, do undervalue ourselves. I've always had problems with confidently pricing my jewelry.

Thank you Kellie, that was so helpful.

First, LOVE your hair! You look younger. ♥️♥️♥️ Second, thanks so much for this video. I had no clue how to price and with my my guesstimates, I was underpricing by a lot. More like my self worth was pretty much free. 😲

This is the best breakdown for pricing I've gotten. Thank you so much!

This is the best formula and explanation ever 😊 Thank you!

Kellie thank you so much for this! I am working toward turning my hobby (mainly wire weaving) into a business and really struggle with the pricing aspect, especially when factoring in the hourly rate. Most of my pieces take many hours to complete so I guess this is where perceived value comes into play?

Best advise. I am just starting, thank you so much.

CUTE new haircut!! You look lovely! Thanks much for your wonderful advice!

This is so great. Thank you so much! I’m an expert knitter and friends and family often tell me I should sell what I make. But folks are accustomed to the prices set by major manufacturers who have “scale,” and who also underpay their textile employees in developing countries. For example, socks. Quality sock yarn is going to be at least $15/per pair (often MUCH more), and then, depending on the size or design, it could take five-ten hours or more to knit them. But no one I know will pay $200 for a pair of hand knit socks, even if they are literally the best socks you’ve ever put on your feet! I think knitting, as a craft, is just too labor-intensive to be monetized appropriately.

Thank you. I'm just getting started, and pricing had been a hangup for me!

Thank you so much for this, Kelli! I'm working on planning out my online shop, and was writing down pricing.... then saw this and realized I was *seriously* undercutting myself! I think you're right, sometimes women don't know their own worth. :) Thanks!

Love all your videos! I hope this finds you well! Love you too, 💕💐😘

Great explanation on pricing Kellie! Thanks for sharing!

Just re-watched this video - thanks again. It's good for me to re-visit this now and then.

That’s a great tip on coming up with prices. Thank you so much Kelly

You are unbelievably organized. No wonder you are successful. Stay blessed.

This was so helpful because I was struggling. Now before my first vendor show,

Wow!! Thank You! Excellent information! I have always wondered how people price their jewelry! I so appreciate you and your channel! ❤️Jalyne in Utah

AWESOME , God Bless You Kellie's Bead Boutique

New Subber! Thank you Kellie! Extremely important and valuable information. Someone was just sharing on FB today, that they were not making any money and there was also a comment about the current economy, or possibly asking too much for their area, etc. Yet, I see people on YT doing live streams, and advertising their shops on Etsy. I see the inventory, I see how much merchandise they buy from several suppliers, and they are staying quite busy. I don't know what to think about this, and I don't want to get my hopes up too high. I don't want this just as a hobby. I want it to supplement income. Very much appreciated this video.

Thankyou Kelly! ⚘🌿🌹 Appreciate you sharing your pricing formula. Have always struggled with pricing until now! Have undervalued myself so many times even though I know I am worth it!' Going forward I now have what I've always needed. Special thanks!

Thank you for your formula Kellie. I didn't jknow to begin. I have been keeping track of the price per piece. This makes things so much easier.

Thank you. I have tended to underprice my work. This summer I randomly raised some prices (I do markets) and was really surprised that it made no difference, no one batted an eye. Funny thing, one time in the early days someone asked a price and I accidentally quoted a *much* higher price, because I was thinking of something else. They bought it at that price - good to know!

Thanks Kellie! So helpful - much appreciated!

Thank you, down to earth and realistic advice 👍😊

Fabulous explanation!! Thanks!! You and Lisa LaFlamme are rocking new dos!! Love it.

Man, wish I’d of known this when I was trying to market my pieces! Thanks so much!

THANKS KELLIE ! GREAT VIDEO, VERY EASY TO UNDERSTAND.

That was awesome and straight to the point! I love your delivery and enthusiasm!

Good day I just listened and watched this video of yours because 😂 I want to sell my handmade jewelry and don't know what to price it. Now I do know. Thank you so much. Erna from South Africa

Wow! This was very helpful! I have been charging enough! Thank you so much!

Thank you, I appreciate your kindness. I struggle and stress about how much to charge. You are appreciated

I'm glad I found this because I have been thinking about selling my resin jewelry I make but, was unsure on what to charge . I am so worried that my asking price will be too high and people will kinda laugh and be like no way would I pay that much! So thank you for this video it helps a lot!

Thanks kellie you are a great teacher

Your hair looks AMAZING !!!!! I am only at 20 seconds into this video and I had to stop to write this to you....I LOVE IT !!!! Okay, now I will watch - I am not good enough to sell my stuff but they are going to make for incredible Christmas gifts for everyone - as I have been re-purposing my Mom's old jewelry and piecing other things together, I have a store in my house !!!!

Just want to say first your hair looks great. Thanks for the info because I was selling my stuff very cheap for people could buy them. Didn't realize that my stuff and time is important and should be matter.

ThankKellie....that is the best explanation of jewelry pricing I have ever seen!!! You rock, girl!

Thank you so much for explaining everything in detail.💖

Thank you for the video! i can assure you the Impostor syndrome doesn't discriminate. I still haven't nailed it down completely after well over a decade smithing and three years in a business of my own. In the beginning i often freaked out and slashed my prices to well below my profit margin because i wasnt making sales as fast as i wanted to, so i essentially lost money when i made a sale. I felt so bad i often felt like i should apologize to the customers for the prices. Then i redid all the pricing again according to a formula and completely disregarded the voice in my head telling me i'll never sell anything at *those* prices. Eventually my brand recognition and the customers trust in me grew enough that they started paying the prices i at first thought were way too high. It's hard to overcome those voices telling you your stuff isn't special and it isn't worth anything, but it IS possible. Remember that you most often value your own stuff low because you know how to make it, and feel like it's nothing special.. But to a customer that approaches you it IS special, and amazing and worth the cost! If you don't include a living wage per hour in all your prices then all you have is an expensive hobby, not a business.

Excellent video. I am glad I came across your video, and my husband is too...LOL! I was always guilty of underpricing my pieces. Thank you

Thankyou for explaining what to charge. My Grand Daughter's are just now getting started, I will have them watch this video. God Bless you

Many thanks ,Kellie. This is very helpful.Your explanation is very easy to understand!:-)

Thank you for this! I just started out on making and selling jewellery. I'm encountering a problem of finding the right market. Most of those who want to buy think my jewellery is too expensive yet it is well priced and when I find the right people they buy at least two pairs or more

You rock Kellie!

Thank you so much!! Very much appreciated! You helped so much understand pricing.

Big thank you. Now, I found I sold under priced of my products. Gutted. But will start again. You are right, woman always involve their feeling and ended up like me,.

So super helpful!! Been watching you a few months and loving your info & my creations!

Thank you so much I really appreciate it I am just getting started and I didn't know what to charge for my jewelry pieces so all the information I get is really appreciated thank you again 😊

Thank you glad I found you Kellie!!

Thank you for this video. I have subscribed, and started my own jewelry business last year at age 71. I have two granddaughters to whom I will send your video.

Thank you for taking your time to put together this video. I've always had a problem pricing my jewelry because I don't know what I am doing. Many of my older beads have never been priced, although I have changed that. I have over 200 pieces of jewelry, mostly necklaces that are just sitting around our apartment. I was thinking about opening an Etsy shop but I'm not certain that that is the best way to go. After five years, we just found out that we have to move so I have to start packing everything up. I won't let the mover pack up that stuff because last time my most valuable stuff was stolen. So my hubby and I will be doing that ourselves. Thank you for listening to me and I look forward to seeing more of your videos. Until next time,Merrill from the Beaded Flamingo by Merrill

This was so helpful. I’m happy you did both retail and wholesale because I need both

Dear Kellie, thank you so much for your advice. From Europe regards Irena