Hey everyone if you enjoyed this video or are presently enjoying it. I highly suggest you watch the version I made for 2022 that updates it. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-YAd_iyTmhgY.html
Thanks this was really helpful. Online communities are overwhelming. Something I do lately is take note of the artists I like in my Spotify Discover and then contact them through their Facebook page to say hi and introduce myself.
And then just out of curiosity (and as a newbie-ish), how many of those interactions in fact lead to someone....taking the extra step of listening to your music or following you back ?
Very happy to have found your channel, Jesse. This is some straight up wisdom. As I restart after a hiatus, I am learning that focusing on others and working hard on great music will take care of everything else. Thank you again.
I love the technical quality of your videos - some overdrive and stylized flares make me believe and connect with you - i really trust in it that you know marketing and mixing a lot better than video technology! Thank you for putting up this awesome playlist, I will inhale it many times
Great video! Since most of people who listen to similar music in my genre are 18-25, I found most of my community from Discord and Reddit. I love your approach!
Great video with helpful info for old farts like me. Question: you used IMO a fairly narrow genre. I’m firmly in the indie pop / electronic zone. I use a combo or real and electronic instruments but in general it doesn’t sound “real.” But Indie pop is pretty broad. Will these tactic work or should I get more narrow. There’s bound to be a gazillion indie / electronic acts. Thanks!
Man, I got an issue related to actually building a community: I used to post weekly 4K videos with studio-quality audio that I recorded performing live music covers at random places with random guest musicians from my city. This got me some really nice engagement, networking and decent social media growth, but... 1 month ago I oficially "started" my solo music career as an artist with my own songs. Got 30k on my first music video with YT ads and stuff, all good. But all the cover videos and what-else I had posted here I had to put as Non-Listed for the sake of wanting to brand my channel as dedicated to my career only. The question I have for you is: I want to keep posting those videos as well, since they got me some great networking and social media growth, but I don't want to brand this channel/myself as a cover artist... I wanna be know primarily for my own songs and work. What should I do? Create another RU-vid channel from zero subs dedicated exclusively for that content? Keep posting on my own solo artist channel, keep growing it there and mess up my brand's purpose? Or will people actually do not care that much and like both things? Thank you very much. Sorry for the big text, Jesse. Cheers from Brazil!
Yooo this is amazing. I feel like this is the long way of what MySpace with the top 8 was back in the day. You’d have your comminuty right there, now it’s a lot less transparent
Hey Jesse, I have two questions regarding this video. I know it's late, but I hope you can respond 1. Should you only join groups that fall in line with genre, or can it be other things. For example, Brock Hampton formed in a Kanye West message board, or maybe you're really into being vegan (dear god), so you join vegan message boards. 2. When you mean participate, I know it's having real conversations with people and being nice and all, commenting, liking, posting, etc. But, how does that grow to them knowing you make music, and not just a passive listener who's an ordinary fan of some weird genre.
The boards can be any interest you have I see a lot of success with for example ex Christian boards and people posting their songs or lyrics in a certain context
The participation is often finding the people you help with starting side bar convos as well as working your music into things or posting in open threads
This was rad man. Obviously, pandemic, and getting worse, there's some stuff which is tough right now but - what's the ROI ultimately of, say, a thousand interactions with bands with arguably bigger followings when you're just starting out? In other words, yeah, it's a big online love-fest, great, but how many follow you back or listen to your music in any meaningful way? Apologies to be a contrarian here - Is the real goal to be have a stable bulwark of followers *so that*, eventually, via touring and livestreaming, you get a network effect of fans who will actually buy your stuff ? It's tough to see how all this leads to monetization
My friend's been telling me to check out your videos and I'm on video 3 in a row. Great ideas, I dig it! What if you gave advice on what artists can do to engage in the communities would help others? I understand what you mean but maybe others don't get it or are stuck in fire emoji land haha
Yo man, again, fantastic video - much appreciated!! Question: commenting on relevant hashtags (#bedrompop, #dreampop, #indiepop, etc) on IG has been really effective for me to grow my IG account and meet people. Does this work on youtube, and is there a way to do it efficiently? It takes *way* more time for me to find similar bands on YT playlists, figure out if they even have active RU-vid accounts they care about, and post meaningful comments. Or is growing YT mostly about posting consistent high-quality content and relying on algorithmic exposure and cross promotion from my other socials? You don't really talk about this in your YT playlist, so I wanted to ask. Cheers, be well!
Great video Jesse! I have a question: is it better to be a part of these community groups under your own personal social media accounts or under the band's accounts? Currently reading your book "Get More Fans", which is super helpful, inspiring and motivating. Thanks!
TerryYow I would do the name of your music since it gets people familiar with it and they feel as if they should know who you are after repeatedly seeing it.
love the vid .. were im at now is building a fan base from the bottom . 12 months back with my new artist name plus im in the studio, just released new EP, but my facebook is the worse of all of my formats ,, its just stopped at number a while back and just want climb .. i do need to do more community.. ingagement .. were im getting at .. ive heard you say ,(this is what i do for my artisty , get them to the fans they need to be with ) do you take on New Artist .and take on a project like that
whoa did you just say you used to manage Transit? SHE SAID TAKE A STEP BACK BUT PLEASE KEEP ME IN FRAME. dude that was my shit in high school lol wowwwww
@@Musformation thats so fuckin crazy lol i literally have a few transit covers on my old youtube from 2011. I remember learning "Stay Home" the acoustic version by ear. I have no clue how i figured out what tuning you guys were in lol i remember it being so unique
I know this is a big problem they have really stopped making these for everyone. Have you watched my video on how to find what you sound like? It has sone other answers
My head is spinning. NO ONE is covering this like you do. Anchor, Tweetdeck, Google alerts, Hypebeast. I'd be dropping FIRE emojis if you didn't hate them so much! I'd also do it because you hate them so much :-D
Jesse, can you make more videos regarding this topic? Like, more in-depth as to what to do in these communities, you said to me before, you can go to communities that you have a relation to the outside of music like being Christian, but how do we go about putting music into the picture while not being some ass on a forum not about music.
Well more than that. It’s also knowing who’s in your community to play shows with, see who’s putting them on playlists and dj sets and understand the landscape of your micro genre
@@Musformation I actually do! So, lately I've been joining mad Facebook groups and subreddits trying to get involved in discussions and slowly build my reputation. But literally 90% of the rappers in these music groups on FB are fucking idiots that just spam everyone their link and do "comment for comment" and dumb shit like that. I've had much more success on Reddit, where it seems like people actually have a brain. Although, those idiots exist on every platform. So to avoid all the bullshit, I started my own subreddit and FB group with strict rules on link dropping and being active. The groups are garnered toward people wanting to share and discuss PR/marketing advice, as well as general music questions. As far as I could search, there really weren't any other FB groups or subreddits with that objective, so I'm hoping it's a unique enough angle to gain some traction. My question to you is, do you think I'm wasting my time with these groups? Do you think I should just tough it out and sift through all the morons in order to become established in these other groups? And have you ever had experience building up a Facebook group or subreddit? Yo, I'm genuinely sorry I wrote so much lmao. Thank you so much for ur time. Appreciate u boss
I currently have two projects that I play in/manage. Do you think it is better to set up tweetdeck for each and target audiences on the individual accounts, or would it be better to be interacting through my personal account with my bio linking to both bands?
definitely release some stuff before! people will base their initial opinion of you invariably on your music. if you have nothing out, it’s tough to make connections because people err on the side of you not being good at music and not want to waste their time with it. if you have something out, and they vibe with it, they’re way more likely to reciprocate communication and start a relationship!
Can you cover how to run a facebook group? I started a south jersey/philly pop punk group with 200 members from years ago that i never paid attention to. Want to get it active now
I like this idea but how do I introduce people to my music without looking like that's all I want from them or do I kind of just let the discover it on there own while I'm active in said community?
I SO desperately wanna replace those woofers in your NS10s and flip the L/R so the tweeters are on the outside instead of the inside. (yes, I know the woofers are impossible to find but I can hardly pay attention with the holes or mold spots or the dented dust covers.)
Lol here’s the funny thing - we have tons of outside engineers work at the studio and they see them and they are like what the fuck but then we hit play on those versus our other pair and everyone agreed they are the best sounding NS 10s they have hear
@@Musformation I don't doubt it... it's just I can't NOT see them and obsess about THAT instead of obsessing about the money I spent on Facebook ads for artists in the last 9 months.
*has anyone told you you look like Robert De Niro, especially your side profile. you would be an awesome candidate to do a face replacement deepfake for a young De Niro*
