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How To Tell More Stories Around Your Music // How Popular Musicians Promote Their Music

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In this episode I talk about how to continuously promote your music and go further than the standard marketing plan:
►How to think about your marketing beyond just releasing a few singles and hoping for playlist promotion
►The concept of the MEER and how it affects your music
►How Lil Nas X told stories around his mucic through memes to continually promote it.
►Actionable ways you can promote your music beyond just releasing singles and videos.
► The tricks and techniques popular musicians use to promote their music
►Thanks for checking out my channel please subscribe and tell a friend!
►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
👨‍💻 Become A Member And Get Next Level Fanbase Building Techniques / @musformation
📞 Book A Call With Jesse (My RU-vid Viewers Get A Reduced Rate): www.jessecannon...
📺 Subscribe To My Other RU-vid Channel / @musicmarketingtrends
🎛 Mix Or Master A Song With Me: foundsoundation...
📘 My Book On Building A Fanbase amzn.to/3LYnbHV
📘 My Book On Making Great Music: amzn.to/3BmJSRu
🧰 Free Tools: ko-fi.com/jess...
🖥 Learn More About Me: www.jessecannon...
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: / discord
⌨️ My Facebook Group: / musformationdiy
👽 Reddit On Music Promotion: / musicpromotips
Discover how to shift your perspective and think about marketing in a way that goes beyond the traditional approach of releasing a few singles and hoping for playlist placements. We'll introduce you to the concept of the MEER and how it profoundly influences your music promotion strategy. Dive into the captivating journey of Lil Nas X, who harnessed the power of storytelling through memes to continually promote his music. Plus, we're offering you actionable, real-world strategies to elevate your music promotion game, allowing you to stand out in a crowded industry. Join us in this exploration of the tricks and techniques used by popular musicians to keep their music in the spotlight. Don't miss out on the opportunity to supercharge your music promotion - come along, and let's make your music truly shine!
#musicmarketing #musicpromotion

Опубликовано:

15 авг 2024

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Комментарии : 86

@Musformation 4 года назад

If you enjoyed this video there's a whole playlist of tons more tips on how to promote your music on Spotify here - How To Market Your Music On Spotify ru-vid.com/group/PL0i-5Ujnd4VVqLRx08IfLLPGa_UBjtZ4m

@bpxo.creations 2 года назад

I'm in there watching all of them thanks man

@justjoannec8399 Месяц назад

First of all, thanks for putting these videos together! I am finding a lot of advice I could use. I am not sure how I fit into this though. I've been making music for a long time. A lot of my music came out over 20 years ago. Now, I'm making connections with many artists through Twitch. These are sincere friends who I really don't want to annoy. Truthfully, I think their expectation was to record their parts and then be finished with it. I wouldn't expect them to have a part of a music video or anything like that. Well, to be honest, I haven't thought of my music as a career. I am retired. But I do have some really good content that have come from these collabs and it would be nice if people could hear it. More than say, 3 listens a year which is what my songs have gotten up until now. So I think telling my story is going to be a big part of this. Telling my story is a lot of what I've done on my Twitch streams. I am thinking maybe I just need to learn to do it more.

@LaynoProd Год назад

always going back to this video to remind myself how i can tell more stories visually around my music and build deeper relationships with my audience, thanks Jesse for the gems!!

@gabbywitt873 3 года назад

this channel full of gems 👀

@Musformation 3 года назад

Appreciate that

@damienjonesmusic Год назад

The one thing I've learned in recent years is that the more authentic we are, the more we naturally attract an audience, friendship group or those who are going to be most loyal!

@Musformation Год назад

Only real heads get it

@TheOpenJam 3 года назад

This is one of the best vids on how to "engage" with potential fans (hate that word tho). Cheers Jesse!

@Musformation 3 года назад

Appreciate that

@yourbandisabusiness 4 года назад

I appreciate that you're putting out advice backed by real experience!

@KevinDubois 3 года назад

Great advice, I've always been scared to share a lot on my social media due to fear of people not caring / judging me, but I think that voice in my head is afraid and irrational. I'm starting up a band soon so all this stuff is going to be front of mind for me. Thanks for the advice!

@Musformation 3 года назад

Hell yeah! If you ever have any questions lemme know!

@Slowed65 4 года назад

4:15 yes Docuoment more!!!!

@cyaan6819 3 года назад

DUDE, thanks for being so real. I love your content and using all of your help on my next release! I have been so discouraged lately, but haven't given up. Looking for help to try new ways of getting some hype and this has opened my eyes a ton.

@Musformation 3 года назад

Hell yeah

@richvysion410 2 года назад

DONT GIVE UP BRO!!

@lovelost234 8 месяцев назад

Brilliant, down to earth advice, and told in the most practical way possible. Thank you 🙏🏾

@Musformation 8 месяцев назад

Thanks so much really appreciate it

@CrashPadBeats 2 года назад

on my latest single my marketing friend put me on "telling a story" I keep getting feed back (somewhat good though) saying its very "spacey" as in I don't have a voice or I didn't tell a story. I know what my friends and my mom (fan #1) mean now ;) I released a simple music video to fill in the gaps where people said it was "spacey" and now I'm getting very positive feed back... Thank you for the blueprint you have been constantly saying in your videos. Huge fan of Jesse Cannon!

@Musformation 2 года назад

Hell yeah

@lukalookout8452 2 года назад

So useful. Keep em comin!

@Musformation 2 года назад

🕺🏼

@Raffiness Год назад

Seeing your Release-Plan I allways think, that after a One-Screen Release and a Lyric-Video a lot of listeners are a bit fatiqued allready by the song. Isn´t it most important to smash into the brains with the best you got (Main-Music-Video) at first, peak high and then try to keep the momentum going as long as possible? Conway the Machine did a similar release strategy as you praise with his song "John Woo Flick" and i relealised this fatiqueness by my self when the Main-Music-Video dropped, because i allready listened to the song a lot of times. I think it´s one of Conways best songs, but the amount of RU-vid-plays are not "very" high. Thanks for your efforts on this channel, I Appreciate it a lot! Best regards from cologne.

@AustinWestbro 4 года назад

I love that courage my love video! I thought it was amazing when I saw it. That’s really cool you saw it and thought so too

@Musformation 4 года назад

You may have been who I saw it through? Did you post it?

@AustinWestbro 4 года назад

@@Musformation I did post it! You probably did see it from me haha. That's dope. I'm glad sharing their music potentially had a positive impact on their career.

@ScottBrio 4 года назад

Caught this before it was deleted on Reddit. Yay mobile caching! 😂 great video dude- really helped me think outside the box for promoting my own music- something that I’m not great at to begin with 🙌🏼

@Musformation 4 года назад

Very psyched on that lemme know if you ever have any questions

@masonmiller9658 2 года назад

I can’t believe this is free. This is so valuable. Thank you! I’m going to work with you one day. Mark my words

@Musformation 2 года назад

Much appreciated! 😎

@abandcalledwoof Год назад

Super gem advice. Thanks for sharing your experiences. Love the content!

@Musformation Год назад

Thanks for watching!

@peterkolter9417 2 года назад

Man I absolutely love your videos. Thank you so much. I'm not quite ready for this yet, still have a lot of your stuff to digest here, but I may want to book you for one on one consultation at some point. What's the best way to get the ball rolling there when it's time?

@kdikeentertainment8902 2 года назад

very informative thanks!

@SlothKami_ 4 года назад

Great content mate, love the material. You a real one

@Musformation 4 года назад

Appreciate that! If you ever have any questions lemme know!

@moisturizedkev 3 года назад

I needed this video, and your content is putting me over the edge with that last bit of info I needed to expand!!!! Gonna start doing my song of the day videos for all the weird lofi indie shit I listen to..... 🤔🤔

@marufawks666 Год назад

bro thank you for the content but I've gotta pour one out for your NS10 cones, sleep well fallen soldiers.

@Musformation Год назад

They’re in good shape these days

@tantrumzentrum 4 года назад

My problem has always been thinking that people simply don't care about anything other than the music. I don't even know some of the names of the people in my favourite band! But, maybe my thinking is a bit too self-centered. Thanks for this very useful video.

@Musformation 4 года назад

There’s some truth to that people don’t care but there’s lots of people who do. They key is to find the people who do

@iamalijahmorton 2 года назад

Thanks for posting this!

@Musformation 2 года назад

🕺🏼

@elinamason Год назад

Thank you! Great stuff!

@chumdm3 2 года назад

Thank you for this content. Its motivating me to actually market my music which I have sadly never done.

@lennybrusse 3 года назад

Again getting the real information! Thank you. Did you ever or are you thinking of doing a giveaway for your low-budget musician viewers, where you give away the chance to make a song with you? I would apply immediately.

@Musformation 3 года назад

Appreciate that there will be some stuff like yhat in the future

@mathew1268 4 года назад

Another good one Jesse. Your references are always on point. Strong storytelling can really resonate with listeners/consumers. Even if it doesn’t create a deep, personal bond, it can be really memorable tactic and help your music or band stay in people’s minds for a long time. I have a question though. Do you have any tips for musicians or bands who are releasing their first single during covid-19? Had plans to release something this spring before the pandemic started and I am now concerned it will really hinder establishing the project. Especially being unable to play live. Any thoughts?

@Musformation 4 года назад

What genre?

@mathew1268 4 года назад

Musformation Post punk/new wave. Similar to the poppier side of The Cure, New Order, The Smiths, etc.

@pype720 3 года назад

Good stuff - thx! Getting better at this and working it. 😁❤️🔥🎸

@ChrisSnyderGuitar 3 года назад

loving these videos man! You mentioned using instagram to tell our stories. Would you also recommend telling them through youtube videos too? I'm assuming the answer is yes but just wanna make sure.

@Musformation 3 года назад

Thanks yes if you watch the latest video on stories I get into that

@ChrisSnyderGuitar 3 года назад

@@Musformation sounds good man, thanks so much!

@PrettyBoyBeatsMusic 2 года назад

You are really good man!

@them.6306 3 года назад

Youre AWESOME & PRACTICAL! Thank you!!!!

@m.i.stapes 3 года назад

I like what you're doing here man!

@Musformation 3 года назад

Appreciate that

@gopolarisstudio 2 года назад

Dude...you are amazing.

@Musformation 2 года назад

😎

@theparlorchase7274 3 года назад

Story telling is really important. Now that I hear you say this, I'm thinking about bands that have this going. But its really difficult for many of us. I'd love to hear you elaborate much further on this, maybe bringing it home for better understanding on more ways to do it. It seems the big bands have this going on without having to lift a finger, i.e. Oasis. Is it the bad boy thing? Thanks.

@Musformation 3 года назад

Well oasis it’s charisma oozes. I see your complimenting on this video but did you see I made like 5 more videos on this? There’s a whole playlist

@keshauncamon580 2 года назад

What if you can't shoot music videos? What would that release plan be like? Do you think music videos are absolutely necessary to make it?

@Musformation 2 года назад

It’s trying to run a marathon without a limb

@keshauncamon580 2 года назад

@@Musformation so are you saying every single needs one? Or just that they’re fundamental in the blowing up of an artist eventually?

@jamescorreia6212 3 года назад

ahhh man, appreciate you so much hahaha much love

@t-om2344 2 года назад

Hello Jesse, thank you for very helpful tutorials.As I'm new in that kind of business don't know where to start at first,what first I should post, what content i shoud make? Please any chance to get an advice? Thank you

@MusicByKMR624 Год назад

awesome content can I implement these tactics working as a beat maker. Not performer or artist really.

@pikachu-hs5zz 4 года назад

It's so peculiar to me how even huge artists (for e.g. Pia Mia who I LOVE) don't take advantage of all the things in this video. They have all the budget in the world to do so too

@Musformation 4 года назад

Well a lot of artists get uncomfortable with the story telling and the promoting as well many of the managers are just not very in touch with how things have vhanged

@KeilaPereira11 Год назад

I have a doubt.. Do i need to follow the exact order. Cause I think about realeasing music video before releasing the lyric. Is there any explaintion and reason for the order you presented

@Musformation Год назад

Yes it’s explained thoroughly in the playlist on my main page How To Get Your Music Noticed.

@AlexanderKorotkov42 4 года назад

Yay death grips lol

@Musformation 4 года назад

First person to catch it!

@RaissaAndTheGriots 3 года назад

I wish i saw your videos before starting my journey. Maybe its not too late. My 1st song will be released in 2 days. Should those stories be shared after the song is out??? I already shared a teaser , like a 15s one just instrumental (Yeah i know, like i said i'm late)...

@Musformation 3 года назад

All good it’s nothing the end of the world you’re gonna be good on my channel page I have a huge playlist of how to tell stories around your music that will give you details

@gregfender 3 года назад

Hi Jesse! I love what you’re doing here. I have a fledgling youtube channel (different account) where I post mostly instrumental metal music set to abstract video. I had the idea of encouraging vocalists to record their own vocal performances over my music and posting those to their own channel as a mutually beneficial promotional vehicle for my content. I’m a bit apprehensive because it seems like it could get messy real quick and I’d be a bit worried about people using my music for hate speech or other things I disagree with. I was wondering if I could get your thoughts on that idea and if its something I should pursue or forget about. Thanks!

@Musformation 3 года назад

I’d make it more like a “hey I’m always looking to collaborate with others write me and maybe we can make a song together” since I totaly get you should maintain some control over it

@smokebell1390 3 года назад

I'm really liven the content 😍😀🐱👅😂😳📹📹😉😜🎅👄✌

@jaklair 2 года назад

54th comment

@Musformation 2 года назад

Lol

@commandery3574 3 года назад

dude i remember someone told me that lmao, “all you have to do is put out good stuff” mind you the person who told me this is connected to of the LVRN dudes......some real industry bs

@Musformation 3 года назад

Lol

@donnas8408 6 месяцев назад

You have your NS 10s set up wrong they should be the tweeter on the outside

@halloweenleftovers2631 3 года назад

Keep it up, Jesse. Implementing lots of advice given from you, and when we have acquired enough success, you are sure to be one of the first people we contact. What is your recommendation regarding* growth services for Instagram/Facebook? I know you are not a fan of paid services in music, especially anything not authentic, but we have been talking to a company called "TreeFrog Social" and they have good reviews (claiming they are trusted by MTV & NFL). I'll see you around! thanks again for the info.