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How to Find a Niche for your Online Business 

Ahrefs
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In this tutorial, you’ll learn how to vet, research, and find a niche for your online business.
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Additional Marketing Resources
Affiliate Marketing for Beginners: Complete Tutorial ► • Affiliate Marketing fo...
Keyword Research Tips for Affiliate Marketing Sites ► • Keyword Research Tips ...
SEO Course for Beginners (by Ahrefs) ► • SEO Course for Beginne...
Keyword Research Pt 3: Understanding Ranking Difficulty [SEO Course by Ahrefs] ► • Keyword Research Pt 3:...
Ahrefs Site Explorer ► ahrefs.com/site-explorer
Ahrefs Content Explorer ► ahrefs.com/content-explorer
Ahrefs Keywords Explorer ► ahrefs.com/keywords-explorer
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Choosing the right niche for your business usually comes down to solving three problems:
Problem #1: passion vs. profit. Should you follow something you’re passionate about or choose the niche that brings you money?
Problem #2: low vs high competition. Should you choose a low-competition niche that allows you to get traffic faster without having to compete against big brands? Or should you chase one of the high-competition niches that don’t limit your earnings potential?
Problem #3: micro vs. broad niches. How niche should you go?
There is no magic formula that helps you to make the right choice. It’s always a mix of personal and business decisions. In this video, we’ll show you how to find the perfect balance between these two.
What is a niche?
In short, a niche is a segment, or a smaller part of an industry that has a community with specific needs.
There are two ways to find a niche:
dig into a competing website’s traffic and financial information;
use Google ads data to assess commercial value of the niche.
How do you do that? Watch the video to learn how.
The next step is to research and vet your potential niches. Here, you’ll want to get more detailed information on your brainstormed list of niches. You can do it by vetting them in two buckets:
- web bucket
- market bucket
In the video, you'll learn how to vet your list of niches using these two buckets.
Finally, choose the niche you can build your online business around. And it comes down to solving those three problems we were talking about in the beginning of the video.
Watch the video to get some tips about how to do it.
Timestamps:
0:00 Intro
1:29 Define what a niche is
2:33 Ways to find a niche
7:04 Research and vet your potential niche
13:47 Choose a niche that’s right for you
#howtofindaniche #findanicheforyouronlinebusiness #howtochooseaniche #howtopickaniche
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26 июл 2024

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Комментарии : 104   
@wphubacademy
@wphubacademy Год назад
We love the tutorials, Sam explains everything super clearly and simply. Thanks Ahrefs!
@AhrefsCom
@AhrefsCom Год назад
Thanks! -Helen
@rakhidharYT
@rakhidharYT Год назад
loved your content, now its crystal clear to define a niche.
@AhrefsCom
@AhrefsCom Год назад
Glad it helped! 🙏 -Helen
@still2093
@still2093 9 месяцев назад
11:47 What is a good search volume benchmark?
@JenniferMetzler
@JenniferMetzler 2 года назад
Love all of your videos and ahrefs! Thank you for this information!
@AhrefsCom
@AhrefsCom 2 года назад
Glad you liked it! 🙌 -Helen
@usamajutt1159
@usamajutt1159 2 года назад
i have low competition amazon affiliate niches, if you wanna see i can share stats.
@mangispangi
@mangispangi 2 года назад
Excellent content man. Thank you!
@AhrefsCom
@AhrefsCom 2 года назад
Glad you liked it! :) -Helen
@still2093
@still2093 9 месяцев назад
7:57 goes so fast over the market bucket the contrast of speed (web vs market) is JARRING!
@aroobaibrahim5308
@aroobaibrahim5308 2 года назад
The only guy in youtube that provides quality❤
@AhrefsCom
@AhrefsCom 2 года назад
😀
@JoseSorianoPhotography
@JoseSorianoPhotography Год назад
I love the way you guys explain everything! great content. I'm a commercial photographer and I want to start with affiliate marketing and I found the niche but the question I have is, should I do it on my current site where I blog or create a new site.
@AhrefsCom
@AhrefsCom Год назад
It's an "it depends" answer - hard to tell without analysis. -Helen
@amarachimoses
@amarachimoses 2 года назад
Great video, Sam. I've actually decided on a niche but I'm having a little problem getting video resources. Does anyone know where I can get non-copyrighted workout videos for my fitness website? The ones I'm seeing are not that good. Or can I use any good one I see and cite it properly.
@FunnyVideoFrenzy
@FunnyVideoFrenzy 2 года назад
great video, people think that making money online is just so simple as making a video or post on social media, The truth is that takes a lot of time, effort, and daily work
@AhrefsCom
@AhrefsCom 2 года назад
You're right :) -Helen
@jjjoeyyy325
@jjjoeyyy325 3 месяца назад
the daily work is no joke i feel like i work a 9-5
@ohee83
@ohee83 2 года назад
Guest post targeting any specific post or Domain, which one results better? If one has a plan for 10 guest posts for an affiliate site, what is recommended ratio for domain level guest post vs post level guest post?
@thefoysalahmed
@thefoysalahmed 2 года назад
Thanks for the great content.
@AhrefsCom
@AhrefsCom 2 года назад
Glad you enjoyed it!🙌 -Helen
@dennismartensson4836
@dennismartensson4836 2 года назад
i like this video you made. There's a lot of bad advice out there on choosing a niche. I mostly found that,if i am not passionate about what i'm blogging about, i will put no any effort any to growing. If you're passionate about something, go for it. Who says there's no profit in your passion?
@AhrefsCom
@AhrefsCom 2 года назад
You're right :) If you get profit out of your passion - then you should definitely go for it! Glad to hear you have found your niche. -Helen
@brianr2941
@brianr2941 2 года назад
I am very confident that I could literally learn to become a millionaire from all of your content. Everytime I watch a video I take at least 2 pages of notes! Would you suggest a path of videos to understand to be completely boss at starting a long lasting online store?
@AhrefsCom
@AhrefsCom 2 года назад
Thanks! Try to start with our SEO course: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-btwC4zmewss.html -Helen
@pierrelaroche
@pierrelaroche Год назад
I agree with you. Learn from Sam and discipline after you make money no worry. Be consistent never give up not because you work 20 months on a Site, with no revenue, that you will not make money after. Be patien and stay away from IA content. Make sure you have 4K on the side to help you, just for the site.
@Mhlengi_Gasa
@Mhlengi_Gasa 11 месяцев назад
This video is very helpful. But it scares me a little because I have a niche I want to go into but I'm afraid of finding out that it's not profitable. I don't necessarily love it, it's just little skills that have and very good at that makes me want to go into the niche. The broad niche is "home management".
@desmondliao
@desmondliao Год назад
This was excellent.
@AhrefsCom
@AhrefsCom Год назад
Thanks! -Helen
@user-ny2kh9qv7m
@user-ny2kh9qv7m 2 года назад
Great informative video thanks
@AhrefsCom
@AhrefsCom 2 года назад
Glad it was helpful! :) -Helen
@ours2359
@ours2359 2 года назад
You just won my heart
@AhrefsCom
@AhrefsCom 2 года назад
😊
@whocares7912
@whocares7912 Год назад
All I know is - so many people will try and fail to make a living blogging. They will spend money on so called gurus who are the ones that will make the most money from courses and apps etc. There are just too many websites online and Google doesn't want them. Saying that though, I do like the content here.
@AhrefsCom
@AhrefsCom Год назад
Thanks for sharing! -Helen
@kukaraca
@kukaraca 2 года назад
Thank you Sam!
@AhrefsCom
@AhrefsCom 2 года назад
Thank you for watching! 😀 -Helen
@multazimshaikh5766
@multazimshaikh5766 2 года назад
Hey Sam, really loved your content and the way u share the deep insights on every topic. Would love to see if you cover any topic on ways to generate leads for local business. Either way, keep up the good work Thanks
@AhrefsCom
@AhrefsCom 2 года назад
Thanks, we might cosider your idea :) -Helen
@roadcatastrophic7291
@roadcatastrophic7291 6 месяцев назад
Now I realized so many things I didn't know to utilizes these tools..
@AhrefsCom
@AhrefsCom 6 месяцев назад
Happy to help 🙌 -Helen
@filippomursia5889
@filippomursia5889 2 года назад
Would be cool to have a similar tutorial but with a real product in a niche instead of an affiliate website!
@AhrefsCom
@AhrefsCom 2 года назад
Thanks for the idea, we might consider to create such tutorial in future. -Helen
@nadimmia4070
@nadimmia4070 11 месяцев назад
your tutorial is best....❤❤❤❤❤
@AhrefsCom
@AhrefsCom 11 месяцев назад
Many thanks :) -Helen
@sakeebyakubshaikh3845
@sakeebyakubshaikh3845 2 года назад
Amazing, Amazing Amazing 👌👌👌👏👏👏👍👍👍
@AhrefsCom
@AhrefsCom 2 года назад
Thank you 😀 -Helen
@angchanel10
@angchanel10 2 года назад
Xia xẻ thật tuyệt vời 👍
@PrasenjitDuttaChowdhury
@PrasenjitDuttaChowdhury 2 года назад
❤️❤️❤️
@vinces5761
@vinces5761 2 года назад
Excellent content
@AhrefsCom
@AhrefsCom 2 года назад
Glad you enjoyed it! 😀 -Helen
@hichambanda1121
@hichambanda1121 2 года назад
great value
@AhrefsCom
@AhrefsCom 2 года назад
Thanks! -Helen
@basicenglishknowledge3815
@basicenglishknowledge3815 2 года назад
By comparing google ad to SEO your considering all the factors mean SEO is a longtime process, time is a crucial factor I thinke reaching on first page your website must be many years old. Domain authority which is like monoplyistic competition where few website have authority. I think content is a king. If traffic is paid because it is also the part of seo and content have value then it will produce result because bounce rate is the key factore.
@florinamariei7252
@florinamariei7252 2 года назад
Thank you!!@
@AhrefsCom
@AhrefsCom 2 года назад
You're welcome! 😀 -Helen
@Technique1995
@Technique1995 Год назад
Thanks Sam
@AhrefsCom
@AhrefsCom Год назад
UR welcome! -Helen
@still2093
@still2093 9 месяцев назад
11:18 what is the cut off for keyword difficulty scores?
@samuelconteh7990
@samuelconteh7990 2 года назад
thank you
@AhrefsCom
@AhrefsCom 2 года назад
Welcome! :) -Helen
@AWFJ2014
@AWFJ2014 2 года назад
Great value from this video. Thanks.
@AhrefsCom
@AhrefsCom 2 года назад
Glad it was helpful! -Helen
@bluedragonacupuncture8425
@bluedragonacupuncture8425 2 года назад
Have you guys changed your opinion of #hashtags above video titles? I saw a comment from yourselves a while ago to the effect that you don't see any effect from them
@zyanamorris875
@zyanamorris875 2 года назад
Thumbs Up
@AhrefsCom
@AhrefsCom 2 года назад
👍
@ChrisProutyVideos
@ChrisProutyVideos 2 года назад
One of the biggest challenges I see in any industry looking for a niche is a misunderstanding of the word "passion." The etymology of the word, from the Latin "pati," means "suffering." It's difficult for me to recommend anyone follow their suffering. I'd prefer that they follow their inspiration. FWIW 🙏
@AhrefsCom
@AhrefsCom 2 года назад
It also has another meaning that comes from Greek "pathos" - "feelings, emotions" ;) But you're totally right about "following the inspiration" - sounds great! -Helen
@ChrisProutyVideos
@ChrisProutyVideos 2 года назад
Great call, Helen....thanks for the follow up!
@waltroderick101
@waltroderick101 2 года назад
Does Ahrefs offer something in the software that tells what major category a niche is in? You mentioned it a couple of times in the video. I am a monthly subscriber to Ahrefs, but a newbie at it. Thanks
@AhrefsCom
@AhrefsCom 2 года назад
Hi Wally! To clarify, are you asking if we categorize websites by niche? If so, the answer is no. If I’ve misunderstood, please let me know. -Helen
@waltroderick101
@waltroderick101 2 года назад
@@AhrefsCom No. In the video, Sam decribes two different niches as being part of a larger category. IE backpacks were art of luggage I believe was on example. How do you what the parent category is? If that makes sense.
@AhrefsCom
@AhrefsCom 2 года назад
We don't have such feature in our tool, it's just common sense. But you may try to check some larger sites like Amazon to see what subcategories they have - it may help. -Helen
@MuhammadOwais-gq2ve
@MuhammadOwais-gq2ve 2 года назад
Hi Sam, what is the search volume of keywords for new affailate website?
@AhrefsCom
@AhrefsCom 2 года назад
It depends on the website, niche etc. You may watch the video about keyword research for affiliate marketing websites for more info: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-s5VZaXi7RF4.html -Helen
@cocobj8116
@cocobj8116 2 года назад
❤️❤️🙏🙏
@still2093
@still2093 9 месяцев назад
17:35 didn't you say with potential to go up a level to sleep products? You didn't explain that...
@BesttiEver
@BesttiEver 2 года назад
Hy Sir Sam ! Is there any course on Content Writing by you ? If Possible send the link. I Visit your Playlist, can't decide which video is on Content Writing, I am totally beginner here. I have craze to write,but dont know where to start, how to start. Kindly Help me sir. I will for your response (Thanks)
@AhrefsCom
@AhrefsCom 2 года назад
You can check this video on content creation, for example: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-8BdZ0dUu7VQ.html -Helen
@aimagicx
@aimagicx Год назад
Hi Sam, I have question please and need your thoughts : if i want to start a new blog, which better to use :New domain OR Expired domain??
@AhrefsCom
@AhrefsCom Год назад
Hi there! Let me try and answer your question :) Both - new and expired domains - have their + and -. In simple words, with a new domain you get a clean start, without any previous SEO baggage or potential spammy history that you may get with an expired domain. But a new domain requires a lot of time and resources to build authority (DR), reputation and grow organically. Hope it helps :) -Helen
@aimagicx
@aimagicx Год назад
@@AhrefsCom Hi Helen, Thanks for your answer. Sure but i hoped you said you prefer A or B 😅 because i found it hard to decide which should i choose. if i choose Expired , i have a old domain (10Years) with low backlinks and one very good backlink but i didn't like the name that much, and if i choose New Domain, so this way i can choose the name and also as you mentioned will be a clean history.
@alamin-zg9tj
@alamin-zg9tj Год назад
Thank you sir awfully.
@muhammedmuktharjavid3269
@muhammedmuktharjavid3269 2 года назад
Rumour has it that doomsday of caches is nearing as Google is going for huge update; so does the fate of affiliate marketing.. please Any alternative @Sam
@IliaPavlenkov
@IliaPavlenkov 2 года назад
What is the name of the person in the video?
@AhrefsCom
@AhrefsCom 2 года назад
It's Sam Oh, you can see him doing in almost every Ahrefs video :) -Helen
@AlexMcLean-uf2co
@AlexMcLean-uf2co 3 месяца назад
Does anyone have a free content explorer
@moviebites9636
@moviebites9636 Год назад
A niche just beat Magnus Carlsen
@still2093
@still2093 9 месяцев назад
Doesn't really explain the decision making around 5:53 of what makes a niche viable.
@Jaymzbox
@Jaymzbox 2 года назад
What means "AH" in "AhRefs"? Regards
@AhrefsCom
@AhrefsCom 2 года назад
Ahrefs derives from the attribute which creates a hyperlink to web pages :) -Helen
@Jaymzbox
@Jaymzbox 2 года назад
@@AhrefsCom Wow.Thank you for the Answer!!!!
@alighteditzx1924
@alighteditzx1924 Год назад
can i used your thumnail on fiver account pleeeeessss
@nicolajlarsen4924
@nicolajlarsen4924 2 года назад
Nice ad, but I still need a niche site, and no, it's not Gonna be bed racks, since i dont have eat
@magiciansway
@magiciansway 7 месяцев назад
Following your passion is the worst advice anyone can give. Do the work to find out what makes you tick then design a career around that and THEN you will develop a passion for that career.
@muhammadtawhidulislamdeen3985
@muhammadtawhidulislamdeen3985 2 года назад
Seriously ?? Your Level Of Tolerance ??? hahahah
@praveenkumar25thangavel82
@praveenkumar25thangavel82 2 года назад
Excellent content....thanks ahrefs 👥 teams. keep posting this kind of thing
@AhrefsCom
@AhrefsCom 2 года назад
Thank you for watching it!😀 -Helen
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