Today there will be a podcast of interest primarily to interior designers and everyone involved in this activity. Together with me, two more heads of strong interior design studios from St. Petersburg, Vlad Sedov (Lines design) and Sergey Oskorbin (Valta design), are participating in the podcast. We will discuss an interesting and very relevant topic - marketing. Who are our customers, where to look for new customers, how to promote your services, and are there any customers who don’t need interior design?
Alexander Senchugov
Telegram: t.me/yourinterirodes
Instagram: / senchugov
Website: nsdsgn.ru/
Vlad Sedov
RU-vid: / @linesdesign
Telegram: t.me/lines_design
Instagram: / lines__design
Sergey Oskorbin
Telegram: t.me/valta_design
Instagram: / valta_group
Website: www.valtagroup.ru
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mail: ok@nsdsgn.ru
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00:01 discussing marketing in interior design
01:26 how to find your first customer
04:39 history of the emergence and growth of Lines studio
11:37 history of the emergence and growth of Valta studio
16:06 mistakes young designers make in finding clients
18:20 how to compete in the design studio market
21:27 options for reaching customers
23:30 about approaches to marketing in different price segments
30:30 who doesn’t need a designer
38:25 which is worse with or without a bad designer
40:22 clients by word of mouth
43:20 channels for promoting a design studio
51:10 fear of delegation and the importance of individuality
54:30 psychotypes of clients
55:20 what mistakes we made at the beginning of development
3 дек 2023