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How To Find Consumer Insights In Marketing?

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Where to find insights is often a hard place to start any project.
Insights are vital to a good strategy and in this video I help to show you where you can find insights for advertising strategies.
I look at finding insights in thought pieces and give three examples of finding insights in thought pieces.
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinish...

Опубликовано:

27 авг 2024

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Комментарии : 25

@JulianCole Год назад

Have a lot of strategy questions but not a lot of resources to answer them? This all-inclusive guide is the only one you'll ever need, and it's entirely free. Download it here: strategyfinishingschool.com/lm-strategy-mate

@abrahamaugustine5702 2 года назад

A pleasure taking the time to watch you Julian. Thank you!

@JulianCole Год назад

Thank so much, glad you enjoyed it!

@lionelvoncroy7355 9 месяцев назад

A very well and easily explained way on how to find insights, helping gain so much time in the research. This will help me a lot in my career. Thanks a lot, Julian! :)

@BenjaminMAS 2 года назад

Brillant. Love your insights and the way you explain your methodology. Thank you so much for the channel, please keep making more videos like these Julian.

@JulianCole 2 года назад

Will do! Appreciate your kind words (:

@wimukthidilhara7097 Год назад

We need to keep him at all costs 🙂

@JulianCole Год назад

Hahah you are too nice!

@Jacksonjose17 2 года назад

One of these video a day, keep all marketing doubts at bay

@JulianCole 2 года назад

Hahaha. Thanks heaps! (:

@quyenchau8639 2 года назад

I want to become a planner in the future so I watched a lot of videos from Instagram and your youtube channel to improve my strategy skill. Thank you for your sharing!

@JulianCole 2 года назад

Nice! I've got lots of free content here on RU-vid you can check out! Hope you can out it to good use (:

@quyenchau8639 2 года назад

@@JulianCole Yes! I practice a lot. The video tutorial exercises are very helpful for my writing skills and strategic thinking

@mediabyjj1852 2 года назад

That was an awesome tip. It helped me write headlines for my ad school class. Anymore tips for gathering insights? Thx.

@JulianCole 2 года назад

For sure check out some of my other videos on insights relate to the whole process.

@marugenoud 2 года назад

Loved it!!

@juliancole5366 2 года назад

Glad that you do!

@nicolasblondet8054 Год назад

Hi Julian, Thanks for the tips, I am now struggling sometimes when I am writing the insight down. Do you have any advice to solve that please ? Thank you !

@juliancole5366 Год назад

I have a couple of other videos on insights, it should always unlock the problem or show a surprising new solution.

@sunnykalra001 2 года назад

Too good Julian

@alinastopello6804 Год назад

i couldnt find in the video the example for cheetos, extra and billie, at what time is it?

@JulianCole Год назад

You are right, here is the one for Cheetos - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-jp9NQTDYQ48.html and Extra - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-RKW7v00CNVc.html The Billie insight I break down in my course.

@heshankavindaimkavinda4813 2 года назад

❤️✌🏻

@JulianCole 2 года назад

💯😊

@scottysscandinavia5793 Год назад

Great way to find insights that are relevant to you and your peers, but likely totally irrelevant to your client's target audience. A handy way to hijack your clients' budgets to promote yourself and your agency to the marketing industry (who are just like you), while doing nothing - and probably harming - your clients' business. I'm not sure the ad industry really needs any more 'tools' to further develop its usual egomaniacal methodology and disappear even further up its own backside. Perhaps pick media that your client's target audience consumes rather than stuff you consume.