Thank you so much for explaining this. You made this so much better to understand versus my professor. Whenever I need assistance from Capsim I hope you are the one that answers.
This was extremely helpful. One question I had about your process was, why when forecasting best and worst-case scenarios for Europe do you not add together the estimated market share for both Budget and Performance as we did in the America's calculation. For Europe you suggested only calculating for the budget market share.
