Hey Nick, Great e-book, got it printed out and it's at my desk at all times now. Something that I'm still very curious about, and couldn't find an answer to in the book, is this: We sell customizable posters to different groups of people (couples, families, pet-owners etc.), and within these groups we also have different designs that speak to different personas within the same group (old couple, vs young couple for example). Research is such a big part of your work, and I was wondering this: Should all posters/designs we sell and want to test have their own research document? (full with direct, indirect competition, our brand, hooks etc.) because they speak to a different audience? Or would you say, "no that's way too complicated because you cannot master so many target audiences at once and you should just focus on 1 design." Or.. would you say, you can test multiple designs, as long as they're within the same persona (f.e. only for persona Jamie, 32 year old man looking to .....") Looking forward to your answer!
Hey Nick great video as always. I have 2 questions: - how do you test a brand new advertorial? Do you create a new adset with the winning ad? - how many active adsets do you keep inside the cbo? if an adsets after a week gets very low spend do you turn it off?
Hey Nick hope you are doing great! I wanted to ask if I have to test the product vs collection page, is it ok to have to just run the same ad with a different destination link if A/B testing software is out of reach? Or do you know any better way to do this?
Hey Nick. Amazing content as always. Question - until FB shows breakdown by creative in Flex Ads setup, do you not find it to be more beneficial to run a "manual dct" whereby you manually upload 3 creatives, 2 primary text, and 2 headlines? Otherwise, we couldn't do iterations off of winning creatives.
i have 2 questions Nick. So when testing ads you say to let it run for at least 7 days? does this apply to all platforms, like tiktok also? 2: when testing i mostly kill ads that are under 1% CVR. After 100 clicks if i dont see sales and much add to carts, i have the incline to kill the ad. Do you recommend looking at the CVR for the first 7 days/3 days or just let it run no matter the data. Thank you so much already!
Hi Nick! This is the video I’ve been waiting for-thanks! I saw your comment where you mentioned doing both: keeping the winning testing ad set and also adding the winning ad to the main ad set. But I remember from another video you said that if the same video runs in two ad sets, they will compete with each other and be less effective. Could you please elaborate on this so I can better understand your approach? Thanks a lot, Nick!
Great video Nick. After finding my first winning ad, I sold out and had to pause the ads. That happend twice. I've created competitors best performing creatives but no success yet with new ads. Should I continue to focus on making better ads since the offer has worked before and keeps working with competitors?
Hey Nick, we launched a new CBO campaign for a new country and day 1 CPA was hitting target. Would you increase budget 20% after day 1 of a new campaign like you normally scale campaigns? Or would you wait a few days? Thank you as always
Hey Nick, sick content as usual. Do you scale 20% every day of a new campaign, that hits it targets, even though it’s in learning phase? Or do you wait until it is ”active”. Thanks m8!
Hey mate thanks for the video. Just to confirm, when you have a winning dct, you move it to the main ad set, right? Then, if the winning ad in the main ad set doesn't perform well, you turn it off and leave the dct ad set running (if it's still doing well), right? Thanks from Australia 🇦🇺
What if some adsets have a better CPA than the adset that gets most of the spend. Do you also turn them off after 7 days because they don't take overall spend or do you leave them on because they still have a better CPA?
How many DCTs are you currently running in 1 campaign, and why is it everytime I increase budget by 10-20% the next day performance flops / is this normal?
Meta is phasing aware dynamic ads and is slowly making it only flexible ads. Doesn't matter to me what you use, just know dynamic will soon be removed. Both work the same
because you separate each concept in its own adset , so doesnt matter which ad inside is winning cos they're all same concept and ideally same video just different hook
