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How to Promote Your Music on Spotify with Facebook Ads (Full Guide) 

Andrew Southworth
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29 сен 2024

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@AndrewSouthworth
@AndrewSouthworth 10 месяцев назад
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@alenleroux9031
@alenleroux9031 10 месяцев назад
Hey Andrew, I really need your advice. I noticed, that my Hypeddit link as well as Feature FM link show the following message for Instagram users by clicking on the Spotify link on my landing page: "The website you are visiting is trying to open an external app. Do you want to continue?" I can't remember if it was always so, could you please help me solve it? This message shows only when clicking on Spotify; other links, like Apple, RU-vid, etc., don't show any messages, they just go directly to the website.
@chrisfayo3169
@chrisfayo3169 2 месяца назад
What if no event are showing for me to pick from in the conversion event?
@jtz0
@jtz0 Месяц назад
If you're not able to see your pixel in the menu at 7:32, it's because you need to approve it in events manager first. There will be an alert on the front page of events manager that says 'custom events can't be used with ads features'. You will need to review and approve the conversion event before it appears in the conversion event menu.
@duckduckgoose8049
@duckduckgoose8049 Месяц назад
I approved it and it's still not popping up. Reloaded the page and everything.
@amcbieck1
@amcbieck1 5 месяцев назад
Can someone help me please? I was good until the ad set page where you have to select the smart link click under the conversion event category, Mine does not show up there. But I did the pixel and all correctly. Why is mine not showing up to select? thanks so much
@jtz0
@jtz0 Месяц назад
Did you figure out a solution for this? I'm having the same problem
@TVLIYAmusic
@TVLIYAmusic 24 дня назад
Having this problem too!! Custom conversions aren't showing up once in ads manager.
@randomshitchannel1474
@randomshitchannel1474 7 месяцев назад
NEED HELP! I can’t connect the pixel between the Event Manager and the Ad Setup itself, the only pixel available to choose isn’t any of the (multiple) pixels I’ve set up and as far as I can tell, the pixel isn’t even connected to the account I’m using
@wilsbach
@wilsbach 6 месяцев назад
I’m having this same issue. I tested the Pixel with Hypeddit and it worked, the visit and the click were both recorded, but yeah….my only option in the Pixel drop down is a generic “My Pixel” that isn’t the “WilsBach Music Pixel” I set up and tested earlier. Can’t get past that step.
@JackGaby
@JackGaby 5 месяцев назад
Same -_-
@Sam-lm7sn
@Sam-lm7sn 10 месяцев назад
Hey Andrew! i am an artist from Asia(India) and ive been following your videos for a while and i absolutely love it.. its the best channel for learning marketing for independent artists.. but ive noticed that you always tell us to avoid asian countries cause they dont work but if so then whats the hack for Asian artists? should we also add European countries and the USA? even if the song is in Foreign language(Hindi).. Please enlighten. looking forward to your feedback brother
@boulevardsound5137
@boulevardsound5137 7 месяцев назад
You could easily target UK, USA and Canada. Massive Indian communities there!
@jvy012896
@jvy012896 10 месяцев назад
How would you market a Christian/gospel song? Seeing that meta got rid of anything religious as targets
@FX-ri3dn
@FX-ri3dn 7 месяцев назад
Thank you very much. I'm a bit confused about the accounts. I have a personal Facebook and Instagram account, but there isn't an account for the band yet. Should I create an account for the band through my personal account and use it for Meta Ads Manager, or should I create a completely new account for the band and use that account for creating ads?
@grandpaneg6959
@grandpaneg6959 10 месяцев назад
Hey Andrew would love to see your set up for campaigns in genres that don’t have any targetable artists. It would be interesting to see your targeting methods
@NoLivingWitness
@NoLivingWitness 10 месяцев назад
Same question. Not a lot of death metal bands are listed, so we usually specifiy genres. Curious as to what Andrew does.
@6lackhart
@6lackhart 10 месяцев назад
I’m in that same boat. I make lil peep sad boy type stuff and I can’t find a target audience
10 месяцев назад
Target audience is a big headache Andrew. How can we who are in niche genres, target something?
@grandpaneg6959
@grandpaneg6959 10 месяцев назад
@@6lackhart i make the same sorta thing along the lines of joji. i’ve managed to do alright targeting broad artists and subjects like post malone and just straight up indie music. don’t know if that may help you at all but postie seems to work for anything in the melodic trap sound
@grandpaneg6959
@grandpaneg6959 10 месяцев назад
@@NoLivingWitness oh for sure. facebook eventually just needs to update their targetable subjects. every genre has this issue pretty much unless you make super generic music or are trying to copy or be heavily inspired by a popular artist that’s listed
@mandem888
@mandem888 7 месяцев назад
Dude I just clicked over from another vid just to see the conversions api manually inputed and you skipped that process . Ahhh damn
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
You can skip Conversion API if its giving you trouble. Most landing page services don't even support it currently, as far as I know only Hypeddit and Smart Noise do. It's a helpful tool but CAPI def isn't a deal breaker, just captures an additional 10% or so conversions. To set it up though go to events manager, settings, then generate an access token to paste in your smart link.
@MarcumUP
@MarcumUP 7 месяцев назад
man locating that pixel id DOES NOT go like that.. took me quite a while to figure it out.. not very computer savvy and i feel yopu flew threw that..aftyer that i stayed semi lost
@HOL
@HOL 3 месяца назад
Same problem. Do I have to connect to a data source through an app ?
@ShortStack2091
@ShortStack2091 Месяц назад
Having the same problem as well. I don't have a pixel show up where he copied his from meta events manager. Does anyone know what needs to be connected beforehand to have the pixel automatically show up like that?
@KemetOG
@KemetOG Месяц назад
Looks like we all have this same issue.
@DanSaillant
@DanSaillant Месяц назад
Yeah I have no clue what's going on with the pixel thing
@KemetOG
@KemetOG Месяц назад
@@DanSaillant he gave me a work around for it when I emailed him since he doesn't really address it in the video.
@Child9Music
@Child9Music 10 месяцев назад
The main problem people have is when a Spotify link is clicked, if the user doesn't have a premium Spotify account then they get a random (sponsored) song instead of there own. Is there anyway of combating this?
@IFechiMusic
@IFechiMusic 10 месяцев назад
About time somebody speaks about this. Everytime you use ads. You are helping mainstream artists... Go make a video about it. Il watch it. And share it.
@MasterSplinterPDX
@MasterSplinterPDX 10 месяцев назад
When you set up the campaign, make sure in the ad set in the audience targeting section that you choose spotify as the primary interest, and make the genres and artists similar to your music the Secondary interests. If the primary targets are people that have clearly demonstrated an affinity for spotify, it's more likely that they will be premium users. Also, I've come to realize through a lot of trial and error that the only safe (ish) way to ensure against bots and click farms is to only target tier 1 countries and nothing else. It's more expensive, but the engagement you get from tier 2 countries is low quality to the point of being basically useless. That may not be true for everyone, but the only real engagement I have gotten is from USA, Canada, UK, Germany, Holland, Australia and a couple others
@IFechiMusic
@IFechiMusic 10 месяцев назад
@@MasterSplinterPDX nice points
@AdaAchoMusic
@AdaAchoMusic 10 месяцев назад
What if you create a playlist and promote a track from your playlist so that when a user clicks, they have options to listen to your other song? Can this help?
@MasterSplinterPDX
@MasterSplinterPDX 10 месяцев назад
@@AdaAchoMusic do you mean create a playlist that only contains music from your own catalog? Or a playlist that features a track or 2 of yours, but then is populated by bigger bands in your genre? I would say, in my limited experience, that making both will be beneficial for different reasons. But, using it as the conversion end spot for a paid campaign, I can't say. I've heard of people doing this, and it makes sense to me (especially a playlist that only contains your own catalog), but I'm not sure if it's a good idea to use it as the final destination for a conversion campaign. Maybe give it a try and let us know? 😁
@mandem888
@mandem888 10 месяцев назад
6:05 lmaooo I got you on that juicy like button click. thx for the laugh 😂
@mikedelferro
@mikedelferro 10 месяцев назад
Best, no nonsense channel for music marketing!
@alenstothesun
@alenstothesun Месяц назад
How can including FB ruin everything?
@AndrewSouthworth
@AndrewSouthworth Месяц назад
FB traffic seems to be overall lower quality than IG. So when you're new and your pixel doesn't have data to train it to look for the right people, sometimes the FB traffic 'corrupts' the campaign in my experience. So I always have people start with IG placements only and then after a few hundred conversions start testing out FB as well if it makes sense for their demographic.
@duckduckgoose8049
@duckduckgoose8049 Месяц назад
In my experience, advertising on Facebook directly only attracts assholes who hate on your music no matter what. Last time I ran ads on FB, I was getting good feedback on Instagram, but on Facebook it was all a bunch of old people commenting stuff like "is this really considered music?" and stuff like that. Closed minded people hang out on Facebook. Instagram is where all the younger more open minded people are.
@kostekmusic
@kostekmusic 10 месяцев назад
I set campaign exactly based on this video today. I dont have even one click..what i am doing wrong ? this is my 5th attempt and results are just horrible. is it important that im from poland?
@generationalwealth3719
@generationalwealth3719 3 месяца назад
It depends on a lot of factors, did you set it up correctly? Also, are you using quality content?
@teenatownband
@teenatownband 4 дня назад
Hey Andrew absolutely love your videos! I have a question, if you're around! Is the goal over time to run to your ads to ONE particular ad-set/audience across multiple campaigns, or is it ok to promote to MORE THAN ONE ad-set/audience across multiple campaigns? For example, I've been running a "playlist" campaign for my discography to audience #1 while simultaneously running a separate "song-link" campaign to audience #2. Both audiences are performing well, but would you recommend to just start targeting the better-performing audience for both campaigns? Thanks so much!!
@AndrewSouthworth
@AndrewSouthworth День назад
I would keep what works best for each campaign. Meaning, if its the same audience thats best for each then use that for each, but if its a different audience for each then do that. There isn't a problem running multiple campaigns to the same audience, as long as its at least a few million people. But you also don't HAVE to do it either.
@teenatownband
@teenatownband 22 часа назад
@@AndrewSouthworth you’re the absolute best! Thank you so much for the reply! 😀😀
@emergenzebasse9957
@emergenzebasse9957 9 месяцев назад
Hey guys, is there anyone among you who has followed Andrew's tutorials and obtained tangible results? But above all he converted 1,000,000 streams into Dollars / Euros / Pounds? Do you have names of bands, artists on Spotify?
@Sylt-d6d
@Sylt-d6d 3 месяца назад
What is I don't have Hypeditt, how can I still make pixels to track?
@AndrewSouthworth
@AndrewSouthworth 3 месяца назад
There are a lot of options out now. Hypeddit, FeatureFM, Smart Noise, SubmitHub Links, ToneDen, Hyperfollow, ArtistHub, LinkFire etc... If you want a free one to start with, check out SubmitHub Links.
@JAMOoneverything
@JAMOoneverything 10 месяцев назад
I'm getting only inactive options when selecting a conversion event? My Smartlink Click Event isn't showing. Any ideas?
@6lackhart
@6lackhart 10 месяцев назад
I’m having the same issue
@JAMOoneverything
@JAMOoneverything 10 месяцев назад
@@6lackhart Gotta verify them on the Events manager page first
@JAMOoneverything
@JAMOoneverything 7 месяцев назад
@@6lackhart You have to wait up to 30 mins before the links can be verified
@dwisdoms
@dwisdoms 10 месяцев назад
Nice one Andrew, you said beginners should only use IG placements and avoid Facebook at the start, what were/are the things that could or go wrong with running Facebook placements?
@joewheelock9010
@joewheelock9010 10 месяцев назад
I'm curious about this too!
@Emanuel-id9px
@Emanuel-id9px 10 месяцев назад
Same here
@daniellekoong6279
@daniellekoong6279 7 месяцев назад
Thank you for the quality content Andrew. I was just wondering what you meant by doing it in stages so you don't get banned by fb when spliting your similar artist audiences? Did you mean publishing them at different times? Thank you so much.
@yeilnoungchucks
@yeilnoungchucks 10 дней назад
He snuck that in really quick at the end of the video and didn't explain it all haha.
@JeffreySaxophoneTallNewton
@JeffreySaxophoneTallNewton 7 дней назад
@@yeilnoungchucks He doesn't respond to comments, so I am asking you! Did he really recommend ONLY using IG as a target and not FB???? I don't use IG, so why would I want to advertise there? Thanks!
@Emanuel-id9px
@Emanuel-id9px 10 месяцев назад
Hey Andrew, really nice video. Appreciate you and your content. I only have one question. In your video you didn’t talk about the attribution settings in the adset. How should I set up this section for a Spotify campaign. What would be your recommendation on this to get the best results from the campaign ?
@mightbefire
@mightbefire 10 месяцев назад
How does Facebook ruin everything? Would love to hear the elaboration on that.
@ottomanbeatsofficial
@ottomanbeatsofficial 2 месяца назад
will this work with distrokids hyper follow?
@AndrewSouthworth
@AndrewSouthworth 2 месяца назад
Yeah just a slightly different setup process. It’s also not my favorite option but it does work.
@arcaxspaceship808
@arcaxspaceship808 10 месяцев назад
I was trying to solve my problem with that video but I dont know whats wrong! I created a pixel already and I got it linked to the hypeddit landing page, my Facebook page is connected to it and verified too. testing events works as well. but whenever I try to set up the ad campaign in the step where I set the ad campaign and choose "website" it wants me to create a pixel, but I already have one!? i can't find the problem :( for you the pixel got automatically suggested but for me it seems like there is none. I dont know how to solve or continue ... do you have any idea or is there anyone else out here with the same problem? pls help
@wilsbach
@wilsbach 6 месяцев назад
Same issue
@anythingspossiblemusic
@anythingspossiblemusic 10 месяцев назад
With Spotify not paying most artists with their first 1000 streams per year in 2024, how much extra should you budget for to get those streams quicker?
@savagegreenmusic
@savagegreenmusic 10 месяцев назад
As much as you can reasonably afford. I’m about to run this method in tandem with playlisting to try and get the most bang for my buck. I’ll let you know what happens.
@DEADIKATED
@DEADIKATED 6 месяцев назад
Great Video, I'm having trouble with the Video getting rejected by FB. It doesn't even give an option to upload the video from My Computer. What is the format/ File Size /type needed?
@AndrewSouthworth
@AndrewSouthworth 6 месяцев назад
Thanks! Not 100% sure whats happening, you have to make these campaigns from a computer. You can't make this from a phone. Generally the format is MP4, 1080x1920 vertical format, 15-25 seconds long.
@DEADIKATED
@DEADIKATED 6 месяцев назад
@@AndrewSouthworth Thanks I was able to figure it out I have 2 test ads running now. I just started over following along with your video and it worked. Thanks
@dividedbyzero0
@dividedbyzero0 7 месяцев назад
I've gotten my test events working and can see link click, but when in the ad set and conversion event hypeddit link click is not appearing, any ideas?
@CoreyLennox
@CoreyLennox 7 месяцев назад
Same here
@teemelly
@teemelly 6 месяцев назад
Did you figure it out? I’m having the same problem
@CoreyLennox
@CoreyLennox 6 месяцев назад
@@teemelly I did! You just have to wait about an hour and it’ll show up!
@JeromeOtos-lk1iz
@JeromeOtos-lk1iz 4 месяца назад
You're smooth and straight to the point - and I really like you and want you're doing. Nice work! Really nice video!
@MooglePower
@MooglePower 2 дня назад
Is it possible to do this process without using a pixel? I have everything set up to this point except that I am unable to create a pixel in Facebook, and there is nothing there when I follow the directions at 3:29 when I click on Data Sources. I am also not able to create a new data source. It gives me an error about needing a business manager account, but I am unable to create one of those.
@ImprovizBackingTrack
@ImprovizBackingTrack 24 дня назад
Andrew, hello! I have a question! If we target ad on Spotify, can I put a direct link on track without a landing page?
@LibertyMediaArts
@LibertyMediaArts 14 дней назад
Honestly... If I had 5k to pay you to just delete all of my social media garbage off my phone and get a ton of streams I would... Problem is... I'm broke... 😅 Like one bad car part away from eating recalled ramen for a month broke 😂
@reidtelando696
@reidtelando696 21 день назад
At the very end of the video you just casually drop doing something to make sure facebook doesn't ban you... Can you elaborate????!
@Go-VHE
@Go-VHE 3 месяца назад
can you recommend someone that I can just hire to do this for me? Some people just don't have the patience nor concentration to do this AND make music and would rather just pay someone.
@AndrewSouthworth
@AndrewSouthworth 3 месяца назад
I have an agency Forbid Media, link is in the description if you want to hit us up!
@Go-VHE
@Go-VHE 3 месяца назад
@@AndrewSouthworth I'll definitely check it out. Right now im focusing my money on promoting live event gigs (weddings, corporate events, etc), but I like the idea of advertising on fb instead of playlist push.
@lilpeeva
@lilpeeva 5 месяцев назад
can you explain how to get your ads out of the learning phase? thank you
@LocSaint
@LocSaint 9 месяцев назад
@AndrewSouthworth, now when you go to "setup" your data sources on your fb ads account, fb asks what data source you are connecting and gives you 5 options!? web, app, offline, crm and messaging. Which one would e choose if we are simply setting up our hypeddit pixel???
@nickcagla
@nickcagla 9 месяцев назад
I had this issue and went with CRM and seemed to work
@EthanFiske
@EthanFiske 10 месяцев назад
Can you make a video on effective vs ineffective ads using examples that you've personally run? Thanks love your content it's very helpful
@sloenmusic
@sloenmusic 10 месяцев назад
Thanks Andrew, I have a technical question. When I create a set with multiple ads showing different parts of the song, FB only pushes one of those. Like >99% of impressions are on this one ad. I ended up disabling the ad it was using, forcing it to switch, and the Cost per result dropped a lot. But it still immediately focused one one ad, leaving the rest unused. Is there a reason for this, or a way to force it to test all the ads equally? I don't want to disable one that is working well, but I might be missing out on one that could work even better.
@IshiroaKimita
@IshiroaKimita 6 месяцев назад
I second this, happenig to me too.
@RipRecords
@RipRecords 3 месяца назад
What's the importance of "Conversion API Token"? The part you didn't want us to see...what are we missing by not having that??
@AndrewSouthworth
@AndrewSouthworth 3 месяца назад
It allows you to collect more data and make your numbers on meta more accurate. Highly recommend using it if it’s available to you, but by no means is it required to have great results.
@RipRecords
@RipRecords 3 месяца назад
@@AndrewSouthworth how could we find more info about using it for us not too familiar with it?
@natehuffordofficial4119
@natehuffordofficial4119 10 месяцев назад
Hey Andrew, I've been a fan of your videos for awhile. I have a question though... When you talk about spotify policies and paying for bottled streams goes against their policies...doesn't paying to be on playlists go against their policies too? That's what iv'e read on spotify and they warn against it. Is this a grey area or is it black and white? I'm just confused on what's legal and what's not? I would appreciate your feedback! Nate
@AndrewSouthworth
@AndrewSouthworth 10 месяцев назад
Answered on your other comment in another video!
@JackGaby
@JackGaby 29 дней назад
I think Ads Manager has updated again recently and removed the 'smart link click' option. I can only see 'smart link visit' as a conversion event :( Anyone else have this problem?
@dangraham3361
@dangraham3361 6 месяцев назад
I'm the least technical person in the world, and I never concentrated in IT 😂 but you have massively helped me here mate! 👊🏼
@AndrewSouthworth
@AndrewSouthworth 6 месяцев назад
Glad it helped!
@MrAdam8485
@MrAdam8485 11 дней назад
@@AndrewSouthworththis is super helpful! I am starting to set up my SECOND ad like this and wondering - do I use the same Facebook Pixel and events as the first - or am I creating a unique pixel for each campaign?
@birthdayboy5000
@birthdayboy5000 23 дня назад
hey, in my first campaign i accidentally optimized for hypeddit link visits instead of clicks, now that I'm trying to re-do it only visits shows up as on option, am i doing something wrong?
@davideiovino6806
@davideiovino6806 5 месяцев назад
Hi Andrew, would it be possible to convert directly using the direct link to the Spotify song? You know, many people, even young people, when they arrive on the landing page don't know what to do and close everything, or they only listen to the preview of the song 😅
@raspberryarizona
@raspberryarizona 3 месяца назад
What's your opinion if NONE of the artists you want to put in Interests for targeting show up? None of the artists in my niche genre come up. Not even some of the bigger names.
@AndrewSouthworth
@AndrewSouthworth 3 месяца назад
You just have to work with what you have. It doesn't have to be a perfect match. For example almost no emo rap artists show up, but Post Malone, MGK etc are close enough even though they don't sound the same at all. Also there are no targets for gospel / christian music, but you can target christian movies and job titles and artists that are adjacent. You can also try genres, stacking genres, hobbies and other things that might make sense. Its all about trial and error and getting as close as you can.
@raspberryarizona
@raspberryarizona 3 месяца назад
@AndrewSouthworth Good idea. Yeah no artists that I'd like to target to are available ex: $uicideboy$, ghostemane others. IG should make it so you could target ads to certain accouns or hashtags that people follow.
@triumphant8637
@triumphant8637 Месяц назад
it only shows hypeddit smart link visit not hypeddit smart link click for conversion event. Help? 😭
@OjanMusic
@OjanMusic 7 месяцев назад
Yo Andrew, followed your instructions verbatim and everything going smoothly until @7:30 .. Under Pixel, I choose 'My Pixel' (My Pixel ID appears in the drop-down menu), but then, under Conversion Event, I don't see the 'Hypeddit Smart Link Click' option. In that drop-down menu I see 'Inactive Events' as the header in bold, followed by some built-in options, 'Add to wishlist', 'Contact', etc.
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
If you haven't triggered your pixel event on Hypeddit yet you won't have the event in your account yet. Install your pixel on Hypeddit, then put it in test events in events manager and make sure its firing. Then wait about 30 minutes, refresh events manager and look for 'verify events', click that and verify the Hypeddit events. Now you should see your events available in ads manager.
@oliverreesmusic
@oliverreesmusic 7 месяцев назад
@@AndrewSouthworthwhat would be the equivalent if I’m using toneden?
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
ToneDen uses the standard View Content conversion event, no need to trigger the event at all to use it.
@OjanMusic
@OjanMusic 7 месяцев назад
Thanks Andrew.. So I've finally published my ad :) The only thing I couldn't do is split the audiences to target fans of artists/bands individually as you demonstrated @14:00 . After I duplicate the 'target artists' ad set, and remove specific artists/bands, it applies those changes across the board. The layout looks a little different now.. Under Audience, you have to click 'Edit', to get to the 'additional interests', then it opens in a new window
@cathalmurphy_music
@cathalmurphy_music 2 месяца назад
@@AndrewSouthworth is feature fm the same? I just leave it at view content?
@exelbeats
@exelbeats 9 месяцев назад
Thank you for this in depth video. Just to be clear, these types of advertising attempts will not get flagged by Distrokid as artificial streaming correct? I recently got a strike and Distrokid kept reiterating that 100% of marketing companies use bots, which is very inaccurate if the marketing company is using Facebook/Google/Spotify Ads. I'm hoping that this was just worded incorrectly by them and that these types of ads are indeed allowed. Any clarification would be greatly appreciated.
@JoelArchambault
@JoelArchambault 5 месяцев назад
Thank you very much Andrew. Do you have a video about the how and what of Pixel ? Or a suggested video to watch ? Thank you very much!
@michaelmaignan
@michaelmaignan 3 месяца назад
What do you see work best website traffic or mobile,Do you do both ?
@AndrewSouthworth
@AndrewSouthworth 3 месяца назад
I use both mobile and desktop, but like 98% of impressions are typically on mobile.
@michaelmaignan
@michaelmaignan 3 месяца назад
@@AndrewSouthworth Thanks for the reply
@AnitaEcclestonJazz
@AnitaEcclestonJazz 19 дней назад
Do you trust the new Advantage+ Audience now? Any update on that?
@AndrewSouthworth
@AndrewSouthworth 19 дней назад
Still don't trust it. I've seen it ruin several campaigns by expanding people's age ranges without their knowledge, and ending up with nearly 100% 65+ age people converting, and then subsequently not streaming their music at all. For email / purchase campaigns i've had it work, but for Spotify / streaming campaigns i'd avoid it for now!
@AnitaEcclestonJazz
@AnitaEcclestonJazz 18 дней назад
@@AndrewSouthworth Thanks so much for the quick reply, update and the videos! This stuff is way hard without your help.
@ChicagoStyles23
@ChicagoStyles23 10 месяцев назад
to see an effective campaign the way you do for others to get a million streams, how much per month do you suggest i put in on the ads, 1000 a month? 2000 a month?
@AndrewSouthworth
@AndrewSouthworth 10 месяцев назад
It really depends on the performance. You can spend $500 on a song and have it hit 1 million streams over a couple years. Or you could spend $10k and have a song never hit 1 million. I think $500-$1k per month is a solid budget if you're doing this yourself. Spend less on bad performing songs, spend more on high performing songs.
@JonBrett
@JonBrett 10 месяцев назад
My question is whether or not you are making back $10 a day in streaming from these ads. Or, what are you making back on a $10 spend? I can understand this running at a loss, but I would hate to pay $300 a month to make $30. (That example is an exaggeration, but I am honestly curious)
@TheClearMediaContent
@TheClearMediaContent 10 месяцев назад
Absolutely zero chance of that, you're 100% operating at a loss on these. The money isn't in the streams. Spotify pays and average of $0.004 cents/stream, and thats before the new shenanigans they're changing to next year. The idea is to consider this 'cost of marketing' and leverage the ads to collect fan contact info so you can get them to come to your shows and buy stuff from you- like merch, or the course that everyone who's half decent at this stuff eventually ends up selling (sorry Andrew). On the upside, now you have a lot of good data on who's listening and where, so if you DO go on tour you can have some idea of where to try to get booked, and be able to retarget people who have engaged with your ads so you cans ell tickets, and email people who have followed you. I say it all the time- Spotify is an amplifier, not an ATM.
@JackGaby
@JackGaby 5 месяцев назад
There is NO money in streaming, so any activity you undertake to boost streams should be for another purpose
@TheIdahoan
@TheIdahoan Месяц назад
Depends on the value you place on "engagement," since it is an engagement campaign rather than a sales campaign. The "return" in ROI doesn't always necessarily have to mean money.
@ambientsoundwave6476
@ambientsoundwave6476 Месяц назад
Unfortunately your not starting from the beginning. I can't get to where you started.
@veronicaeverheart
@veronicaeverheart 6 дней назад
Have you noticed that your followers / existing fans are also getting these ads? want to avoid that at all costs lol
@Timentesmusic
@Timentesmusic 16 дней назад
Just smashed the like button and can confirm it was juicy
@9ALiTY
@9ALiTY 10 месяцев назад
I hope Spotify as a platform fails soon with that bs they are pulling
@Lilttleleroy
@Lilttleleroy 8 месяцев назад
Please what bs are they doing
@9ALiTY
@9ALiTY 8 месяцев назад
@@Lilttleleroy look into the new 1000 plays a year rules. Literally gonna steal the money from small creators n give it to big artists
@lastnyte
@lastnyte 10 месяцев назад
Help please. It keeps asking me to create a meta pixel but now when I do, it is stuck in a permanent loading screen after creating the meta pixel. Is it supposed to take this long?
@JackGaby
@JackGaby 5 месяцев назад
Same
@JackGaby
@JackGaby 5 месяцев назад
I swear this entire site is designed from the ground up to be excruciating
@AcidJames303
@AcidJames303 6 месяцев назад
@AndrewSouthworth great video, do you recommend 7-day click and 1-day view conversion window or 1-day click and 1-day view conversion window - thanks
@HumanDesignBand
@HumanDesignBand 5 месяцев назад
What ever I do option "When you are charged" is locked to "Impression". As long that stays there I'm not convinced about any conversion campaign to really work. You skip that option too. How come? How to change "When you are charged" option?
@AndrewSouthworth
@AndrewSouthworth 5 месяцев назад
You're basically always billed by impression. The cost per conversion is just the math of how much it costs to generate that number of conversions, but Meta charges you by how many impressions they serve of your ad. So you can just leave that setting as-is, that's how its supposed to be and how it's always been.
@cristobalreymusic
@cristobalreymusic 12 дней назад
what's a good cost per conversion in tier 1 countries' campaign?
@dznrman2469
@dznrman2469 10 месяцев назад
Thank you Andrew for all the advice and expertise. I’m thinking that most of your subscribers aren’t trust fund babies and that we are unsigned, DIY artists, have day jobs and that’s where our promotional dollars are coming from. I would love to hear comments from other subscribers and hear how they manage to find the time to create “good” music, release it every 4-6 weeks, maintain several social media accounts, post everyday or several times a day and run Facebook ads. I’ve managed to release 10 singles within a year, with roughly 51,000 Spotify streams total (small potatoes but I appreciate the 2300 followers who stream my music). I’ve been watching your videos and learning a lot. It can be challenging navigating through the 684 videos on your channel so I stick to the most recent. Anyhoo, I look forward making my first Facebook conversion ad. Thanks.
@PEERSEEMANN
@PEERSEEMANN 9 месяцев назад
Well one solution I found is to let go perfectionism, just record, mix quite quickly and let it go. Often it than catches a vibe that is around and that you would lose working on it for too long. That's just my opinion ...
@stiffyBlicky
@stiffyBlicky 8 месяцев назад
@@PEERSEEMANN "Well one solution I found is to let go perfectionism, just record, mix quite quickly and let it go" so fucking real, have recently learned to just let it go and keep it moving and since then I've made so much more progress its insane. Way easier than it sounds for us neurotic types, but you just have to make the leap as uncomfrotable as it is.
@Hitenmusic
@Hitenmusic 10 месяцев назад
Hi bro what if instead of landing page we use a shortlink??
@AndrewSouthworth
@AndrewSouthworth 10 месяцев назад
It generally doesn't work as well, or at all. I'd stick with a landing page.
@jaimyyelvingtonmusic
@jaimyyelvingtonmusic 20 дней назад
Helpful info but this video was WAAAAAYYYY too fast
@allisonwilliams1067
@allisonwilliams1067 10 месяцев назад
hey andrew i cant find the hypeddit smart link click conversion at 7:36 i see the other ones like the view but not the click
@6lackhart
@6lackhart 10 месяцев назад
I am also having this issue can anyone please help me?
@AndrewSouthworth
@AndrewSouthworth 10 месяцев назад
If you don't see it it likely means you haven't triggered the event with your pixel yet. You need to install it on the Hypeddit page, trigger it a couple times by converting on the landing page (make sure to do this in Chrome with all cookie blockers disabled), then it will show up about 30 minutes later.
@ComedianKevinChristopher
@ComedianKevinChristopher 4 дня назад
can you do this for my song 'bit by a donkey'
@RipRecords
@RipRecords 3 месяца назад
If you leave RU-vid on, would this be a good way of bringing traffic to RU-vid music videos??
@shristyyy3914
@shristyyy3914 7 месяцев назад
Hey Andrew, great video! Would love to see other methods of running conversion ads not relying on pixels, as I understand 3rd party cookies are slowly being scrapped
@joshuamathermusic
@joshuamathermusic 7 месяцев назад
Enabling 1st party cookies seems to be the immediate workaround.
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
Yeah 1st party cookies are one, another is conversion API which uses server-side tracking. Meta also has some crazy cookie-less tracking technology and some advanced modeling algorithms that I won't pretend to understand.
@joshuamathermusic
@joshuamathermusic 7 месяцев назад
@@AndrewSouthworth So happy to have found your channel!! Love your music as well as your advice!
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
Thank you!
@zaehoops5335
@zaehoops5335 5 месяцев назад
How long at the start of a campaign should you let FB try and figure out the audience before you start editing and changing things based on the cost per conversion?
@AndrewSouthworth
@AndrewSouthworth 5 месяцев назад
Generally I don’t touch anything for 2-3 days after publishing.
@Temperate_Band
@Temperate_Band 4 месяца назад
This is quality tysm
@Crazysteve0017
@Crazysteve0017 4 месяца назад
How much would you charge if I wanted you to run it up for me ?
@PEERSEEMANN
@PEERSEEMANN 9 месяцев назад
What is your first approach when conversion cost is too high? Change target group, change ad, change landing page, change budget?
@AndrewSouthworth
@AndrewSouthworth 9 месяцев назад
If you're already testing at least 3 video ads, I start with audiences. Every 2-3 days, don't tweak more often than that. Then after a week or so if that isn't making enough of an impact I go make new ads, starting with the best performing audiences thus far. If that still doesn't improve, its probably just the song. You can keep testing to infinity but at some point it makes sense to pull back and save budget for a future better performing song.
@PEERSEEMANN
@PEERSEEMANN 9 месяцев назад
Thanks, very helpful! 🙏
@PEERSEEMANN
@PEERSEEMANN 9 месяцев назад
@@AndrewSouthworth if you could make a video how to address expensive and limited markets due to language restrictions, as we face it in Europe. I made one campaign targeting spanish speaking listeners internationally and it‘s a so much easier game than to promote a german song 🤷
@kto.levell4567
@kto.levell4567 7 месяцев назад
@@AndrewSouthworthSoo what should changes should we make to the audiences , wouldn’t it be different for each genre? Could u go more in depth about that, really need the help!!
@Filipurelindmusic
@Filipurelindmusic Месяц назад
Ciao, have to start with saying that I love your content. Its really SO helpful!!! Tho I have a question. I am following a few upcoming artist who does Popmusic, Maroon 5, Avicii kind of music & they have NO fans or followers at all to start with. But one week after their first release they are managing to get like 40k plus streams on their song👏💪Good job really! But when i ask them they say that they basically manage to acchive this just by running facebook ads on Instagram & Tiktok... & Thats how you do it IF you are targeting your potential audience correctly. BUT how do you do that. I have seen like every singel video with you but I would still love to have more of an in depth view of it haha For example the way of running ADS as for guesst & music producer from (I think it was Austria, Jand something I think hes name was) does, like starting the first day with 150 dollers on like 4 different ads & then decreasing the amount of ads & just continuing with the one that is working & efter a few days of that you will have found "your audiance" Sorry for long text but just wanted to try to explain as much as possible!!! Thanks a lot & all the best from sweden :)
@bluedev1495
@bluedev1495 7 месяцев назад
Andrew your vids are awesome, thanks as always
@pataho7375
@pataho7375 8 месяцев назад
How important is the “landing page”? Can I just use the Spotify direct link?
@AndrewSouthworth
@AndrewSouthworth 8 месяцев назад
Incredibly important. If you skip the landing page the campaign will most likely just spend money and do nothing on Spotify.
@DreamingWhileAwakeMusic
@DreamingWhileAwakeMusic 6 месяцев назад
Great info thanks for posting 🙌🙌
@GoCrazyChr1z
@GoCrazyChr1z 8 месяцев назад
I remember in an older video you showed how the song would stream automatically after pressing Spotify do you remember how to do that?
@AndrewSouthworth
@AndrewSouthworth 8 месяцев назад
As long as the landing page takes them directly to the song it should autoplay!
@Hubert_Eddy_Official
@Hubert_Eddy_Official 6 месяцев назад
The problem I’m running into is Facebook seems to prioritize sending out some ads over others, and it’s difficult to see which ones are performing best. Anyone else running into this and any work arounds? Other than creating separate campaigns for each ad set with separate budgets
@AndrewSouthworth
@AndrewSouthworth 6 месяцев назад
Most of the time, this is actually what you want. They put the money where it's most likely to give you the best results based on real world data. Meta knows a lot more than we do so they can optimize budget between ad sets better than we can. They don't always get it perfectly right though, and soemtiems they may not fully test certain audiences (especially if the size of these audiences differs dramatically, or if the countries are different). So in those situations you can turn off campaign budget optimization or use the budget limits feature inside the ad sets to put min / max spends on ad sets.
@Hubert_Eddy_Official
@Hubert_Eddy_Official 6 месяцев назад
@@AndrewSouthworth thanks for the reply Andrew! Great content, so useful for us artists
@nobodys.shapeshifter
@nobodys.shapeshifter 8 месяцев назад
Now that this vid is a little older have you had the chance to try the Advantage+ audience, and if so what are your thoughts?
@AndrewSouthworth
@AndrewSouthworth 8 месяцев назад
So far it seems like Advantage+ Audience is worse than original audience options. Every person i've seen use it, myself included, it performed worse than the original audience options version. Haven't done a proper A/B test but with this info i'd avoid it for now.
@kwekupizzargh
@kwekupizzargh 9 месяцев назад
Please what about the learning phase There’s an option that talks about click through. Is it better to choose 1 day click through or 1 week click through?
@AndrewSouthworth
@AndrewSouthworth 9 месяцев назад
I normally use the 7 day click option, which is the default. However in my tests it really doesn't matter for this type of campaign.
@WheelzAC
@WheelzAC 10 месяцев назад
Awesome video thanks for teaching us. Question tho. You went too fast at the 11:40 mark and I didn’t see what you have clicked ON. There’s a “music” option that’s automatically clicked ON for the optimize section. It has a random song listed underneath and says, we’ll select a song to accompany your ad based on its content. Should we leave this ON? I don’t really want anything to play but MY music that’s in the video.
@JackGaby
@JackGaby 4 месяца назад
Oh, definitley click NO for this one! It would be the worst feature to enable for someone advertising music
@drayfisher
@drayfisher 2 месяца назад
Hey man, thanks for all the info. I'm confused about why I set it to track hypeddit if the link that I'm using in the ad is directly to Spotify. Did I do something wrong? I don't think it's tracking the correct link clicks.
@AndrewSouthworth
@AndrewSouthworth 2 месяца назад
The Hypeddit link is the link you use in your ad, you don't want to use the Spotify link directly in your ad because you can't track it. Since you setup tracking for Hypeddit, and use it in your ad, this is how the campaign knows when conversions occur.
@drayfisher
@drayfisher 2 месяца назад
@@AndrewSouthworth okay tysm
@yukeemusic
@yukeemusic 6 месяцев назад
do you have any recommendations whether its better to upload videos in their or select existing reels?
@AndrewSouthworth
@AndrewSouthworth 6 месяцев назад
Typically I upload videos so I can test variations without having to have those posts exist on a page. Some people like to use existing posts for the social proof benefits, but this weekend there was a massive problem on Instagram where 'likes from ads' are no longer being shown on existing posts.
@bennartist
@bennartist 4 месяца назад
Hey Andrew! Thank you for a great and concise video again! Very helpful! I have 2 questions that I suspect might interest others as well (apologies if youve already covered these somewhere) 1) have you seen big performance differences in ”engagement” vs ”sales” - campaigns? Specifically for music promotion ofc. 2) what is in your opinion a successful campaign in terms of cost per conversion (taking into account gdpr and less accurate tracking) Thankful for any insight, and thanks again for your helpful content! ☺️👌🏻
@AndrewSouthworth
@AndrewSouthworth 4 месяца назад
Hey! For 1 - I use the engagement method and i've found the sales method to be more expensive, likely because its looking for people who have a history of buying stuff. 2. I consider $0.20-$0.30 a great campaign, $0.30-$0.40 a good campaign, and under $0.20 an incredible campaign. All relative of course though, you should largely focus to compete against yourself and get better over time.
@bennartist
@bennartist 4 месяца назад
Hello! Thank you so much for your reply And the info! This is very helpful!
@Zaj-qe4lm
@Zaj-qe4lm 5 месяцев назад
Have you changed your mind about Advantage plus audience since its release. and i also just noticed they added a section called engaged view attribution, any thoughts on this as well or a new video for it? Thanks Andrew!
@AndrewSouthworth
@AndrewSouthworth 5 месяцев назад
Not a fan of either one still. I've found Advantage Plus Audience just gives you bogus conversions that don't translate to Spotify. They end up ignoring your targeting and everyone that converts ends up being 65+ with interests unrelated to your style of music. Same for engaged view attribution. This is a way for Facebook to take more credit than they deserve. If someone engages with the ad but doesn't click on it, I don't want them claiming credit for the conversion if their ads didn't drive them their in the first place.
@lunr_girl
@lunr_girl Месяц назад
Thanks for asking this question! Has anyone figured out how to opt out of engaged view attribution? I can't seem to find out how to turn it off or opt out :/
@SouhailEntertainment
@SouhailEntertainment 5 месяцев назад
Introduction to the Guide (00:00) Setting Up the Landing Page (00:33) Installing the Pixel and Setting Up Conversion Events (00:48) Creating the Campaign (03:04) Choosing and Setting Up the Audience (03:19) Setting Up the Ads (05:51) Making the Campaign More Advanced (06:05) Testing and Optimizing the Setup (09:15) Final Steps and Additional Resources (13:59)
@YRLCarlos
@YRLCarlos 7 месяцев назад
If I'm also trying to get an Asian audience, should I also include some Asian countries?
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
I would run these as a separate campaign using a separate landing page link. This is so you can track the results separately, and if anything goes horribly wrong its isolated from the main campaign with the safer countries.
@YRLCarlos
@YRLCarlos 7 месяцев назад
@@AndrewSouthworth thanks 👍🏼
@TasteOfSonia
@TasteOfSonia 2 месяца назад
This was so useful, thank you so much! Is there a follow up video that covers how to optimise the ads as the campaign is running?
@AndrewSouthworth
@AndrewSouthworth 2 месяца назад
Thanks! If you check my channel you'll find a ton of videos on this exact type of ad campaign, in several of them I go over optimization.
@TasteOfSonia
@TasteOfSonia 2 месяца назад
@@AndrewSouthworth Thank you :)
@mohanklein5502
@mohanklein5502 Месяц назад
hey andrew! do you have any insights/details on how facebook/meta determines the "Spotify (Streaming)" interest in audience targets? I am afraid this might simply narrow the potential target audience down to a very specific group of facebook users that interacted with spotify/facebook apps and gave something like oauth for some spotify app.
@bertanderson5704
@bertanderson5704 6 дней назад
Am I the only one wondering how the music is added?
@AndrewSouthworth
@AndrewSouthworth 6 дней назад
You add your music to streaming platforms by using a music distributor.
@PatrickBakker1971
@PatrickBakker1971 2 месяца назад
Thanks for this clear guide! However, I’ve experienced when clicking on a Spotify-targeted ad, that it tries to open Spotify within the Instagram environment asking for my Spotify login and password. Which I obviously don’t know by heart. So I swipe the ad away. This seems very bad for conversion. How do you deal with that?
@LILWHIPMUSIC
@LILWHIPMUSIC Месяц назад
I havent tried your method yet. But it looks good.
@burningjacobsladder
@burningjacobsladder 6 месяцев назад
Is all the information here still relevant and current 4 months on? I'd like to follow along and give this a go
@AndrewSouthworth
@AndrewSouthworth 6 месяцев назад
Yeah! Things are always changing but fortunately the changes are subtle most months. Right now this is exactly what I do in my ad account, I can't think of anything big that changed since this video went live.
@burningjacobsladder
@burningjacobsladder 6 месяцев назад
@@AndrewSouthworth thanks Andrew. I am going to sign up to Hypeddit too and follow these exact steps
@mitchroser
@mitchroser 5 месяцев назад
So what happens to all of the views and engagements I've racked up after I stop the ad? Does it all just go away and I lose all the likes/shares/comments?? Seems like there should be an option to pause the ad but keep the progress you've made on your reel permanently on your page. After all, I paid for it.
@AndrewSouthworth
@AndrewSouthworth 5 месяцев назад
You can choose existing posts instead of uploading an ad if you want. That way all the engagement goes onto visible posts on your page. The downside is often you want to test a bunch of ad creatives, and you wouldn’t necessarily want all of those on your page. Or maybe they’re not posted yet at the time the ad campaign goes live.
@mitchroser
@mitchroser 5 месяцев назад
@@AndrewSouthworth Are you talking about boosting posts? Might be a good topic for you next video!
@AndrewSouthworth
@AndrewSouthworth 5 месяцев назад
Kind of, but not necessarily. When you make a campaign in ads manager you can either upload an ad or choose a post on your page. But it's still running as a conversion campaign through ads manager and not as a simple boosted post. I think i'll add this to my video list to film though because a lot of people have been asking about this recently.
@KemetOG
@KemetOG Месяц назад
This is not a Full Guide. Alot of us do not have a Pixel ID show up. If we are doing this for music promo with no prior use of this then how would we connect a data source if we have no experience with the web, app, offline, crm, or messaging options & are new? How do we proceed? I'm not a business owner right now, I'm just an artist.
@AndrewSouthworth
@AndrewSouthworth Месяц назад
Most of the time people already have an ad account with a dataset / pixel already created and connected automatically. It's actually pretty rare that people don't have both of these. You'll want to go to events manager and click the green plus button to create a pixel. You want web data, then you can follow the prompts to finish creating it.
@KemetOG
@KemetOG Месяц назад
@@AndrewSouthworth Okay, a web link to what the hypeddit landing page, the spotify track itself? It hasn't let me choose any option but the app one for whatever reason. Does it matter at all or will any link related to my music work. P.S. check your comment thread further, there are quite a few people who have this issue that posted months ago. Thanks for replying.
@RUTHLESSSHADOW
@RUTHLESSSHADOW 2 месяца назад
How do you let meta know that it’s actually your music that you’re promoting so they don’t copy right it?
@AndrewSouthworth
@AndrewSouthworth 2 месяца назад
I've never seen people have issues with this actually. You can just use your music in the ads and they won't copyright claim it, or at least i've never had this happen so I wouldn't expect it would happen to you.
@user-dz2uo2yb9k
@user-dz2uo2yb9k 4 месяца назад
Super helpful video! But why don't you recommend putting your ads on Facebook placements for your first campaign and only Instagram? Why does it ruin everything for some people, and why is this only the case for a first campaign? Thanks!
@cyberleto
@cyberleto 7 месяцев назад
Hi man, I've Always followed you for creating my conversions Ads with great results! But with my latest Song, following the same steps in this video, using same pixel, toneden and method I can't make It works. During the First phase i spend Money without any conversion, 0 or 1 conversion for 5/6 dollars. I stop that everytime cause clearly something Is going wrong. Maybe the pixel doesn't work? I don't know, i can't find a way
@bjornark
@bjornark 10 месяцев назад
I have had a campaign going now that seems to work quite well. It is running for 6 USD per day. I am only targeting high paying countries you showed in an earlier video. I would think its mostly Tier 1 countries. My average conversion cost in November so far is 0.17 USD on this campaign. Would you consider that good? Because I am thinking of throwing more money towards it maybe in January (when black friday and holiday stuff are over). Thank you for your videos, they are massively helpful. So glad I found your channel! Take care. :)
@TheClearMediaContent
@TheClearMediaContent 10 месяцев назад
$0.17 per conversion in Tier 1 countries is solid, nice job.
@bjornark
@bjornark 10 месяцев назад
Thanks! I guess facebook found an audience that resonates with the track.@@TheClearMediaContent
@kwekupizzargh
@kwekupizzargh 9 месяцев назад
How long did it take you? Did your cost go that low in your first week or was your first week higher?
@JeremyBuckVideo
@JeremyBuckVideo 7 месяцев назад
You Rock Andrew! Thanks for sharing all of this incredible info!
@AndrewSouthworth
@AndrewSouthworth 7 месяцев назад
Thank you!
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