The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of The Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.
This episode was originally published May 26, 2021.
For a full transcript, resources, and more, visit: freak.ws/3ZrqFIX
Photo credit: Audrey Bernstein
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18 янв 2023
