Brad Scott, aka Brad the Realtor on Instagram and TikTok, shares his journey of INSANE growth on social media through his very "unique" and hilarious videos.
You may recognize @brad_the_realtor210 from the "This 💩 is Available Now" home tour videos, where he hilariously goes through an entire home, focusing on the good, bad, and ugly in a format he calls "aggressive home tours"
He emphasizes the importance of authenticity and being oneself in the real estate industry. Brad discusses the power of creating a series and building a personal brand that attracts the right clients. He also shares his strategies for systemizing and scaling his business, as well as the importance of consistent content creation. Brad's success has allowed him to generate revenue through bookings and monetization on social media platforms. Brad Scott shares his experience monetizing TikTok and generating leads through his aggressive tour videos. He discusses how his content has helped him build relationships and expand his sphere of influence. Brad also talks about diversifying his content by reviewing different businesses and the potential for growth in that area. He emphasizes the personal development journey he has been on and the increased confidence he has gained. Brad shares how his success on TikTok has positively impacted his personal life and relationships. He concludes by discussing his future plans and the importance of being authentic as a creator.
TAKEAWAYS:
🔥 Authenticity and being oneself are key to connecting with clients in the real estate industry.
🔥 Creating a series and building a personal brand can attract the right clients and create virality.
🔥 Systemizing and scaling the business allows for more time and focus on content creation.
🔥 Consistent content creation is essential for building a personal brand and attracting clients.
📕 CHAPTERS:
00:00 Intro
04:15 Transitioning to a New Video Format
06:20 The Power of Authenticity
08:02 How a Video "Series" can help you go viral
10:22 Attracting the Right Clients
14:38 Building a Personal Brand
21:48 Creating Content and Outsourcing
23:48 Consistency and the Importance of Content
25:07 Scaling the Business and Generating Revenue
28:15 Monetizing TikTok and Generating Leads
29:14 Expanding Sphere of Influence and Building Relationships
30:13 Diversifying Content and Reviewing Different Businesses
32:14 Personal Development and Increased Confidence
33:14 Impact on Personal Life and Relationships
34:22 Future Plans and Expansion
35:40 The Importance of Being Authentic
38:36 Considering Upgrades and Changes
40:19 Lessons for Creators
44:03 Rapid Fire Questions
45:17 Where to Find Brad Scott
CONNECT with Brad Scott:
✅ Instagram: / brad_the_realtor_210
✅ TikTok: / brad_the_realtor
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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with a organization of 300+ agents across 36 states and 3 countries.
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11 июл 2024
