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How To Grow Your Video Business - Whiteboard Session 2022

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How to grow your video production company and charge what you're worth. How to increase your rates if you produce videos and films. This whiteboard session with Chris Do breaks down how to charge more for as a video business. The big idea: Stop selling what you make. Sell the impact it creates.
This video will remain available to the public til Friday May 28 unless it reaches 50k views.
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#videography #videobusiness #contentcreation
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Host: Chris Do
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Опубликовано:

21 авг 2024

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Комментарии : 370

@kvan3706 3 года назад

One day I'm gonna be a very successful person (yes I will) and I will proudly say that Chris Do is one of my mentor that heavily inspired and guided me.

@thefutur 3 года назад

Good luck!!

@kvan3706 3 года назад

@@thefutur Thank you 🍀

@shanesejones8490 3 года назад

Amen!!

@niandongrox 3 года назад

What you say becomes!🥳

@dronkfc8167 20 дней назад

What's up? Did you get u're success? 3 years passed

@fuadsyawal7461 3 года назад

Mo finally addressed my concern. Every time I'm having a conversation with a client, it feels like I must do everything for everybody. I do video, photo, and design work. However, when I try to talk to clients, I felt like those services I offer play insignificant or irrelevant impacts to clients. One example is when CTR is excellent because of engaging video, but then the Customer Service cannot close the deal because they are not well trained to communicate with the customer. It's also nice to learn that I can extend my services to achieve my client's goal by working together as a team or making a new team. thanks guys :D

@lesedimahlangu1199 3 года назад

So impressed by Mo's (sp) response now. So much more like Chris Do's teaching

@harinkatipearachchi8410 2 года назад

Finished watching the full session and Chris puts everything in perspective. Very criminal that we get to watch these for free, thanks Chris.

@thefutur 2 года назад

You’re very welcome

@Zimboprenuer 3 года назад

This is the most productive 2 hours of my time today

@nicodemos. 3 года назад

Chris saying that it gonna takes 45 minutes vs i alredy knowing the lenght: "It's gonna be awesome"

@TonyJeffers 3 года назад

This is such a good example of how as designers speaking to clients the tools we provide are just a bridge to the real value they are after. "IE customers, traffic, conversions, "

@CalvinLu1 Год назад

I’m a videographer and business owner, and this is literally like watching art haha like I’m so impressed on the approach and how you broke everything down to politely convince your client. Love the approach I’m definitely going to give this mentality a go.

@halo-haloUK 3 года назад

This is gold - for whatever reason, this does get taken down, it's too precious not to have. I've got my copy! I believe it will remain up.

@CaleOwnbyPrime 3 года назад

Love you folks over at The Futur, you are making such a big difference in so many creative's businesses, long time watcher great content- THANKS! A small note on this session: in the session we go straight for the money conversation with the client (while extremely important), this is very similar to most other money conversations i have seen Chris do only this one is with a "video" overlay instead of a "design" overlay. Glad we get some insight from Chris on how to set up and operate the business later on but it comes down to "Be the agency, not a production studio" which is like "know advertising, not video" (not bad advice tho). I bet there are peeps on The Futur team who can speak to "how to be a great production studio" because not everyone wants to "be the agency". I would love to see some of that content. Thanks all!

@thefutur 3 года назад

Help spread the word.

@garycoachclinton 3 года назад

How did Chris get to this level? At this level of expertise, he's world-class! It's amazing, I'd love to know what he does day to day!

@thefutur 3 года назад

25 years of running a business

@garycoachclinton 3 года назад

@@thefutur Chris... you look 25 stop the messing... I did hear toward the end of the session you had a business coach! Awesome 😄 How many coaches have you got? I’d love to know that answer ❤️

@RodrigoTasca 3 года назад

I think he just reads, takes naps and run Clubhouse rooms now days.

@garycoachclinton 3 года назад

Hahaha @@RodrigoTasca! Shouldn’t you know!? I mean, does he do that🤷🏼‍♂️🤣

@hamzaking5345 3 года назад

@@garycoachclinton . .l. ..

@emauf 3 года назад

Am transitioning too from photography and filmmaking to Problem solving (hiring what others do) and I was deeply meditating and slowly applying this philosophy. Such a suprise to see a whole video about it, definitely some great takeaway in here.

@thefutur 3 года назад

Wonderful!

@p1xelatedYT 3 года назад

This is legit one of the best videos I’ve seen on the mentality you need to transition out of being a technician.

@shueibdahir 4 месяца назад

You put so perfectly. I've been the technician quite literally my entire life. The guy who fixes things and I was mostly focused on the technical stuff. I always suffered with this mentality of not knowing enough like a scientist would. This just made me realise I need to accept that in all truth i am good at what I do and that my main focus shouldn't be on improving my technical skills for now, but to focus on sales and marketing and thinking of the business as a whole rather than think like a freelancer

@JournalingWithNadia 3 года назад

10 minutes in and I'm already so impressed by Mo! I've been watching this channel for quite some time and it's amazing to see everyone part of the Futur team grow

@thefutur 3 года назад

Thank you 🙏

@Nellychanelle Год назад

You are absolutely right. You are teaching us how to build report, allowing the customer to see the value in what we bring , while understanding their needs. The better you can understand your customers the more you can offer solutions and services to help accomplish their goals.

@nathanbarnier 3 года назад

Brilliant! Notifications changed to 'all'. People not even realising the value they just got for free. Don't question it, just rinse and repeat this process. Throw in a subscription model, and your business is now free

@MarketingHarry 3 года назад

What a value bomb and deep knowledge shared here for almost 2 hours! If you are good and succeed to sell the impact that you create, you'll be able to scale your business easily.

@MyDustyBooks 3 года назад

I go through that process in my Content Strategy Workshop and I love it. And I've been sensing I should do it during the discovery call but I freeze up so much.

@Zimboprenuer 3 года назад

I don't know how to thank you for the difference you have made in my life during these hardtimes during Covid. I have started WhatsApp groups teaching some of your concepts and other things that I have picked up in my journey. I am grateful for the value that I am delivering

@thefutur 3 года назад

Glad to help

@jw6732 2 года назад

This is insane free game, knowledge, social queues, that we are getting. Thank you FRFR !

@calvinxanderson 3 года назад

Drigo thanks for putting me on this dude! He’s a beast.

@thefutur 3 года назад

Thank you Drigo!

@SamuelRiveraFilms 3 года назад

Great value here!!! Gonna need to watch this a second and third time!

@thefutur 3 года назад

please do

@CreateGreg 3 года назад

Gutted to miss this one but glad to see recording. 🙌

@Beef_Supreeeme 3 года назад

You can see how many people struggle with adopting the business mindset. It goes against the worker mentality that we're programmed with.

@kingkazuma2239 3 года назад

A lot of it has to do with what kind of parents you had growing up. Did you parents who owned a business or parents who just worked for someone else all the time

@JDunamis 3 года назад

I would say no one has ever exposed me to thinking this way and I listen to a lot of people however hard work is the barrier to entry.

@CounterCultureCinemas 2 года назад

Chris, you're a gifted educator. Thank you for sharing so much valuable information. 🙏🏼

@thefutur 2 года назад

Thank you

@aayushsoni2296 3 года назад

Always love a whiteboard session! Thanks Chris.

@ekdevelopments5062 2 года назад

This is probably the most valuable video I've ever watched on RU-vid. Not saying that lightly. Chris, you're tha man. And this production quality is amazing.

@MattLloydTube 3 года назад

This is such good advice, I tried to automate my price estimates with an online form but all the questions focus around "what i make" i.e. videography related e.g. do you want voiceover, do you already have an animated logo etc. And prospective clients often do not know what an animated logo even means. To flip it round to speaking to them about strategy rather than the video itself seems like such a good idea and fascinating. So much so that I watched this right the way through from start to finish. Lets hope this advice works out in the field.......

@alt.vision Год назад

The real competitive advantage, its to have access to this content! Thank you for that guys. It was amazing!

@thefutur Год назад

Glad you enjoyed it!

@justinanderson6540 3 года назад

This definitely helped shift my thinking from being strictly creative to an entrepreneur. I get where Mo was coming from as far as being able to do the job, but it's about the result.

@LikeAGentlemanPlease 3 года назад

Chris, you really help me become a better business minded guy. My video business is starting to boom out here in Atlanta. Thank you big dawg!

@aaronglynnwalker 2 года назад

Chris, after studying this 100x, this lesson was a bit difficult to apply because the scale that your students in the room set up. Y’all are talking about millionaire clients and productions for tens of thousands of dollars. I think a more relatable scenario would be the budding filmmakers. Trying to land their first $5-8k project. Diagnosing the issues and problems for a small but growing business. Hope to see more of that one day :) still, cannot thank you enough for the knowledge.

@anjosdomar269 Год назад

Yes. Also, a millionaire client would probably already have a marketing staff etc behind him. Actually most well stablished business already have a team devoted for the company’s problems. So if they are reaching out for a video, they are not expecting you to diagnose their whole business and come in as a expert bussines man. I bet they would probably think your outsider you lane and they just want a video. But in a small business just starting out, maybe this could apply.

@nicholasolivas317 Год назад

@Anjos do Mar my friend back in 2012 had a construction company approach him for a video so they can use for a construction bid. When the company ask for the price, my friend said 30k and they agreed. Later he found out the construction company won the bid for 30 million dollar project. This is when my friend learned about value based pricing.

@stephenbrody2717 Год назад

@@nicholasolivas317 30k is a lot for a marketing video. How do think you are entitled to back end profit. The mistake you make right out of the gate is not understanding the other person’s business model. 30 million dollar project might only make 8 -10 million that might be over time like 3 yrs.

@nicholasolivas317 Год назад

@@anjosdomar269 talk to Flash Film Media. He made a career pm what exactly you just said.

@nicholasolivas317 Год назад

@stephenbrody2717 you raised a good point about not understanding the costs of the construction company. But I think you are mistaken about 30K being alot for a marketing video. 1. You are thinking with what you can afford. Maybe you can't but the construction company can and agreed to without any hesitation. 2. You are not understanding the cost associated with my friend's firm. What other costs or outside contractors he needs to bring onto the project. You are assuming he is a one man showing up with a camera. This is 2012, Chat GPT wasn't around, he had to hire a copy writer, not to mentioned since the client was a construction company, safety precautions had to be implemented so my friend can get B-roll. You are correct this value based pricing is not taken account the other costs of the company. Same can be said for the low bar clients who try to low ball the video production companies. They are thinking with their pockets and don't understand our business model or our overhead costs.

@yourwindow2theworld 2 года назад

This video is great. I knew about this concept for years but finally this video was the wake up call I needed! Thank you for this! Been binging a lot of your content about sales. Thank you so much!

@scott.skates 3 года назад

It's extremely hard for video creators to get out of the space of "I can make an amazing video for you." That statement is to ambiguous and really doesn't solve anything. Or "I have this equipment, blank, blank, etc." When the reality is business owners don't care about that, what they do care about is solving a problem they have. Mostly it's one they aren't completely aware of. Thats the top layer and where the details live is the pain points that people are uncomfortable in unraveling. "The devil lives in the details." The real trick is leaning into the pain and ripping off the band-aide and really digging in and disinfecting the wound wether it be their sales funnel needs a re-work or some step in the process ie, wrong ad platforms or incoherent brand awareness. These need to be re-thought and scrutinized. These aren't sexy conversations by any means but it's where the diamonds in the rough live. Once problems are addressed it then becomes plugging in the right video for a desired outcome all along the supply chain for their customers journey.

@ExecutionerO 3 года назад

This video is a full-on mental unlock, I appreciate Chris and the team for putting this one together.

@thefutur 3 года назад

Thank you

@devote2256 4 месяца назад

So far viewed through 20 minutes: This does a good job at explaining how to collect sales information. But can someone one comment as to how exactly our video products meets the business need? Essentially - Are we claiming that the quality of our video gets more business for the client?, The placement of the video?, The timing of the video? At the end of all this talk, we are going to pitch a video. That is the "what" but "How" are we claiming the video will achieve the desired outcome for the client?

@omnegusmedia258 2 года назад

Wish I caught this live, Watched this video until about 10 mins then had to sit on my hands bc i wanted to take notes but i find listening to these deep dives helps to let the information percolate first. Bustin out pen n paper for this, thanks FUTUR team

@thefutur 2 года назад

You're very welcome. are you part of the pro group? you can get access to live recording.

@JCunliffeUK 3 года назад

Moving me up that brand ladder with each and every video.

@Zimboprenuer 3 года назад

Me too

@thefutur 3 года назад

one video at a time.

@houseofrosesnthedark8875 3 года назад

As a newly started nonprofit my heart has always been for business. Extremely good content. Very intrigued especially when you dropped the term neuroplasticity in your latest video. Love your work. Keep them coming guys!! Chris you're a different breed of beast

@VolareMedia Год назад

This is honestly mind blowing stuff. I can’t believe this is free to watch. I am so hooked. I appreciate you 🙏🙏 thank you thank you for taking the time.

@thefutur Год назад

Thank you 🙏

@alicea9823 3 года назад

Mo questions are the best!!! 🙌 what a valuable piece of content!

@Silkroadgermany2 3 года назад

The roleplay was awesomely performed and very insightful :)

@thefutur 3 года назад

Glad to hear

@YuriRadavchuk 3 года назад

This is super under-viewed video! For those who want to go one level deeper in Strategy, this one is for you. Remember, the video production business is just a case study to be more specific! But you can watch it for any industry.

@thefutur 3 года назад

We drill into specifics w/ video creators but it can be applied to any creative business. Thank you Yuri.

@hellovagim Год назад

Mo is like making the customer feels difficult with more problems than they need, which is the opposite of customer service.

@erictidmore8047 3 года назад

BIG nuggets of gold in this one for real estate creatives. Great session guys.

@impactvideoco 2 года назад

This may be the most profitable, beneficial and absolute golden video I have ever watched

@fiyahanimations5103 3 года назад

thank you so much for these! Always looking forward to learning with you guys

@dcblondie2141 3 года назад

Tear, that role play was rough 😬 it definitely made everything click for me though, I want to sell the client experience that I offer. Because that’s definitely unique to me👍🏼👍🏼👍🏼 ty!

@stfncreatormodeon 2 года назад

thanks so much for this video and that you show it to all RU-vid viewers! was so useful stuff and I like that you work on such an ethical level with your clients. really helped me a lot. thanks!

3 года назад

You are always concrete and practical. I love this 👌📈

@duworksportsmedia 8 месяцев назад

i’m glad you left this vid up. i believe it has just changed by life. i believe i can clear 100k next year. i would love to cut you a check when i do

@thefutur 8 месяцев назад

Great! Good luck

@AzizaNyx 3 года назад

When Chris drew the Oscar I legit thought it was a candle and got really confused XD But great content, as always!

@RodrigoTasca 3 года назад

Haha me too 😅

@thefutur 3 года назад

Haha. You guys.

@yashpatel-vf8zq 3 года назад

Great job you guys !! love to see more of such content ☺

@fluid1614 3 года назад

Master DO showed up today!!! Love to see it

@thankjeb Год назад

The calculator from the jacket 😭😭😭😭🔥🔥

@nathanabrahams5305 3 года назад

I just realised how much I’ve shortchanged my video services. Awesome stuff 👏🏾

@thefutur 3 года назад

Now you know

@meh11235 3 года назад

thank you, collaboration vs one man band, awesome discussion.

@creativedruid6701 3 года назад

THIS IS GOLDEN! THANK YOU FOR THIS!

@bullettin 3 года назад

This video made 50K!!! I was a little worried when it was only halfway there a couple days ago.

@thefutur 3 года назад

we got there!

@johnwendell6674 3 года назад

I really love how engaging this channel is. In addition, what’s required of me to become one of the PRO members

@thefutur 3 года назад

you can join us here: thefutur.com/pro-group

@ivayvall 3 года назад

Soooo helpful!!!

@thefutur 3 года назад

Glad it was helpful!

@eduardoranierosilva 3 года назад

when i'm watching a video in this channel and happens to an ad pop up, i dont skip cus is too much knowledge that i'm getting for free basically

@thefutur 3 года назад

appreciate you Eduardo. TrueFan

@JakubJacobSobotka Год назад

Really insightful. Chris is amazing teacher. 100% worth the time.

@TealsGold_Stationery Год назад

I don't own a video business but I think these first tips help with all business. Thank you for the insight.

@casablanca3871 3 года назад

I feel like a lot of these points can transition over well if you like graphic design or fashion as well. Liked for a rewatch or 5 during the come up 😤😈

@pulkitgaur4438 3 года назад

Pretty amazing , at FUTUR , you are able to make hard complex to simple stats and math. Amazing!!!

@thefutur 3 года назад

Thanks

@ElizabethMarasco Год назад

I love your content so much! I literally gain so much acknowledge listening. Thank you.

@thefutur Год назад

Glad to hear Elizabeth

@brightcommstrinidad5706 9 месяцев назад

How the H, The Chris Do, comes up everytime EXACTLY with the thing my life needs more at the moment 😂😂😂❤❤❤❤🎉🎉🎉 Great master, great

@user-pf9ro2qc7v Год назад

I'm a new subscriber. These are GOLD. Thanks for doing this type of content. Appreciate Drigo, Mo, and Coach Chris.

@iamsahiljasuja Год назад

These whiteboard sessions are super valuable.

@thefutur Год назад

Glad to hear

@dcvv7 8 месяцев назад

Playing this back at .5 speed is crazy lol and wildly entertaining lol

@puyakhalili 3 года назад

Chris, I think this is very good advice for people who want and can move towards being a full service agency (as your chart shows at the end), however I can't see how artists wanting or having the capacity of being a production company, and production companies being agencies. Although budgets definitely increase as you move to right of the chart, many other things also need to come into the picture including people actually wanting and knowing how to run an agency and how to actually help businesses grow.

@thefutur 3 года назад

I can only show you a way. whether it works for each individual is up to you.

@puyakhalili 3 года назад

@@thefutur Totally 👌🏽

@alexhartan 2 года назад

These principles apply for any type of service-based business, including video. Great content as always!

@voltairepabustan 3 года назад

Great video as always, Chris!

@thefutur 3 года назад

Glad you enjoyed it!

@lightandlines 3 года назад

Given I make videos specifically for the building industry this video just became my bible 🙏🙏🙏🙌🙌🙌

@thefutur 3 года назад

we made it for you.

@stillimagery 7 месяцев назад

Wow Chris is a genius 💯❤️ he adds so much value I love it thank you so much I needed this

@thefutur 7 месяцев назад

Thank you

@CameronHall 3 года назад

Chris is talking about handing off the 1M project to someone who can actually do the work, but in order to do that you have to know or have a decent level of connections to be able to hand it off? I think what Mo was asking at 47:38 was what if you land a 1M project but you don't have those connections and structure in place to be able to turn around and get someone else on to do it for you? Or would you just hire a Producer, what if you don't know a Producer?

@thefutur 3 года назад

You do need to know prople or have the confidence that you can find the right people .

@atngaming2019 3 года назад

I actually think Mo was asking more about how to truly handle the "why you so much more expensive than ur competitor" ...?

@bullettin 3 года назад

@@thefutur Being part of the Pro Group would be a good way to make those connections, right?

@DreamLegacyMarketing 3 года назад

Great video bro! This completely changed my business structure. Thank you! lol

@thefutur 3 года назад

Thank you

@gosiakoseldesign 3 года назад

All my favourite people in the one place 🙌🧡 great video thank you 😊🙏

@thefutur 3 года назад

Thank you

@RodrigoTasca 3 года назад

SAME :-)

@dariusryankadem Год назад

I absolutely loved this and found it remarkably valuable. Thank you Chris!

@thefutur Год назад

Thank you

@skymakai 3 года назад

Thank you! Can we get this and the Clubhouse talks added to the Sustaining Member Academy?

@thefutur 3 года назад

Working on it.

@loriendean8058 Год назад

That’s crazy! Literally helped me solve so many problems that we are dealing with in our content agency

@sergiomendoza9464 3 года назад

I'm not a professional creative creator and this is widely valuable, as the rest of your content, as well. Love the vibes you have in this knowledgeable content sessions, as well. Authentic master

@thefutur 3 года назад

Thank you

@Poeticsow 11 месяцев назад

A few minutes in and for a new client listening to the dialogue mo should’ve offered consultation to help guide the customer being that he is the creative brain

@shaunindia 3 года назад

Coincidentally I was working on a showreel for my website. I have footage but bit sure how to use it/ put it together This video gave me the questions to ask myself.. thanks for the direction!

@AhrenSteisBCP 8 месяцев назад

This is incredible.

@SavageNami 3 года назад

Thank you for the free content I will try hard life :)!

@Teks123 3 года назад

Love this session. Question: This approach only seems to work when you are talking to entrepreneurs and business owners. however when talking to big clients like nike/coca-cola/google they already have a very solid strategy team and they are only coming to you for what you make, usually you wont be talking to their head of marketing but someone down the line in the decision hierarchy.. How do you approach talking to big clients like that? How do you get to talk to the person calling the shots on clients like that?

@thefutur 3 года назад

That’s correct.

@thefutur 3 года назад

Different approach for Nike. I think we made some content that shows how.

@DanNeedhamVisual 3 года назад

@@thefutur if anyone knows the name of this video I’d love to see it 🙏🏻

@knottage 2 года назад

@@thefutur while this community engagement is good, you haven't really helped this person by commenting. It doesn't provide value just sends them on a wild goose chase

@hooleespirit Год назад

This man just showed us how to be an executive producer

@HopeGamerBrand 3 года назад

This is so good! Design Process 18th term!

@greenkoolaid8666 2 года назад

Wooooo more knowledge for free love this stuff

@kirksurber7262 2 года назад

Now this is a game changer on my approach with customers.

@alalamax6583 3 года назад

Thanks Chris. Kenyan Likes

@MomentOfEmotion 3 года назад

Wow, really appreciate your work on this one, thank you for bringing up video business, truly helpful and encouraging for lots of us! ❤️

@Ivn1999 3 года назад

This video is incredible. Thank you Chris!

@thefutur 3 года назад

Glad you liked it!

@CrazyContainer 3 года назад

Thank you! These strategies you can apply to any business!

@TheBlessingReport Год назад

This is masterful

@bigpicture9713 Год назад

Chris, Im just beggining to watch this now, I promise to try my best to make it work and and in 3 months I'll come back and reply here if it did work. Crossing my fingers. (And Thanks Btw)

@xalibas 6 месяцев назад

Midway through the vid the conversation changes from videomaker to business consultant. Then of course the pay is much higher provided you can deliver on your promise. However, is it realistic to expect that creatives are gonna master that??? What’s the proof to the client that you master a sales funnel for multimillion homes??? This is such a wishful thinking example

@thefutur 6 месяцев назад

Never sell what you do. Sell the outcome of what you do.

@xalibas 6 месяцев назад

@@thefutur i wonder what you would do to if a taxi driver started asking you how can he save you time on your ride home and started asking how much is your annual revenue to calculate the impact of his work on your life. Im pretty sure you would tell him to f off