Good advice Kyle! I'd also add it's important for company leaders to be growing their personal following even more. Customers resonate with a founder they can come to know, like and trust. It's much easier to accomplish that with content going on a personal page vs. a company page. Would love to know your thoughts!
Kasey - Personal profiles are easier to grow because you can send out massive amounts of connection requests vs a company page. Yes I agree that people buy from people and establishing trust is the first step on the “road to a sale”. But, to put things in perspective...strategies are different for a company of 1 vs 15 people vs 500 people. If you’re a solopreneur then you probably don’t have a team to crest enough content to keep a company page going everyday. All about perspective, no single strategy works for every situation. Thanks for the comment!
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Thank you so much, this is invaluable to anyone who understands or can appreciate that LinkedIn is a great resource if one can tap it properly. Will be watching the remaining videos, great stuff and please keep doing this!
Hi, great video with some good tips but I was wondering how do you grow your business page followers if you do not have employees to share your content? I have a personal profile but my audience is completely different to my new business page as it is a new venture in a different field. Thanks 😊
Living Fitness with Jenny Ling -> Great question! Let me ask a few questions and I’ll make some assumptions. -> How active are you on your current profile? -> Are you actively using it for your current job? -> How many current followers do you have on your personal profile? Unless you have a big following (more than 5K) then you are 100% fine with building a following for both businesses. Honesty a lot of people have multiple businesses on their profile, and they share content for each one. That works great as long as your followers fit one of your businesses. Worst case, they won’t hit “like” on your new business content and the algorithm will update and not show it to them in the future. You’d also be surprised how many people would still be interested into a new business you have, there can be a cross marketing opportunity. Steps: 1.) Build out strategic connections for your new business 2.) Post the content to your new business page 3.) Share that content from your business page to your personal profile so people have the option to follow that company I hope that helps!!
@@KyleMilan Good tips Kyle. While act on No.3) as you said above, can you share the content from your business page to your personal profile limited to selected members, in one of the target group audience?
Chambers - Great question, the only way to do that would be to share it to a group you belong to. If you share to your personal profile then all followers/connections would see it. Thanks! KM
Thanks Kyle! Irrelevant followers are equal to no followers, as they don't contribute to your objective. Would that be wrong to say? If you don't have many employees with substantial network, would advertising on LinkedIn be the only alternate to enhance your network?
Anu - Thanks for the comment! You would be correct in saying that about followers, unless you can help them personally. Correct, without a network then advertising is the fastest way but also extremely expensive. I've spent up to $50K per year advertising for my agency but the most bang for your buck is to do it ORGANICALLY by building our your personal network first and put in the work...that network can make you millions over the lifespan if you develop your relationships properly. I hope that helps!
A couple of ways you can immediately increase your following on LinkedIn is by 1) Inviting your connections to follow your LinkedIn page, 2) Automatically notifying team members about all new company updates and 3) Joining specific LinkedIn groups within your field and sharing your wonderful content there 🙂
Great video! Most of the time we forget that creating a brand is for the people who will consume it and not just about company details. Insightful. Keep it up!
John - Great question, I would say to focus 80% of you time in the first 60 - 90 days on connections. Once you have enough of a base built up you can start posting the content on your company page and then SHARE through your personal profile. If you don’t do this, then you won’t have any connections to see your content. After 60 days move to 60% connection building and 40% company page followers. Regardless of what percentage split you decide to do, the key to continued growth is engagement...so don’t forget to engage with the audience and ask questions to get responses.
Hi Dear, very nice video but I have a question can we get premium version for our company page? Or we have to get premium business for our personal profile promote business through personal account? I want to promote my business through my company page? Can you please guide me?
Hey, Hamid. You can definitely turn your business account into a LinkedIn Premium Business account. It looks like they're running it at about $59.99/month right now. I would suggest looking at the features it provides and deciding if those features will help you achieve your personal goals for your business.
Hi Kyle. I'm new to following you and I like your content. I just started a few days ago on LinkedIn, but I'm struggling to get followers. I don't know how to go about it. I have a small online English academy and have 3 teachers teaching for me. I'll ask them if they have LinkedIn. They're retired so I'm not sure if they do. However, I'll ask them to make sure. If not, do you have any other suggestions on how I can share my page. I share the content I make on my personal profile, too. What else do you recommend I do to get more followers?
Hi Kyle, thanks for the information. Are you able to re-use some of your content? For example: re-posting a blog. It's going to be hard to keep up with 4 posts a week. Thank you for your reply.
Esther - Yes you can repost but it's best to make sure it hasn't been posted for a few weeks. You don't want people to look at the past 2 weeks of posts and see the same thing. My advice on content would be to find other industry relevant posts and use those for now while you get used to posting 4-5 times per week. Think about the persona of the people you're trying to attract, and then think about what THEY would like to see.
Hi Kyle. Thank you for the video. I have a healthy personal linked in page. Started a linked in business page. How do I connect people, groups and universities to my business page? Doesn’t seem I have that capability. Thanks!
Jebb - Thanks for commenting brother! When you're in the backend admin section of your LinkedIn business page you have the option to "invite people to follow". You're allowed to have 100 open invitations and can only be sent to your existing connections. That's one way to do it quickly. The other way is to copy your company page link and send it through LinkedIn messages to people asking them to follow, there isn't a limit with this. Doing both of those every day should get you some great results, assuming that your company page has some good content! Remember to subscribe and keep up to date with the latest changes in the strategy!
I am trying to open a company profile on Linkedin I could able to hold it for more than 24hrs and the account is getting restricted, what is done wrong by me has not been understood to date, they are saying don't use the company logo as a profile pic. can you pleas advise me to keep my account active.
Great information. One thing though: You're talking about quality posts... So get rid of the mug, don't hide behind the notebook, get rid of the cable in the background, better the tv and the weird space/doorway on the right, and wipe your forehead... then you golden. :)
I appreciate the comment, but if you shoot for perfection when you're pumping out 1 video everyday then you'll never have anything to post. Especially when I have a marketing agency that I'm running while I'm taking the time to produce this content for free 😉.
I find this useful but then Kyle, how do I grow my business page since i am just start up. It's sole proprietary for now, since I don't have employees and have a little above 500 connections who are not active for once on my personal page, which way forward?
Follow the exact steps below: - You need to focus on your personal connections first, make sure you're going after people that are relevant - Create content on your company page - Share from your company page to your personal profile. Hit the "share" button on the company page post. - Write a comment on your shared post and used 10-20 hashtags - Ask people in the shared post to follow your company page because you are posting "content every day that they would get value out of". Rinse and repeat 5 days per week. I promise you will get there if you do it 5 days per week for 1-2 months, don't give up, don't quit, don't stop building your personal network. You should also checkout this full LinkedIn course here I created with over 60 minutes of video training: training.technicalsalesu.com/linkedin I hope that helps!!!
So much ''don't do it'', I got lost. I'm listening and trying to understand, but in the end - don't do that. It is annoying, but the information is valuable, thank you for that!
I’m sorry it was confusing at times Riga Rooftops...sometimes if I don’t say “don’t do this” people still stray away from what I said are the best practices. Thanks for the comment!
To my knowledge there is no way to "bulk invites" to follow a company page, however as an Admin you're able to send out 100 invites at a time / per month...at least at this time.
Great video. I am volunteering for a non profit organization to manage their LinkedIn company page and these tips are great to start with 😊 Thank you @Kylie Milan.
Hmmm...You can only "invite connections" on your personal profile. LinkedIn recently released the feature to invite your connections to follow your company page, but you can only do 100 people at a time or per month. Always start with building your personal profile with relevant connections, then share your content from your company page to get them to follow. Never, Never, Never create a "personal profile" as a company page...it's a very amateur move and looks really bad. Make sure your school LinkedIn account is an actual COMPANY PAGE, and not a personal profile.
Hey Kaushik! Yes if you have that new feature available you can, BUT they are only allowing 100 invites per month...going through your personal profile to promote it is much quicker. Feel free to do both at the same time to double the effort, a lot of pages don’t have that option yet though.
Kaushik - If this is a new business then go after different job functions / categories until you figure out the influencer and decision making positions...then expand from there.
Hey Anna - Correct, you cannot edit the photo...only the words. Even that was just released about 3 months ago, LinkedIn is very slow with getting simple updates done like that. You’re best bet is to delete and repost it.
