Julie Sygiel of Dear Kate's talks with the Besties in Business about launching a Kickstarter that not only raises cash, but raises brand awareness too. Dear Kate created a yoga pant that had a patent pending, stain resistant, leak resistant fabric liner allowing ladies to Go Commando. Their provocative kickstarter not only raised tons of cash in record time, but also created a ton of buzz about how women really like to work out.
19 ноя 2014
