This video is about how to market a porta potty rental business and includes a new twist on the basics plus the only paid advertising you need.
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Good marketing begins with making a good first impression.
Before you attempt to market your porta potty business be sure you have your bed-side manner polished and someone in your business consistently answers the phone.
If you or someone in your business cannot consistently answer the phone, consider hiring an answering service.
When you make a good first impression, you’ll probably get a new customer. And if this new customer is favorably impressed they might tell others about your porta potty rental business.
When you practice making a good impression with your prospects and customers, you can grow an army of customers who enthusiastically spread the word about your porta potty rental service.
Be the porta potty pro they can trust. Although you are in the porta potty rental business, dress neatly. And focus your attention on your prospect or customer.
Ask questions and listen to their reply. When you focus on them, they will naturally warm up to you.
Use phrases like, “Yes, I understand” and “I’ll see what we can do.” Keep the conversation upbeat and positive.
It goes without saying that it’s important to be honest. Honest, transparent communication is essential. Anything less is sabotaging your business.
If you don’t already have one, get a website. A website shows that you are established. A single page website is probably all you need if you are a small business.
Include a picture of yourself and your service truck. And, add a paragraph about who you are.
You’ll also need a domain name. Get something like YourBusinessName.com.
In addition to a website, you’ll want to get a Google Business Profile.
A Google Business Profile puts your porta potty rental business in the Map area of Google Search Results where people can easily find it. And it might be the best free advertising you can get.
Once your Google Business Profile is up, ask your customers to write a review of your porta potty rental business. Reply to every review you get too, even the bad ones.
Reply to bad reviews like this, “I’ll contact you to see what can be done to make things right.”
Replying to reviews shows people you are attentive to your customers, even to the mean-spirited grumpy ones.
Most of your paid advertising options for a porta potty rental business are like the billboards you drive past every day and typically ignore.
Google Ads are different because people FIND your porta potty rental service precisely when they need it.
With Google Ads people are searching for your business because they have a potty problem, and need your help. This laser-focused precision marketing.
When properly managed, Google Ads are the most powerful ads you can use for a porta potty rental business. And probably the only ads you’ll ever need.
At Fine Life Marketing, we specialize in Google Ads and precision marketing for service businesses like your porta potty rental service.
However, Google Ads are not right for every business and there is a lot to consider before launching a Google Ads campaign. That’s why we offer a free, no-obligation consultation. See contact details at the top of this description.
19 фев 2023
