Thanks for this valuable video. I have a question. I am preparing my online business and web shop now and before going live, I need to test shipping with my shipping partners to make sure that the webshop is working properly. Now I understood that before luanching my website, I should luanch my brand on instagram saying "Hey, I have these porducts...", but then how to tackle the challenge that they cannot buy them yet? Isn't that frustrating for the audience? or even in general, let's say I have created a new T-shirt, I am building my web shop and my products are coming and I am filling my web shop with products and content. But how to introduce my brand and t-shirts while I am still not ready to sell them? Thank you.
