How To Patent a Name  

How to patent a name - more coming up in this video
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Often people ask me how to patent a name. I then typically explain first that patents protect technical inventions such as hair dryers, cars and medicaments. Names, such as product names or company names are typically protected with trademarks.
My first advice is to ask a patent attorney or an attorney experienced in trademarks to help you with protecting your name as a trademark. But if you want to get a glimpse of what is needed to do this, then here are the most important things to consider:
First of all, you would want to compile all the information you need to protect a name as a trademark. The main three pieces of information would be:
a) The sign (e.g. name or logo)
b) The goods and services
c) The applicant
Goods and services are grouped into so called Nice classes, as you will see in the following example:
If you want to open a dance studio under the name MARIMBA then this information would be
a) Sign: MARIMBA
b) Goods and services: 41: Education, entertainment and sports (including e.g. dance clubs, dance instruction, …); 43: Provision of food and drink (e.g. a bar); 25: headwear; clothing; footwear
c) Your company name and address or personal name and private address
Before protecting a name as a trademark, you find out, whether there are earlier identical or similar trademarks that could cause a conflict. As an example, you do not want to launch a new car under the name of PMW - it would be too similar to BMW. I have a link to a detailed video in the shownotes how to conduct a search for earlier similar trademarks. Once you made sure that there are no conflicting earlier trademarks or company names, then you can actually file your trademark application with the intellectual property office of your country or region.
Many trademark offices nowadays offer to file trademarks using a simple web form. You can navigate there and then enter the information that we compiled above. Once submitted, you can a receipt and the office will then start examining your trademark application.
The trademark gets registered, if the office did not find any formal errors or did not object to the trademark application for other reasons such as descriptiveness of the mark.
Once your trademark is registered, you can use the trademark e.g. to tell other competitors not to use identical or very similar names for the protected services. Or you can issue licenses to your trademark for other dance studio owners and make money that way.
I hope you found this video helpful!
Stichworte: Rolf Claessen, Patentanwalt, Michalski · Hüttermann & Partner, Patent Attorney, How to patent a name
About Rolf Claessen
Rolf is patent attorney of IP boutique law firm Michalski · Hüttermann. The firm is managing about 4500 trademarks and 6500 patents and patent applications for mostly domestic medium sized clients in Germany in many technical fields.
The focus of his practice is the prosecution of trademarks and patents and other intellectual property rights. His expertise in patent prosecution encompasses a deep understanding of patent law, prior art searches, prosecuting patent applications, patent drafting, opposition and defending against competitors. With the team at Michalski · Hüttermann, he strives to be the external IP department for many medium sized companies.
Contact Rolf at
Dr. Rolf Claessen
Michalski · Hüttermann & Partner Patentanwälte mbB
Speditionstraße 21
D-40221 Düsseldorf
Germany
Telephone: +49 211 159 249 0
Facsimile: +49 211 159 249 20
Email claessen@mhpatent.de
www.rolfclaesse...
Legalese and Disclaimer
You have been watching a video by Rolf Claessen. The views expressed by the participants of this program are their own and do not represent the views of nor are they endorsed by their respective law firms. None of the content should be considered legal advice. This video should not be construed as legal advice or legal opinion on any specific facts or circumstances. The contents of this video are intended for general informational purposes only and you are urged to consult your own patent attorney on any specific legal questions. As always, consult a patent attorney.
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Sie haben sich ein Video von Rolf Claessen angesehen. Die Meinungen der Teilnemer in diesem Video sind ihre eigenen Meinungen und spiegeln nicht die Meinung der jeweiligen Kanzleien wieder und werden auch nicht von den Kanzleien mitgetragen. Keiner der Inhalte soll als Rechtsberatung angesehen werden. Diese Videos sollten unter keinen Umständen als Rechtsberatung oder als Rechtsauffassung ausgelegt werden. Die Inhalte dieser Videos sind als allgemeine Informationen gedacht. Für spezielle Rechtsfragen sollten Sie Ihren Patentanwalt kontaktieren. Konsultieren Sie Ihren Patentanwalt.