How to properly price your candles for wholesale and retail 

Do you ever include thank you cards/business cards packaging such as boxes in your cost?

I do x4 for retail. I don't do wholesale right now. But that puts my right around the average for the market, so I'm happy with it. 😊

I love all your videos ! You really help beginners like myself.. i need an suggestions for wicks for the zen containers i just purchased today from dream vessels... thank you advance

Thank you. A great video. This is the biggest question/issue i have. Much appreciated

Perfect this is what I was wandering because I make regular candles and resin/candles

About to start this business with a friend, thanks so much for the information.

You explain everything greatly!

Join his group if you haven’t it’s awesome especially if you are just starting out!

I use the 8oz Anchor Mason Jars Clear sides with Gold Caps (or 1/2 Pint which hold 7.9oz)...I was thinking $13.00 a Candle for mine so I was right on the money with that...I've seen a lady on Etsy selling them for $3.50 each she can not be making any money on those candles..I've since switched from the regular 8oz Mason Jars which seemed to not sell as well around here for that price. The lowest I was getting was $9.00 and was cutting myself short. I use the same method you do except I am not doing wholesale at the moment. I am revamping my entire business right now but have a question for you. I want to make my own wooden Wicks and have tried the Popsicle method in Olive Oil but they don't seem to stay lit even with 1/8" cut. Do you have any advice for me on those if not it's all good. Thanks for the great videos.

Hey Jeff, First, I appreciate your content. It is very informative. Secondly, when you give out your wholesale prices to vendors, are you factoring in shipping as well? I have had multiple inquiries for wholesale pricing and I understand how to price them.. I am just a little confused as far as shipping costs.

Good video! Amount of candle for wholesale you start?

Thank you so much for sharing your knowledge!! This is really great information.

Great video...I’m new to the candle making business...I have a question, what exactly did you add together to get the $2.40 cost to make a candle ?

Hi Jeff, do you recommend any kind of contract? Do you put restrictions on the wholesaler? Like if I sell the candle on my site they can’t sell it for more that I would retail it.

I really appreciate your videos. I'am having an issue with the cost of making my candles. My candles are 12 ounce and cost me around 8.00 to make.( which really makes me nervous) I purchased 72 candle containers with lids .. The problem is the shipping cost. It cost me 117.00 just to have them shipped. I live in South Carolina and there are no candle making supply companies near me. After watching your video and understanding that your cost are so much lower It concerns me that my cost are almost 3 times more. Any advice you could offer regarding suppliers etc that my be easier to work with would be greatly appreciated.

Stan the man 👍

Awesome! Thank you!

Hi Jeff. Is that a clear film label you used on your candle lid for the thumbnail of this video? I really love how that looks. Love watching your videos.

Where are you getting your wax and jars. My candles are costing me 9$ just to make without labor ?

What do you think is the best online platform to sell.

I am looking to buy candles wholesale that are $22. If I don't double that how will I profit? But $22 for a candle for me is already expensive.

I make 350 grms per candle, so my costs are little bit higher. I double de price for the wholesale at bazars, think my cost is to high when selling retails, and I'm afraid customers aren't gonna pay for what I ask. Any advise?

Can you explain how you got your wholesale and retail cost. Thank you

Standley this might seem like a redundant question, but what amount is considered wholesale.....meaning 2doz. and up or what?? Thank you

I’m finding through research that lot of people in the wholesale world will not accept anything less than 50% of what you list your product for. So if I’m selling a candle for $15, I could sell it for $7.50 to a wholesaler. However it costs me 4.85 to make one 10oz candle, not even including labor. So I would be getting 2.65 a candle when selling wholesale which doesn’t even seem worth it to me. If I do it the way you have it though, then I would make a reasonable amount. Have you sold to wholesalers that are okay with you pricing it that way (cost to make x2)?

Thanks Jeff! Do you think it's ok to have different prices of your candles in different locations, i.e. when you sell qt the market, when you sell on the website, when you sell wholesale, on Instagram or even another location wholesale? If your brand grows, do you think it's ok for the cost to fluctuate or it's better to have 1 price for wholesale and 1price for retail and stick to it. Thank you so much for your wisdom :)

I have a question do we not include electric cost and rental cost into costing the candle?

What size is your candle? Mine is 13.5 oz jar, I use soy wax so it is difficult to price my candles that low

What currency does Candle Science use?

Hi there !!! How can I get in touch with you ?

I'm feeling bad, i did my math and my candle goes higher.. $25.22 :( 8.5 oz using Coconut Apricot Creme wax from wooden wick

where can i get wax in bulk

My candles cost $6.50 to make.. that's where my issue is coming in. I can't reduce my price right now and it making my price higher than I'd like it.

stonks

Don't forget taxes!

That's real? Wholesale candles for 50%?

FIRST GET THE BEST PRICE FOR YOUR GOODS. LOWEST PRICES FROM SUPPLIERS. WHAT IT COST YOU TO MAKE THAT CANDLE, LABEL, WICK, WAX, CONTAINER, WHAT IT COST YOU TO MAKE IT YOU CAN CHARGE PLUS 4. BUT MAYBE YOUR SUPPLIER IS EXPENSIVE, I HATE SOY, I USE BEESWAX, YOUR PRICE PER POUND SHOULD BE $8 PER POUND. ADD THE JAR $1 , LABEL 10 CENTS , WICK 10 CENTS OR MAKE YOUR OWN. NOW YOUR CANDLE COST IS FOR AN 8 OZ CANDLE WILL BE ---- $5,00 US. NOW ADD 3 RETAIL $15. ADD BY THREE WHAT IT COST YOU TO MAKE IT, IF IT DOESNT SELL, PICK UP A MARKETING MAGAZINE.