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How to Prove ROI as a Social Media Manager 

Latasha James
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Knowing how to measure ROI of social media is so important whether you're a social media manager, content creator, or small business. Here's how I do it!
Get 30 days free on ANY plan with code LATASHA using this link: my.mtr.cool/astrla
FREE social media manager starter kit: bit.ly/thesmmstarterkit
0:00 - why ROI is important
1:11 - Metricool offer
1:52 - identifying goals
4:32 - identifying social media metrics
7:12 - reporting tools
8:02 - meet Alex and Anniston!
9:16 - how to prove ROI
11:47 - value of looking at metrics
12:33 - which metrics should we look at?
15:27 - why a reporting tool can help
18:08 - social vs. ads vs. influencer marketing
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
find me here!
» podcast: the freelance friday podcast
bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
/ thelatashajames
» twitter: @thelatashajames
/ thelatashajames
» tiktok: @thelatashajames
/ thelatashajames
my business email: hey@latashajames.com
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
Disclaimers:
Thanks to Metricool for sponsoring today's podcast!
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur

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21 июл 2024

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Комментарии : 28   
@metricoolapp
@metricoolapp Год назад
We are so excited to be an official partner of Freelance Friday! 🤩
@thelatashajames
@thelatashajames Год назад
🤩🙌🏽❤
@miriamegh
@miriamegh Год назад
If I don't schedule my post through metricool, can I still get reports through the platform? Or does it only read metrics from when you start using it?
@thelatashajames
@thelatashajames Год назад
@@miriamegh Yes! It will still track your posts even if they weren't scheduled through the platform
@miriamegh
@miriamegh Год назад
@@thelatashajames Thank you! Please just one last question. If I sign up today can I like get metrics for last month? I am tired of manual report collation and have a one pending for a client. Want to know if this could work for that too. Thank you 🙏🏼
@miriamegh
@miriamegh Год назад
@@thelatashajames I just signed in. I am teary. It even has analytics for google ads and TikTok ads! And website! I don’t even know what to say, my whole stress in one place solved. Thank you for the recommendation Latasha! I literally am gonna 😭 from relief. Tried Agorapulse, buffer and some others. They are either not robust enough or too expensive. This Metricool is COOL!
@adediretemilade3303
@adediretemilade3303 Год назад
Thank You Latasha for introducing this tool and this beautiful video
@81sw0le
@81sw0le Год назад
I'm a copywriter but just got a client who needs me to cross over to marketing and smm. You have been invaluable for me. Thanks Latasha
@DavidGriffithsmusic
@DavidGriffithsmusic Год назад
Thank you so much for this video! I learn so much from you.
@HGLittle
@HGLittle Год назад
This has been my biggest fear as an SMM both as a freelancer and an In House employee. Thank you so much for this!!
@thelatashajames
@thelatashajames Год назад
I can definitely relate to that feeling! Having data to back yourself up makes a HUGE difference! I hope this video was helpful 😊🙌🏽
@fresitabonitta4
@fresitabonitta4 Год назад
Thank you so much! i love you content, so valuable
@cindybridges3046
@cindybridges3046 Год назад
Good video and helpful information
@metricoolapp
@metricoolapp Год назад
Thank you for having us on! 😁
@thelatashajames
@thelatashajames Год назад
Thank you for joining! You two shared some great insights 🙌🏽
@WorldofErisha
@WorldofErisha Год назад
Hi Latasha, can you please do a video on performance marketing for a video based company. I am trying to get into the Customer Success Manager role and really need your guidence
@808moonfish
@808moonfish Год назад
Unless you do one of the more expensive plans, the reports are useless. It's a powerful tool nonetheless but it is clunky and has some major shortfalls that NOBODY seems to want to talk about. I have the PRO plan and you are stuck using the default template which is not something I could present to a client without somehow weeding out the pertinent data, essentially creating a report from scratch. But like I mentioned it has it's strengths too.I will continue to use it.
@CassidyDutile
@CassidyDutile Год назад
Right. On. Time. 🤗
@thelatashajames
@thelatashajames Год назад
So glad!! 🙌🏽
@tabathastaples7884
@tabathastaples7884 10 месяцев назад
Shepherd's Chapel Network !!!!!!! Pastor Murray is an Anointed Servant of GOD who teaches the Word of GOD with Authority!!!!!!!
@user-bb4cr2nf8s
@user-bb4cr2nf8s 9 месяцев назад
Your editing needs a little help. There are problem points that make the video a little dislocated or hard to watch. Just saying.
@FoeThaLoveOfMoney13
@FoeThaLoveOfMoney13 Год назад
off topic question when are you born? 🤩
@miriamegh
@miriamegh Год назад
If I don't schedule my post through metricool, can I still get reports through the platform? Or does it only read metrics from when you start using it?
@CashClarity
@CashClarity Год назад
I've been using Later for years and have never heard of Metricool but it seems like they might have some extra tools! Thanks for sharing!
@thelatashajames
@thelatashajames Год назад
I'm really loving it. So many great features, especially for analytics!
@CashClarity
@CashClarity Год назад
@@thelatashajames It seems like it! I'll definitely check it out!
@rexskitchen4544
@rexskitchen4544 Год назад
Metricool is AWESOME!
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