How to Sell Life Insurance - AMAZING! 

I'm new to life and I just spent 3 hours on this 20 minute video writing down every word. No one will train me so this is my way of training. Thank you.

In the business over 24 years and also an instructor. This guy does a great job!

I would just like to mention which I've yet seen anyone mention . . . This is actually the best way to sell Term Insurance. 1. You show your clients the "great value" that Permanent insurance has to offer, at first their so 100% sure it's the best deal for them just like any client would listening to him. 2. Once they understand, you can easily show them the power of "investing the difference" and completely shock the clients the difference in buying term. 3. Now you've just empowered your client to see how Permanent insurance works without having to come off as bias and clients will be more open to listen. 4. You can than show all the pros and cons of each side . . . Intuitively you know which policy the client would pick. . . Don't bash on the video, make one for yourself. He did a great job in explaining show Term and Permanent insurance works . . . this is a great tool regardless which side you're on. YehLifestyle

Great break down! Just sat down with an agent today looking to get a $250k policy and between his break down and yours I'm getting excited about the industry. As a former Naval Officer were used to have term pushed on us without much explanation. Because we had a dangerous job we just thought it made sense. Now a little older and wiser I can see it for family protection and a solid investment vehicle for at least 10% of your portfolio. Also as a sales professional I really love this simple breakdown comparison that truly educates your clients! I may be switching fields!

It make sense, but I think the best technique to sell a life insurance is through a more emotional approach!

You gained a sub! I love the way you described and laid it out for the customer to understand. Amazing!!

This was actually really helpful for thinking as a customer of life insurance not just as some one interested in the sale of the product. Thank you.

I love this video...I am an insurance agent but I just want to buy from you...Thank You.

I’m from Puerto Rico really good training the best

I fired my wealth advisor once I found out he wrote me an indexed universal life policy that was structured only to benefit him on the commisions. I lost $600 on the deal but quickly made it up investing in short term stocks. I did buy another IUL policy with another advisor and he set it up with a low death benefit, lower fees, and rest was invested into an index. Make sure to do your homework and research before buying any insurance product, not all salesmen and companies are the same.

Wow! I am new to the Life insurance business, but not new to sales. This guy is awesome and really gave some great methods that I feel are both beneficial to me as an agent and my clients alike. Thank you Tristan!

Awesome information. I think another great tool to have is third party validation. Sometimes your ability to call a third party to “verify” eligibility or seek counsel has helped me immensely in the field, especially as a newer agent. Our agency has an agent concierge line even if the up-line manager is unavailable.

Wow I been selling teen for 4 years and never had life policy explained so well I learned a lot from this video

It isn't a question of which type of life insurance they would buy. It's a question of why they would buy a life policy from YOU and not from someone else.

Tristan, that was a fantastic presentation all-around. Very composed and professional. You showed conviction without being pushy. Excellent job.

So, so proud to see you! See you training and doing it big!!!

Awesome video. You dont seem to be selling a product, but guiding the customer to make a decision based on empowered education. It is always the customers choice.

I am currently taking the Pennsylvania Life Ins exam, I liked this presentation.not sure I will ne allowed to use same, but am sure wr have something similar. Tjank you and I subscribed.

Love it man!! Definitely will use this for clients . So simple to understand! Thank you for sharing. God blessed

I am just about to start my career selling life insurance (once i pass the LLQP licensing exam) and can use all the help I can get. This video was great and sold me on whole life insurance. Thanks for the lesson and I look forward to more videos.

This was amazing .....

Every time is a good time to invest! Investment is not a game of chance or luck like the lottery, rather it involves critical reasoning, planning, and diligence and focuses on achieving the major goal (PROFIT). Notwithstanding, one should put into consideration that various externalities may occur during the investment period which could result in a high yield in profit or loss.

Tristan, Is there a way to get that spreadsheet that you went through in the video. AMAZING!

Best way I've ever heard to simplify the decision-making process re: Life Insurance? "Pick two of three: You can can reduce your premium, increase death benefit or increase cash value...." 👍🏼👍🏼

Some of these comments are absurd. I absolutely love the demonstration. Definitely using this to demonstrate the power of our FFIUL. Thanks

10k in 6 days - Your stuff works friend.

Would you run this sales idea at the first meeting (or fact finding) or would you run this when you met with them again and you are going to present options to them?

Wow this is great! I'm definitely going to use this in the field. Nice work!!!!

This sounds great i just don't know why you can't center your tie properly. OD distracted rn

The thing that most people don't realize is that life insurance is not burial insurance it's actually income replacement. How long would a family be able to last with a mortgage and young children if an income was lost due to death with only $100,000 of coverage. Also, what you haven't mentioned is that your company keeps all of the cash value saved if the person dies. Why buy whole life insurance if you can buy term and invest the difference. A quality mutual fund averaged %10 of a 20 year period. With mutual fund built up + 401k + social security + possible pension at the end of the term period. You are essentially self ensured. Kids are grown, mortgage paid off, and out of debt. At that point it's less of a need for insurance and more of a need for retirement. Whole life is only good if their is a pre-existing condition or the person has nothing saved and is 80. Hope this helps someone from being scammed by whole life. side note, these agents don't tell you they push whole life because they get to keep the first 2-5 years of the premium paid by the client. Scam all the way, you should be ashamed of yourself taking advantage of people like this.

Excellent sir i ganesh from india . I m advisor of india's largest life insurance company "LIFE INSURANCE CORPORATION OF INDIA" Relly good information i follow it sir thank you .

Great video and advice on showing the same paper to clients while covering the lines while you reexplain the story. Simple fact is that most people don't know how to save more than $500 in the bank. Life insurance is more for the average $50/month Joe who needs coverage now, likes it simple, and doesn't mind accumulating some cash value on the side. Whole Life is a great tool. It is a need. Other may have different wants, so get whatever else you want.

Wow! It's very kind of you to share ideas like these. Very big help for us insurance advisers.

non-tabacco or "nondabacko"

Unfortunately, in South Africa, we no longer have cash build up in our life policies, I love the method you use. One added point you could also talk about, is the family taking over the premiums on the policy of the aging parent so that at death the funds still flow to the family as it were, but reduce the premium burden on the old people whilst they still alive. Nice Product.

Love the presentation you are a great life Insurance Dude!!!

Excellent presentation Tristan. I agree with you. I use to be an agent who believed and sold "Term and Invest the Difference." Any yet even when I was selling it, I was not convinced that it was the right product for everyone. Especially since the stock market goes up and down and I have heard and know of so many people who has lost money, especially so close to retirement in the stock market. I have friends who are working longer because the 401k or pension plan that was suppose to protect their nest egg has not done well at all. Permanent insurance for those who can afford it is definitely the way to go. One of my questions for those buy Term and Invest the difference people are "Where are you saving your money and nest egg?" I guarantee most of them have money in some type of permanent insurance vehicle that is tax free and not subject to the stock market. Keep teaching and educating the masses. Intelligent people will begin to make intelligent decisions about their money.

Buy term, invest the difference.

Thanks for sharing Tristan. I'm curious how people access that CV in the US and the taxes associated with it. Is it easy to assign it as collateral and get the money as a loan in the US?

Oh...a question...what program did you use to create the presentation? Thanks!

Term is great UNTIL they turn 65-years-old. Then, when they look for more coverage, they are shocked at the rates. Try explaining that to a guy that buys insurance at $1.00/thousand at 35-years-old vs. $10.00/thousand at age 65.

great video, even though some things might be debatable :)

There is always a need for life insurance. For every family I visit I can show them holes in their already existing financial plan. It's up to them to fill those holes. Not me. They decide. I only present my products. Term and whole life. The client decides. Sometimes they choose a term and a whole life policy. 20year term and whole life paid up in 20years. I offer solutions and use the products as tools. Good job on the video bro. My favorite line after doing an analysis is "Can I show you something?"

Well explained, nice to go through your session.

why don't you offer them a real investment vehicle like a roth ira or even an annuity with the difference in premium expense. You do know that life insurance is not really considered a real investment product, right? why don't you also tell them how much interest they will get in the cash value and how much higher the interest would be if they decided to borrow their own money.

That is ridiculous as so many of you didn't get the whole point of what's the guy is saying here... I do agree that he got some inaccuracies here as stating that Perm premiums won't change. They will if you have Perm YRT-100 COI with each and every year, though you'll also have CV saved. In his example, if he relates to PERM with LEVEL COI - then you do not have any CV left as premiums will go to cover expensive COI. But the bottom line is here to show the way people should consider life insurance and how to approach the customer getting him on the right level of knowledge in 20-30min only left in your appointment. Another point - if you don't believe in investment - buy LEVEL COI - that's it. You will pay more, but won't blame insurance company ripping you off However, if you short on money and still understand the value of Perm - then insurance company allows you to buy cheaper perm policy, however with the element of CV - which is not for you to withdraw, but to insurance company to compensate and reimburse the difference of COI by reinvesting this money and with ROI to pay the difference, as someone still has to pay it And!!! That is nothing to do with comparing it to Mutual Funds, stock or other investments.

Great video. My company focuses on life insurance for the senior market. We interact primarily with 65+. Do you have any advice on convincing seniors that Whole life is the best for them?.. I'm sure that this model is still moderately effective for seniors, but this model appeals primarily to a middle aged adult. I'm curious to what would be the best way to modify it to appeal to a senior more.

Great presentation for whole life. One thing I might rebuttal with is what if a customer is comparing something like 1 million 20 year term vs 100k whole life and they are the same price. With this presentation it kindve makes term seem like a "cheap policy" however if you were to spend the same ammount with either policy someone might say term serves their needs better. In that case would you suggest a combination of both?

I am so sorry for your clients...

Tristan I hope you get a bunch of chargebacks the products that you sell to families are horrible. Buy term and invested different with a Mutual fund

Awesome presentation! I will practice it. Thank you

hi Tristan... great videos on life insurance sales trainings... I'm wondering if you have any discussions about VULs or variable unit-linked investments.... these are non-traditional life insurance products that have fund values instead of cash values... they also work like a whole life insurance that protects clients up to age 99... would be glad to watch any videos you may have on this... thanks again and more power... your videos and sales presentations on the monitor are very CLEAN, ORGANISED, and SIMPLE to FOLLOW... :) warm regards... JING LUISON (Insular Life Financial Advisor)

Buddy, did you really think about your clients financial health or your personal commission when closing 100 000$/year coverages? Of course you will promote permanent policies, the commission is a lot bigger!!! Tell me this, the 82 000$ cash value, what happens to that money once the insured passes away? What happens if the insured decides to take it out while still alive? Why don't you actually be real with your customers and do what's right for your customers and not only think about you!! Last question, what type of policy do you own?

I want you all to understand I am not writing this to attack anyone personally, but just attacking the foundations on which perm life was built on. Let me ask 3 questions and see if this still sounds like a stellar deal: 1) If you were a client of mine and your CV portion was $1,200/year and at the end of 1, 2, or 3 years your balance is $0 (you paid in $1,200, $2,400, $3,600 and your balance is $0)...could I get you to keep your policy with me? 2) If you needed some of your CV to send your kids to school, or buy a car, or a down payment on your home but you're going to have to pay it back with interest of between 6-8%, would you ever open an account where you put money and and you had to borrow it? If your policy worked like that could I get you to keep it with me? 3) If something, god forbid, happened to you...i wouldn't want your family to fight over who gets your CV, and they just received their DB, so ill go ahead and keep it...could I get you to keep your policy with me? if "yes" was the answer to any of these I think an agent should re-evaluate who you're really wanting to help... Heres another question...if they were going to spend $1,300/year and term was $300..why not put the $1,000 into a completely separate account so the client could have access to both instead of "pay for 2, get 1"? We all know thats how permanent insurance works in the long run. And now you cant put a 20-year stipulation on that because it will grow as long as they are around. So at the end of 20 years they have had $20k plus compounded interest over that timeframe. Now if you go look at a standard compound interest calculator (knowing markets run a little different but its a good estimator), that annual addition of $1000 at 9% compounded once a year at the end of 20 years is $55,764 (which anyone who knows anything about how markets work knows that interest is below what the average return is over time). So lets say the insured died on year 20 with term, they would have got $100k DB AND $55k in retirement savings, whereas in perm they would have just the $100k and you keep the CV. Now ok their term is up...well depending on what company they're with, re-insurability may not be an issue and they'll get more coverage and continue in term while still putting in that $1,000. But ok Lets say they get out of it, they've already made over the amount that it would have cost them between 60 and 80. But lets say they do not get another term or perm and just put the $1,300 away instead (as opposed to $1000 as they were doing). Taking your 60-80 years stat, still at 9%, they would have $385k by year 80 not $82k! Now how long after they lose their term would it roughly take to reach the $100k and be self insured? 6 years. so by age 66 they will have over $100k and be self insured and wouldn't have to worry about a company taking their CV. If I had a choice between $385k and "$100k or 82k but not both"..ill take the $385. You can polish a turd and its still a turd if you give them the facts about the policy.....but wait a second you said you didn't want to bog them down with HOW perm insurance works...so thats fair, if they dont want to read the fine print why should you? Would you get this for your family? If you read through this whole thing, thank you for taking your time to do so.

Hi Tris, love your videos. Can you please tell me what software you used to create this dynamic chart for your clients? I'm trying to do something similar. Thanks!

kudos!! wish me all the luck doing these approaches

term Is always better !!

I liked the part on 9:40 "I don't want them to be bogged down in all this information about how a permanent policy works". Meaning, you will not educate the consumer and rip them off from their money. What a rip-off ! "Buy Term and Invest the difference" will always beat 100% of the time any permanent life policy.

What program are you using?

This dude is so smart. Even I'm sold on permanent life insurance and I'm only 23 years old!

permanent Insurance is simply overpriced and the savings portion is defective Low rate of return if you need your savings you would have to borrow your own money and the company charges you interest Oh before I forget if you die they keep your savings, one question: how do you sleep at night taking advantage of people

people here are just cluless if they think Wl, Vl Ul are the best thing to have

You had uploaded part II of this video, in which you explained how to offer perm as an initial solution, if not, return of premium, if not term... like "layers"... I can't find it anymore and it would be useful for me to check it out again :)

Are any of these policies one where they insured can borrow from the policy during the life of the policy?

baloneeee !!!! If I get term for only $300/ yr for 20 yrs and nothing happened to me it's ok !! Because I'll have almost $1 million !! OR invest that $1000 till I am 70 yrs old...I'll have $3.5M !!! I am self insured !!! no need of life insurance. Lord have mercy on you !!!

wow! so manipulating! what a rip off!

He could not have explained it any better! From an Agent of 18 Years

Interesting video. We provide advice on life insurance to independent agents and brokers, so we get this question a lot! Actually, we just had a webinar: "Ask Insurance Experts: How to Generate More Life Insurance sales" because that's simply what everyone wants to know!

You are a joke. Your not in it for the customers best interest. Your in it for the money. Why don't you tell people the truth, like yeah you have cash value but if you take that money out it is considered a loan and you will have to pay interest until you pay it back. But it's your money right?!? Also why don't you tell them that if they die they will not get their cash value they will only get their DB so basically if they have 87,000 dollars in cash value and they die the insurance company keeps that cash value and then they pay out the death benefit. So in reality the insurance company is only paying out 13,000 dollars on that 100,000 death benefit and the cash value pays the rest of it. Yes I know you can get both with an option but it cost more and normally insurance agents like yourself do not setup the policy this way and the insurance company makes a crap load of money. Life insurance is not a investment. It is the transfer of risk onto another person (insurance company) go and ask any real investor and they will say you should not use a life insurance policy as an investment. Susie orman ( the lady you see on tv giving investment advice to people trying to buy things says whole life is the WORST kind of investment!!!!) you are selling people garbage for your own gain and it's sickening. Your explanation of term life is horrible. Here is why. First you shouldn't need life insurance your whole life if you do, you are not doing something right. When you are older your kids are grown adults they take care of themselves, they are no longer dependent on you. Also your mortgage would be paid off on your house, you will have less debt, and more and likely you will have an IRA or 401k or something in that nature. So there will be no need for 100,000. Now you say after that 20 year term you will have to prove insurability that is not true atleast with my company. We offer a convert option. With no need to provide insurability you will get another term policy with the same amount of premium a year but at a lower death benefit. Now like I said above as you get older your need of death benefit goes down because your kids are grown also you don't have mortgage and you have less debt. So with that being said my company that has customers that are paying the same 300 dollar premium that they where 40-60 years ago that is 10x less than your whole life. Also invest with your own money like an Roth or something in that nature. It's your money you control it. With a whole life your just getting ripped off.

your given pure about insurance value to customer .. excellent

Great video and we do this across Ontario too!

Great video and props to you for bettering the customer. Now is there any way you can send me that PowerPoint?

Great training video. The way I was taught to sell is to either sell them something for the simple fact of making them a customer. OR to offer a "rent, lease, own" approach to presenting different products to prospects. Either way, selling a book of term insurance is a great way to START a relationship with your prospect, and to routinely go back to them to convert part of that term, or to offer other products (long-term care, permanent protection, etc.) to that prospect. I know of agents with 25+ years in the business that are still making sales to their book of business, simply because he stayed in touch with his customers and is now converting term to permanent to cover for final expenses, etc.

Good video ! it's impressed everybody to sell life insurance.

How much is a typical workers comp settlement

Just a question on the perm example when they take the cash benefit doesn't it reduce the death benefit by that amount? I wouldn't want them to think that they have the cash value + 100k death benefit if ...

Well presented and explained sir. I take my hat off.

Great video, there is so much saturated information, the current clients are often all too confused. I'll be honest when I say most agents also lack vital information. The new wave of insurance is becoming and amongst us.

Thank you for sharing this info!

How do you think the corna virus and the lockdowns are going to effect the insurance industry in the future? Is it going to be better, worse or the same? What are your thoughts/predictions on this? And which type of insurance should i study...right now im studying life and health, should i add anything?

I'm a new agent and that was super helpful, thanks!

So if I take all of my cash value out at year 5 for example, do I still have my police?

Well done. I am doing large cases equity stripping into index life. The numbers with low interest are a no brainer. Tax free income for life

What is return of Premium?

Ive recommended to my clients a combination of Perm/Term for X amount of years. Perm Ins can only be understood by the folks that don't like it is when they see a "in force Illustration" 7-10 years out. My self employed clients love "banking" on themselves. A well diversified portfolio is sound advice and Perm Ins should be in the discussion.

Hi Tom, thanks for sharing the video. I wanna check on the return of premium. What does it base on? Base on difference of perm life and term life, which is $1000 and make a return of $800/yr? Or invest $1000 and suffer loss and get back $800?

I like your presentation. Great information.

Some great tips in here

I'm going to use this!

About to take my Life exam, do you have a vid on that? Awesome video. Love your sales approach.

Thank you - very helpful!

Term Vs 8% Interest Cash Value Earning IUL F&G Life (With Great Living Benefits)? Which is better at the end of the ROP Term Period for the clients? Most reps simply have not been taught how to create the proper illustrations for clients because if they were none would offer ROP Term anymore unless it was substantially cheaper for the clients but it's not so why are you not earning your clients interest? (When they qualify for Term they qualify for IUL at 8%-9%.

Great Job Tristan, perfect way to break it down. Some of these folks on here I hope are not licensed with there buy term propaganda, im scared that these are the agents out here sent to help families!! smh.

Very informative. Thanks.

great tip, there are many people with the mentality of what is in it for me while I am paying, and it is up to you to decide the focus of the conversation. What % of return did you manage in this scenario? Now days with IULs the numbers will reflect a more powerful picture! Thank you once again for your time for sharing!

curious what actually is the difference between an actuarial from a life insurance agent seems if one is an actuarial he could easily transition to a life insurance agent and visa-versa to some extent?

Thank you very much for this

Excellent presentation/explanation

Hi Tom! what is a cash value and how does it benefit the client? can the client access that cash or how can s/he use it?

How do I get in contact with this guy!