How to send a discount code in a welcome email | Klaviyo and Shopify

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Did you create an amazing pop-up through Klaviyo, but don’t know how to send a discount code in a welcome email to your new subscribers?
In this video, I'm going to show you a step-by-step tutorial on how to set up your welcome email and make sure that everybody who joins your email list gets the discount code that you promote in your pop-up.
Klaviyo code: {% coupon_code ‘Checkout’ %}
The video I mentioned: How to create a pop-up in Klaviyo [2022] | Step-by-step tutorial for beginners → • How to create a pop-up...
🔔 Subscribe: / @kaseyluck
🌱 More Klaviyo tutorials: • Klaviyo tutorials 2024
✉️ Best subject lines (my personal vault): luckandco.agency/subject-line...
Timestamps:
00:00 In this video
01:00 Connecting a pop-up form to the right email list
02:17 Creating a welcome series
03:33 The difference between double and single opt-in
05:40 First email settings
07:44 Adding discount code into the welcome email
08:50 Creating coupon code in Shopify
11:17 Creating unique coupon codes
16:25 How to receive a welcome email several times on the same email
🎬 More videos on email marketing:
• How to A/B test pop-ups in Klaviyo → • How to A/B test a pop-...
• How to create a pop-up in Klaviyo → • How to create a pop-up...
• Biggest eCommerce trends 2023 → • Ecommerce trends 2024 ...
• Best email subject line tips - 2022 → • Best email subject lin...
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Опубликовано:

5 июл 2024

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Комментарии : 112

@clarissa182 4 месяца назад

I have been binging your videos to set up my Klaviyo, pop-ups, and so on. I have often felt frustrated with the entire email set-up process and you have made it so much easier to get through it all. Thank you so much. You rock!

@marilyndeboer7303 2 года назад

Makes so much sense when you describe it. Thanks so much for taking some of the apprehension out of the whole email flow process

@KaseyLuck 2 года назад

Thanks Marilyn!

@orlandoarroyo9314 2 года назад

Very helpful!! Exactly what I needed. Thanks a lot!

@KaseyLuck 2 года назад

Yay, awesome! So glad

@unaizaimran4842 Год назад

This tutorial was very very helpful and easy to understand. Thank You Kasey!!!❤️

@KaseyLuck Год назад

Yay, thanks for your support!

@Missskyhighdreaming 2 года назад

Oh wow, amazing tutorial! I was banging my head against a wall as why my discount emails were not going out, but this video just made it so easy! Thank you so much, keep up the good work!! :)

@KaseyLuck Год назад

Yay, glad to hear! Thanks for your comment! 🙏

@alexapavan5920 2 года назад

Fantastic video - thank you so much!!

@jesrinredulla 2 года назад

Awesome tutorial video! Your ability to communicate the step by step walkthrough is great for someone who's looking to learn more about the technical side of klavyio and shopify.

@KaseyLuck 2 года назад

Yay! That’s so good to hear. Thank you for your support, Jesrin!

@Snaggedboutique Год назад

Great video! Thanks so much!

@KaseyLuck Год назад

Yay, thanks for watching!

@jacquelinegratton2992 2 года назад

Very practical thanks

@buildingwiththegods7046 2 года назад

Really good video. Very useful

@KaseyLuck 2 года назад

yay! thanks for your support.

@marksant9318 10 месяцев назад

Brilliant tutorial. Very helpful. Thanks Kasey 👍

@KaseyLuck 10 месяцев назад

My pleasure!

@BibianaKurm 7 дней назад

You are queen! thank you for this awesome tutorial

@KaseyLuck 7 дней назад

@@BibianaKurm thank you for watching and commenting!

@liyanatannir4588 Год назад

thank you so much Kasey! I was struggling but now everything works. I have two questions : How can I create a flow with the segment "potential buyer" that klaviyo created? How can I add the people that subscribes through shopify and not through the pop-up, to the list/segment of the flow? Thank you in advance for your reply!

@TBGTBG-mf1oe Год назад

Thanks Kasey. If I wanted to send a 2nd email reminder to recipients that haven't used the code yet, should I paste that same code in the 2nd email as well or should I create another 15% off coupon in Klaviyo specifically for the 2nd email?

@Blacktails_truth Год назад

Thank you so much Kasey :)

@KaseyLuck Год назад

You got it!

@user-sp2fg4rk9p 10 месяцев назад

Thank you for your nice video :) At the moment you can do only static coupons in Klaviyo with an option to upload a list with your own generated from Shopify for example, right? Thanks!

@francisngozi1267 Год назад

Thanks so much

@KaseyLuck Год назад

Thanks for your support!

@vekkdrums Год назад

I love your videos!! How long would you say it takes to fully understand Klaviyo and to see results from the campaigns/flows?

@KaseyLuck Год назад

thanks Bruno! that's 2 separate q's: how long it takes to fully understand Klaviyo: that really depends on how much time you put in! If that's all you do 24/7, probably a week (with the help of tutorials and practicing in an account you manage). If you only do that a few hours per week, then much longer. How long it takes to see results from flows: really depends on the traffic on your site! The more traffic > the more recipients in your flow > the faster it'll take to see results. If you have decent traffic, you'll see conversions within days. I like to wait 4 weeks to make conclusions on the metrics/conversion. I recommend this video to understand flow & campaign effectiveness further >> ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-C2YpDL-8Xno.html

@MuelaBravaTV Год назад

Awesome video. Subscribed. I have a quick question? I have a newsletter sign up section on my website that came with my turbo theme. Its already synced with klaviyo, yet it was created on my actual web theme. How can I send an automatic discount code to anyone that signs up compared to the pop up that I created in klaviyo that gives and automatic coupon code. Thanks

@KaseyLuck Год назад

Hi, sorry I missed your comment earlier! You need to make sure that the signup in your theme is linked to the same Klaviyo *list* as the popup (and that that list is the trigger for the welcome flow that contains the discount). Hope this helps!

@rahulpraj 10 месяцев назад

Hi Kasey, I was following your tutorial but unable to add the coupon code as described, its showing syntax error. When I removed the coupon code, it's working! What might be wrong?

@claramayhugh6601 Год назад

Do you have to create a flow for sms subscribers as well? After creating my pop up I signed up and got messages but no discount code in messages

@101010jayjay 10 месяцев назад

Hello, this was really helpful. I managed to follow your steps and it seems to be working where it’s issued a coupon that I can see in Klaviyo. However, it didn’t send me an email back with the coupon code . What have I don’t wrong ?

@rezajoon123 3 дня назад

thanks for explanation , how we can show expiry date of coupon in welcome email?

@shanshan604 8 месяцев назад

Very helpful

@KaseyLuck 8 месяцев назад

Yay, glad to hear!

@christiansfef5365 2 месяца назад

thank you so much my dear

@bluelotushomegoods3514 Год назад

Great explanations and easy to understand. May I ask how do I also get my welcome series to flow when a user is simply subscribing / creating an account from my Creat an account page built in shopify?

@KaseyLuck Год назад

You need to make sure that the “create account” form in Shopify is connected to the Klaviyo list that triggers your Welcome Flow. You should be able to do that in your Shopify settings.

@bluelotushomegoods3514 Год назад

@@KaseyLuck do you have a video showing HOW-TO?

@KaseyLuck Год назад

@@bluelotushomegoods3514 I believe this article explains how: help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-sync-Shopify-account-registration-customers-to-a-list

@akinwaomokunleanthony6672 2 года назад

Nice, I really love the tutorial video

@KaseyLuck 2 года назад

Thank you!

@akinwaomokunleanthony6672 2 года назад

I set up my welcome flow series, then set a trigger that when they sign up they will receive a welcome message but when I try it, the flow didn't work. Like I didn't receive welcome message

@KaseyLuck 2 года назад

@@akinwaomokunleanthony6672 let’s check a few things: how do people sign up? Through a popup? Is the trigger for the welcome message - “when someone subscribes to [list]”? Is that [list] and the list to which your popup are connected the same?

@akinwaomokunleanthony6672 2 года назад

@@KaseyLuck Yes, that is how I set it up

@KaseyLuck 2 года назад

@@akinwaomokunleanthony6672 check if your list is single opt-in. Go to Lists & Segments > select the list you are working with > Settings > Scroll to the bottom By default, all lists are double opt-in. Ch age it to single opt-in

@Valueyourmindset Год назад

Hi Kasey, this was such a help! However, after finishing everything and testing, I don't receive any emails when subscribing through the sign-up form. The listing is both on ''Newsletter'' on my page, I have single opt-in, and I have both on live. I know it lands on spam folder, but didn't receive any mail after trying couple of times... Do you have any idea what I'm missing?

@KaseyLuck Год назад

Could it be that you've already been on the list before? Try subscribing with a new email address. If that doesn't help, unfortunately I can't tell what the issue could be without seeing your account, so I recommend reaching out to Klaviyo email support

@kaushawells8280 2 года назад

Thank you so much for this tutorial! So helpful! However, when I change the end date to 15 days in Klaviyo, it won't create codes. Please advise. Thanks!

@KaseyLuck 2 года назад

Thanks Kausha! When you say “it won’t ch age the codes” what exactly do you mean? If you are talking about the codes that were already created before and sent out to subscribers, then that’s correct - you can’t change the codes retroactively. Only the new codes that are created after you made the change will have an expiration date of 15 days

@joelleuzyel1328 Год назад

im getting an eror for the coupon html. " Message displayed without tags or variables Fix invalid template tags or variables to preview the message with actual profiles and events."

@joohad 4 месяца назад

Does anyone know how to remove the gift image pop up or the color of it? Please help

@user-yc2eh9ki9u Год назад

I believe the dynamic coupon you can create in klaviyo is only for shopify store not for woocommerce right?

@KaseyLuck Год назад

There are might be solutions for woo commerce - I’d check Klaviyo’s support documentation

@eleanor.shadow Год назад

About single vs. double opt-in: I believe if you do business with certain EU countries (such as Germany, Norway, Greece), you are legally obliged to have double opt-in as a default.

@KaseyLuck Год назад

that might be true, i recommend thoroughly checking the laws of your market as they change often. A few years ago there was a big update referred to as GDPR in Europe. With GDPR, when you collect email addresses you have to be super explicit that they'll be used for marketing. This can be achieved with a double-optin, but also being extremely clear in the popup itself (ie. spelling out that you'll be sending marketing messages to the subscriber)

@eleanor.shadow Год назад

@@KaseyLuck yes, I was referring to GDPR rules :) The double opt-in is mandatory in some EU countries because of it (although I find it interesting that not all EU countries demand it!)

@asantamzid 11 месяцев назад

Hi Kasey, can you pls make a video about How to create a high converting welcome flow in klaviyo?

@KaseyLuck 10 месяцев назад

we'll add it to our list! I also have an old video about welcome flows here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-FXevhV4IaHo.html

@asantamzid 10 месяцев назад

Thank you and I have watched that already if you make a video high converting welcome flow fully setup it'd be better like your high-converting abandon cart video thanks again for your response!@@KaseyLuck

@randi_king Год назад

Very helpful tutorial. Thank you!! Question, when testing I received two emails after "signing up" in the pop up. The first email was "confirm your subscription". The second email, the Welcome email with the Discount Code, came after I confirmed my subscription. Is there another way customers can confirm receiving emails, so they only receive the one email?

@KaseyLuck Год назад

You have double opt-in enabled right now, that’s why subscribers need to confirm their subscription. You can turn that off in your list settings. Go to the list your welcome flow is connected to, go to settings, and find “double opt in/ single opt in” settings. You want to select SINGLE opt-in if you don’t want subscribers to have to confirm their subscription

@randi_king Год назад

@@KaseyLuck, thank you so much for responding! Do you prefer double over single opt in? Is there a particular reason why?

@mea7854 Год назад

I would like to still nurture people that try to re-enter the welcome flow. Is there a way for me to send them an email acknowledging that they've already signed up and offering them a separate discount?

@KaseyLuck Год назад

Last time I checked (which was probably a year ago), you couldn't do that with Klaviyo, but it's worth asking them again! I recommend reaching out to their support and asking if it's possible.

@rigorevangelista9875 Год назад

how do you put those codes? do it has to be in a text block or button block?

@KaseyLuck Год назад

Text block!

@whiteboard1521 Год назад

❤️❤️❤️

@paperpopsau 2 года назад

Hi Kasey, great tutorial. An error pops up when I tried to add use your klaviyo code? (Could not parse the remainder). Can you help?

@KaseyLuck 2 года назад

Thanks for watching the tutorial, glad it was helpful! There might be 2 things about the coupon: 1) you first need to create it in your account and name it exactly the same way (if you are copy-pasting the code from the video description). 2) the quotation marks around the word “checkout” need to be very specific - straight instead of slanted. RU-vid (and a lot of other text editing tools) don’t allow that, so you’ll need to write it directly inside Klaviyo

@anco8002 Год назад

@@KaseyLuck thank you soooo much, was scared of wasting another hour or so to this.

@vikavan9898 Год назад

@@KaseyLuck thank you very much!

@GodoyOfficial 5 месяцев назад

Gostei muito de você, obrigado pela legenda em português

@KaseyLuck 5 месяцев назад

🤗💕

@LindaFeenstra Год назад

If a coupon code is set for 7 days, do I have to let the customer know this in the welcome flow email or is it tied in with the code somewhere?

@KaseyLuck Год назад

Hi Linda, you have to let the recipient know. They don’t have any way of knowing unless you tell them.

@samerchatila475 Год назад

Hi Everyone I am receiving a message saying that (FIX invalid template tags or variables to preview the message with actual profiles and events.) As far as I can tell it's refusing the code that you mentioned in your tutorial. {% coupon_code'checkout' %} Any help please ?

@KaseyLuck Год назад

often times it's the formatting of that code. make sure you're using straight (not curly) quotes. Also, seems like you're missing a space after the word "code". And in addition, make sure there's no other code in that email. I recently got a similar error message and it turned out we were using first name personalization in the subject line that wasn't formatted correctly, and THAT was what was causing the error.

@samerchatila475 Год назад

Hi Kasey I have copied and pasted the code and still the same problem. :( I have no idea what the issue. I have no other codes in the email.

@ricky8567 Год назад

How do you get the email from being sent to spam?

@KaseyLuck Год назад

I have a video about that >> ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ThJOJ6Aygv8.html

@akinwaomokunleanthony6672 2 года назад

But am having some problem with my sign up pop form

@KaseyLuck 2 года назад

What seems to be the problem?

@MartialartsUnleashed Год назад

wish you had gone through making the list first :( I have context on what to add there.

@KaseyLuck Год назад

I have a video on how yo grow your list right here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7I4WWmac0CI.html And also a step-by-step tutorial on how to create a popup on your site - let me know if you’d like a link to that!

@kestreldelacruz3588 Год назад

I'm getting syntax error when i try to preview. what am i doing wrong, hope you can help thanks

@ArtisanDuo Год назад

Hey I had the same problem and it took me forever to realize that you should click the "resource code", and change the coupon code name there.

@KaseyLuck Год назад

Thanks for sharing!! I’m not even familiar with this issue

@Ayesha-tl2wt Год назад

@@ArtisanDuo what do you mean? i am having the same issue and have no idea what to do. please help

@Ayesha-tl2wt Год назад

did you manage to figure it out. im having the same issue. help

@Ayesha-tl2wt Год назад

@@KaseyLuck hey, i am having the same syntax error. could you explain what 'resource code' she is talking about and how to fix it

@aldoamine Год назад

I did everything, i have the pop up in success, but don't recieve any email..

@KaseyLuck Год назад

is your popup connected to the same list that triggers the flow? That's the most common issue (it has to be the same list). Also, sometimes there's a slight delay. Other than that, make sure you check your flow filters and any additional filters on the email itself.

@aldoamine Год назад

@@KaseyLuck It's connected to the same list, i'm confused, it still not working ..