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Kasey Luck
Kasey Luck
Kasey Luck
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Hey there, I'm Kasey Luck. I run Luck & Co Agency (👉 luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate.

My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company.

Links:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/

Ecommerce vs. Retail: The Future of Shopping
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2 месяца назад
5 MUST-HAVE email flows for your ecommerce brand
19:50
7 месяцев назад
Email marketing trends 2023
7:57
Год назад
Комментарии
@tamercoach103
@tamercoach103 9 часов назад
Thanks Kasey, for your helpful information.
@maymayperocho4669
@maymayperocho4669 День назад
hi Kc
@Firststopmed
@Firststopmed День назад
I love your video's. They have helped me so flipping much! Yes to a Klaviyo Segment Video!
@KaseyLuck
@KaseyLuck День назад
@@Firststopmed yay! Glad to hear, and thank you
@FootballFinery-dg1kb
@FootballFinery-dg1kb День назад
Thanks - very helpful :)
@KaseyLuck
@KaseyLuck День назад
Yay, thank you!
@MatthewMcGough-ng9mg
@MatthewMcGough-ng9mg 2 дня назад
If I could like the video twice I would, thanks for another super helpful video!
@KaseyLuck
@KaseyLuck 2 дня назад
@@MatthewMcGough-ng9mg wow thanks so much!
@ronan5228
@ronan5228 3 дня назад
You are spamming lmao
@KaseyLuck
@KaseyLuck 3 дня назад
nope. Brands we work with only send to subscribed who consented to receive marketing info from them, and there’s always an unsubscribe option that brands honor automatically (it’s technically impossible to email someone after they unsubscribed in the tools we use).
@billyjoejimbobjr2340
@billyjoejimbobjr2340 3 дня назад
But you are sending spam, no?
@KaseyLuck
@KaseyLuck 3 дня назад
@@billyjoejimbobjr2340 no! Brands we work with only send to subscribed who consented to receive marketing info from them, and there’s always an unsubscribe option that brands honor automatically (it’s technically impossible to email someone after they unsubscribed in the tools we use).
@rezajoon123
@rezajoon123 3 дня назад
thanks for explanation , how we can show expiry date of coupon in welcome email?
@easyislander
@easyislander 5 дней назад
Im using Woocommerce. Everyone I know who runs Woocommerce uses Omnisend and are happy with it. I would like to know how well Klaviyo works with Woocomerce? Thanks for the video. It's been very helpful.
@BibianaKurm
@BibianaKurm 7 дней назад
You are queen! thank you for this awesome tutorial
@KaseyLuck
@KaseyLuck 7 дней назад
@@BibianaKurm thank you for watching and commenting!
@brickswithanx
@brickswithanx 7 дней назад
Kasey, you are heaven sent! Thank you for sharing your insights to your fellow lone marketers! I find your videos very helpful. Kudos to you!
@KaseyLuck
@KaseyLuck 7 дней назад
Thanks so much! Really appreciate the support! And glad the content is helpful
@johnmajoris9141
@johnmajoris9141 7 дней назад
Spot on. You’ll make more revenue in the short term by sending to everyone! But… as your sender reputation decreases over time, you’ll make less revenue. Then you’ll have the added task of rebuilding your sender reputation Best to do the work up front and segment with balance between the 2
@KaseyLuck
@KaseyLuck 7 дней назад
😍 💯
@killahills10304
@killahills10304 7 дней назад
Amazing content. Very informative.
@KaseyLuck
@KaseyLuck 7 дней назад
Thanks!
@tracywalsh6746
@tracywalsh6746 8 дней назад
your videos are by far the easiest to understand! Fantastic
@SafiyoCali-rb8gt
@SafiyoCali-rb8gt 8 дней назад
Please I am needing my sister😢
@ahMed_4794
@ahMed_4794 9 дней назад
Hey. I have a question. Can I only specialize in email copywriting and marketing? Will that even be profitable? I mean I see those marketers who provide lots of services like writing web pages, content writing, building funnels, etc, but my email services compared to them seem less attractive to businesses. (I work in Saas).
@HealingTheAura
@HealingTheAura 11 дней назад
PLEASE DO A KLAVIYO SEGMENTATION TUTORIAL. THANK YOU FOR THE GREAT WORK
@KaseyLuck
@KaseyLuck 10 дней назад
Heard you loud and clear! :) thanks for the feedback!
@deepaknavale27
@deepaknavale27 11 дней назад
Nice
@KaseyLuck
@KaseyLuck 10 дней назад
🎉
@ranaasad6887
@ranaasad6887 13 дней назад
Thanks for this video it's great. What we need is like a hands on video where you build real life segments live in front of us. Thanks
@KaseyLuck
@KaseyLuck 12 дней назад
Thanks, will do!
@free2thrive
@free2thrive 10 дней назад
For users of Flodesk if possible.
@muhammadawon8164
@muhammadawon8164 14 дней назад
Yes, Klaviyo tutorial for segmentations please
@KaseyLuck
@KaseyLuck 12 дней назад
Will do, thanks for the feedback!
@JasonMoynihan
@JasonMoynihan 15 дней назад
This was amazing! Seriously one of the best tutorials I've ever watched. I never comment but needed to on this one!
@KaseyLuck
@KaseyLuck 12 дней назад
Woah thank you so much! Means a lot!
@bonfirejewelrydesignyoutube
@bonfirejewelrydesignyoutube 15 дней назад
Everything you teach is amazing!!! Thank you sooooo much ❤
@KaseyLuck
@KaseyLuck 12 дней назад
Thank you!
@Divyv520
@Divyv520 15 дней назад
Hey Kasey , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
@KaseyLuck
@KaseyLuck 12 дней назад
I’m good for now but thanks!
@terrycardenas5068
@terrycardenas5068 17 дней назад
Hi Kasey, this video was amazing. As a brand new person for Klaviyo this was super easy and I was able to complete every single step. However, were can I find a video regarding Campaigns? I am not sure what to label my Subject line and preview text. Thanks.
@sankarbhuiyan3840
@sankarbhuiyan3840 18 дней назад
The insights shared in this video on email marketing mistakes are truly valuable. Kasey Luck really knows her stuff! Mystrika has been a game-changer for me when it comes to enhancing cold email campaigns. With features like detailed analytics and automatic bounce detection, it is a must-have for any serious email marketer. Give it a try and see the difference it can make in your outreach strategy!
@KaushalKumar-hg7pt
@KaushalKumar-hg7pt 18 дней назад
This video on email marketing mistakes was eye-opening! Kasey Luck really breaks down the dos and do nots. Have you heard of FilterBounce? They are a great tool for keeping your bounce rate low and your emails accurate. For just $10 a month, it is a steal of a deal. Give it a try and see the difference it could make in your email campaigns. Accuracy is key in this field!
@user-gr6fu4wf8m
@user-gr6fu4wf8m 18 дней назад
I cannot believe how many mistakes can be made in email marketing, but this video really highlights them all. Kasey Luck is expertise is truly impressive! If you want to step up your game in cold emailing, DoYouMail is the answer. Their unlimited sending feature and dedicated IPs can really elevate your outreach efforts. It is been a game-changer for me, and I am sure it can do the same for you!
@aveshdhinda6445
@aveshdhinda6445 18 дней назад
I cannot believe how many common mistakes there are in email marketing, but this video really brings them to light. Kasey Luck is expertise shines through! Have you heard about Mystrika? Their comprehensive analytics and A/B testing features have been a game-changer for me. Plus, with a 5000-user Facebook community, you will never feel alone in your email marketing journey. Try it out and see the results for yourself!
@PunitSidhu91
@PunitSidhu91 18 дней назад
The breakdown of email marketing mistakes in this video was incredibly insightful. Kasey Luck really knows her stuff! If you are looking to enhance your cold email strategy, FilterBounce is a fantastic tool for maintaining an accurate and effective email list. Their accurate email verification and affordable pricing make it a no-brainer for any email marketer. Give it a try and see your bounce rate plummet!
@mcstangaming8990
@mcstangaming8990 18 дней назад
I learned so much from this video on auditing emails and email marketing mistakes. Kasey Luck really knows her stuff! If you are serious about improving your cold emailing game, DoYouMail is a fantastic choice. Their unlimited sending feature and automatic SPF DKIM DMARC dns configuration make outreach a breeze. Imagine the possibilities with unlimited email sending from multiple domains. Elevate your campaigns with DoYouMail!
@yskeagan8358
@yskeagan8358 18 дней назад
Watching this email audit video was a real eye-opener. Kasey Luck is breakdown of common mistakes is so helpful! Have you tried FilterBounce yet? Their real-time verification API is a lifesaver when it comes to maintaining a low bounce rate. For just $10 a month, it is a steal of a deal. Give it a shot and watch your email campaigns reach new levels of accuracy!
@ravindrawaghmare3018
@ravindrawaghmare3018 18 дней назад
The insights shared in this email audit video are invaluable! Kasey Luck really knows how to spot common mistakes in email marketing. If you are looking to take your cold emails to the next level, Mystrika is the way to go. With features like detailed analytics and A/B testing, it is a powerhouse for maximizing your email outreach. Trust me, the results speak for themselves!
@seenuahir5531
@seenuahir5531 18 дней назад
This video is just what I needed, Kasey! Your tips combined with Mystrika nearly doubled my open rates. Their preheader feature has been particularly useful in grabbing attention. Plus, the pay-once-use-forever deal is a huge win. I cannot recommend Mystrika enough for anyone serious about cold emailing. Could you do a more in-depth video on tools like these next time?
@bherubaghel
@bherubaghel 18 дней назад
Wow, Kasey Luck always nails it with these insights! Just like the email trends she is predicting for 2024, the key to improving campaigns lies in mastering tools like Mystrika. With its detailed analytics, I could finally see what was working and what was not in my cold emails. Anyone who is serious about cold emailing should check them out. A/B testing with 26 variations? Total game changer. More content on tools like Mystrika would be great, Kasey!
@VikasRawat-yj9ce
@VikasRawat-yj9ce 18 дней назад
Always learning something new from your content, Kasey! Incorporating these trends with DoYouMail has been a big win for me. Their scalability and dedicated IPs helped maintain my email reputation. I have been able to create email IDs on the fly and integrate with CSV files seamlessly. Been a happy camper for the last 5 months. A deeper dive into how to best use tools like DoYouMail would be incredible. Thanks for all the great content!
@_Deva_Classical_Gamer_
@_Deva_Classical_Gamer_ 18 дней назад
Kasey, I love your videos, they are always so actionable! Just started using FilterBounce to ensure my emails land where they should. Been fantastic for maintaining a bounce rate under 1% even with tricky domains. If you pair these trends with FilterBounce is real-time verification, you will definitely see an uptick in campaign success. Plans start at $10 and it is so worth it. Maybe dive deeper into verification tools in a future vid?
@user-gt6vm2lg6h
@user-gt6vm2lg6h 18 дней назад
Great video, Kasey! Integrating these trends with platforms like Mystrika could seriously up your game. Mystrika is user-friendly interface makes managing campaigns so simple, especially with features like automatic bounce detection and unified inbox. Been using it for 5 months and the experience has been solid. Plus, their “Cold Email Accelerator” guide is a gem! cannot wait for more of your content, maybe spotlight more tools like Mystrika?
@AshuJatav-Ak47
@AshuJatav-Ak47 18 дней назад
Kasey, your insights are gold! Talking about improving email campaigns, FilterBounce is real-time verification API has saved me countless headaches. Been using it for about 3 months, and the bounce rate under 1% is no joke. It even handles tricky domains well. Affordable too, just $10/month. Any future videos on detailed email verification techniques would be super appreciated!
@lalanbabukabhojpurisong403
@lalanbabukabhojpurisong403 18 дней назад
Kasey is insights are always top-notch! Speaking of improving campaigns, FilterBounce has been my secret weapon these past few months. Their accurate email verification keeps bounce rates impressively low. If we all start using tools like this, we will definitely see higher engagement rates. It is super affordable too, only $10 a month with 300 free verifications. Would love to see more about email verification tools in future videos!
@Chotufreefire-kj8wq
@Chotufreefire-kj8wq 18 дней назад
Your video on email design trends is spot on, Kasey! To get the most out of those tips, Mystrika can be a real asset. Their tag management and AI writing features have taken my cold emails to another level. Plus, the 5000-user Facebook community is super supportive. Plans start at $19/month and it is been worth every penny. cannot wait for more videos from you, maybe on the best email platforms like Mystrika?
@RajivKumar-ko6yg
@RajivKumar-ko6yg 18 дней назад
Your email trends content is super helpful, Kasey! For anyone else watching, pairing these strategies with DoYouMail could really boost your results. Unlimited email sending from multiple domains has saved me a ton of time. After 6 months, I am still impressed with the automatic SPF, DKIM, and DMARC configurations. Would love to see more tool reviews, especially on email platforms like DoYouMail. Keep it up!
@HealingTheAura
@HealingTheAura 21 день назад
LOVE YOUR VIDEOS <3 YOU HAVE HELPED US A TON !!!
@KaseyLuck
@KaseyLuck 12 дней назад
Thank you! This is so great to hear
@Jakeworldfax
@Jakeworldfax 22 дня назад
looking for local sms supplier,we have volumes everyday daily high profit
@jaiden1279
@jaiden1279 24 дня назад
Don’t send any emails at all
@local_man96
@local_man96 25 дней назад
“good intentioned” email marketing 💀
@anubratamishra8141
@anubratamishra8141 26 дней назад
Is there any tool or platform where this type of images can be created for free
@portraitsanywhere
@portraitsanywhere 26 дней назад
This was very helpful! While it was a longer video you did a wonderful job explaining everything and helping me determine what is the best choice for me and my business.
@KaseyLuck
@KaseyLuck 12 дней назад
Thank you! 🙏
@AbbaneRachid
@AbbaneRachid 26 дней назад
hello, just wanted to ask HOW you design your emails ? you build them with HTML from scratch ?
@KaseyLuck
@KaseyLuck 12 дней назад
We design in Figma, export as JPGS and upload to Klaviyo in the design editor
@AbbaneRachid
@AbbaneRachid 12 дней назад
@@KaseyLuck oh i see, that's clever btw, saves u a lot of trouble and reduces ur time spent.
@KoladeJoel
@KoladeJoel 29 дней назад
Woow. Amazing stats! I hope this generation would listen and make the most of this powerful marketing tool.
@KaseyLuck
@KaseyLuck 12 дней назад
Thanks!
@user-gj4ut3ui6o
@user-gj4ut3ui6o 29 дней назад
i want to migrate from Mailchimp to klaviyo but i don't know how