How to Shine Shoes with Yuya Hasegawa of Brift H 

For those interested in the shoe line featured, The Armoury shoes are available here: bit.ly/2jeFVtj We also carry the Saphir and Brift H cloths featured in our online shop under 'Shoe Care.' Feel free to stop by!

My dad always told me one thing about the Japanese. That is if they do something, whatever that may be. They do it right.

The Japanese are true masters of any damn thing they have pride in. And they are proud of a lot.

Drinking whiskey and watching a Japanese man shine shoes.. Life is great

Never have I seen a man look so cool while polishing shoes

Im so high that for a moment i thought i understood everything he was saying without reading the subtitles

anyone who is a master of their craft deserves respect and it seems like the Japanese have a lot of these master craftsmen in various fields:)

a perfect beautiful shine on a gorgeous pair of shoes, I could listen to this guy a long time...

You know this guy is one of the wealthiest in his industry. No word of a lie, was a mini BBC radio documentary on him. Went from doing this at a subway station to having the most sought after shop in Tokyo. He elevated the craft by donning a suit and shining shoes standing up.

That's when I realized that I was doing shoe care quite wrong... thank you very much for this video ! Very clear and straight to the point !

The production value of this video is wonderful. The piano jazz really adds classiness. Not only were the instructions clear, but explanations were given for important steps such as not adding polish to crease areas. I hope to see more videos with this Japanese gentleman.

Great mirror shine tutorial, never thought of using bare fingers to apply the shoe cream and base layer wax before. Which makes sense considering leather is a type of skin, can't wait to try it out.

I like Mr Hasegawa technique and explanation...thanks alot

wow... thanks for this ive been shining boots for a while and never got it quite right this works flawless

So satisfying to watch! Great video; very crisp and instructive. Felt therapeutic watching it. Now I’ll go and polish mine!

I mentioned this in another video of his. The dedication and style makes even shoe shining intriguing.

This is so fascinating to watch. Really great tips in here too!

I've been waxing my shoes wrong then. This is the best video tutorial I've seen. Thank you!

Flawless job! I'm definitely gonna try out these techniques! Thanks.

Back in the 1980's, while working in NYC, I used to go to these Brazilian shoe shiners in Grand Central. One of them was a wizard at getting mirror shines and like Mr. Hasegawa, he too used his bare fingers to apply wax. Unlike Hasegawa, he added a final buff with a canvas cloth (he did water shine with finger/cloth at first) after Mr. Hasegawa's final step. The Brazilians (if they had a guy who tipped well; $20) would spend about 10 minutes on a pair of shoes and let me tell you, it was a great massage and very relaxing. All men should know how to give their shoes a shine and this video is a brilliant demonstration of a lost art. Bravo!

So glad that The Armoury started posting content again. These videos are fantastically informative. Keep them coming please!

What a job!!! I thought I knew how to shine my shoes. Thank you for the video

Absolutely perfect, concise instruction and presentation. Thanks for sharing your expertise!

This was oddly satisfying to watch, good job!

jeeez these are one of the best shoes I've ever seen in my life

That is one dapper man shining those shoes! Killer instruction.

Well i’had done it in school days and the shoes were so much shiny. I learned it from my father he was at military, nice video it’s remind me

This guy from brift.... My goto asmr if idk what to watch(hear) for sleep.

Lovely video, learned much that I will apply to my technique. Thanks!

Excellent review and explanation! Keep up the good work.. .

This guy is absolutly a wonderfull artisian

This is an excellent tutorial video primarily because it is technique and perseverance that produces the brilliance not so much the wax. A cheap can of Kiwi will produce the same shine as any other polish when properly applied. As an ROTC cadet (51 years ago) we had to "spit shine" (using water) our shoes daily. To this day, I do this with my dress shoes. As cadets, we didn't have the luxury of shining just the toe caps and heels, the entire shoe (or jump boots) had to have the same level of shine. Not an easy task on a supple piece of leather, I assure you. The cloth used for the application of the polish is equally important as technique. I've always used a thin but dense, tightly woven fabric such as a handkerchief and have also used old t-shirts to equal effect. Don't use any fabric that will scratch the mirrored finish or leave micro hazing. When done, you should be able to clearly see the scum on your teeth in the finish (so, brush your teeth). After five years of ROTC at a military academy, I entered the USAF during the Vietnam war. Oddly, spit shined shoes were not a requirement in the Air Force... Mr. Hasegawa clearly does his work with class, style and elan, and has taken this craft to new level! Thank you for the excellent video!

Master lesson. Thank you for this video!

smooth as silk in his presentation!

１つ１つの動きがバーテンダーみたいに丁寧かつ素早くて見入っちゃうな...

Nice! Look forward to more video from the armoury!

Superb video. Love the technique and final result. First Class shoe polisher 🎩 👋🏻

i love the armoury videos too! i have been lusting after your products for YEARS online and on instagram..........please produce more video i believe it will grow your brand and expose it to a larger sartorialist audience. i have been learning so much from kirby allison hanger project about shoes he puts out a huge amount of videos. please put more out we love you guys!

we did the same thing in Marine Corp boot camp back when they still polished their boots.

Never get bored of watching this :)

I used to polish my army boots that way, after watching another guy's technique. He was phillipino. Great parade shine!

This isnt a tutorial on how to do things.. this is ART.. an ART!!

Unbelievable. True Japanese grace and style.

Been shining my shoes since the Army and still picked up some tricks. This guy is a samurai shoe shiner!

Many thanks for share, Japan is a treasure full of knowledge.

Thank you, sir. Now I know how to take care of my Church's.

That was absolute art!

Amazing, will try out this technique.

This is art. This is beautiful

The shoe design is exquisite

Fantastic work - and the sounds are asmr.

Great video on Polishing already polished shoes

Everything about this is awesome

How the heck did he tie that cloth around his fingers? That was one of the most important parts and he did it in a flash.

just watching it feel satisfying. i call it a day

Polished at perfection.

This guy is a professional in every sense of the word

That was incredibly satisfying

Excellent video. Thank you

The jazz music makes everything so much more enjoyable...

Awsome technique. Thank you!!!

The Japanese, I swear they finesse everything they do.

i found this really Satisfying

Pinnacle of Class.

I really enjoy watching this. It gives me a nice feeling :)

Great Job! I used this technique for years for my military boots and dress shoes. However, you can mirror shine the back of the shoes cause it wont crease. Actually the whole shoe can be mirror shined, but the trick is to walk in the shoes afterwards then go back and buff with dabs of water on the creases to clean up the excess.

When i was a kid i was told to put the tin of shoe polish on the stove to heat it up till it went real soft, great results

When I was in the service, I shined my boots the same way, including the way he would hold the rag, except the fancy oils and creams this guy used. I just used a brush, kiwi shoe wax and water. Although in my case I would take about about 20 to 30 minutes each boot because I was not satisfied until I got that high gloss finish. I believe in some countries they would call it spit shine because they would literally use their spit instead of water to shine the shoe.

Nicely done. Thanks for sharing!

This guy puts the finesse in shoe shining

Great video. Thank you very much. My question is how do you shine leather shoes without the toe cap. All my life i have been using wax polish on every part of my shoe. So does it mean I can only use shoe cream on my leather shoes that don't have the toe cap? Thank you.

Exelente tecnica

I could literally watch videos of Japanese people showing me how to random things all day. Someone please create a playlist.

Eto prosto uhyenno!!!! Amazing!

Excellent lesson. Thanks. What material do you use for the cloth? After applying the cream with your fingers, how do you clean them after?

This is the simplest mirror shine instruction I’ve seen. Very clear instructions and explanations. I do have one question. There seem to be many opinions about how much alcohol is added to the water, if any at all. Can you offer your opinion?

simple refined perfection

Love this video. great advice, great results. Domo

An expert at this craft, love watching the japanese

Nice shoes...like the shade of brown...good quality of the shoes

That's amazing!

this is the definition of professional

Absolutely gorgeous shoes. Instruction is perfect: easy to follow and very clear and printed. Thank you for a wonderful video. What brand of wax polish are you using?

very clear how to care shoes. nice video.

Impeccable.

Shoes make the look. There is nothing worse than seeing someone in a really expensive suit and shoes not polished. A lot of guys should view this video. Great job.

I loved this video!

Love the name. I have a decent shoe collection and armory. Both in multiple style, colors and calibers.

Thanks for this video. Can you use an old shoes to see the difference in the end please?

thank you for this video!

Definitely a Master in shoes, awesome! Does anyone know the name of the song that start with the video?

I don’t know why I watched this video but I love it

this is relaxing

thanks for the very informative video! 2 questions: should you treat 'crust leather' (as used by Saint Crispin's) differently? Especially regarding the cleaner, since crust leather is self dyed? If you mirror shine, do you only mirror shine the toe cap or also the heel cap?

This video proves that it doesn't matter what you are doing, most importantly is HOW you do it!

that was eye opening

Hi. Great video. Can i ask why you choose air brush method rather than brush painting?

Wow. It's so interesting and good instructions.

Beautiful shoes!

such perfection! thank you so much for sharing this video! :)