How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom 

With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.
In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.
You’ll learn:
- What interoperable (or federated or composable) identity means for advertisers
- How data clean rooms and other ID strategies will support your strategy
- How composable solutions create the modern framework
- The steps you can take now to design a flexible identity ecosystem
Dive deeper:
Acquisition Marketing: Top Strategies for Profitable Growth www.actioniq.com/blog/acquisi...
Get the guide: Alternative solutions for advertisers after (and during) third-party cookies - www.actioniq.com/library/adve...
The Future of Targeted Advertising: Identity or Not? www.actioniq.com/blog/targete...
Demystifying Conversions API: Enhanced Tracking and Optimization For Marketers in a Privacy-First Era www.actioniq.com/blog/trackin...
How to Survive the Third-Party Cookie Stay of Execution www.actioniq.com/blog/survive...
Demystifying Customer Identity www.actioniq.com/blog/custome...
The Ultimate Guide to Identity Resolution: www.actioniq.com/p/identity-r...
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