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How To Start A Bjj Gym (Not That Hard) 

Keenan Cornelius
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Im making this video series on owning and operating jiu-jitsu academies for all the people who love jiujitsu and are looking for a vehicle to orient their lifestyle and income around it. Jiu-jitsu gyms are great businesses with high returns and low start-up costs, so they make great starter-projects for entrepreneurs who love jiu-jitsu. This content is free but I do have a partner program for people who would like to model my systems and business strategies. IF you are a gym owner who is looking to scale their member numbers or an aspiring gym owner looking to make his mark in the world, we will work with you to make sure you have the best chances of success. I want jiu-jitsu to thrive and have as many people exposed to it as possible which means we need more gyms! At the end of the day its US the gym owners who grow jiu-jitsu and awareness. We are the tip of the spear so I want to arm any able bodied men and women to challenge themselves and make great money while training with your buddies. You can contact us through the form on legionajj.com/

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29 авг 2024

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Комментарии : 52   
@fritzdagger
@fritzdagger 2 года назад
Im making this video series on owning and operating jiu-jitsu academies for all the people who love jiujitsu and are looking for a vehicle to orient their lifestyle and income around it. Jiu-jitsu gyms are great businesses with high returns and low start-up costs, so they make great starter-projects for entrepreneurs who love jiu-jitsu. This content is free but I do have a partner program for people who would like to model my systems and business strategies. IF you are a gym owner who is looking to scale their member numbers or an aspiring gym owner looking to make his mark in the world, we will work with you to make sure you have the best chances of success. I want jiu-jitsu to thrive and have as many people exposed to it as possible which means we need more gyms! At the end of the day its US the gym owners who grow jiu-jitsu and awareness. We are the tip of the spear so I want to arm any able bodied men and women to challenge themselves and make great money while training with your buddies. You can contact us through the form on legionajj.com/
@downes21490
@downes21490 2 месяца назад
Did we ever get a follow up for an ebook on this info?
@TheJKDGuy
@TheJKDGuy 2 года назад
As a School Owner for over 20 years this information is GOLD ❤️👍
@BungHoleStuffer
@BungHoleStuffer Год назад
It’s so awesome that so many people want to start opening their own academy. Jiu jitsu is just gonna keep growing 🙏
@gensunasumus101
@gensunasumus101 Год назад
Yes! Trying to figure out the logistics of having a job while opening the academy.
@FatherSonFitness-ig1rh
@FatherSonFitness-ig1rh Год назад
I want to pull my retirement to open a small academy. Nervous. Fear. Of the unknown all in one. Still looking for information and know how. 🙏🏼
@gensunasumus101
@gensunasumus101 Год назад
@Father Son Fitness2019 look for certifications such as the one by the Gracie University that are essentially turn-key and will teach you how to teach and administrate on the next level.
@JordanHix
@JordanHix 2 года назад
Excellent, Keenan! Can't wait to see more about the business side of BJJ.
@BK_2016sr5
@BK_2016sr5 2 года назад
Having a black or brown belt from a reputable professor is a good start. Not hating but too many whack head instructors out there now with shady lineage. You’re teaching at the end of the day
@stephaniegougenheim2486
@stephaniegougenheim2486 9 месяцев назад
Lineage is a double edge sword. If you do well in comps all the way up to black belt, then lineage shouldn't matter. Otherwise, you're getting bottlenecked by only being promoted from someone connected to a Gracie. The more I dig into competing for IBJJF or World League, the more I realise there's a restrictive top down control over promotion for students to compete at the next rung. Gyms are sandbagging the hell out of their students. If the instructor is a black belt who has proven themselves in major comps throughout the years, then they possess the qualities to teach. "Lineage" schools also cost an outrageous amount, and to attend them for a decade or two could mean spending over $20,000 - $40,000 in gym costs and comp fees. Lineage is more of a scam in some ways, IMO.
@manmademonsterbjj
@manmademonsterbjj 2 месяца назад
Very true. Some guys are great competitors but horrible with teaching and being a reg people person. I've seen mediocre competitors that have great people skills and their teaching is great. That more important than just having surface level "knowing" plus a program for each level of student or students.
@DeathxThexKid100
@DeathxThexKid100 3 дня назад
​​@@stephaniegougenheim2486 Being a good competitor, and being a good instructor/teacher are two entirely different skills. Yes, being a good competitor could mean that your Jiu-jitsu is good, but it could also be an indication of other factors, like strength or athleticism. If you have *enough* technique, then you can use your athleticism to beat the competition to the punch, or muscle your way into good strategic positions that you otherwise couldn't escape from. Furthermore, being able to replicate a technique is not an indication of explaining the technique, nor the nuances. Part of the reason we think that "good competitors are good teachers" is a cognitive bias. We see this in Judo all the time. Yes, he won a gold medal, yes, he knows how to be a successful Judoka. But does that gold medalist know how to *teach* others to win medals? No, he trained for years learning how to win, not how to teach. I get that we see a lot of instructionals from BJJ fanatics from top competitors, but those are pre choreographed and scripted technique highlights that are recorded. Not in front of a bunch of students with questions and making mistakes that need correction. There are lower belts (purple, brown) that are much better at teaching than some black belts. Good competitor =/= good instructor.
@OfficialJackChristensen
@OfficialJackChristensen Год назад
S-Corp is a tax election OF AN LLC. great video man but I would refrain from making comments on corporate structure unless you can do so properly. An s-corp is still an LLC. However unless you are making at least 500k/year it’s better to not elect an S-Corp. remember as an S-Corp you HAVE TO give yourself a REASONABLE wage. For a jiu jitsu gym owner around 80k/year. So if you are only making a little more then that a year an S-Corp will actually hurt you.
@badxradxandy
@badxradxandy 2 года назад
I went from a LLC to s Corp. LLC was easier, lower upfront costs but became a problem when I started making "real" money. S Corp where you are your own employee seems to be the way to go. Talk to an accountant.
@BrokenFistX
@BrokenFistX 2 года назад
Sound advice regarding the S-corp. Great way to organize as a small business owner and avoid getting beaten over the head with SE taxes.
@Slamminbassplayer
@Slamminbassplayer 2 года назад
What are the top problems you’ve seen with gyms in the startup years that are unique to BJJ/MA gyms? Osss.
@JTH43
@JTH43 2 года назад
I started a gym a year ago and by far the biggest problem for us has been generating leads. It's a constant battle to bring in new people in at a faster rate than they leave and keep the lights on. Sometimes people lose commitment, move away, get injured and freeze their account etc... So you are always looking to bring in new people. Teaching fundamentals becomes most of what you do because most people are relatively new and don't make it that far. It's a hard job and isn't exactly what I envisioned when I started but it is rewarding seeing people get better and start finding success on the mat. Just my 2 cents.
@inyourfacegaming7221
@inyourfacegaming7221 2 года назад
Our advanced class has become a fundamentals class bc of this . We went from 6 students to 42 and I’m glad for the growth but man is it crowded now .
@edmondlau511
@edmondlau511 6 месяцев назад
@@JTH43is your school doing better? Been a year since your comment. Hope you are doing well.
@JTH43
@JTH43 6 месяцев назад
@@edmondlau511 Thanks man. Unfortunately we had to close our doors. It was breaking even but that’s about it. On to the next chapter
@edmondlau511
@edmondlau511 6 месяцев назад
@@JTH43 Sorry to hear that. I hope your financial loss was minimal. If you could, would you do it again?
@IHateScottSoMuch
@IHateScottSoMuch Год назад
First thing you do, even before start training is blast a cycle or three.
@JivecattheMagnificent
@JivecattheMagnificent 2 года назад
Awesome video, bro. Cheers for the help.
@Jusgoaway
@Jusgoaway 2 года назад
And a SWOT
@elperronimo
@elperronimo 2 года назад
This is good business advice in general
@ChrisTankCrasher
@ChrisTankCrasher Год назад
In your opinion, what is the lowest belt you could be to start your own small class / gym?
@FH-pn1tm
@FH-pn1tm Год назад
I have heard people saying it´s purple belt, at least to teach beginner classes.
@tededo
@tededo 11 месяцев назад
I've known a white belt (Gracie combatives), who began his group before the pandemic, now still runs with a good amount of students. The guy has purple belt skill set level I swear, but we live in a heavy rural area where bjj black belt instructors hate to come visit often...So the guy has a nogi grappling without belting system.@@FH-pn1tm
@deejin25
@deejin25 9 месяцев назад
There are people who are so charismatic, and so good at breaking any topic down to teach, who lead by example, and just have an infectious charisma that they could attract , keep and get good numerous students and keep them for a year, Thus if they had more than years worth of material they could simply open a school teaching a style centered around the first year of any style and make a million buck if they had a good business plan. I'm not talking about being a legit martial artist, this is about business acumen, customer service and leadership. Those things are that critical to establishing a gym and having it succeed.
@tededo
@tededo 9 месяцев назад
Bliss.@@deejin25
@peppertime1
@peppertime1 2 года назад
thanks!!! do you have any precision on affiliation , just to be legetimate? obviously a first stripe white belt cant teach etc... if you can eleborate this part of your topic it'll make an excellent adding to the topic!! oss n respect!!
@tededo
@tededo 11 месяцев назад
White belt, rip your gi for a while and teach nogi grappling the first few years. I know one instructor (white belt Gracie combatives) whose grappling skill is that of a purple belt I kidd you not, and he began his group with only nogi pre-pandemic. He is legitimate with his lineage from a black belt in another school.
@ziaaziz
@ziaaziz Год назад
What is a realistic start up cost (to convert an empty space into a jitsu gym) excluding lease of commercial space ?
@sliderx1897
@sliderx1897 Год назад
Depends on location. Everywhere can have a different cost
@SoulRollerFIN
@SoulRollerFIN Месяц назад
Hardest part is coming up with the money to start. Could probably get a loan for business but then it would be my ass and my ass only on th eline. A non-profit could be a way, then just organise events to come up with the money, but then I'd probably need to use some other gym's space to organise those events. And no gym wants a competitor in their space. :D
@azdogs
@azdogs Год назад
When is the guide book coming out ?
@tagg1080
@tagg1080 2 года назад
How much spillover do you think your process has to other martial arts, judo, boxing, etc... ?
@sirpibble
@sirpibble 2 года назад
I'll just say that unlike jiujitsu, boxing and judo are basically free in most places so I've seen the trouble people have running programs with boutique prices
@user-rc8br5sw6j
@user-rc8br5sw6j 6 месяцев назад
@@sirpibble They tend to be passion projects with people doing other jobs so that they can teach tma to kids who are exhausting. (a grateful parent)
@905legends
@905legends Год назад
I mean mats alone cost like 10k, I wouldn't exactly call it cheap lol.
@Jusgoaway
@Jusgoaway 2 года назад
Why do so many fail?
@FFTuk
@FFTuk 2 года назад
Because it’s really hard work 👍
@tededo
@tededo 11 месяцев назад
Cause they expext to hit a homerun withn 5 years. Expect less, way less. And I would suggest if you begin with a small group to take your small group and visit other grappling schools to build your name. Visit them like birds flying in flock together. Visit them from time to time, then go back to your school location.
@shakimmccollum2764
@shakimmccollum2764 4 месяца назад
Where did you get your shirt from?
@mikewhite2299
@mikewhite2299 2 года назад
And if you're homeless just get a house (not that hard)
@martiallife4136
@martiallife4136 Год назад
Man😂. Keenan's stepfather is Tom Callos, a retired martial arts consultant and very successful martial arts business owner. I'm sure that really helped Keenan.
@artnos
@artnos 2 года назад
Is your gym not profitable, is that why you are exploring other avenue of revenue
@fritzdagger
@fritzdagger 2 года назад
My gym does over 1 million dollars a year in revenue, I want to teach others how to do it. Just like I won many jiujitsu competitions and then taught people how I did that.
@stupidrunescapeplayer2002
@stupidrunescapeplayer2002 2 года назад
@@fritzdagger i love the transparency keenan
@gensunasumus101
@gensunasumus101 Год назад
​@@fritzdagger 1 location does over $1 million?
@gensunasumus101
@gensunasumus101 Год назад
@Pa Mu thanks for the input!
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