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How to understand your POTENTIAL BUYERS better 

Art by Swarez
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#artists #clients #buyers
My clear and simple formula for understanding your buyers intent will help you when you're selling your art. Satisfy all three criteria and you make the sale. if either is missing you won't. Simple as that.
The process should be a personal one for us all so when you're faced with getting to grips with why people do or don't buy from you then remember the Buying Triangle - a need to satisfy Intent, Desire and Budget.
Oh and a warning against doing online courses and remembering that face-to-face contact with people is worth more than your digital footprint.
If you found this video helpful, inspiring or entertaining, and you would like to buy us a coffee, you can donate using the Super Thanks button (the heart icon). It'll go towards paying for the next camera (as I seem to break them with alarming frequency!!!). Thanks for all your support - Ed an Ady
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7 сен 2024

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Комментарии : 141   
@artfish4284
@artfish4284 4 года назад
I absolutely agree. I started an artist collective 5 years ago because I wanted a brick and mortar to sell and show my art and that of other local artists. One of the requirements is for artists to sit in the shop and learn the business of art. When people come in they inevitable ask what that artist does and where their art is. That is a great time to make the connection and to tell the story. If people like you and feel invested, they want to buy from you. They then have a story to tell their friends when they come over and admire the piece. You personally know the artist, you have the info and story of the piece. Sorry for the run on. LOL
@SwarezArt
@SwarezArt 4 года назад
That's brilliantly observed and so true. Like I said in the very long intro - art is such a personal thing so let's make sure it's always about people!
@martinzwaan2721
@martinzwaan2721 4 года назад
The problem is that some artists (eg me) are terrible with people, by which I mean sociopathic. You are so right about engaging with people face to face and it is actually really rewarding and addictive until someone comes in and says something like ' so is that finished then?' or (insert passive aggressive insult here) and you want to punch them.
@SwarezArt
@SwarezArt 4 года назад
I hear you Martin and have experienced that. If I could choose I would hide under the duvet all day. But the desire to do what I do is so great that I push myself to overcome this. How do you know what you are capable of doing until you try? But yes, a punch to the face could be enormously gratifying and would certainly bring the conversation to an abrupt end.
@martinzwaan2721
@martinzwaan2721 4 года назад
@@SwarezArt haha. Thanks for your reply. I guess every artist has doubts because it's so hard to be objective about one's own work. I just go to a different place and say 'you can't please everyone'. ( and then you get those people you love the work that you did that you hate, and that is also very upsetting/confusing. "But WHYYYYY do you like it?.)
@juangomezsfamousartshow
@juangomezsfamousartshow 4 года назад
I've been the business for over 30 years plus... What you say is absolutely true! Most of my art that 'sold,' is often.... in person; or during exhibits/events. Excellent advice for any artist, seasoned or beginning...
@SwarezArt
@SwarezArt 4 года назад
Thanks Juan - glad you found the information useful.
@Corrie-gk4go
@Corrie-gk4go 4 года назад
Same, I always sell art at art fairs and shows as opposed to online. Only a few digital downloadable's have sold but that's it really. It says a lot!
@taniawoodford.taniawightar2036
@taniawoodford.taniawightar2036 4 года назад
Thanks Ed, I totally agree with what you have said here. I made the vast majority of my sales when I worked out of a studio that was open to the public. I could speak to buyers, answer their questions and form a relationship. Plus they could see the art for themselves, not just on a screen. Another great video, thank you! 👍
@SwarezArt
@SwarezArt 4 года назад
Thank you very much Tania!
@davidvanderveer5882
@davidvanderveer5882 4 года назад
One thing that stays in my mind is this....I am sure there is one person out there that wants to see my next painting and is interested in looking at it! Your words really went to a really deep level this time, well done!
@SwarezArt
@SwarezArt 4 года назад
Thank you David!
@Hedgehogsinthemist123
@Hedgehogsinthemist123 3 года назад
I used to do art shows and had so many people complimenting but no intent or budget
@gavinyates9189
@gavinyates9189 4 года назад
The feeling of a piece of art can be relative of size but not of composition and color.
@multirevelator
@multirevelator 4 года назад
Another great vid thanks. Sold things on and off for the last 30 years 'buyers are liars'! I have found the people that make the most song and dance about something often don't buy and the person who is understated and asks a few specific questions mean business. Never trust how someone looks either, often the scruffiest people are completely loaded and vice versa!
@SwarezArt
@SwarezArt 4 года назад
Advice well heeded! Thanks for sharing!
@brianrichards7006
@brianrichards7006 4 года назад
I think it's so important, in any business, to have that human connection. Without it, people feel a bit lost, and as much desire as there might be, it is not acted upon resulting in a sale. Your triangle is great.....a very precise condensation of the human attitude/condition. I never thought of it that way. I'm an artist jeweler, and have sold almost nothing. Fear of failure is quite a deterrent to me. I really enjoyed your video, and it was very smart of you to be constantly moving around your gallery showing your paintings.....very smart!! Everyone gets a good taste of your talent. And, as an added bonus, you're handsome also.
@DarkisArt
@DarkisArt 2 года назад
Excellent advice! Thank you for sharing your knowledge. It’s ridiculous that ppl think you have to give up your art for free. Supplies alone would break your bank if you give it away for free.
@SwarezArt
@SwarezArt 2 года назад
I completely agree Darkis!!
@wendy788
@wendy788 4 года назад
Yes Art is one of those personal things and people buy it for different reasons.......childs first piece of original artwork.....moving into a bachelor pad and wanting something new and different.....beach house to decorate......when I do my turn at supervision at the gallery I am with I am always surprised at the different people that come in and which piece they like and why they buy it......I can sit all day with no one buying anything and then all of a sudden someone will walk in and buy three pieces at 500 each?? go figure.....random....one piece of art this mans daughter really like it...so he bought it for her for xmas.....
@SwarezArt
@SwarezArt 4 года назад
Excellent observations Wendy and so true! Thank you...
@AwesomeAndrew
@AwesomeAndrew Год назад
i am really grateful for your down to earth and practical videos, thank you.
@SwarezArt
@SwarezArt Год назад
You are so welcome
@Hedgehogsinthemist123
@Hedgehogsinthemist123 3 года назад
Any person needs to ‘understand’ and engage with a piece of art. If they don’t, they won’t buy. A client of mine said that anything that doesn’t have a subject, he can’t understand it and therefore won’t buy it. What I don’t understand is people buying prints for high prices. Why would you do that? It takes all sorts to make a world.
@SwarezArt
@SwarezArt 3 года назад
Indeed it does Tracey!!!
@hellepetersen2129
@hellepetersen2129 4 года назад
Wise words, all so true
@cherylannhillsartist
@cherylannhillsartist 4 года назад
stumbled across this today and really love the simple straightforward delivery. I've shared it with my artists networking group. Looking forward to more great gems!! Thanks!!
@quickcrackthekitty
@quickcrackthekitty 4 года назад
Love the triangle analogy, in my experience buyers buy due to those three reasons and any one of those missing will make it so much harder to close a sale.
@Unlockingparadoxes
@Unlockingparadoxes 2 года назад
It is a very valid chart and theory.
@Unlockingparadoxes
@Unlockingparadoxes 2 года назад
It makes alot of sense.
@jenna2431
@jenna2431 4 года назад
I work days tangentially for the marketing industry--and the one thing I'm hearing time and time and time again is customized/personal. People are fed up with the cookie-cutter--either in the product or service as well as in the approach. Your buddy is correct. People want the personal touch as a counterbalance to the impersonal non-community anti-social media society we're in now. We're missing each other's spirits.
@SwarezArt
@SwarezArt 4 года назад
A wonderful collection of thoughts and observations Jenna - thank you for sharing!
@nfthumbheads
@nfthumbheads 4 года назад
Thanks for the insight
@romanowskiart
@romanowskiart 3 года назад
And....more videos......yeah
@kellyanquoe
@kellyanquoe 4 года назад
spot on.
@SwarezArt
@SwarezArt 4 года назад
Thank you!
@Unlockingparadoxes
@Unlockingparadoxes 2 года назад
Thank you for what you do and thank you for doing this video and being concise and insightful.
@SwarezArt
@SwarezArt 2 года назад
My pleasure!
@KeepArts
@KeepArts 4 года назад
I like you because you are so human with a ❤️.
@SwarezArt
@SwarezArt 4 года назад
Thanks very much Peter!
@vinceedmundsart2999
@vinceedmundsart2999 4 года назад
Excellent as usual, thanks Ed.
@SwarezArt
@SwarezArt 4 года назад
My pleasure Vince!
@happyangel2111
@happyangel2111 2 года назад
I love your accent and your art thanks for your time
@SwarezArt
@SwarezArt 2 года назад
Thank you so much 😀
@bridgesart
@bridgesart 4 года назад
Beautiful paintings in the background. Thank you for your great videos.
@SwarezArt
@SwarezArt 4 года назад
My pleasure and thank you!
@robertmungin6222
@robertmungin6222 4 года назад
What a great video
@blandineek8802
@blandineek8802 4 года назад
I am a French artist and I could not agree more ! Bravo for this vidéo !!
@SwarezArt
@SwarezArt 4 года назад
Merci Blandine!
@jackjenkins485
@jackjenkins485 Год назад
Thank you!
@SwarezArt
@SwarezArt Год назад
My pleasure!
@athymeforart8999
@athymeforart8999 2 года назад
very helpful. thanks
@SwarezArt
@SwarezArt 2 года назад
You're welcome!
@christinepilloy757
@christinepilloy757 2 года назад
Hello i th8nk you absolutli right ...
@SwarezArt
@SwarezArt 2 года назад
You’re welcome 😊
@danjoyce100
@danjoyce100 4 года назад
i like these videos
@SwarezArt
@SwarezArt 4 года назад
Thanks Dan
@josieannbernard638
@josieannbernard638 4 года назад
Thanks a lot, Ed for that valuable information.
@SwarezArt
@SwarezArt 4 года назад
You're welcome!
@Karlfucious
@Karlfucious 4 года назад
The buying triangle concept is pretty simple but quite brilliant. It really hits the nail on the head and I could use this approach to increase my sales. Been hitting on price and desire but missing the intent portion to some extent.
@SwarezArt
@SwarezArt 4 года назад
Glad you found it helpful Karl, thanks!
@michaelhemmingartist
@michaelhemmingartist 4 года назад
Thanks for the video Ed, makes total sense. Very true about the importance of face to face. It's easy to lose sight of that in this faceless digital world.
@martinvestergaardportraits5654
@martinvestergaardportraits5654 4 года назад
Intro ends 6:50. Then the buying triangle explanation intent- budget- desire. Clear and simple, thx. PS- I use a mini hot air heater to boost the temperature around me every now and then if room is to cold and to big to warm up
@SwarezArt
@SwarezArt 4 года назад
I have a giant space and a ceiling full of glass - heating it is wasteful and impossible! Yes I have a long intro but I wanted to pop in the point about art being personal and not to lose sight of that element - apologies for not putting that in the title - I don't have enough space! (begs forgiveness!)
@MrTelemikey
@MrTelemikey 4 года назад
Sounds right. I think what's then interesting is to look at what can us artists influence? Intent is something the client has and the artist has no way to influence. Obviously, we can do something on the budget side of things. To the point that if you are in it as a business, you break even on materials & time. As for the desire part... well, I would think that is where the personal contact fits in. Understanding what you clients like, what they desire is essential. Still, that makes me wonder: do you pander to their desires? Or paint your passion? My triangle is broken for a number of reasons. Well, actually I don't have much of a triangle yet (I'm not generating enough traffic) and because I paint what I like/ love (close ups of ocean waves... paintingsofwaves.com). The waves are staying (for now).
@SwarezArt
@SwarezArt 4 года назад
Thanks Mike and great points raised too. No, I don't pander to anyone - I do what I like and that's what I enjoy and can do effectively. If that is something someone engages with then great but if that isn't the case then the journey for them stops there. I couldn't be anything other than what I am and keeping that authenticity keeps the creativity true and the best it can be. People respond to that. There is an audience for us all. Hope that helps...
@justinhunt4767
@justinhunt4767 4 года назад
Love Art bizz talk how do you feel about prints
@cbadcardaddy
@cbadcardaddy 4 года назад
So much valuable information, glad I found your channel.
@jacsfalconer1929
@jacsfalconer1929 4 года назад
Thanks for sharing your thoughts and ideas, much appreciated. 😁 👍 👍
@gmann7874
@gmann7874 4 года назад
Thank you for your concrete advice on selling your art, I appreciate your cut to the chase style of explaining components of the art business👍🏼
@hazelbrownn
@hazelbrownn 4 года назад
Lovely x
@lesknight4541
@lesknight4541 4 года назад
Sounds like good advice, thanks
@skyryder5846
@skyryder5846 4 года назад
Thanks for the info. Makes a lot of sense. For me, as a want to be artist, all your points can be said for the artist as well.
@SwarezArt
@SwarezArt 4 года назад
Thank you so much!
@3rdeyeopen802
@3rdeyeopen802 4 года назад
I agree. That has been my experience as well. Thank you for putting that into perspective.
@SwarezArt
@SwarezArt 4 года назад
You are welcome Libby T!
@rellaingram8590
@rellaingram8590 4 года назад
Thank you so much for the content you are putting out. I am working on 'getting my act together' to start my art business. I am listening to and watching all the people I can find who are successful in the field and compiling notes from all of their advice/experiences regarding business aspects and the art aspects. I'm not a big fan of contemporary art, but I am a huge fan of your advice. (I am more a realism artist) Thanks again for your content... keep it coming! I am looking to open my shop around June of this year!
@scottwhite9761
@scottwhite9761 4 года назад
Thank you. Excellent advice based on your own personal experience. The buying triangle is just disconnected lines if any of the three "must have" factors is missing. I appreciate you sharing. Cheers!
@SwarezArt
@SwarezArt 4 года назад
My pleasure Scott and thank you for your kind thoughts
@marcbellucci2469
@marcbellucci2469 4 года назад
I like your art. You have put a lot of work into the pieces and they are nice and I believe worth the asking price / valuation. The advice is very helpful and I will likely put much of it into practice for my art.
@SwarezArt
@SwarezArt 4 года назад
Thanks Marc - much appreciated!
@28farmall
@28farmall 4 года назад
Great points! Thank you!
@rodline9027
@rodline9027 4 года назад
Very interesting. I think I may have to watch this a few times to let it soak in. Marketing, getting eyes on your work....personally that is what vexes me most
@maxineboxer9714
@maxineboxer9714 4 года назад
Formerly Rod Line Yes, it’s true! Because it’s so personal and we can get our feelings hurt and get discouraged quite easily. I guess we have to not care as much.
@kevinrye7194
@kevinrye7194 4 года назад
Thanks for sharing. I've not seen this key piece of information for anyone wanting to sell. I love how you've distilled it down and delivered it in such simple but very effective way. A great little diagram that spells it out clearly. Now we just need to be able to decide what methods we can use to influence each of the key elements for any given situation. I've just come across your channel and will be watching more. Thanks again. Cheers.
@SwarezArt
@SwarezArt 4 года назад
Thank you so much Kevin - I'm delighted you found the information useful. Thank you again.
@jeroendesterke9739
@jeroendesterke9739 4 года назад
This guy's explanation is tantamount to saying that the way to win the Indianapolis 500 is to steer left one thousand times.
@SwarezArt
@SwarezArt 4 года назад
This guy is me and I have a name. And though I may be generalizing to some extent these are basic principles that I have found to be a common theme in my experience. If you wish to unify a more comprehensive theory then please add to the discussion so that we may all learn from you.
@walternyabaro6602
@walternyabaro6602 4 года назад
Yeee number one to view and comment
@SwarezArt
@SwarezArt 4 года назад
Haha! Excellent work Walter!
@murderballad1154
@murderballad1154 4 года назад
good insight. i started painting a year ago and sold nearly 100 paintings already, no website no social media.. so must be doing something right
@maxineboxer9714
@maxineboxer9714 4 года назад
Murder Ballad What kind of paintings, please? That’s amazing!
@murderballad1154
@murderballad1154 4 года назад
they are abstract pieces i sell to people face to face, ..and a few dog paintings/commissions.. ..i did make an instagram page about a week ago, so now i'm part of that distracted every 20 seconds minefield generation i guess haha
@maxineboxer9714
@maxineboxer9714 4 года назад
Murder Ballad Thanks for replying! Glad you’re successful and good luck with the Instagram! What is your Instagram account?
@murderballad1154
@murderballad1154 4 года назад
@Violentworld_
@Bobbziee
@Bobbziee 4 года назад
you always bring interesting topics forward!
@SwarezArt
@SwarezArt 4 года назад
Thank you!
@elizabethkjewelryandart
@elizabethkjewelryandart 4 года назад
Super helpful!
@SwarezArt
@SwarezArt 4 года назад
My pleasure!
@capricosm8086
@capricosm8086 4 года назад
Interesting. Thank you.
@SwarezArt
@SwarezArt 4 года назад
My pleasure!
@catherinearciniegas9481
@catherinearciniegas9481 4 года назад
very informative and interesting thank you
@SwarezArt
@SwarezArt 4 года назад
My pleasure!
@BW-CC
@BW-CC 4 года назад
I think you're amazing, and thank you for sharing such invaluable information. My husband began painting just two years ago at 70, he is a well known musician. I hate the idea of galleries as well and all the celebrity sellers. They want your money bad. Pricing is difficult for us because of who he is. People constantly interested but I know the price is out reach. Any ideas for this situation would be most appreciated. So glad you're here, thanks again.
@SwarezArt
@SwarezArt 4 года назад
Thank you so much for your feedback. Pricing is always a very difficult thing and is partly led by the market you appeal to but also by the nature of the work. Added to that is where you have the desire to position it relative to all that. It can get very confusing. I am doing a Q&A this Friday March 27th so make sure you are subbed and turn the bell icon on so that you can join in live and we'll see if we can answer that for you on air. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-cOWa4yBX0sY.html
@psacustomcreations
@psacustomcreations 4 года назад
A quick question with probably not a quick answer. Do you have a template or example of a contract you use for special commissions? Besides emailing back and forth on the idea or details, what do you use to set out terms, timeline, reworking the piece, deposits, in-process payments, etc etc. Thank you both for all you do.
@SwarezArt
@SwarezArt 4 года назад
Good question! I don't have any contracts for commissions. Everything is done by mail or a phone call and sometimes a home visit. I may be either a genius or a colossal idiot for the way i do mine but I don't ask for ANY commitment from a client until they tell me they are happy (usually when I am in their home). If I can't create what they want I feel like I don't deserve to get paid. This, for me, makes me work very hard for a client. It suits me this way and my clients like this approach as it doesn't make them feel pressured. The whole process, when it's relaxed, means the actual painting is better in the long run if that makes sense? I know that won't work for many people though... Hope that helps...
@psacustomcreations
@psacustomcreations 4 года назад
@@SwarezArt Thank you. My situation is a bit different so I was just trying to see if I could cheat a little and get a head start on this issue. I always appreciate your videos.
@Mikehoffmanart
@Mikehoffmanart 4 года назад
A piece of Art is Art only because it has the artist's statement behind it. If your "statement" is getting distorted or being dictated in any way by commercial pressures, then you are in a sense collaborating with your audience. When that happens, you are no longer an artist-- you have become an entertainer, or perhaps in light of this video, an Interior Decorator. When Art is made by more than one person, it becomes, with few exceptions, Entertainment. A film by Fellini or Kubrick can employ many people but still has one person's unique statement behind it. If you want to be a real artist, you have to be prepared to starve. We would not have had Van Gogh, Picasso, Pollack or many others with this money-focused "roof-over-the-head" attitude. That's not Art, it's Commerce.
@bijouxartjewelleryundkunst4429
@bijouxartjewelleryundkunst4429 4 года назад
12:20...and tweet on Twitter and share in a Facebook art group.
@KJensenStudio
@KJensenStudio 4 года назад
Love the three point thing, thanks! Now go have some cocoa, brrrr. :-) Hey, I wanted to ask you if you've ever gone the 'art rental' route, you know, like for photo shoots for films or interior designers? I can't tell if that's a scam or a small income stream. The whole borrowing thing seems a bit nefarious, acyually, especially since your landlord seldom lets you borrow utilities, right? Just wondering what you thought.
@SwarezArt
@SwarezArt 4 года назад
Never got into it. I do rent to businesses which is okay but not to anywhere else yet. If I do I will do a video!
@maquettecity
@maquettecity 4 года назад
I love your videos and your enthusiasm. I was bit puzzled though, as to what advice your were trying to give this time, other than talking face to face. The three point marketing is useful though obvious, and I’m sure many don’t look at things that way. But you didn’t offer any tips on how to achieve all three or any of these points. Or am I missing the point of this video? Regardless, your work and videos are inspirational! Thank you!👍🏼
@SwarezArt
@SwarezArt 4 года назад
I am not qualified to advise on achieving the three points. Not much I can do about budget, I can't generate intent or desire so not sure how I could combat those? I wasn't setting out to offer tips - just to understand a little more about how the buying process in my experience.
@maquettecity
@maquettecity 4 года назад
Swarez Art I was thinking that too! How can I combat intent or desire? Lol. If only we could! Great vids, keep them coming please.
@JJLee-lh6pc
@JJLee-lh6pc 3 года назад
Great to have these three points in mind, only thing is aren't they essentially out of the artist's control? I mean I can't make someone like my art, nor can I create the intent, and I certainly can't change their budget. What am I missing here?
@SwarezArt
@SwarezArt 3 года назад
You aren't missing anything. You are right in that you cannot change any of these factors - that's not the point. It is not for me to say that by understanding this principle that you can affect any of them because you cannot - what you CAN do is get under the noses of as many people as possible that may satisfy SOME of the criteria. I have no idea where or when someone will discover my site and my work - I have no control over that. What I can affect is the quality, diversity and service proposition and be honest and authentic. If I catch someone who engages with that and is looking for a piece of art I have, at least, begun that process of linking the points on the triangle together. I cannot directly influence things as you mention and to chase that is an impossible ask.
@JJLee-lh6pc
@JJLee-lh6pc 3 года назад
@@SwarezArt Thanks for your prompt and helpful answer.
@SwarezArt
@SwarezArt 3 года назад
@@JJLee-lh6pc my pleasure!
@simonedmondson7633
@simonedmondson7633 4 года назад
I found it Really interesting, thanks! I think also there’s questions around ‘availability’ or ‘accessibility’ too (which might just be a subset of one of the three you mention)... in that someone might have the intention, the budget and the desire for the art but for some reason, the artist is not available to engage with, or the delivery is impractical or a piece is sold, and a new piece needs to be made on commission, it might not meet a deadline, etc. So I think it’s important that buyers are made to feel welcome, are actively engaged with and well accommodated, because as customers we like to feel special 😁😜 Also, do you need to use dehumidifiers? I’m imagining damp might be a real consideration for your studio space.
@SwarezArt
@SwarezArt 4 года назад
Easy answer: the art and artist is always available. I have never had that problem because the answer is always yes. I am always there to engage, delivery is always practical and a piece is always there and deadlines are always met no matter how impossible. So for me the accessibility/availability issue doesn't exist. But I take your point of course. No I don't need dehumidifiers, as the skylights take care of sucking everything out of the building!
@simonedmondson7633
@simonedmondson7633 4 года назад
@@SwarezArt Thanks for the reply.
@ArtIsNotAlwaysEasy
@ArtIsNotAlwaysEasy 4 года назад
Fantastic content! Not really expecting an answer - but is there any art that you have done, even recently, that you simply don't like? Or a piece that other people love and you think it was just fair? Every time you are in your studio walking around, I can't find a piece that I don't enjoy on some level.
@SwarezArt
@SwarezArt 4 года назад
Thanks James - really appreciate that! Yes there will always be pieces that I don't like but those normally end up in the bin!
@ArtIsNotAlwaysEasy
@ArtIsNotAlwaysEasy 4 года назад
@@SwarezArt Would you ever show us one of those? It would be kind of nice to see what you like and don't like. 100% subjective I know.
@thayesartwork
@thayesartwork 4 года назад
More useful information, thank you for sharing. I live on a lake here in Alabama. There are lots of wealthy people that live on my lake but I don’t know how to connect with these wealthy people to sell my art. I am not wealthy myself but trying to market my art to a luxury market. I am connected to all the social media pages in my area, but I just don’t know how to meet my market in person. As far as budget goes, in your triangle, do you have a particular system as to how you price your art? Do you change your pricing depending on the location you are selling it at? Thank you for sharing with us. I have learned so much from watching your channel, and appreciate your knowledge. Blessings to you and Ady.
@SwarezArt
@SwarezArt 4 года назад
Good lord! That's a whole series of topics on its own and impossible to answer as a comment reply. I don't change any of my prices for anyone or any location. Yes I have a system to price but it's a complicated one. Remember the other factors? Just because someone is wealthy means nothing if they don't desire or have no intention to buy. Dispel the wealthy client myth because it will disappoint you. Money alone does not equate to sales. Have you considered an open event? Have you found out where they hang out socially? Social Media will have little impact unless the right people are following you - which means they have interest. Get them first. Those that follow you back. Find 50 of them who engage. That's all you need to start with. But not just anyone - it needs to be those inside the market you are targeting. Hope that helps...
@thayesartwork
@thayesartwork 4 года назад
Sorry to ask so many questions at once Ed. All these things came to mind when I watched this video. Your response is very helpful, and I appreciate you taking the time. I don’t change my price regardless of location either. I think some artist do. I have a lot of interest in my art, the intent is there, the desire is there but maybe I am just overpricing my work. I feel like if I undercharge for my art, it cheapens my artwork. It’s not really about the money so much to me but rather trying to build my name as an artist. Thank you for sharing your thoughts.
@douglaseames4922
@douglaseames4922 3 года назад
Hello Mr. Swarez: I found that most people will look at my art, (paintings) but few are buyers. Like all things that are marketed there must be a need to have it and not just want it. I also have a question on how you put together a budget to take to a bank for a business loan? Do you show them a balance sheet of your past or future business profits? Do you apply for a business loan through the government as grants or what is ever out there for small business? I do enjoy you videos.
@SwarezArt
@SwarezArt 3 года назад
Thanks for the feedback Douglas! I have never had to apply for any loans or funding so I am not the right person to ask I guess? I started very slowly with just one canvas and I have saved every penny I can since. Everything is self-funded and re-invested, very steadily and one step at a time. I had no assets, no loans, no savings and no back-up plan (and still don't!). I have no one to support me or bail me out so I use that as a spring board to succeed. So I'm not sure how to approach a bank for a loan? I guess all of what you said is relevant. Maybe I am the one who should be asking you!!!
@douglaseames4922
@douglaseames4922 Год назад
@@SwarezArt I think the artist has to find and educate the customer to a point that they would buy ones art works.
@jovannieuwenburg7750
@jovannieuwenburg7750 4 года назад
This is super helpful Ed, thank you so much ! Are you willing to share who gave the webinar on Pinterest use ? If you thought it was good, I’m sure it is.. thank you xx
@SwarezArt
@SwarezArt 4 года назад
Thanks! Try Jen Stanbrook for Pinterest.
@cuteandfunny5275
@cuteandfunny5275 2 года назад
How can I start my own gallery without any background or experience? Pls advice. Thanks
@SwarezArt
@SwarezArt 2 года назад
Have a look at some of my previous videos - there will be help in there for getting started as either an artist or a gallery - same thing really
@TheKSerge
@TheKSerge 4 года назад
What about payed advertisment for artist? To get more exposure beyound organic reach. Google, instagram, facebook. Is anyone using it? Does it work for anyone? Any ideas and advice?
@SwarezArt
@SwarezArt 4 года назад
Tried all that - put big money into it. Waste of time for me. Not tried RU-vid ads yet but don't think I'll bother. The problem is that you're targeting is still too generalised, no matter how good an algorithm may be. If people who like abstract art in their interests are served one of my posts how do I ever know if they have intent? Seems like a waste of time.
@TheKSerge
@TheKSerge 4 года назад
Swarez Art Thanks for answer!
@gop108
@gop108 4 года назад
That video could have been 5 to 10 times shorter... And I think most people can SEE the cheap reason why he makes it so long 😥😥😥
@douglaseames4922
@douglaseames4922 2 года назад
Hello: Your triangle is vary good, but buyers are reluctant to purchase a work of my art, because they may think of what their friends might think of them as making a bad choice or judge them for their poor tests. In other words a lot of buyers want to purchase art objects that their friend would want to have and value. I have had a few people come across my web site and they say they can help me get more people to my web site for a fee of some money,. I'm not sure if they are helping me or themselves more then me. As for having my art on facebook business page is so great, they also say they can generate more viewers to my facebook page. I'm not so sure Facebook business site is a place to market ones art works. I find that friends on Facebook just don't take your art vary series and they just say nice work. Anyway there is a lot to learn. Artist Doug
@SwarezArt
@SwarezArt 2 года назад
Indeed there is a lot to learn Doug and there always will be because the world and the way people buy art is always changing. Bit stick with it and you'll be okay. Consistency is key to everything...
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