From concept to application, we empower your use of Google Analytics, Data Studio, and Tag Manager products to deliver reports that drive change.
We learn how to use the Google Analytics interface more efficiently, so we can find the information we are looking for and analyze it. We define basic metrics and explain why common ones such as Bounce Rate and Session Duration are misleading. We create custom segments to slice and dice our data and create goals to make analysis a breeze. Event tracking, custom alerts, filters, and a slew of other topics will be covered.
Once we are confident with GA, we switch gears and show you how best to visualize your data using Google Data Studio. We start with some basics, like leveraging templates to get you started and quickly show how you can incorporate hundreds of data sources outside of the Google Stack into your reports. We also talk about strategy and governance.
Last but not least we cover Google Tag Manager. GTM helps make advanced tagging and tracking easier, even for non-developers. However, general knowledge of HTML and HTML elements will be helpful as we talk about tracking specific items on a page. We briefly cover e-commerce and provide some sample dataLayer snippets, to help you get started. We show you how to debug in real-time using dataSlayer and the native Preview mode.
Most importantly, we look at all these tools holistically and strategically. In this video, we pair up the theory with practical exercises using the Google App store dataset.
7 сен 2024
