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How To Write A Promotional Video Script (For Your Business) 

Amanda Horvath
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Don't miss my "Write Your Brand Video Script" training that walks you through the EXACT process my clients use to write their script then plan the shoot. GAIN ACCESS HERE: amandahorvath.site/brandvideo
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Are you ready to create a video for your business, but don't know what to say? Have you turned to the internet to ask "how to write a promotional video script?"
Maybe you’re creating a promotional video for your business and you don’t know how to write a good script and need a promotional video script example. Or maybe you’re looking for how to write a corporate video script and need a corporate film script example. Either way, you’ve come to the right place to learn how to write a script for a video.
In this video, we’ll be focusing on how to write a brand video script. The brand video, also known as an overview video, is the first video that any brand should create. It takes your audience from knowing nothing about your business to knowing exactly what they need to know to make the decision to buy from you. I outline the steps to writing a script and go over the video script writing techniques that I use with all of my clients to ensure they get results.
So if you’re writing a script for a video then check out this video and get to video scripting!
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FREE RESOURCES FOR ENTREPRENEURS:
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Prime your mind to understand the world of video so you can create an amazing one for your business. Use this internal training I created for my clients to help write your brand video script and plan your shoot.
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LET'S CONNECT ON SOCIAL:
Website: www.amandahorvath.com
Instagram: bit.ly/2TMPWuE
FB: bit.ly/2TF6If8
LinkedIn: bit.ly/2Ckwazm
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How to Write a Promotional Video Script
• How To Write A Promoti...

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4 авг 2024

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Комментарии : 236   
@AmandaHorvath
@AmandaHorvath 6 лет назад
Hope this was helpful for learning how to write a promotional video script 😎 Watch the FULL training here: amandahorvath.site/brandvideo
@ztv1368
@ztv1368 4 года назад
Amanda Horvath thank you for your help
@JUANMARCUZTIMAY
@JUANMARCUZTIMAY 3 года назад
1. Open with a problem 2. Frame your Product as a Solution 3. Outline 3-5 Key Points 4. Social Proof 5. Call to Action
@damarismurielnobs9314
@damarismurielnobs9314 4 года назад
Thank you so much for this! I was approached by a friend to help them make a promo video for their business and almost turned it down cause I had no clue about promo vids and was afraid to mess it up, but you just helped me so much with this video! Thank you! xoxo
@timebolt-rapid-video
@timebolt-rapid-video 2 года назад
Great call about social proof. Making a brand video for the past month. The story and sequence are everything. We have quality affiliate video to pull from, and glad to watch this video!
@majstor561
@majstor561 4 года назад
Thank you Amanda, your video was exactly I was looking for to help me write the script for my product.
@estherreyes8423
@estherreyes8423 4 года назад
Thanks! You're recommendations are straightforward & doable.
@SueFerreira75
@SueFerreira75 6 лет назад
Love this advice, Amanda Horvath! Completely agree with all you say!
@ApolloniaPonti
@ApolloniaPonti 6 лет назад
Loving this one too girl!!!! I love this channel!
@ProfessorHeatherAustin
@ProfessorHeatherAustin 6 лет назад
Amanda, I love these tips on how to write a promotional video script. Thanks for sharing!
@darlenelovescoach
@darlenelovescoach 6 лет назад
I love this thank you for sharing! Great, simple and perfect. Loves you, Darlene Loves 🧡
@mharenlegaspi
@mharenlegaspi 3 года назад
Hi Amanda thanks for this, very helpful !! Precise and clear 👍
@andylacivita
@andylacivita 6 лет назад
Lots of luck with the channel Amanda. I'll continue to watch!!
@AmandaHorvath
@AmandaHorvath 6 лет назад
thank you!
@board.member
@board.member 3 года назад
That was very useful, I loved the framework and I will use it to start my storyboarding process. I'll check out your other videos.
@taylorprinsen431
@taylorprinsen431 6 лет назад
Dude honestly so helpful! Keep doing what you’re doing. Video is where it’s at!
@AmandaHorvath
@AmandaHorvath 6 лет назад
Yay! So glad it was helpful : ) Thanks for the encouragement!!
@descubreparis518
@descubreparis518 3 года назад
I love this video. Helpful and straight to the point.
@dancu9271
@dancu9271 10 месяцев назад
A lot of thanks for making and sharing your video ‼️
@cyprusmavro4329
@cyprusmavro4329 2 года назад
amanda!!! this was very helpful!! thanks heaps for sharing such gold
@chuipammarchang7863
@chuipammarchang7863 5 лет назад
Thank you so much..this is what I really needed. Thanks again
@avinashmani5737
@avinashmani5737 4 года назад
Great stuff Amanda ! Very helpful. Thank you
@JessicaAnneTV
@JessicaAnneTV 5 лет назад
Great video Amanda, found this well searching through looking for ideas to build out my promotional video for product.
@gabrielagduarte
@gabrielagduarte 6 лет назад
Great video! So clear and helpful! Keep doing what you are doing! I love it
@AmandaHorvath
@AmandaHorvath 6 лет назад
thanks for watching! I want to see you on video one of these days! : )
@emmawakely5622
@emmawakely5622 6 лет назад
This is awesome amanda! Excited to see this finally launch :)
@cyberdragon5074
@cyberdragon5074 3 года назад
Best Halloween movies to watch. Subscribe, share, and watch. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-1L1Pvf5Sys8.html
@trinebastian1473
@trinebastian1473 3 года назад
I love your videos! Thanks so much for all these useful tips!
@virajeeamarasinghe478
@virajeeamarasinghe478 3 года назад
Valuable content. Thanks for sharing Amanda
@TarikBelasri
@TarikBelasri 2 года назад
Thank you for sharing knowledge. I love your content. Keep showing up, we are always eager to watching you 👌
@rejoicepraise8337
@rejoicepraise8337 8 месяцев назад
Awesome! Super helpful. Had to save it for later. Thank you!!! ❤️❤️
@Kakstv
@Kakstv 5 лет назад
you were so to the point bravo!!! I enjoyed and took some benefits from it. thumbs up
@chebellissima5435
@chebellissima5435 6 лет назад
Best wishes with the channel Amanda.Great video:)
@noorulaiin
@noorulaiin 3 года назад
Great video Amanda! I literally took this information and made it into notes - Super helpful and useful.
@jenofhickory
@jenofhickory 2 года назад
I did the same! Thanks Amanda for you clear presentation on creating promo videos. I plan to use your advice :)
@MoreshakisaAngie
@MoreshakisaAngie 2 года назад
Thanks Amanda this is straight to the Point and comprehensive Advise
@vintageretromanmusic
@vintageretromanmusic Год назад
Great video Amanda! I learned alot! I just subscribed to your channel!
@dreamyluna6260
@dreamyluna6260 3 года назад
Thank you, I really needed that 🦋💖
@davejobe1895
@davejobe1895 6 лет назад
Amanda - your video is a great and easy step by step tutorial on how every company should create an engaging and personal video that covers their mission, products/services, credibility and the all important call to action that drives specific results. Writing the script for a brand video is tougher than most people imagine until they sit down and try. So this outline is going to help a ton of people! I've worked at a video company here in Austin that did videos for Home Depot, Verizon, Dell, AutoZone, Macy's, ToysRUs, Vera Bradley and even GoPro. You, they and I all know that video works. I hope that you get thousands (and more) people to watch this video!
@AmandaHorvath
@AmandaHorvath 6 лет назад
Dave Jobe thank you for your insights and kind words!! I’m excited to help people as well. You should try the outline for mentortex!
@gingicomingi
@gingicomingi 4 года назад
Happy to have found this content. Thank you.
@Anmolkakkar06
@Anmolkakkar06 4 года назад
really great, i was searching about it and hardly i got the video which actually helped me,
@cherylstuppiello2983
@cherylstuppiello2983 4 года назад
Very straight forward! It makes me believe I can do this without prior experience!
@AmandaHorvath
@AmandaHorvath 4 года назад
You CAN do this!!
@elisabettafavero
@elisabettafavero 2 года назад
thanks for this, good start for a newbie like me!
@nzrmmd
@nzrmmd 4 года назад
Thank you Amanda! Really found this to be helpful. I am trying to make a promo video for my business. After watching your video, I was able to develop a script for it!
@AmandaHorvath
@AmandaHorvath 4 года назад
Yay! So glad to hear that. That’s awesome 😎 drop me a link when you’ve recorded it!
@LeoMazaNaav
@LeoMazaNaav 4 года назад
Came across your channel at the right time. Good information.
@ChinasaOkonkwo-vl4zi
@ChinasaOkonkwo-vl4zi Год назад
Started without making notes but half way, had to go back to do so. The video was so helpful Thanks alot
@GreaterCharlotteLiving
@GreaterCharlotteLiving 3 года назад
Thanks for the info. I already have one for my real estate business, but I will be tweaking it and make it better. 😍
@thegovindrana996
@thegovindrana996 4 года назад
Thanks to sharing these best points with youtube community like me...I appreciate you and I want to hear more from you. Thanks again Amanda Horvath
@AmandaHorvath
@AmandaHorvath 4 года назад
You're welcome! I'm doing a free video class tomorrow that I bet you'd love! www.amandahorvath.site/register Would love to have you join (hopefully you see this in time 😁)
@mrtolubalogun
@mrtolubalogun 2 года назад
Great job Amada!
@omarjagana9900
@omarjagana9900 4 года назад
STRAIGHT AWAY, This is your first video I have come across on youtube, and straight away it has confidence me. You got to know your stuff to make explain things clear and simple. By the way, am subscribing for more
@AmandaHorvath
@AmandaHorvath 4 года назад
Welcome to the club! You've got good timing. I'm actually doing a free video class tomorrow that you may enjoy! amandahorvath.site/register It's all about how to overcome self doubt and launch your online presence with video. At the end, I describe the program that I run only a few times per year (The DIY video roadmap). You'll get a ton of value out of the training if nothing else 😁 Hope you can join!
@kirsikorhonen8710
@kirsikorhonen8710 2 года назад
Great video, really easy to understand and think of how we can use these tips in our own promo video. Thank you!
@sanjeetswain7112
@sanjeetswain7112 4 года назад
Thank you so much for sharing the valuable tips
@thenotarychic88
@thenotarychic88 3 года назад
Thank you. This was great information!
@MrProtorob
@MrProtorob 5 лет назад
Thanks a lot for your effort into making these video series. I've been working a lot doing brand and touch-point management, packaging and web related tasks for many small companies mainly in Sicily (Italy) and lately I've been trying to add "video" services to my business offering. I'm actually starting to shoot some stuff at my expenses with some clients that allow me to start creating a video portfolio, win-win situation, but if I don't do this the right way it might backfire on me. I can just honestly say that after watching your videos all this "me-creating.video-content" stuff seems a little bit more probable. Thanks for that. I would really like to see a video (or video series) of how you approach a project (from the start until the publishing of the video)... I think I would be willing to pay for a guide like that... ;-) One of the most significant series that inspired me to dig deeper in the video world (as a business) was the Envato "Producing Great Video" course on tuts+ (it's from 2012 but it is amazing even today) I think that a "branding/marketing video" version of that, made by you, would be very nice. Thanks again and keep it up with this amazing video series you're doing.
@sabinipedro3166
@sabinipedro3166 3 года назад
Love your chanel and its really a BIG HELP :] keep it up!
@AmandaHorvath
@AmandaHorvath 3 года назад
You're welcome!! Def be sure to check out the quick start guide to video if you haven't yet! I think you'll really love it: amandahorvath.site/quickstart
@kevinglennon2370
@kevinglennon2370 3 года назад
Thanks Amanda! Very useful.
@nipunasudha
@nipunasudha 3 года назад
A flawless video! Thank you
@jco7651
@jco7651 5 лет назад
Very well done. Exactly what I was looking for.
@AmandaHorvath
@AmandaHorvath 5 лет назад
oh I'm so glad! Let me know if any further questions pop up 😀and share your results after if you want!
@atmanvisual190
@atmanvisual190 4 года назад
This was really helpful, thanks!
@aboss315
@aboss315 3 года назад
Thank you for this video it helped cleared alot of things up where my scripts were all over the place. But Now I know how to apply the 5 steps to creating my promo videos?? Awesome thanx alot...
@calvinxanderson
@calvinxanderson 2 года назад
wow this was so helpful. pitching my first brand video tomorrow.
@Yourlocalstudio
@Yourlocalstudio 6 лет назад
Very nice, Amanda! Amazing how many create sweet videos but forget the whole "call to action", then seem confused why they aren't getting any conversions. Looking forward to see more great content!
@AmandaHorvath
@AmandaHorvath 6 лет назад
so very true! Thanks for commenting : )
@kanefamily123
@kanefamily123 5 лет назад
Awesome video Amanda - great tips and love how simple you have made it! Great work. :-) I'm subscribing right now!
@AmandaHorvath
@AmandaHorvath 5 лет назад
welcome!
@Africanlofi_
@Africanlofi_ 4 года назад
Do you want to know to make great conversions for your business with videos well this is it head on to this website to get started jvz7.com/c/1457527/327449 You will thank me later
@bradleyrutty3034
@bradleyrutty3034 4 года назад
Found this v helpful, thank you!
@merrycox8587
@merrycox8587 4 года назад
I just found you channel and holy smokes girl this is just what I need. Working my way through the "Start Here" section. Love it. Thank you very much
@AmandaHorvath
@AmandaHorvath 4 года назад
Yay! So glad to hear it. Definitely be sure to check out the quickstart guide to video because it’s the most packaged step by step guide! You can download that here: www.amandahorvath.site/quickstart
@Africanlofi_
@Africanlofi_ 4 года назад
Do you want to know to make great conversions for your business with videos well this is it head on to this website to get started jvz7.com/c/1457527/327449 You will thank me later
@playitaway
@playitaway 6 лет назад
Excellent video, Amanda! Really nice job.
@AmandaHorvath
@AmandaHorvath 6 лет назад
Thanks! : ) more to come shortly!
@castro2011islam
@castro2011islam 5 лет назад
Thanks amanda .. thats very helpful
@psychosuniverse2790
@psychosuniverse2790 2 года назад
Well well, i don't have words to appreciate your efforts. Brilliantly explained.
@AmandaHorvath
@AmandaHorvath 2 года назад
Thank you! You expressed your gratitude perfectly 👌
@angelmediaproductions5369
@angelmediaproductions5369 3 года назад
This was very helpful, Thanks!
@mohamadgholami9026
@mohamadgholami9026 3 года назад
You saved me a lot of time. Thank you.
@suditaliano
@suditaliano 3 года назад
Thanks :). Subscribed. You make it sound more enjoyable and less scary. lol
@SocialMediaForBusiness
@SocialMediaForBusiness 6 лет назад
Yay! what a great video :)
@TimRoseOfficial
@TimRoseOfficial 5 лет назад
Just discovered your channel through Think Media Amanda, love your videos! Very well done!
@AmandaHorvath
@AmandaHorvath 5 лет назад
Hey! How'd you discover me through Think Media? That's awesome! Great channel btw and thanks for the continued engagement since finding me! You rock! Don't hesitate to reach out if you have any questions! instagram.com/ahvisions/
@jadedadiz9018
@jadedadiz9018 5 лет назад
Thank you for this! The antidote to writers block.
@andraspozsar5234
@andraspozsar5234 6 лет назад
Great job Amanda! Already recommended your channel to some friends! Can't wait for more content! :)
@AmandaHorvath
@AmandaHorvath 6 лет назад
András Pozsár ahhh thanks! Glad you liked it :) I’m excited to finally be at this stage. We need to get you on camera speaking Hungarian so I can finally learn it 🤦‍♀️sooo hard haha
@Africanlofi_
@Africanlofi_ 4 года назад
Do you want to know to make great conversions for your business with videos well this is it head on to this website to get started jvz7.com/c/1457527/327449 You will thank me later
@SimpleMarketingAcademy
@SimpleMarketingAcademy 6 лет назад
This was so helpful! Just subscribed!
@AmandaHorvath
@AmandaHorvath 6 лет назад
Jill -- what videos would you like to see more of? what issues are you facing with videos within your business?
@fotomania07
@fotomania07 4 года назад
That was PERFECT! thank you so much! Succinct & to the point, much like your products, I'm sure :)
@HadyAkiki
@HadyAkiki 4 года назад
love it !!!
@ranuburad1396
@ranuburad1396 4 года назад
Very helpful... thankyou so much
@MickeyLifeStyle
@MickeyLifeStyle 2 года назад
Thank you for this Video ! 👏
@thesunkych2751
@thesunkych2751 2 года назад
Well detailed 👏🏻👏🏻
@kristinamodares2921
@kristinamodares2921 6 лет назад
This is so great, thank you! I’m a realtor and I know I need to start incorporating more videos into my marketing. Can’t wait to learn more.
@makelifeholistic
@makelifeholistic 4 года назад
Thanks, that was very helpful.
@jschultzf3
@jschultzf3 6 лет назад
Phrase it from their perspective...this is so true! Real wisdom here, Amanda...great stuff
@AmandaHorvath
@AmandaHorvath 6 лет назад
thank you!! love your channel's topic as well : )
@jschultzf3
@jschultzf3 6 лет назад
Amanda Horvath you’re so kind - thanks, Amanda 🙏
@CaliBladerunner
@CaliBladerunner 4 года назад
Wow, great video. Thanks!
@Torpedopot
@Torpedopot 5 лет назад
Nice video. Short and to the point
@Md.HabeebR.
@Md.HabeebR. 3 года назад
If you don't mind Amanda, you know obviously this was an informative video; but this is the first time ever I noticed a lady who feels proud to show her muscle! ..........
@danaarabiyat5164
@danaarabiyat5164 4 года назад
فيديو رائع شكرا ❤️ than an amazing video , thanks
@teddyw.charawa8989
@teddyw.charawa8989 3 года назад
You got it girl!!!
@ArvidHajilou
@ArvidHajilou 4 года назад
Nice video! You put it in a nutshell :)
@rionpascual447
@rionpascual447 3 года назад
Amazing content!
@Farhanadry
@Farhanadry 5 лет назад
this video is so helpful for me. thankyou for sharing 👍
@AmandaHorvath
@AmandaHorvath 5 лет назад
I'm so glad!!! Just seeing this comment : ) Hope you've continued to find value on the channel : )
@irfannajeeb1045
@irfannajeeb1045 4 года назад
Thanks for sharing informative stuff
@12591259
@12591259 4 года назад
Well done Amanda, very impressive. Oh...and great smile! :-)
@seeksimplicity
@seeksimplicity 4 года назад
I like the straight forward.
@linovision
@linovision Год назад
Thanks a lot for the sharing of how to make a promo video for the brand, quite clear structure of what made of and gives the clear picture of how to frame the video, meanwhile, I do like your transition and title plugin, could you recommend one or two or even the market can offer those plugins? Thanks a lot.
@meesheldotson4805
@meesheldotson4805 6 лет назад
Love this- the length is perfect. If you’re producing a video for a company that wants to be elusive about the details Of the actual product - and at the same time get the word out to spark the interest of the customer demographic - what would your general advice be? More testimonial based content ? Looking forward to the next video!!
@AmandaHorvath
@AmandaHorvath 6 лет назад
I actually think that being elusive about the details is a good thing, because too many people get bogged down in the details! I think the formula would be the same -- focus on their problem, really build up that gap of what they are missing and then focus on the OUTCOME that the customers will get from the product. Just needs to be enough to spike interest and get them to take the call the action. : )
@mindful_minipods
@mindful_minipods 3 года назад
I just fell in love.. lol =X win/win with presenter and information value. glad I clicked here.
@NavShay
@NavShay 4 года назад
Thank you very informative
@TiffanyTanori
@TiffanyTanori 6 лет назад
Great tips! I think creating the brand video is a great idea and will be something I will be working on putting together.
@AmandaHorvath
@AmandaHorvath 6 лет назад
Surviving Corporate America glad to hear it! Let me know what obstacles arise along the way if any!
@DoraTurkoglu
@DoraTurkoglu 4 года назад
Hey this video fits the contents of the tutorial it provides.
@Thenotsoboringlife
@Thenotsoboringlife 4 года назад
Great video Amanda. took a few notes I am very sure this will help me not only with my business but my RU-vid as well. thank you very much for your time just subscribed I am looking forward to watching the rest of your videos. Keep it to clear and concise few sentences per section #1 Open with the problem What struggles are your prospective clients going through #2 Frame your product or service to be the solution to their problem How do you remove stress from the life (the outcome of what they will get from working with me!) share from there perspective #3 Outline 3-5 key points Bullet points of hesitations that they may be facing and address them with key points about my service #4 Social proof Testimonials or B roll showing proof of concept (others have come before them) #5 Call to action One step that they need to engage with you. How do they do business with me and why should they call now
@jmarloreyes
@jmarloreyes 3 года назад
Coming up with a solid script as my brains go through many ideas. i have tried mapping things but just like me when you put in a new thing i get lost easy hahahaha
@cooldude4605
@cooldude4605 3 года назад
Great Info
@chakradharmallula4728
@chakradharmallula4728 2 года назад
Excellent 👌🏼👌🏼👌🏼
@bevisiblenz
@bevisiblenz 4 года назад
Hey...Thanks Amanda - great video here which I will share with clients. Do you have any ideas on the Facebook 3 minute requirement? ie. They currently want 3 minute videos on FB and nobody really wants to watch 3 minutes? It's a dilemma!
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