Scott Galloway's Writing Formula 

Everybody has an opinion about Scott Galloway. You can agree or disagree with him, but you can't ignore him. This episode is a deep dive into how he tells stories and develops his narratives. His mantras for life and writing: 1. The specific crowds out the general: Find a specific niche, and own it. 2. If somebody's telling you to follow your passion, it probably means they're already rich (and chances are, they made their millions doing something much more boring than what they're telling you to do). 3. If you want to be an entrepreneur, learn how to tell great stories. 4. Entrepreneur is a synonym for salesperson, and salesperson is a synonym for storyteller. 5. Scott's formula for building presentations: Find a central thesis, add a machine gun of data, and make it funny. 6. Making people feel something will take you farther than any business insight. 7. Narratives move the world: PR is a $100 billion industry, and Amazon employs 1,900 PR and communications professionals, almost 2x the number of journalists employed by Jeff Bezos' newspaper, The Washington Post. 8. Recipe for gaining attention: Be the person who says what everybody's thinking, but afraid to actually say. 9. Another one: Look for controversial topics where you have an interesting take... and think you're right. 10. The void Scott's trying to fill is being a man in his mid-50s who's openly vulnerable with his emotions and the challenges of life. 11. Different mediums create different kinds of connections with fans. Video creates excitement; writing creates depth, and podcasting creates the feeling of friendship. If somebody comes up to Scott and high-fives him, they saw a video; if they write a long letter, they read something he wrote; and if somebody talks to him like they know him, they've listened to a podcast. 12. Invest in your relationships: The more unconditional love you feel, the more openly you can speak.

Non stop Gold Content.

👌🏽👌🏽👌🏽 This is such a great piece of content. Your questions were spot on David. Thank you for this!

non-stop gold.

Thank You David.

When I just listen to Scott talking without looking at the screen it sounds like Kevin Spacey talking lol

If you could get @Americanbaron on the show, we would learn so much. Really. He feels like one of us because he’s quite young. But thinks like an old soul! Which is much needed in our times.

🔥🔥🔥🔥🔥🔥🔥

Would love it if instead of just saying "I have economic security", Prof G would give some insights as to how he got economic security. Born into it? Privilege? Got lucky? So many people struggling to make ends meet.

Speak excited about safe topics

You can't be afraid when all your takes are as cold as a ceaser salad.

"Don't offend. Inform."

Bro. Chill with the ads..or don’t.

By "YouSum Live" 00:00:08 Importance of storytelling in communication 00:00:24 Humor as a powerful communication tool 00:01:46 Starting the writing process is key 00:02:24 The role of deadlines in writing 00:02:30 Motivation behind writing a book 00:03:51 Utilizing talks and videos to gauge book ideas 00:05:00 Collaborative editing enhances content quality 00:06:00 Embracing diverse perspectives for better content 00:08:30 Encouraging open dialogue and exploration of ideas 00:11:30 Establishing intimacy and connection through content 00:15:23 Being authentic and speaking truth with security 00:18:27 Emphasizing fearless, artistic, outstanding role models 00:19:36 Liberating power of atheism in life perspective 00:20:08 Courage to speak openly, fearlessly, and authentically 00:22:38 Importance of humor in softening challenging ideas 00:23:02 Strategic use of slides for impactful storytelling 00:28:13 Storytelling as a premier skill for success 00:29:06 Teaching storytelling as a vital life skill 00:32:17 Crafting compelling narratives for business success 00:35:12 Utilizing emotional interruptions for audience engagement 00:37:00 Recognizing the power of impactful storytelling 00:37:12 Highlighting the need for emotional connection in communication 00:39:41 Differentiating storytelling pace in speaking versus writing 00:42:25 Managing talent to create a greater whole 00:45:23 Emphasizing the importance of fearless arguments 00:48:10 Striving to become a great writer through practice 00:51:26 Challenging conventional wisdom on social security 00:52:19 Advocating for class trading for societal progress 00:53:00 Acknowledging personal responsibility in societal issues 00:54:17 Objective: Catalyze conversation, not just be right 00:54:50 Importance of discussing money openly 00:55:31 Wealth disparity in Social Security tax 00:57:19 Advocating for fair Social Security tax 01:00:01 Utilizing data to support arguments effectively 01:05:28 Impact of Nvidia's market cap on economy 01:06:31 Cultural and economic implications of Nvidia's growth 01:10:39 Brands appeal to irrational, emotional instincts 01:13:39 Brands target young people for irrational decisions 01:14:23 Physical strength crucial for success, especially in leadership 01:14:49 Sweat and physical activity as ultimate therapy 01:15:13 Success linked to consistent physical fitness routines 01:15:46 Passion stems from mastery, not initial passion pursuit 01:17:13 Own a niche expertise for success and credibility 01:18:00 Appreciate life's richness to combat anger and depression 01:21:00 Simple language can evoke powerful sensory experiences By "YouSum Live"