How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

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5 Tips for Writing Compelling eCommerce Product Descriptions
Get My Features to Benefit Converter ►► go.alexcattoni.com/f2b
When was the last time you purchased something online?
Now think about the process you go through any time you make an online purchase.
It probably goes a little something like this…
✅ Step 1: You browsed around, read product descriptions & customer reviews, and made a shortlist of your top options...
✅ Step 2: You decided on the one you wanted to buy based on those product descriptions & customer reviews...
Am I right?!
Well, you’re not alone in that process. The e-commerce competition is FIERCE.
If you want to stand out, then your copy needs to go deeper than the mundane need-to-know left-brain stuff...
So in today’s video, I’m going to cover the 5 things that all product descriptions must include to take your copy from crappy... to snappy. Be sure to check this one out 🔥
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#copywriting #ecommerce #productdescriptions

Опубликовано:

24 июл 2024

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Комментарии : 224

@luzickultra_qute9139 2 года назад

Omg you are so pleasant to listen to! I didn’t want the video to end!

@chardbrazal 3 года назад

This is like what a paid course I'm picturing. Thanks for sharing your knowledge, Alex! I will definitely state the benefits a product can give to my avatar.

@_jiggywiggy 3 года назад

It’s great timing that you posted this video, Alex! This is so helpful! Thank you so much!

@thesolution4326 3 года назад

You hit 100k on my birthday. And the video you're releasing now was EXACTLY what I needed to learn today. I'll take it as a gift. Your content has been very helpful to me, as someone just starting out on upwork. Keep it up :)

@AlexCattoni 3 года назад

Haha, aw perfect! Happy birthday :)

@CaitlynGrad 2 года назад

This is so great, I've been needing to refresh all of my product descriptions

@simonjonathan1730 2 года назад

Congratulations on your accomplishments.... all the best for your future. Hope you keep on blasting up....

@joejohnson8846 Год назад

Ms. Cattoni, Been a fan since you started. I was merely interested in Copywriting and fascinated with the skill set. Fast forward to now and I am now transitioning both feet into this wonderful and exciting Copywriting world. Thank you for sharing such valuable and useful content so beautifully. Appreciate you and consider you a mentor. Thank you so much. PS Tell your brother to keep up the great work! You just get better bro!

@AlexCattoni Год назад

Thank you!

@megansmedia9034 3 года назад

loving your work Alex! Thank you for your advice

@chinmayeedash4125 2 года назад

Congratulations Alex for 100k. This video is full of useful information on how to write a product description. Got some insights and I will definitely implement them. Alex, I want a video on how to write a product review. Could you please share a video on it? Thank you so much.

@marka.clarkii9764 3 года назад

Congrats on the 100k Alex, you deserve it. You've worked extremely hard and now its paying off. Next stop, road to 200k, lets get it lets go.!!!!!!!

@AlexCattoni 3 года назад

LET'S GOOOOOO!

@ankitabiswas-ahuja2793 3 года назад

It's so bang on Alex... I accidentally came across your RU-vid channel and I am glad I did... awesome tips and thank you since I also write copies, I alsl feel it requires being relatable and authentic ... 😀

@AlexCattoni 3 года назад

Thanks so much!

@ohowomaniya 3 года назад

Oh my god! I had been searching a video related to product description in your channel few days back. Thank you so much for making this video ❤️

@AlexCattoni 3 года назад

You're welcome!

@fathulbariofficial 3 года назад

These tips were so relatable and practical!! Thank you so much Alex for sharing them 😊. You are awesome!!

@AlexCattoni 3 года назад

You're so welcome! Thanks for watching!

@deepika8494 2 года назад

You have solutions for everything 🤩 Whenever I search for a copywriter tutorial then the first thing I look into is did you have a video related to this or not and most of the time it's yes 😀 You don't know how much your tutorial helps me 😁

@AlexCattoni 2 года назад

Aww - thank you! I'm so happy to hear that :)

@dhirajkothari5002 3 года назад

I always had to increase playback speed for most of the videos on other channels to 1.5x. And was gladly surprised to see your video at that by default 😅

@gracesul1 3 года назад

Thanks Alex! I needed a refresher on product descriptions, so TYSM. Congrats on 100k :)

@AlexCattoni 3 года назад

Happy to help! And thank you!

@might33duck76 3 года назад

Thanks Alex! Your copywriting advice has helped me so much. I appreciate you creating the videos! 😁🤜

@AlexCattoni 3 года назад

So glad to hear that! You're welcome :)

@juliabratu1646 3 года назад

Congrats on 100k. I've been watching your videos for a while now, and you have some of the most valuable copywriting content out there atm.

@AlexCattoni 3 года назад

Thank you!!

@_Valoja_Paalle_ 3 года назад

ALEX, thank you thank you thank you!!! I´ve been writing product descriptions for the same company 1,5 years now. You can´t imagine how much I needed inspiration for my work

@AlexCattoni 3 года назад

Amazing! So happy to help :)

@Noelle1111 2 месяца назад

This video was so helpful! Thank you Alex! 🙂💜

@SandySelorme 2 года назад

Thanks for your awesome video Alex!!

@sameeratabassum5989 3 года назад

Alex, if you’re seeing this comment then I wanna say - Please post more videos on ecom copywriting. 🙏

@anwarnoury5641 3 года назад

Wa sameera ghtat artli atznz machi ..

@AlexCattoni 3 года назад

Noted!

@mdwahidrejuan3523 2 года назад

Has always been a great fan of yours. Keep Growing. Really love your contents.

@AlexCattoni 2 года назад

Thanks so much ❤️

@phasokakhiev2357 3 года назад

Congratulations Alex on 100k. Your video gives me a lot of insight. Thank you so much ^^

@AlexCattoni 3 года назад

Thank you!!

@CharTarot 3 года назад

Congratulations on 101K!!! thank you for the great copy tips! I'll be sure to include them in my descriptions!!

@AlexCattoni 3 года назад

Thank you so much!

@abiolaaminah3458 3 года назад

Congratulations Alex on 100k, next stop 1m, yayy💃

@AlexCattoni 3 года назад

Let's do it! 🔥

@ashleyburks4639 2 года назад

I just love you and your Very Helpful tips/advice. Thankyou Alex!! Much love and respect!😍🥰😍🥰😍🥰😍🥰

@BeeVargaTheHulahooper 3 года назад

Crappy to snappy? Bring it on 🤣 Congratulations 👏 you so deserve this 💗💗💗 soon it's 500k then a million 💗💗💗 Super helpful video, I definitely needed this right now, my descriptions suck but I shall try my best to use these tips 💗 thank you 💗

@AlexCattoni 3 года назад

Thank you!

@remarquezco 3 года назад

OMG, you’re outstanding at explaining ‘Product Description Copy 101’

@AlexCattoni 3 года назад

Thank you!

@maasnhiu 3 года назад

I normally don't comment, like, or subscribe a content creator until they are very good at delivering the message. You ticked all boxes in the first go. Liked. Subscribed. Commented. Plus I loved your ABCDE thing...

@AlexCattoni 3 года назад

I appreciate that! Thanks so much :)

@snehamishra5160 3 года назад

Congratulations Alex 🥳🥳

@komalgangaramani4797 2 года назад

Alex , your RU-vid channel has simplified my learning !

@AlexCattoni 2 года назад

Thank you! So happy to hear that :)

@AchillesRage501 11 месяцев назад

thank you i needed a video on how to write a description for my fivver account

@rwgoodship3653 3 года назад

As a forensic investigator I spent soooo many hours writing descriptive reports🧐. Great video👍😎🏹🇨🇦

@AlexCattoni 3 года назад

Thank you!

@liviyacherneva9499 Год назад

Girl, just starting out with my own (little baby) online service business, and I wanna bet on quality from the very bginning. The way you explain things, especially on copywriting (which as a writer myself I find challenging because... sales xD) makes me belive that this is absolytely possible. Saying that my style of writing (basically I do my best to write things and strive to make it fun and light to read) is the thing that WILL actually sell, is just amazing! Subscribing now , after video #2 I have watched from you! You might give me a degree, girl! Keep up the good work! You are amazing! I will watch many other videos from you real soon

@AlexCattoni Год назад

Thank you so much!! I'm happy this way of writing (and selling) resonates with you. GOOD LUCK ⚡️

@betterkontent715 3 года назад

Thanks a ton for sharing this information. Just love it.

@AlexCattoni 3 года назад

Glad you enjoyed it!

@kerekeretaanadeebaprecious9123 5 месяцев назад

Thank you for your depths!

@nikitampmaurya Год назад

Thank you so much for making video on this topic! Lot of love from India.

@AlexCattoni Год назад

Thanks for watching!

@bustyb7645 5 месяцев назад

Thank you for this video! So useful!

@AlexCattoni 5 месяцев назад

So glad you think so!

@jaideepshinde7492 3 года назад

Hearty congratulations! 👍

@AlexCattoni 3 года назад

Thank you so much 😀

@excellentvicky1120 2 года назад

Great tips 👍 Thank you for sharing

@aidilizhan9729 3 года назад

congrats Alex!!!!!

@fatimasyed 10 месяцев назад

You don't know, how much I Love You 💓

@voltairepabustan 3 года назад

Thank you for your great content!🔥

@AlexCattoni 3 года назад

Thanks for watching!

@jayeroberts8545 3 года назад

hey Alex - very helpful, thank you. I'd love to see some information relating to copy decks and how to present copy to clients if possible! :)

@AlexCattoni 3 года назад

Interesting! Thank you, noted :)

@noelleoosthuizen 6 месяцев назад

I LOVE all your videos! They are so helpful, thank you Alex! Would you please make a video about writing a marketing flyer? I'd appreciate it so much😊

@AlexCattoni 6 месяцев назад

Great suggestion!

@noelleoosthuizen 6 месяцев назад

Thank you so much!@@AlexCattoni

@RebornDollsbySara Год назад

Thank you for this! I grabbed my notebook and kept pausing to write it all down. Great info!

@AlexCattoni Год назад

So glad it was helpful! Thanks for watching :)

@galingngpinoytv7767 3 года назад

Congratulations more power to you!

@rabiakalar9213 2 года назад

Excellent explaination. Hats off to you

@AlexCattoni 2 года назад

Thanks so much for watching!

@KR-dk3eb Год назад

On point explanation 👏

@bhishamgarraway254 3 года назад

Congratulations Alex

@thesoleofindia500 2 года назад

I love your beauty and knowledge

@architjain3853 2 года назад

Awesome Alex.. 🎉

@AlexCattoni 2 года назад

Thanks for watching!!

@domagojbosanac1569 3 года назад

Great video and congratulations on 100k!

@acegikm 3 года назад

183 likes and ZERO dislikes...That's really unusual.

@AlexCattoni 3 года назад

Thank you!

@abdullahnaveed4834 3 года назад

Congrats mam u deserve every bit of it!

@AlexCattoni 3 года назад

Thank you! :)

@mohitsonakuriya1435 3 года назад

Congratulations Alex. Can you make next video about contract signing? What contract you use?

@AlexCattoni 3 года назад

Thanks for the idea!

@orjiizeuma8652 3 года назад

Congratulations Alex for hitting 100k subscribers. Keep Keeping up You said "after writing my copy, I go the extra mile to include some keywords"

@orjiizeuma8652 3 года назад

How do you know the keywords to use? Are there specific sites you check for trending keywords or something? Thanks

@AlexCattoni 3 года назад

Yes! answerthepublic is one of my favorite free resources to use

@orjiizeuma8652 3 года назад

Thanks Alex I'm grateful

@rushalidesai3398 2 года назад

Awesome video

@skylinesmaster017 3 года назад

🎊 Congratulations on hitting 100k

@AlexCattoni 3 года назад

Thank you!!

@ashirvadittm_organic_garments 3 года назад

Hi Alex, Could you please make a video on Video Sales Letter

@ervanrhermawan2380 Год назад

Thank you for the video. I was wondering. Is it the same thing if I want to use these steps on success stories ( or products and services) page on a company profile website? Or is there another tips to do that Thanks in advance

@SOMEONE...... 5 месяцев назад

Alex....... Thank You, Thank You, Thank You TOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

@rexon-wildrift3297 3 года назад

Lv ur content ❤️

@darkweb9599 2 года назад

Thank You that's really helpful ❤❤.I can't focus on the video because it's fast.

@AlexCattoni 2 года назад

I'm glad it was helpful! :) Sorry the video was difficult to focus on.

@sadafshaikh1250 2 года назад

ABCDE was the best part! 😂 like recap worth remembering

@subhashnisarta3496 3 года назад

'PRODUCT' is a heart 💜❤️ of making a copy So I will be describes later on today 🎁 evening 🌆.

@yakupsoyalp1757 Год назад

Best Content

@wallacebankley3384 13 дней назад

Yes it is about selling..selling your services. The POSSE FEST OCTOBER 19-21 VANCOUVER CANADA IS GOING TO BE the best 👌 event for you in history 🙌

@motivationjourney3599 2 года назад

Congratulations 200K right now

@AlexCattoni 2 года назад

Thank you!!

@rayvinhubilla2289 2 года назад

Hi Alex, I read from one of your Instagram posts that VSL scripts are one of the optional copywriting assests to include in our portfolio. Humbly requesting for a video on how to differentiate VSL scripts with sales copy (conversational words on a page)

@AlexCattoni 2 года назад

Noted - thanks!

@bignick8121 3 года назад

Hey Alex! Great video as usual! Just a heads up, the audio is missing in your intro on this one

@AlexCattoni 3 года назад

DARN IT!! Thanks for the heads up :)

@bignick8121 3 года назад

@@AlexCattoni no worries. If you watch as many of you videos as I do, the silence is actually a great attention grabber

@arafatnayem8950 3 года назад

Alwayes with a light smile

@gamingrishabh8494 3 года назад

Hey Alex thank you very much for posting this!! I'm a freelance copywriter and I generally write product description and.... I just wanted to know that if I only write product description in my copywriting career then will I be able to scale my business and income? Or do I need to learn writing email copy, landing pages, etc as well?

@AlexCattoni 3 года назад

You definitely can! Ever heard the saying "become an industry leading expert in one thing"? ;)

@khadijasiddiqui7754 2 года назад

How to use this converter? When going to the download option just a google file is opened. Isn't it an app or something where we can write the features and it will convert them into benefits?

@AlexCattoni 2 года назад

Oh no! It doesn't do the work for you, it's just a tool to help YOU brainstorm it and break it down :)

@exceptionalwriters4947 2 года назад

Thank you, Cattoni, for such an informative video. Is the Features to Benefit Converter still available? I have clicked on the link you provided, but I have been notified that the web page might be temporarily down or may have moved permanently to a new web address.

@AlexCattoni 2 года назад

Oh no! It is still available. Try this link: www.alexcattoni.com/f2bc-download/

@RobWill5864 2 года назад

‘Ramble” was an interesting word

@darkangelw8472 3 года назад

Thank you. I'm currently studying to become a copy writer, both cos I really enjoy writing and being creative and also, cos of the opportunity to be able to work from home, which seem to be the safest way to keep on working, in this pandemic

@shavyjain7 3 года назад

You remind me of Alexis Rose (Schitt's Creek) so much. is that something you have heard before?

@archanaprabhune6036 3 года назад

Can you please elaborate about how to create a hook. I couldn't understand it. Thanks Alex

@AlexCattoni 3 года назад

There's no just one method - there are tons of psychological triggers you can use. I have a video where I explain my 5 tips on crafting great hooks, if you're interested :) ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-4ZNzUuKCOVs.html

@ajadj1105 3 года назад

Again from cutie! Please more content like this 🤑🤑

@AlexCattoni 3 года назад

You got it!

@folasadeonilawal5705 2 года назад

Alex, has anyone ever told you that you are brilliant? Ok! I am tell you NOW! ^ You are brilliant !"

@AlexCattoni 2 года назад

Aww thank you so much

@supreetsingh4565 2 года назад

I have clicked on the link for features to benefit converter and provided my email but yet have not recieved anything on my email.

@AlexCattoni 2 года назад

Oh no! Have you checked your spam and promotions folder? You should have received it instantly. Please send an email to hello@alexcattoni.com and my support team will get it sorted for you :)

@vishalpal8704 3 года назад

You’re fantastic

@AlexCattoni 3 года назад

Thank you!!!

@unaizafaraz5877 Год назад

Ma'am can you please tell me the end point, how to add keywords. I have recently started copy writing and product description and I get orders from my client. What I do is to write the content and features but dear what do you mean by keywords. Are these words given by the client or seller that needs to be added in the content??

@AlexCattoni Год назад

Keywords are the the search terms a person would use to search for related content!

@bugsm6108 2 года назад

I do like a good note book

@divyanshchaudhary5368 3 года назад

destiny brought me here i just started ecommerce

@behindblueclouds 3 года назад

More like smart algorithms brought you here 😉 Congrats on beginning your e-commerce journey though 😁✨

@divyanshchaudhary5368 3 года назад

@@behindblueclouds i know the technicalities but why take the romance out of anything

@divyanshchaudhary5368 3 года назад

@@behindblueclouds thanks a lot, I really appreciate it

@behindblueclouds 3 года назад

Haha, I just couldnt help myself... But yes, let's keep the romance alive 😁

@divyanshchaudhary5368 3 года назад

@@behindblueclouds yayyyy, i hope now u will see things a little less practical and a little more idk magically

@supriyaagrahari163 3 года назад

Hey Alex! What's your take on getting copywriting clients by running ads? Is it a good way for getting copywriting clients?

@AlexCattoni 3 года назад

Hmmm... I would say probably not. Spending money to bring clients doesn't really make sense, unless maybe you're a bigger company with a revenue to do it.

@TheEgoodvine 3 года назад

Hi Alex! I am in the very beginning stages of launching my copywriting business, and I wanted to know how do copywriters go about getting the copy to the client? For example if I write a range of website copy for a client, would I just send the copy in an email for them to copy + paste on their website, would this be a word or google doc? Thank you ((:

@AlexCattoni 3 года назад

Great question! I also type my copy in a google.doc and share with client's that way :) good luck!

@TheEgoodvine 3 года назад

@@AlexCattoni Thank you! You are awesome!

@ruchikagupta9263 2 месяца назад

Hey ... I need advice.. i want to write product descriptions as a freelance copywriter. For instance: i have write some sample product descriptions. The question is how do i know that I have done a good job.. how to check yourself..??? Please reply

@AlexCattoni 2 месяца назад

You get better with practice! As long as you keep practicing, you're doing a great job!

@brettb22 2 года назад

Hi, what would you do if you work for a company that has a terrible cheap ecommerce site that doesn't allow you to edit descriptions permanently? e.g if the product goes off the site(due to no stock) and comes back it doesn't remember any previous edit.. Yeah i know, its the worst right 😅?

@AlexCattoni 2 года назад

Ouch! I would write and store all my copy in a google.doc

@artistic_world__ 3 года назад

You're underrated.

@AlexCattoni 3 года назад

Thank you!

@kiruvramirez 2 года назад

It would be nice if you could do a video based on the most common mistakes when writing product descriptions. PS. Thank you for this video. It's very helpful. :)

@AlexCattoni 2 года назад

Noted! Thanks 😊

@iLoveLeatherNYC 2 года назад

3:40 she finally starts the topic of this video.

@lysaali50 2 года назад

video starts at 3:40

@ronitade212 2 года назад

Please make a video on nutraceutical supplements copywriting

@AlexCattoni 2 года назад

Wow that's very niche specific - and one I don't personal know much about! So I probably won't make a video on that particular topic. However, you'll find that ALL my strategies and tips can be applied to ALL niches :) Good luck!

@ronitade212 2 года назад

@@AlexCattoni Thank you. I will follow your tips

@studythegame9203 3 года назад

🔥🔥

@mydigitechsolutions530 2 года назад

This Video will always stay In #youtubetrends 🚀🦈⭐

@paulchris9031 Год назад

When writing product descriptions (including high-priced). Can we explain in little detail why it's so expensive or do we just stick to the description? Because I see descriptions where they're like "oh it's high priced because....." or "this would be a nice gift for..." Is that okay or is it better to just stick to describing the product?

@AlexCattoni Год назад

I think it depends on the product and how you're address the objection. If it can be done tastefully then you can test it and see how it goes!