Today’s panel discussion features marketing experts from Figs, Kajabi, Greenlight and Nutrafol who share their innovative approaches to leveraging Rockerbox data. This covers everything from data integration to advanced analytics, offering valuable insights for anyone looking to optimize their marketing strategy and data management practices.
📌 Importance of integrating Rockerbox data with other platforms.
📌 Data Integration and Consolidation
• Combining Rockerbox data with FiveTran, Snowflake, DBT, and Looker.
• Creation of master marketing tables.
• Tracking key performance indicators (KPIs) such as impressions, reach, CPA, and customer behavior.
• Automating data outputs for cross-functional team use.
📌 Full-Cycle Data Management
• Ingesting raw data from various sources (ad platforms, application data, third-party tools).
• Transforming data with machine learning.
• Visualizing insights using Looker and Hex.
• Benefits of reverse ETL processes for segmentation and predictive analytics.
📌 Custom Multi-Touch Attribution Models
• Importance of deduplicating data across channels.
• Creating custom attribution models to accurately measure marketing effectiveness.
• Using Rockerbox data for detailed reporting down to the creative level.
📌 Enhanced Data Visibility and Strategic Decision-Making
• Detailed customer insights, including demographics and behavior.
• Calculating and leveraging customer lifetime value (LTV).
• Using enriched data to inform ad spend and marketing strategies.
📌 Practical Examples and Use Cases
• Real-world examples of how companies are using Rockerbox data.
• Improving marketing performance and lowering customer acquisition costs.
• Custom modeling and integration for advanced analytics.
💡 Highlights of this session:
• Holistic Data View: Integrate Rockerbox with platforms like FiveTran and Looker to consolidate data from multiple sources into one comprehensive dashboard.
• Full-Cycle Data Management: From raw data ingestion to machine learning transformations and visualization, achieve a complete view of your data landscape.
• Custom Attribution Models: Develop robust, custom models for accurate multi-touch attribution and strategic spend planning.
• Enhanced Visibility: Gain detailed insights into customer demographics, behavior, and LTV to inform your marketing strategy.
• Practical Implementations: Learn from real-world examples and case studies how top brands like Figs, Kajabi, Greenlight and Nutrafol optimize their marketing performance using Rockerbox data.
💻 Tune in to gain a deeper understanding of how Rockerbox can empower your marketing efforts and transform your data analytics capabilities!
➡️Get a demo: www.rockerbox.com/demo
27 сен 2024
