How Unknown Brands Will TAKE OVER 2023 Fashion Trends 

i know i've said it before but doing something as simple as adding an introductory section to your videos has made them so much more enjoyable to watch and retain my attention. i love to see u improving as as video creator and iterating and adapting your own unique style as a youtuber

"Ever heard of Acronym? Didn't think so... you're clearly not an Antwon follower like me" 😪

I absolutely love that we’re seeing a rise of those “unknown” brands. We are now in the beginning stages of a “renaissance”. A lot of these “big guys” are using outdated models from a business standpoint and the new guys are quite literally upending the industry. I might’ve just gotten my first Acronym item, I’m far more inclined to go to somewhere like Amuletware or something like that…

It’s definitely cool that you are highlighting low-key, underground brands. A lot of these creatives create higher quality and more unique pieces than some of the big names we know today, and every aspect of promotion counts. I also think it’s important to look at clothes for their actually creative quality and not just buy them for the notoriety of the brand, which is exactly why underground brands can be great because without a name, they are forced to separate themselves with unique ideas. A couple other ones you might be into are Retronyma, Badson, and Roytreur. Would be cool if you could do a similar episode in which you cover even smaller brands with cool pieces.

Utility and fashion go hand in hand, anyone can screen print a random design onto a sweater but when you add something with purpose it becomes interesting

Everyone wants to be on the inside of the esoteric thing that’s really cool because of it’s seemingly exclusive nature. Think Escape From Tarkov, these brands, underground music, media etc. Then so many people show up to the party that it can get ruined, changed or tarnished. Look at what’s left of the “punk” style. Something to be aware of and kind of accept as the lifecycle of cool things

I definitely see this being a major trend starting in 2023 and growing year over year. We've seen an increase in attention with the content we share showing influencers and everyday people how to start their clothing brands. Great video 👍🏽

Honestly I really hope they do, as you said it feels like the money is genuinely going somewhere & not just a massive corporation A personal favorite is Oree, anything this brand makes is golden to me & I’m proud to say I own a couple of their pieces For me the process of getting to know these brands was just looking around the people they interact with in social media. Up n coming brands love to re-share people’s stories wearing their garments & if you look around every now & then some really cool people with like minds pop up which I then follow & then they put me onto more brands Other brand recs: Ground Cover, Rien Nouveau, sangiev, rotten closet, kody philips, collegium, mycoutiq, sundaysxyz, etc.

Support up and coming brands. They need Your support.

It’s crazy that some of these brands are things I’ve come across casually over the last few months. Good point of view on peoples connection to the brands

You hit the nail on the head with this one. This new gen doesnt mind reps and/or non known brands which is beautiful. The consumerism from the generations before them was disgusting

A way some this brands go viral is by giving away their products to people with followers and most don't disclose it as a paid ad happens a lot , second this opens the door to a new species were the thing to do is who has the most unknown brands.

Techwear and MCM, the true chad lifestyle.

Okay, I really dig this notion of small business clothing company that doesn't go absurd boutique price range. Mona seems to have a cool personality too.

I enjoyed this video a lot and definitely hope to see a follow up! It's always fascinating to be introduced to new or unknown brands and their stories!

Another great brand to keep an eye on is ROSE IN GOOD FAITH. They've been steadily growing by doing a lot of projects about sustainability, such as their Plastic Soul shoes that are a competitor to the Foam Runners. They've also started doing 80's classic throwback styles, such as bomber jackets, jeans using denim from the 80's itself, etc. I think their brand deserves its own video in and of itself.

thank you for touching on this. i have my own brand going on and recently hit our first retail location and loved what you said about where the money's going. in my case and im sure many of the people in the video money goes right back into the product to see what we can make next. good vid!!

As soon as I saw that Huni hoodie I immediately thought of Jet Set Radio with a dab of YAMEII. I'm surprised that not even 1 minute later you say the same thing

Antwon, first of all, thanks for all your videos. They really have gave me a new perspective on different fashion trends and brands during these last months. In my country (Peru) most of the techwear / tactical clothing is almost unkown, but there are still pretty interesting and independent local brands that have given me something pretty close to these concepts. And more importantly, it's about the feel, the quality and the level of attention that these small brands offer to new customers. I'll name some of them (peruvian brands) that have given me an overall good experience (both service and product), since I've used their clothes for some of my live musical performances: Flavorjack Streetwear, Kamon Clothing, and Younger Wolf Clothing. Hope some of them may be interesting to you. Cheers! :) - JC

Love this video and thx for supporting small brands. 😊

Can’t let everybody know about Black Waffle Net Fleece Military Jacket Good For Cold Weather Unisex Women And Men High Quality Material

The huni hoodie! We love Mona

Love that Huni got some of the spotlight on your channel!! I’ve been trying to cop a Huni hoodie in the OG or Black colorway but they’re so limited 😭 also, they’ve been around before yeezy gap! Imo those hoodies were inspired by Mona DIRECTLY. Another brand that I deserves spotlight is broken planet market. When I first saw them, I wrote them off as a CPFM clone but after copping a hoodie, I’ve come to appreciate the superior quality compared to my CPFM pieces and the whole BPM team is doing a great job of carving out their own identity with their designs and fits

I love the huni hoodies, however, the fact they're 140 euros combined with the fact it's 52% polyester makes it not worth it to me. If i'm paying that much for a hoodie, I don't want a plastic bag. I want cotton, linen, hemp, etc.

Great video. Underground brands can be longer shipping times, etc but the creativity is top tier most of the time and often the bigger brands copy from the underground brands a lot.

big brands will definitely start making small brands as front companies

“Dopamine design.” That’s my aesthetic for furnishings. Also minimalist, which is a dopa hit for me…

that emulet or whatever hoody looks exactly like some cheap, decade old hoodies i have still laying around and very occasionally wear. Feels very overhyped Anthill

How cool to see you talking about Huni. I'm following this brand since quite a while now and I love the designs. :D

This video is spot on, I definitely agree that Unknown Brands will be big in the next year or so!

This different direction is actually so cool

Dope video! I actually thought you were Peter Parkers boss for a second, Jonah Jameson. Unknown brands will definitely be the future especially with social media its already happening at the moment

was thinking exactly this about huni/mona Thomas the other day, thanks for making this. it's like the post up cycled depop customisation thing X post-patron subscription communities = growing interest in brands like these.... or whatever

Yooo. Love that u included the Polyphia record at 3:22 haha

I hope you do a budget clothing guide soon! From very cheap to moderately cheap. Would help a broke boy like me a lot. Always love the content.

The brand I’ve bought the most from this year has been Haven Court. Love the hoodies and the jeans so your video definitely has truth to it

yea i been coping from random ass brands i see on instagram it be hit or miss on quality but you find some fire

Waiting for the huni hoodies need one bad

the green Huni hoodie looks like a Y2K frog, i love it

Personally I’m really keeping my eye on Vuja De (Ken Ijima) and Orée (Ray Miah). They seem to have a detail and quality oriented focus with their brand rather than just being influencer merch.

I absolutely loveeeeeee coming across small streetwear brands

I love independent brands but if I find them there usually just to expensive for me to justify.

Yasss Mona is smashing it right now, big fan of her work

Thank you Armored Core VI Announcement Trailer!!! Yes, the feeling of running alongside and Encouraging up and coming Designers and Creatives breaks the disconnect between Polished product and the Process, and the audience feels more involved, immersed, invested, and intrigued by the journey. Storytelling really activates a lot of people's interest, and Independent fashion people should really pay attention to their own World-building and Lore that they are creating and documenting, and LEVERAGE that to build community and exchange with folks who share similar interests and can learn from each other! Your videos are so great and very valuable! Also, I appreciate your humor and the little text call outs, great details 🦾

Dotworldwide they skull hoodies🔥🔥🔥🔥

dude you present and edit like you have 1 mill i didnt realise you only have 152k deserve more brother sick vid as usual

I love those garuda pants. I need to check them out. We’re usually bombarded with ads for low quality fast fashion. Whenever i scroll social media i see so many ads for crappy clothes, a lot of them are super cute, but you know they’re going to be low quality and fit weird. I like watching youtubers style clothing but so many use hauls from fast fashion. And i never see anyone with a style like mine. Which i guess is because its kind of like a kid dressing themselves.

Can't wait to share this on my Myspace!

4:55 the Callie and Marie pic !!! guess you remembered to "stay fresh"❤

Your Real Person discussion in the Huni Design segment is exactly why I'm a huge stan for Neo4ic (formerly Damascus Apparel). Nate Khouli is the same way and super transparent with design and process, and is really involved with comment feedback and the like. Fair compensation, proper labor and genuine innovation of fiber and print processes make my purchases from the brand some of my most high-quality garments. Customer service kicks ass, too!

One of my favorites has to be Anglan it's a korean brand and they make super-sized clothing like balloon pants and so on I hope one day they blow up since I don't see many people wear their clothing

The audio sync is top notch.

Another great video by UK based Cultural Taste-maker ThisIsAntwon!

i loooove this new video essay format youare making. the way you connect design, culture and media is so informative. Would be cool if you could interview mona or something similar

great video dude, love it

jet set radio exists in VRChat btw, its a user made world there thats pretty sick

Do you have any opinions to orbit gear? I started to get so much ads for it recently 😅

Does anyone know if the huni hoodies are coming back? Because I really want the grey one

How much is the huni lab hoodie idk how to read the price /convert to usd

I love where trends are going no more huge logo low key and minimum Branding

how about a sequel where you talk about how you find these small brands? Instagram pages. etc. that would be dope

awesome as always! Wondering what sandals you're rockin at 13:15 they have a really neat shape and look mad comfy

that grey huni hoodie needs to re-release in 2XL

Hey Antwon, have you checked out groove life belts? I think you would dig the style. Stretch webbing with metal magnetic buckle, and come in various colors

I was just thinking of getting those selwar pants from Garuda!

oh wow, i'm really surprised by your upbringing of amuletware. i have one of their carpenter hoodies, in fact i am wearing it right now as i type. it's actually my favorite hoodie ever. it's really unique and since that purchase, i've explored other smaller brands and i find this process really wonderful in my journey of fashion.

Dope vid bro. Much love from the states

With the green hoodie I thought we are loosing you. The other stuff is dope though :)

Saalt Studio and bykodyphillips are some of my faves!

Where do you have your necklace from? Very interested in the nice looking design

That splatoon ref took me of guard

Just wanted to add my 2 cents on vinyl. Personally I like the rest of the world use my phone to enjoy music.. etc, but some albums deserve a proper physical copy that has to be touched and 100% gives the fan the musical experience as the band intended. Something RU-vid or Spotify cannot. I've never thought of this like a cool kids award/badge of honor?

Finally, a new Ampersand upload.

I was just watching your other vids, first btw

Interested in all of these brands now. Too bad a lot is sold out but might pick up an Amulet hoodie! PLEASE make more.

You should check out IGO! Insanely high quality leather and technical garments inspired by video games and sci-fi. A lot of really high end stuff but they have some pretty affordable tees they do for the culture!

Did the graphic tee drop omg 🥰

Those hoodies remind me of playstation 1-2 games, or dreamcast, 100%.

Loved this !!

My clothing brand is going to take over in 2023

no we're tryna gatekeep huni. I'm pissed i couldn't get a black one last month

Great video man, love the in depth talk on trend. Isn't the front(wo)man desgner-thing of Huni Design you mention exactly the same thing Errolson has been doing for 20 years tho?

Would much rather support these people than large brands but you have to be careful of the QC and what materials are used, where and how it’s made, etc. when it’s just someone outsourcing their designs to a factory, be weary

Someone mentions JSRF: Me, immediately: UNDERSTAND, UNDERSTAND UNDERSTAND, UNDERSTAND UNDERSTAND, UNDERSTAND THE CONCEPT OF LOVE

DO MORE UNDERGROUND ARTISTS SPOTLIGHTS

Everything of this Kanye did with gap and balenciaga in yeezy szn 8

Tried to get the Huni hoodie but damn they sold out fast

Size guide wise, if I usually wear L should I pick up a XL ?

which size did you choose by the green hoodie and how huge are you? loved too watch out video

I agree is about materials and design

Dear Antwon, love your videos, could you do a gunpla video? You mentioned it a few times and showed it off a couple times, I myself know nothing about it and I would love to see a building + showcase in your style, even if it's off brand for the channel and probably won't get so many views, I think your audience would definitely enjoy the video, even if it turns out to be a once off.

I personally would like more people to get into modifying their gear and creating some of their pieces.

I BEEN PEEPING THE HUNI HOODIE FOR TOO LONG, JUST RE STOCK ALREADY

Such a good video 🔥

Hey Antwon, love your work and the things you talked about in this episode are spot on. I have been conceptualizing on this topic for a while and woukd like to share my thoughts with you. I believe we could develop and test a digital concept together.

Given your fondness for techwear and gaming, you’d probably love the clothes from Volante Design.

It’s definitely time for smaller brands to shine! #rezintlabel

Awesome channel ❗💯👍

Looking Forward 2 It! 😊

UK - Asahdreams is definitely nxt up