HOW WE BROKE EVEN ON LAUNCH DAY || pre-launch strategies for a small business 

This was super helpful! I have wondering how long I need to plan my new business's pre-launch for. Hearing that you started with zero followers is relief for me since I feel the pressure to have a big audience before launching.

So glad I found this - we’re planning to launch soon so these strategies came at the right time. Especially the keeping it amongst a small circle and the advice on starting with your socials from 0 followers

Would love a video on influencer strategy when reaching out!

Incredibly helpful! Thanks for the video ❤

This was the most inciting... THANK YOU so much! Wow, I'm getting excited 🤸

Super helpful tips to launch a small business without the pressure to have a huge following before 🤩 Thank you so much !

Thank you so much for making the video! So many great tips.

Easy to digest video. So helpful💕

Wow tremendously helpful! Thank you 😊

Thank you for sharing us these tips and keys to grow our business as well. God bless you more for being so generous. Gonna try this in my small candle business here in Philippines 😊

You’re amazing, Thankyou ❤

This was extremely informative... probably one of the only ones that have ever spoken. about the little things! Great work!

You guys are so inspiring!

I would love to hear more about influencer strategy! Love your content- thanks for all the transparency!

Hello, I love your video. I will love to see more about influencers and preparing for a launch! Thank you. Congratulations!

yes, spill the tea! congrats 🚀 would love to see what your brand media kit looks like :)

Keep the content coming! Love the channel

I love learning about this side of the business

Excellent pre-launch tips! Thanks for sharing! Would love your outreach tips, please.

you didn't mention anything new to me except for the press release. but it's good to have a refresher, thank you for that. and congrats for such a succesful launch & business. i'm nowhere close to launching my business, but atm i am 90% sure i want to go for it. it will take me at least 6 months, though, i am pretty sure. and not only making but especially selling is a little nerve-wrecking to me only bc i want to know everything there is to know, i don't want anything to go wrong. i don't want to make any mistakes by using the wrong scent, warning labels and what not. this part would probably be easier if i'd start a clothing brand. i'm scared about doing smth wrong just as much as i am excited about the idea of launching a candle business sounds. ahhhh. 😅 also, i love that you're working on being sustainable. i've been doing research the past 1-2 weeks and my goal would be to purchase all the materials locally but wow some of it is really hard to find or expensive. so that's also someting that's been stressing me out. and i am nowhere close to selling candles yet 😂once again, thank you, congrats, and i'll probably be checking out more videos! 🤍

Definitely needed this! Thank you!! I’m launching my business next month!

These are such great tips! I would love to see a video talking more about the influencers you reached out to, why you chose those specific influencers and your strategy on reaching out to them :) thanks!!

Absolutely amazing! Looking forward to the influencer strategy video! :)

Strategies 🤩

Thank you for sharing so many tips in this video. I would love to see a video about strategies to pitch to influencers and the media.

This was so insightful thank you! I also have a small business but being the only one behind the brand definitely makes it hard to do it all but I’m going to keep your tips in mind for our next launch thank you ✨✨✨

Really liked your video thank you for help.

Really good marketing plan. Thanks

Such an inspiration - 🇵🇭

Very nice upload

Great video! Would love to hear about your influencer strategies!

Thank you. This was awesome tips would love to know about how to contact influencers x

yes please

Really wonderful video and ideas!! I'm starting a business soon, and was wondering how you were able to make the website only available to the people on the mailing list for the pre launch? 💖☺️

I am preparing to launch myself. This is the best video I have found and it was suggested by RU-vid 😉 thank you so much 🙏🏻 did you do any paid advertising or was it all organic? Thank you again 😊😊

Yes please! How did you reach out to influencers and publications!

Yes, please a video on how you selected the influencers (if you used an agency to do so), would be great!!

I love your channel I have a small soap business, that I can apply these strategies to launch my business this helps me to be even more creative, and look very professional, thanks.

I would love to know how you contacted influencers. This video is very clear. Thank you!

Thank you so much for these tips! They really helped. I'm curious to have an idea of how much you spent to implement these strategies 🤞🏼

LOVE THIS!! where is your shirt from? so cute! and looks super comfy :)

I would love to see a video on influencer outreach

Really loved this, thank you!!! Can you also share tips and tricks on product photography?

I sure would LOVE a video on influencer strategy

That video is course on product launch strategy! Thank you so much for posting it. If I understand correctly, you did a pre-launch one week before the actual launch (with limited quantities) which you promoted on social media and that was available for everybody (did you also had a time limit for that launch?) and then you did an exclusive 24hrs pre-launch day launch that you promoted only to your email list (how effective was that?), am I correct? Thank you in advance for the clarification!

Great information, Thank you. Please share the influencers strategy

Please can you kindly make a video explaining how to contact influencers and also influencer strategies

Hi, I am not known to praise anyone, but this was super helpful. Many thanks and I will be keeping tabs on you, :)

Have you a video about how you built your website with shop, please?

would love a video on how to contact influencers

can you give some tips how to collaborate with influencers and what kind of PR kits should we send to them especially if it will cost yoh money? thank you!

Did you send a press release after you started or before ? And did those features happen before or after you launched?

Looking forward to the influencer strategy information

Thanks so much for sharing! I've really enjoyed following your growth and it was warming to hear that you started from scratch and didn't tell many people. My concern has been whether or not its still possible to do a successful launch day if you're not someone with a large "influence" I'd also like to hear more about the influencers you chose. I do have a question- did you provide financial compensation as well to the influencers? Were you able to find influencers who were willing to receive the product as compensation for their review? Thanks again!

Amazing video, thanks for sharing. For your socials did you set it up as personal account or business account please?

Thanks for this valuable video. I have a question. I am preparing my web shop now and before going live, I need to test shipping with my shipping partners to make sure that the webshop is working properly. Now my question is to wait until I luanch the web shop and then launch my Instagram, or launch my instagram and then keep the audience waiting for releasing the shop? What you did was to launch your website after your pre-launch on the same day of the main launch. But did you have your website link in your Bio? and how did you manage the fact that the visitos cannot buy anything until your website is up? Thank you

Would love a video on influencer strategy when reaching out

Can you do a video about regaining momentum as a brand? I feel stagnant. I completely neglected my brand and I feel it’s hard to get traction again .

Did you feel overwhelmed on launch day or were you totally prepared?

Hey there! This video is very informative and I have a question to ask. Prior to your launch day, did you announce to the public how much you’d be selling your products for? Or did you announced on the launching day itself? Thanks! 🙌🏼🙌🏼

What web hosting you use ?

Would you tell us more about your sample kit strategy?

Hi could you please send info on how to contact influencers? Thanks so much!

Hello! Thank you for this video! How did you create your landing page? Through what website?

Do you post photos/videos on IG feed during the pre-launch or after launching your products officially?

How do you contact influencers?

Did you guys pay the influencers? Or was it just a free product delivery for them to shout out you guys?

You are the baddest bitch for this video. Out of all the ones I’ve watched, this is the most genuine and informative. Good for you girl! X

first

Can you please tell how did you make that intro video of your brand, and if it is paid can you tell any free alternative of it

Do you both only work on Sent or do you have other jobs/streams of income?

How many candles did you have prepped for each scent before launch?

Where's the video at 😭

Really admire your content but didn’t you ladies hire a PR agency? It’s so easy to get press and get features in publications as it is their job to get your business featured. Myself having a family member being in a major fashion/beauty publication industry I’m quite familiar how this works. Publications get thousands of products from businesses like yours and trying to get their attention is very slim especially if you are new. Within a matter of just a few months you guys get featured in a press is not really realistic unless you have a connection or hire a PR which costs thousands of dollars which many can’t afford when starting a small business. It’s a smart decision for any businesses which can be very beneficial and while I love your brand and genuinely wish you and other small businesses succeed I wish there was more transparency in this video.

"Diverse influencers too, so we could get the most out of their community". BIG CRINGE

Would love a video on influencer strategy when reaching out!