How YOU Can Design The BEST Logos Everytime (Real Life Project)

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How do I create effective & successful logo designs? Learn my logo design process, and some helpful tips along the way, so that you can better understand how to generate professional and successful logos in your graphic design career.
Many people who follow Satori Graphics requested and asked for this video, and so today I have for you all something I promised. My full logo design process on a real time project. I designed this logo back in 2019, and it turned out rather well I feel. In the video I walk you through my logo process, and show you the methods I implement to end up with an effective and professional logo design. I ensure that I’m a happy designer, and that the client is also satisfied with the service and final design solution. There are more logo design videos on this channel if you want to check them out, I do have a whole lot of logo tutorials for you to watch and increase your skills with.
If you found todays logo design process video enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
🔥 Grab Yourself A Copy Of My Logo Design eGuide Here! logodesignprocess.com/
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Опубликовано:

7 апр 2020

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Комментарии : 571

@SatoriGraphics 4 года назад

10 points if you can spot the typo! 🔥 Grab Yourself A Copy Of My Logo Design eGuide Here! logodesignprocess.com/

@shanehoffmann5207 4 года назад

2:14 and 6:03 Gimme them points :D awesome vid once again. Really helped me in this proces!

@MuhammadHussain-ix9vk 4 года назад

Thanks a lot for this video 👍👍👍👍👍👍

@kendradukes4251 4 года назад

I found it

@sumranms 4 года назад

2:34 Moodpboard

@veyrongfx1 4 года назад

3:10 artial arts (martial arts)

@SatoriGraphics 4 года назад

Ai tutorial coming tomorrow👍💪

@Irfan-qj8mr 4 года назад

Wating for the Tutrial

@abdullahhareed6545 4 года назад

Waiting 🤗

@rooselilidesigne8372 4 года назад

I will take examples and I will redo them my way on my youtube channel if you are interested take a look

@conqr1113 4 года назад

So good to have found you here. I am starting fresh channel and I really hope to learn from you a lot. :)

@md.ashiqurrahman5923 4 года назад

Hey tom, hope you are well in this setuation. I want to thank you personaly. Recently i win a contest on logo design. Your designing process helps me to get better result. 💙💙 Can we talk later?

@stereoheartsrnb 4 года назад

I never imagined so much thought went into a logo. You really have this down to an art and a science. Great video!

@SatoriGraphics 4 года назад

Wow, thank you! :)

@arunashamal 3 года назад

but once you are experienced, you will have to come up with thought process to sell the design to your clients, because more and more you will be hammering out designs completely from your head to illustrator without even taking 5 minutes. So to stop giving the client the impression that it is easy, you will have to start to come up with stories, and that is a skill

@hyacinthdibley2420 3 года назад

@@arunashamal very true

@ramanbhandari 2 года назад

My dilemma every time a client asks why the logo design cost so high.

@vrm_ravi Год назад

@@arunashamal this is not true. these are not stories. these are the process. and you can't fool a client. you should have a solid process and client will know if you are lying or honest. that's how people charge good amount with their designs.

@paulodonovanmusic 2 года назад

I love how the ‘final‘ 3 options are presented, but then you go one better for the real final version adding the strapline instead of the block. Funny how thinking in simple terms, e.g. shape blocks, can allow ‘unexpected‘ results, but then it fits the primary vision you intended. I can‘t get enough of these videos! :D

@Elena26 4 года назад

I love this video! Just what i needed, a straightforward design process from start to finish. So well done! I could love to see more real life projects like this in your channel, you really teach and explain very clearly, thank you so much!

@ODPcast 4 года назад

I’m very impressed, you’ve opened my eyes to brands psychology

@zodinsangasailo6131 4 года назад

Ive just started my career in graphic desgining and I must say, your my Sensei. Hoping to continue learning from you.

@spartansdesign1685 4 года назад

It's hard being a full time freelance designer today, and I really got in a tight spot where I had 0 inspiration to do any work, but this video got my design fuel pumping :D Keep up the good work bro !

@FNC_FrankieBlu 4 года назад

Embarrassed to say it but back in 2005 when my step mother first taught me about adobe photodiode and graphic design I didn't take it seriously and thought it wasn't going to be a secure job, even though I fell in love with graphic design. Now over a decade later I know better and really appreciate designers like you that show the process you personally use. It is an astronomical help for my learning style

@mohammedafzanqureshi1314 3 года назад

I am going to design my first concept for a client and all I could think of was how you would do it so came here to check out the video, and I'll use the process mentioned, thank you so much, it is an absolute gem❤️🤜🏻

@danielndrssn 4 года назад

The G also looked like a clenched fist in profile ^^ nice choice!

@SatoriGraphics 4 года назад

Yeah that is another perspective it can be seen in, thanks for the comment :)

@FNC_FrankieBlu 4 года назад

I was waiting for you to mention that I noticed that before anything else lol

@karaboblu 4 года назад

Yea, I also noticed that first before the iron hook :D

@hfaria80 3 года назад

I was imagining the same... Good catch!

@surveil3548 2 года назад

To me it kinda looked like an arm flexing

@evanselaban7058 Год назад

i love the thought process that you put into a logo creating a logo is so daunting that it can be scary. The final logo that was chosen for Iron Grip is amazing and beautiful love the strength the lines the cleanliness of it and how it represents, love it.

@carpenterhillstudios8327 Год назад

You have set out what really is the ideal successful logo design from both sides of the issue. Your process- find out as much as possible seems only a natural inquiry logo or otherwise. Inviting the clients in only means a more efficient process with fewer re-writes and re-thinks. Add to that the transparency of thinking through design decisions and being able to say why and what at each juncture. I wish more designers could set themselves up this way.

@cedricrasolofomasoandro1811 4 года назад

Great work! love the process! I suppose it wasn't easy doing many researches about a topic you don't really know but it worth it! you should continue this kind of content, it inspires us.

@jonathangonza 3 года назад

Feedback- I have seen your videos here in there but never subscribe until last week. I find your videos a lot more engaging, I love the incorporation of graphics and the short stock videos and having more of that and less of video image of you it's excellent. Love the smooth graphics and this transparency on your logo design process is refreshing to see. I hope to see more content like this and all the other recent type of videos I've seen.

@majicediting7514 2 года назад

This has been one of the most informational channels i have every watched. I can literally watch every second and not skip around wow. You should have a course and another course and another one

@MarcoNP2011 4 года назад

Just wanted to thank you for all your efforts and free content. It's really helping me getting motivated for doing my own designs :)

@SatoriGraphics 4 года назад

Thanks a lot! This is the kind of comment I like to see

@ahsanal-dhahi 3 года назад

@@SatoriGraphics im planning do learn graphic designing, however, i'm a begginer and not good in sketches or drawing what would u suggest? I would love to get tips and guidance which will help me

@NQuiz52 3 года назад

@@SatoriGraphics I SECOND THAT! Your content is absolutely amazing! I am a loyal follower!

@krystosnareofficial4473 3 года назад

Its never a rush process I see, keywords, Visual, Shape psychology. Thanks man ✌️

@Leo.B.Photos 4 года назад

Great video, Satori. This is almost exactly my process when it comes to logo design, but that word paring is something new and will definitely help me in the future! Excited to see the winners of the DIY Direct comp :)

@cobynaquin2269 2 года назад

Love that the negative space in the G looked like a fist punching out as well its a nice little touch that even if not noticed right away can just make someone go, "Oh thats cool!"

@sarahyambao6454 3 года назад

I would be happy to watch more videos like this. I love seeing people's creative process.

@stanleynowak9325 Год назад

It takes a long time to design an appropriate logo. People don't understand the psychology behind the process. Thankfully I did. You have furthered that.

@idntknow29 3 года назад

This confirms I’m on the right track. I do this intuitively but if I plan to expand and grow the team, I need to be able to articulate this process. This video was a great example of explaining the process.

@trendtrailers2657 2 года назад

I want to join your team

@peybaba 4 года назад

Honestly, the best video I have seen for a logo process. Thank you

@kareemelsayed2898 2 года назад

I didn't even meant to watch this on purpose. But this video blew my mind and gave me a whole new perspective on Logo Designing!

@coryjhill Год назад

Every time I watch one of your videos it inspires me to want to learn more. I've watched so many of your videos and they've helped me to design better. I know Photoshop but I don't really know illustrator but because of your videos I've been practicing and rewatching. And now, I'm starting to feel comfortable using it. And the better I'm getting at it the more I want to do more. It's kind of addicting

@SatoriGraphics Год назад

Always great to hear that, thanks man and keep going 👍🏻

@TheMozez01 3 года назад

Thank you for the guide to create awesome designs. You've done a splendid job to sim it down to the essentials. Keep up the good work!

@toshiyukisuzuki7610 3 года назад

I learned so much from this video. Thank you so much. Thank you for videos that actual show how you apply the principles and lessons you teach. I owe you foot massages, Mr. Satori😊

@issaajakaiye1575 3 года назад

This is so splendid and directive, thanks for this most important tutorial in logo design. And thank you for always given all your expensive tutorial for free.

@TTcarone 4 года назад

I was gonna start a channel like yours with the same content. Glad to see how you do your process, good job!

@Mark-md4wv Год назад

My goodness this is an eye opener, I've never put in this much thought to a logo design, the process is really educating and worth it. I love you videos, it always helps me find my way and inspires me to become better.

@SatoriGraphics Год назад

really glad to see your eyes have been opened!

@nevermindmyname813 Год назад

This has to be the best logo design process video on RU-vid. I'm a branding and digital strategist who is just getting started in teaching myself graphic design and this has helped A LOT now that I'm determined to design my own business logo and I want to someday offer custom logos as part of my branding services. Thank you

@SatoriGraphics Год назад

really appreciate that, and all the best with your career

@darrentsui3581 4 года назад

Great Job! The logo looks like a side view of fist hitting from top to bottom, and the small bottom-left element looks like pulse

@EdwardSeeber 4 года назад

Nice job, easy to understand, straight to the point but w/ depth details on the progress from beginning to final results, which came out cool I liked that logo alot

@saikatehossain9366 4 года назад

so much information to learn, this channel is a treasure of resources. I loved your all tutorials. peace.

@Animekian 4 года назад

Very interesting video. I've only had 1 customer to make a logo for (who didn't pay so i stopped designing) but getting a look at your proces really helps, because i had no idea how to start on making the logo.

@gaston. Год назад

Excellent info! Thanks for sharing. I enjoyed the process of including shape psychology into the design.

@MrSickonebk 2 года назад

Hey man keep creating contents. I have learn so much from your and your skill...

@SanjanaRao4 3 года назад

Learned a bit about shape psychology. Thank you for the great videos you make.

@carlagraca6022 4 года назад

Congrats!This is those kind of videos that are really, really awesome because you see the whole process from start to finish and can also follow for yourself. Still, I have a few questions: you've chosen a non-serif typeface but what was the reasoning for choosing that typeface? What kind of characteristics would you look in a typeface that could embody those words you've mentioned? Also, if you could do another video with a real life project but with another theme, it would be great!

@karinmiedema7201 2 года назад

great logo, one can see the strength in the G sign as being a fist...thanks for explaining. Learned a lot

@chooseyourinfluence 4 года назад

This was the most effective and useful tutorial ever. We use lots of logo design for marketing and digital branding. Thank you so much!

@SatoriGraphics 4 года назад

Great to hear that, thanks a lot :)

@pussycatm12 4 года назад

I was pleased to watch most of your videos, that changed my mind ....thank you

@mateosilva7374 2 года назад

Great video man! Keep it up and make more videos like this one

@cbks77 3 года назад

fam your a Don I rate your tutorials its the ease at which you communicate bro I swear your a good teacher....

@surinfarmwest6645 4 года назад

Always good to see real life workings, both success's and failures. Very well presented as always. West

@rosycspencer Год назад

I really loved this project. I learned yet another way to come up with a logo. Please, make more of these videos. They gave me ideas on how to solve problems like the space you had on the lower left of the logo. Genius!

@SatoriGraphics Год назад

More to come!

@romansemionkin3101 3 года назад

Thank you for showing us the process of logo design. Noted down all of the tips

@akashsuresh1369 3 года назад

minimal an clean. Thank you for teaching me.

@muhammadbasheer6180 3 года назад

Thanks for your Grip information about Logo Process... I loved it... And I prefer the logo last one

@phenyomolokoane5026 4 года назад

I learned a lot and expanded my logo design knowledge. You gave some pretty awesome insights that Im definitely considering from now on

@SatoriGraphics 4 года назад

That's always good to hear, thank you :)

@Katwumyn 2 года назад

Thanks for a terrific video! It was so interesting to see your research process, and your final design was very expressive and eye-catching. I've learned so much from all of your content, thank you!

@SatoriGraphics 2 года назад

Happy to help Suzanne, and I may remake this video for 2022 👍

@NNNedlog 4 года назад

I so love your videos and they have been helpful since I started learning illustrator

@ShaniaBRoberts 4 года назад

Thank you Tom! You're amazing

@maryjaneijeomaonuoha 4 года назад

Wow! I Love this. I learnt something new today. Thanks.

@ameereeo 3 года назад

when you start the process it seems easy but mannn that's there is so much to consider when making a logo.

@digital-motor 3 года назад

Loved this, more vids like this please, might be helpful to include how much and how you charged (60% up front, 40% when done?) . Also, the steps you included the client on (timeline etc.). Overall love your channel, very peaceful and beautifully summarized. Thanks again!

@nidothegr8 4 года назад

Brilliant concept, love to watch your creative tutorials...

@robertgiddings6279 4 года назад

The clarity of your explanations is nop notch. Great work

@bernardv3131 3 года назад

Ty for sharing your method

@kelvinokonye4571 4 года назад

Great resource and teaching. You have helped aid my knowledge in design.

@matussvacek1702 3 года назад

One of your best videos with lot of knowledge. Keep it up.

@creative6194 4 года назад

Very nice job - I did lots of martial arts since early childhood, so this kind of project would be a dream come true. Logo psychology is a new concept for me, so thanks for introducing it. I've made some logos in the past, but never thought about the process itself being based on any particular theory. I haven't seen all your videos, but perhaps more videos on this concept of logo psychology would be beneficial for lots of us.

@SatoriGraphics 4 года назад

Thanks again for the comment. If you search in RU-vid 'satori graphics logo process' I'm sure you'll find more videos 👍

@romheljeanabalos2692 Год назад

I'm inspired. Thank you! 😊

@tahaabuwala1013 4 года назад

these kind of videos really help me..thanks a lot

@mustapha_musah 4 года назад

Deriving the logo concept from the keywords is my favorite in this tutorial. PEACE!

@TECsta76 4 года назад

Martial art logo concept, just jam packed with possibilities.. ☮️

@sorcavercetti-quinn5187 2 года назад

pairing words to make visual concepts i can’t wait to try out this idea!

@SatoriGraphics 2 года назад

Happy to help, hope you have fun with it 👍

@mayavichy4987 4 года назад

Glad to see this chanel growing! Would love more for Logo designing tips!

@SatoriGraphics 4 года назад

I am working on it thanks :)

@AzlinDigitalStudio 4 года назад

Every video have a different concepts & the concept was really good lot's of information was their in your videos. Thanks lot for your creative information you share with us.

@RK-vm6lh 3 года назад

Generally, the arrow part you put on bottom left to fill the negative space is a negative sign. Mostly it is shown on top right to indicate growth and positive direction.

@YangaNkonki 3 года назад

These are some great tips, thank you

@dundeedolphin 3 года назад

Nice vid. Good to see your process.

@nourghafarji 2 года назад

0:18 just when i wanted to comment what type of font you used, i got the answer right away, that was freakin cool man!

@alismangukiya8083 4 года назад

You are Great!!! Need more videos like this ☺️😊

@DaveLopez575 4 года назад

Your knowledge is MUCH appreciated 🙏

@waedazza9531 3 года назад

Thanks for this useful video. The result is really impressive!

@annamould9863 2 года назад

Wow, awesome, thank you!

@4TheCreatives 4 года назад

Thanks for sharing this tutorial 👍 and I totally agree that marketing research plays a huge huge role. When you understand the background for each project on what their target audience likes is vital to communicate to their audience.

@SatoriGraphics 4 года назад

Yeah it's really crucial to the success of the logo. Thanks for the response

@georgekoshov1127 Год назад

Thanks for all of yours mindseting videos, fam ! I think they are really helpful, especially for people like me, who just starts running on that field 👍

@SatoriGraphics Год назад

I appreciate that!

@tobilegede777 Год назад

You've make me aware about shape psychology. Thanks man. You are doing great. 💓

@SatoriGraphics Год назад

I appreciate that!

@ade-ajayitofunmi9677 4 года назад

Thanks a lot for this.

@tashingadekune9141 2 года назад

Much love from Zimbabwe 🇿🇼. As a graphic designer am impressed .

@jonathan_brutus Год назад

Pretty neat! Great execution and breaking it down on every aspect when it comes to creating a logo.

@SatoriGraphics Год назад

Glad it was helpful, cheers

@pourangtva1877 4 года назад

I really enjoyed this video and in my opinion logo was really cool! 👍👍

@myshowsanchez Год назад

Thanks for the video!

@nahidmozayeni3694 3 года назад

Thanks for the helpful info 👍

@ShowAloud Год назад

Awesome! I am glad I found your channel. Thank you!

@SatoriGraphics Год назад

Welcome to this design space on RU-vid ❤️

@lisahourin2113 2 года назад

Super tight design--strong and powerful, and visually appealing. Thank you so much for sharing your process.

@SatoriGraphics 2 года назад

Cheers for the feedback Lisa!

@ronitrajput3934 4 года назад

This was amazing, keep making such content everytHing you make, fRom illustrator tips to resources and explaining these theories it's all amazing. Keep up the good work.

@SatoriGraphics 4 года назад

Love this comment and its great to know, thanks!

@innercityunit2112 3 года назад

Missed this when first posted...Another great upload, of interest to up and coming designers and established ones too. The fundamental aspect of this video shows just how important connectivity and good communication is with your client and how equally important a well structured and meticulous work flow is. Again, very well presented, clear, concise, fluid, with lots of relevant and solid advise...Great stuff, and a pleasure to watch, and learn!...BTW, I think your end product was really good and perfect for the clients needs. Getting it spot-on like that is not as easy as many people may like to think and it takes a good deal of work...The final logo design is aesthetically very pleasing to the eye and makes perfect sense for the field in which it is to be applied..keep up the good work!

@SatoriGraphics 3 года назад

Thanks very much for this detailed and well thought out response. Do enjoy your weekend!