Michael F. Schein is a writer, speaker, and founder of the marketing agency, MicroFame Media. In his new book, The Hype Handbook, he explores the antics of historically successful “hype artists”-cult leaders, music promoters, propagandists, etc.-to extract 12 common strategies that get people excited about and committed to new ideas.
In our conversation, we talk about how “hype” is or is not the same as “persuasion,” how much we’re able to learn from stories of historical hype artists, and the ethical and practical limits of hype.
Episode 29 of Opinion Science, Released January 18, 2021. Produced and hosted by Andy Luttrell
For more, head to this episode's webpage: opinionsciencep...
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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
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1 окт 2024
