I designed an entire brand from scratch [Full Logo Design Process]

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In this video I'll walkthrough the the entire Logo Design Process From Start To Finish, for a real life brand. We'll go through the whole brand process from brief and sketches, right through to the finished logo packaging designs and mockups step-by-step.
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Опубликовано:

15 сен 2024

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Комментарии : 131

@sketchymedia Год назад

This is a super condensed summary of the whole process which was a few weeks of work! Thanks for watching and let me know below if you have any questions that i can help with :)

@deliciouslybrutal 10 месяцев назад

The brand matrix is such a good fucking idea. It's dual-use - specific enough to be functionally useful for designers AND simple enough that you can show clients who don't necisarily know what "wordmark" may mean. A++ visualization

@sketchymedia 10 месяцев назад

Thankyou! I find it critical as part of the strategic approach. Thanks for watching

@abiconnick Год назад

Great video Matt, tonnes of value in this!

@sketchymedia Год назад

Thanks Abi! You’ve definitely played a part in me finally make the jump onto RU-vid after years thinking about it! 😅

@abiconnick Год назад

@@sketchymedia Glad to hear it! We need more designers on RU-vid so we can build a community!

@MuhammadAsif-wr5me Год назад

Abi does good work. She delivers content by heart. I like the work of Oreo Redesign's packaging for toothpaste.

@sketchymedia Год назад

Absolutely! She has a well defined unique style and is one of the very few people I’ve come across that provides insight and educates to such a high level. Exactly what was missing on RU-vid

@Kallah_DaughterOfYAHUAH Год назад

lol funny cuz I thought this video was posted by you when I saw “building a brand start to finish” lol

@1smayle Год назад

Please continue....don't just stop!

@ALEXKNIGHTArtworkschannel 11 месяцев назад

I love it very much how you told about the process from the earlier concepts to the final stages. Well done, I'm now a follower of your craft. I'll put your workflow example for my future projects. Keep going!

@sketchymedia 11 месяцев назад

Thanks so much Alex, I appreciate your kind words!

@asahinaize Год назад

This video is invaluable and it looks clean and professional. Well done!

@sketchymedia Год назад

Thanks for the feedback! Appreciate you watching and taking the time to comment Mitolohiya

@josuemonge5961 5 месяцев назад

Bro this is amazing ! Your channel is top tier !

@sketchymedia 4 месяца назад

Thanks so much, appreciate the kind words

@user-ig1iz5ov5g 5 месяцев назад

I can’t find such a nice video and designer in Japanese I want thank to myself for learning English and also you :)

@sketchymedia 5 месяцев назад

Wow, thank you! Appreciate your message!

@VenVisionLabs 11 месяцев назад

Hi Matt, amazing video. I usually don't dig line-based logos but that's a subjective thing. I think your process is pretty good. Keep it up!

@sketchymedia 11 месяцев назад

Thanks for watching and commenting! I appreciate that. What did you mean by line based logos out of interest?

@jonathanlotobi Год назад

just found your channel, subscribed right away, your content quality is top notch!

@sketchymedia Год назад

I appreciate that Jonathan! Thanks so much for watching and taking the time to comment

@user-rt6pi3ef5t Год назад

It was a lot of fun and we learnt a lot from you. Just wonderful video. We look forward to seeing more from you.

@sketchymedia Год назад

Thanks for watching Heidi

@enochmawumenyo 10 месяцев назад

Hey @matt throne , I'm really impressed with how you integrated Adobe XD and Illustrator for your logo design! Could you share some tips or insights on the workflow and techniques you used to make it happen? It'd be awesome to learn from your creative process!

@sketchymedia 10 месяцев назад

I use adobe XD for things like the brand guidelines documents and generally presentations. (Keynote too if I know non native designers need to I put content) In years gone by I’d use InDesign or even illustrator but I found that XD handles vector work very well and made things super quick for me

@basketballforce 11 месяцев назад

I appreciate the profession work done with the branding and the video. Good job sir, subscribed and looking forward to be taught some cool things.

@sketchymedia 11 месяцев назад

Thanks for the comment, appreciate the kind words

@user-ir4jt7ol5m Год назад

Great effort man ! learn the lot of things that i was missing him .

@sketchymedia Год назад

Thanks for the comment and watching!

@MrSoundamazing Год назад

Hey Matt so happy that I learned something from you!

@sketchymedia Год назад

Me too! Thanks so much for taking the time to watch. - What did you find the most helpful may I ask?

@aycreativmedia3565 Год назад

I love your content bro. More of this explanatory content. Thanks

@sketchymedia Год назад

Thanks so much! I really appreciate it

@dennisdantes Год назад

Excellent video! Very useful and informative for all graphic designers.

@sketchymedia Год назад

Thanks for taking the time to watch Dennis! Glad you found some value

@sarahv363 Год назад

Nice work i love the final prodcut

@sketchymedia Год назад

Thanks so much! appreciate you

@promise_madu Год назад

This is a great video I just came across, you just got a new subscriber. Good work!

@sketchymedia Год назад

Thanks Promzi and welcome! Good to have you

@rayanafif Год назад

Yoo, your channel is amazingg.. Thank you for Sharing!

@sketchymedia Год назад

Thanks so much! appreciate the kind words

@joelcorte 11 месяцев назад

underrated channel

@sketchymedia 11 месяцев назад

Thanks Joel, appreciate that

@MACH_SDQ 27 дней назад

Very goooood

@rodrigobaptista247 Год назад

Great content, Matt!

@sketchymedia Год назад

Thanks for watching Rodrigo!

@sunilchristian3430 Год назад

Lovely! Thank you for sharing!

@sketchymedia Год назад

Thanks for watching Sunil, appreciate it!

@alevak09 11 месяцев назад

Nice video but I noticed that all your designs are in RGB color mode even though you said that logo is gonna be also used for print. I'm curious about how you define CMYK colors for print. Do you only convert RGB to CMYK, asking because the CMYK color gamut is very small in contrast to RGB and purple is not so vivid. Can you explain this a little bit? Tnx

@sketchymedia 11 месяцев назад

Great spot - so we actually run colours a few ways, mainly we use a Pantone for purple accurate colours when we do print reproduction, but in some cases where Pantone isn’t available we have a CYMK equivalent (nearest neighbour) but also manage a hex for digital. To be honest we picked purple and green which are literally the hardest colours to manage and deal with across multiple formats hence why we manage it in a few different ways

@Fyodorlol 11 месяцев назад

Nice!

@sketchymedia 11 месяцев назад

Thanks for watchin

@Moseyartkk02 Год назад

Brilliant videos Matt.. Keep going

@sketchymedia Год назад

Thanks King! Appreciate it

@AmirHameed-picwellwisher12pk Год назад

waow, nice flow

@sketchymedia Год назад

Thanks Mohammad, glad you enjoyed!

@cwebster0611 Год назад

Awesome Content 👌🏽

@sketchymedia Год назад

Thanks for watching Chavon

@archive9558 Год назад

Nicely done Matt

@sketchymedia Год назад

Thanks, appreciate you taking time to comment and I'm glad you enjoyed the video!

@hirenvaghela91 Год назад

wow great ts amazing i like yr video

@sketchymedia Год назад

Thanks for watching Hiren!

@geohn8238 Год назад

Wow You're a very talented person, stunning work you did. I would like to know which software you use to make 3d product mockups. It would be nice to share that. You definitely earn one more sub 👌👌

@sketchymedia Год назад

Thanks for your kind words Geo! The 3d mocks are a mixture of cinema 4d and photoshop. The boxes at the end being photoshop and the others being cinema 4d.

@geohn8238 Год назад

@@sketchymedia appreciate your attention, I wish you nothing but the best. 🎯

@mohamed_sabir Год назад

Beautiful

@mohamed_sabir Год назад

I'm just curious, How many days will take you to finish the complete branding project? from ideation process to digitize

@sketchymedia Год назад

Thanks for watching. The whole project was a bit of a moving target, done in a few parts. if condensed it all down into one period I'd guess from sketches to final logo about a week, and packaging about a week and the website a couple weeks to design fully

@mohamed_sabir Год назад

@@sketchymedia Thank you so much! Really helped me :) Hope to see more videos

@dilanmalinga8643 Год назад

Its superb

@sketchymedia Год назад

🙏🏻 thanks Dilan, appreciate you taking the time to watch!

@beintouch99 Год назад

Great video

@sketchymedia Год назад

Thanks, appreciate you watching!

@MuhammadAsif-wr5me Год назад

Superb work

@sketchymedia Год назад

Thanks for the comment Muhammad - appreciate it!

@MuhammadAsif-wr5me Год назад

@@sketchymedia Make Tutorials at a pro level. Logo Moodboard, portfolio design strategy, how to use grids for logo, how to select the best color theme. Make tutorials for an Advance level. Focus on Theories to enhance information and learning. If you need which topics have to be covered? I can assess you as well.

@sketchymedia Год назад

Thanks Muhammad, useful feedback! There is an ever growing slate of ideas and I should hope to get around to some of those you’ve mentioned!

@gabrielg9312 Год назад

Nice work

@sketchymedia Год назад

Thanks Gabriel, appreciate you watching!

@sofianealloui Год назад

WOW!! ♥

@sketchymedia Год назад

Appreciate the love Sofiane, thanks for watching!

@PachekoJr 28 дней назад

Sir, i keep on getting lost in the identity process, i get too far and i don't know why my mind doesn't click on a tyle

@cosmic_curiosity505 11 месяцев назад

can someone tell me which software he is using at the start to assemble

@sketchymedia 11 месяцев назад

I can tell you! Which bit are you referring to specifically?

@cosmic_curiosity505 11 месяцев назад

timestamp 2:12 minutes @@sketchymedia

@sketchymedia 11 месяцев назад

This was adobe XD, but now would recommend Figma

@prodbyskeptics6206 Год назад

Pro !

@sketchymedia Год назад

Thanks skeptics! Appreciate you watching

@tanvinbadireddi1846 Год назад

Hey great video Matt! What fonts did you use for your briefs, very clean

@sketchymedia Год назад

Are you referring to the actual brand book, or just what I used in my brief at the beginning?

@tanvinbadireddi1846 Год назад

@@sketchymedia both actually if possible

@sketchymedia Год назад

For my branding it’s a Mix of Aeonik and Noto sans, for the reboxed brand it’s mainly LL brown and Druk

@bashdardesigner 11 месяцев назад

Great work Bro just how can i get this brand guideline please ?

@sketchymedia 11 месяцев назад

I’m thinking about releasing a template and a PDF on my website

@bashdardesigner 11 месяцев назад

@@sketchymedia but also your website has an error i cant open it bro i will be in contact with you on instagram bro i send a message

@bashirmoruf4949 Год назад

What app do you use for your 3d packaging design mockup

@sketchymedia Год назад

These were done in Cinema 4d

@imaddaoudi8665 Год назад

5:09 whats the name of programe u are using pls !

@sketchymedia Год назад

This one here is Adobe XD, bu the design and the guidelines were done in Adobe Illustrator. I was using XD to present the content at this point

@darrell_dee97 Год назад

Who did you use for the case/box package production?

@sketchymedia Год назад

We used a sourcing company in china for the packaging.

@auro1986 Год назад

if logo and packaging need to easy and cheap to reproduce in various media then why do they upgrade graphics software and hardware?

@sketchymedia Год назад

Hey Aurobindo, not sure I understood your question. But thanks for watching!

@kerimzade0808 Год назад

Valueblae video. Which app do you use for Brandbook / Brand Guidline ? Thank you in advance.

@sketchymedia Год назад

It depends, for print I use indesign or illustrator, if it’s for use by my marketing team then I’ll often make them in keynote so it’s easy for them to update

@GBalasooriya Год назад

An excellent video, I feel I participated in an expensive design course for free. But for me, video is too fast. Can you share the design breif on this project? Looking for more great videos like this. Thank you.

@sketchymedia Год назад

Kawishka, thanks so much for the comment, appreciate you. So much to cover in such a short video. I'll do a video on the design brief process and brand strategy!