I don't like coffee. Can James Hoffmann change that? 

This was a much longer video than expected: please enjoy half an hour of people being interested in coffee (and 70 seconds of advertising which helped pay for it all)!

Imagine if at the end James was like "Tom you pretentious twat they're all Nescafe"

This series should be called: “Tom Scott writes off his weekends as a business expense”

I’m 99% sure James is Toms alternative timeline where he liked coffee as a kid

Just spent 30 minutes watching two British men, who both look simultaneously 50 and 20, taste coffee together Life well spent

imagine the disappointment when Tom discovers that most cafes around the world pale in comparison to a private tasting session with James Hoffmann

Thanks for having me on the channel, it was so much fun to have coffee and chat, and you being so open to trying, tasting and talking your way through the weird world of coffee makes this a really great video to watch. (I hope you’re still ordering decaf espressos on the regular!)

"Just say coffee person... youtube.... weirdo" - James Hoffmann, winner of the 2007 World Barista Championship

Tom went from second-guessing himself to be very excited about telling his thoughts. So wholesome!

He's just tasting coffee but it somehow feels like a gameshow. "Is it.. more bitter?" "It IS more bitter! Correct. Next round."

What a great teacher - introducing someone to their passion without being condescending, and evidently taking pride in sharing what they love. Every hobby needs people like this as ambassadors

Seeing Tom’s mind getting blown away every single sip he takes is so refreshing. James looks like he is genuinely excited about getting some who isn’t into coffee to drink coffee is so entertaining.

Never heard of James Hoffman, but I have to say I'm super, super impressed by this introductory format. Well thought out, informative, exciting, and never overwhelming. Forget coffee knowledge, James seems to be an excellent teacher.

Tom: "I don't like coffee. Change my mind." James: *changes his mind* Tom: *Delighted youtuber noises*

The moment Tom says "I like coffee now" makes me smile for some reason

James Hoffmann is, and I don't use this expression lightly, a class act. As a fan of both Tom and James' channels, I have to say I thoroughly enjoyed this episode, and as someone who has a high sensitivity to caffeine and doesn't drink coffee often, I loved every second of this.

For those unaware, James is a former barista world champion and a coffee expert despite his humility. Literally stood up and cheered when Tom noticeably turned into a coffee lover after the espresso shot. James' lightest touch begs his interlocutors curiosity, and Tom was a great sport in his coffee adventure. Love it.

Now Im jealous of anyone that has enough clout to say “Hmm I think i’ll try X” and then get introduced to it by the premier subject matter expert while getting paid for it. Well done, Tom. Been a fan of both of yours for a long time.

My favorite ambiguously aged RU-vidrs

Tom is so lucky for this experience. Imagine being able to have a taste-session to find your favorite type of coffee and how it's made?! with James of all people! would love that some day

I'm glad James isn't a supervillain because that was a masterclass in planning and manipulating expectations. I saw that cheeky grin when it was all working out!

can we talk about James' presentation skills? He's an excellent teacher and explains things well

he went from scared to hilariously excited and its so wholesome

I had a similar story with getting to like coffee when delivering pastries to a new wave café. The only issue is, I became a snob. It is a bit harder to say to friends and family “OK, thanks but I don’t like _this kind_ of coffee” than “Thanks I do not drink coffee”.

"When I was 14 or 15..." I never really thought of Tom Scott as someone who does the whole "ageing" thing.

Next video Tom Scott being a little more energetic then normal after his 27th cup of joe

As a barista who thrives on teaching non coffee drinkers that coffee isn't just Folgers or Starbucks, I absolutely loved this video. Coffee is like wine, done right, it can be an experience.

I love the way James did introduced Tom! Where I would've just given him the "best" coffees I had and force fed a friend, James cleverly created an experience and taught Tom to appreciate little things, take his time and savour all the tiny little nuances. So fun to watch and fascinating to see develop

James: "slurp it up as loud as you like." Tom, ever the British gentleman: *sips completely silently every time, in the proper manner*

13:08 James: “Do you like it?” Tom: [confidently] “Yes.” Tom: *immediately has a minor existential crisis*

This video amazed me in a few ways. 1. James Hoffman is a master tasting teacher. He's VERY good at what he's doing here. I'm so impressed because I've seen a few of his other videos and wasn't impressed by him at all. I'll have to revisit. 2. Knowing Tom (in the weird parasocial way I think I do) and knowing coffee, this is actually incredibly entertaining. I'm hanging on your every word and cheering you on in your journey, Tom!!! 3. It's going to be really tragic when Tom realizes how bad most coffee out there is.

James' guidance and Tom's enthusiasm are absolutely brilliant in this. I really enjoy that James lets Tom find his way through this and experience it himself and also guiding it slightly to help him fully appreciate it.

So after having a panic attack in a cave, Tom's next adventure was trying out coffee. This is more on my level of adventuring.

James: agrees with something Tom said about coffee Tom: This is great. I’m going to get a good grade in coffee, something that is both normal to want and possible to achieve

I was a barista for six years, even trained junior/new baristas, but my home coffee improved SO much from watching James’ channel. His advice has helped me enjoy coffee even more. I don’t drink alcohol, but I’m a massive foodie and sometimes feel sad I can’t enjoy wine or gin tasting. But I can enjoy another foodie drink (with a different and less harmful drug!) thanks to James.

It's interesting hearing someone as verbose as Tom under the impression he's not describing the taste accurately, when he's actually nailing it. Another enjoyable video!

The absolute joy on James’ face when Tom starts describing the flavors is the energy we need in the world.

I couldn't put my finger on why I found this so fascinating, but then I realized that (as someone who's getting a degree in education), Hoffman's doing a great job scaffolding and constructing the experience almost like a good lesson. Bet he'd have been a terrific teacher in an alternate reality.

At the cafe I work at, we call our Colombian roast the "traditional American cup of coffee," and the Sumatran is indeed a crowd favorite, so it's neat to see that reflected here. It did pain me though to see Colombia spelt as Columbia throughout the video

It was nice to see the smile come to Tom's face when he tried the espresso. It's like he wants the adventure of discovering something he had previously thought he disliked. Well done Scottly Crüe.

I love Tom's confused face. It's the face of a smart person learning.

This is the collab I’ve always wanted

I love how- I mean, obviously- devoted James is. However, I think in watching him and his teaching to Tom without pressure- is an amazing tool. He has such a pure passion, and his ability to teach like this is purely amazing beyond words. Tom- as always- is eager to learn and to teach the same, but I like that neither of them assume it all here. James aims to hopefully discover something in Tom that Tom once thought could not be certain- and Tom listens very intensely. Both amazing examples of learners and teachers, and watching their interactions and genuine interest in their experience truly is special. Sometimes, people do rock! I've watched James for a while now, less so Tom, but I am continually enamored with the prospect that people still DO love these experiences so deeply. Plus, James's teaching method is calmly emphatic- and he knows the nuances he's teaching like he's sitting in your experiences or curiosity just the same. That's a teacher, and someone who isn't afraid to let themselves become a student all over again to experience the magic.

Coffee lovers are just like audiophiles or mechanical keyboard enthusiasts. The ruthless pursuit of self-perceived perfection and the experience of finding new details, loved the video!!

"I love the idea of taking you from 'I don't like coffee' to Esspresso." I'm right there with you, this was an absolute JOY to watch. I know a bit about coffee, so I knew what to expect, and it was just a BLAST to watch Tom learn why coffee is delightful.

I’ve always been enamored by Tom’s success and his hard work to create his channel, but the fact he did all of it without a crippling caffeine addiction is truly astonishing. Kinda makes me hate him, joking of course.

This video is amazing, not only he is walking through how to taste properly a coffee but the background is literally white noise, people walking, working. It really feels two friends talking about stuff, and I feel thats neat.

Bravo on the quality of the subtitles. Accurate, easy to follow, and color coded. 🏆

Every time Tom guesses a note in the taste or smell of the coffee and is told he’s right i feel like a proud parent in a weird way.

This just makes me jealous. Having an expert like that to take you through a thing and help you discover what you like just sounds awesome.

I'm not a coffee drinker, but watching Tom's enjoyment of the process makes me SO curious to try coffee this way as well!

This video got me into coffee 10 months ago. Now, for the past 9 months, I've been making a pourover almost every morning and loving having a new hobby. Thank you James and Tom ❤️

two proper lads :,)

“Most coffee isn’t very good compared to how good coffee can be.” Exactly right!

30 minutes of watching a passionate gentleman teaching another gentleman about his passion so passionately. I have achieved inner peace

Honestly, James just convinced me to go find a coffee I actually like on my own. I drink coffee, but I usually don't actually enjoy it and do it mostly for the caffeine or social purposes. I just always thought that all coffee is bitter tbh.

Watched Tom Scott for years and just recently got into a few James Hoffmann videos. I am now thoroughly convinced, that the RU-vid Algorithm somehow induced Tom to make this collab to get another 30minutes of my viewing time

I would totally pay for an experience like this at a roaster. Kind of a guided cupping of their coffees, based around your preferences (or not), and then picking out a coffee to take home and getting to try it in multiple brew methods - this would be so fun.

Not surprised these guys get along. They seem like brothers.

you cannot convince me that they are not the same people in switched timelines

A coffee fitting, this would be a brilliant service that I would pay for.

Tom's "I've found a skill" at 16:30 is such wonderful joy, and it fills me with warmth.

This is one of those videos that I come back to. It’s so helpful in helping me understand my own coffee journey- hearing things broken down so directly

21:34 "It's not the most interesting, it's just very friendly". Ouch, I feel personally attacked.

"Ahh.... I like coffee now" James is such a wonderfully humble gent, seriously, the coffee world is better with him in it. Following along with Tom warming up with coffee is such a delightful experience to witness.

the fact that tom has done every video he's released with nearly no caffeine involved is really incredible

This is easily one of my favorite videos I've seen in the last year. Every time I rewatch it, it's a delight. Partially because both you and James are two of my favorite people on RU-vid, and partially for the shared excitement you both have: you for learning a new thing, and James for sharing and teaching a new thing. It's wonderful.

James explaining his love for coffee through this is so wholesome!

I REALLY enjoyed this video.

As a coffee addict… I’m glad James managed to lure another human into the -abyss- ahem… world of coffee 😂

To me, this is why TV will never recover. Amazing unique content. Also, Hoffman needs to be employed by MI6 to turn enemy agents.

The "cafe background noise" that was clearly added in post is such a nice little touch

8:20 "clearly my palette has changed" From what I remember, humans evolved a natural aversion to bitterness during childhood as a protection from poisons, and that aversion is lost at some point during the transition into adulthood. It's a big part of why children are so opposed to consuming vegetables, coffee, and other more bitter foods, while adults are not.

When Tom did the survey about ideas for this new channel I sent a very detailed suggestion list about coffee as well as collaborating with James Hoffmann. Really glad to see this happened and hope they collaborate again in the future

This has to be the greatest experience ever. I can't decide which I would enjoy more: learning coffee tasting from James or sharing some time with Tom. Amazing!

"That would have probably been more entertaining!" ...Nope. Guess again. There was literally nothing more entertaining than you sitting back with that bewildered, joyful chagrin as you said, "I like coffee now!" My whole face lit up and I started smiling and laughing like an idiot😂 Amazing video! I'm so glad you were able to find a coffee that you enjoyed and that you'll get the chance to join in on the experience that so many people enjoy every day. Happy coffee drinking, Tom!

Tom's really good at describing coffee not even just for a beginner.

This is an accidental coffee tasting masterclass by James Hoffmann

As someone who has spent a lot of my life working with coffee and has invested a lot of my time in learning about it, this video was such a treat to watch, and it taught me a great deal about how to walk someone through the process of understanding coffee. I love this. Thank you.

This is my comfort video. I keep coming back to it when I'm feeling stressful and it always calms me down.

I definitely blame James Hoffmann for turning me into a coffee snob.

"I like # 3 the most." "Surprise! # 3 is what I drained into my oil pan in the garage last night."

this is one of your best videos. seriously. james is incredible, i could have watched this video without breaking attention if it were 3 times as long. your personality really meshes well with his, it was obvious you were both having a great time. you've recently become one of my favorite creators and your interactions with other people are the biggest reason. your constant eagerness to learn is inspiring. keep learning and discovering new things, thank you for sharing your adventures with us.

I really like how chill and relaxed is James Hoffmann about Tom spilling his coffee, not having the words for the taste notes, etc. What a character! Tom's enthusiasm is also so appealing to watch!

Tom: Hopefully I don't have more than one espresso shots worth Also Tom: *slurp slurp slurp slurp slurp*

Tom: What's the foamy stuff on top? James: I'm gonna give you a short answer. *proceeds to go into chemistry of roasting and history of espresso*

So I already really enjoyed @Jameshoffman, but now I really like him. He is so patient, passionate, engaged, happy to be there, educating Tom. This was really fun and makes me so happy to have someone like James helping grow the coffee nerdery.

This video is a master class in humility, open mindedness, and communication.

How did you get through university without coffee?! I'm impressed with young-Tom's time management skills

As someone who also 'doesn't like coffee' due to not liking it as a child this video has made me reconsider giving it another go. Only wish I had someone like James to guide me through it!

Seeing Tom try something new and find genuine enjoyment in it is really nice. Sure it's fun to watch his videos where he tries something new and is like "aaaaa oh my god I hate this I'm going to die but I'm gonna persevere" is fun too in its own way, but this is just really nice

I'm a huge fan of Tom, him trying things again and realizing he likes them should be a lesson to us all

Tom's expression on discovering espresso is a joy to behold

So they are in fact not the same person. My day is ruined.

This collab feels like, well, coffee and milk. Some kinda of harmony, an "OF COURSE" , natural mixture.

There is something about Tom Scott learning things that I take for granted and seem almost automatic to me that is really fun and pleasant to watch!

I’m only a fifth of the way through and I’ve had a Hoffmann slurp: this channel is worth it’s subscription price already

As an Italian, hearing Tom saying that the espresso "feels like an experience" makes me tear up a bit

Dude, James laugh is so nice to look at xD One of those that make you smile with him

I laughed out loud more than once to this video. I love it so much and the pure glee Tom experiences as he’s tasting and trying new things.