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I Hired A PR Company And Here's How It Went 

Ashley Fathergill | Small Business Owner + Maker
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I checked another box on my business bucket list for experiences and I'm taking you all along on the journey with me. As a marketing professional the world of Public Relations has always been interesting to me in how it is able to stand alone and now I've witnessed it first hand. I'm sharing how it worked, how it didn't, how much it cost and where I had missed expectations that I had set for myself and set on behalf of the PR firm. I hope this helps you if you're thinking about working with a PR firm in the near future!
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7 май 2024

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Комментарии : 39   
@BernardAguiar
@BernardAguiar 2 месяца назад
I’ve been approached by a PR company as well. I found it financially better to hire someone to handle my social media and PR needs. I also find that when I send PR packages directly to writers and retail buyers.
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
I hope it works out well for you!
@beingemma
@beingemma Месяц назад
Thank you for sharing for candid experience! I do think a PR can be great for a moment in your business and yes 100% is for credibility. I have not taken the dive but am exploring options only because my time is better spent on other parts of the business right now but getting some of that PR too right now would be really good for my business at this moment.
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
Sounds like you have a great plan! Good luck!
@Poqets
@Poqets 2 месяца назад
This was super informative as a tiny business owner! Thank you for posting!
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
I’m happy to hear that!
@everydayskinco
@everydayskinco 2 месяца назад
I started my skincare business last October and in January I was approached by a PR company, and although the projected return was very enticing, it sounded too good to be true so I decided not to move forward.. after watching your video, I think I made the right decision 😂
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
It’s all dependent on what you’re after! You’ll know when it’s the right time!!
@WanderingPinesCottage
@WanderingPinesCottage 2 месяца назад
Thanks for always sharing your experiences, even the tough stuff!
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
Always! Thanks for watching!
@lisettef7947
@lisettef7947 2 месяца назад
Thank you for sharing!!
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
You are so welcome!
@illuminateapothecary
@illuminateapothecary 2 месяца назад
Thank you for sharing your experience! You consistently provide valuable insight for any business, not just candle businesses.
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
I appreciate that, that’s what’s I’m going for! Thank you!
@tamerabrandon3487
@tamerabrandon3487 2 месяца назад
Thank you sooooo much for sharing so transparently Ashley! I’ve been thinking about hiring a PR company, but this video was super helpful with setting expectations.
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
You're so welcome! Good luck!
@somegreenlife249
@somegreenlife249 2 месяца назад
Thank you for sharing! Was very interesting
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
Thanks for watching
@MereofallTrades
@MereofallTrades Месяц назад
Thanks for sharing!
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
Thanks for watching!!!
@LaToya_Ebony
@LaToya_Ebony 2 месяца назад
Wow! Thank you so much for sharing your experience. Especially the part about the investment it takes. Very valuable to know. Thank you!
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
Glad it was helpful!
@Omayra2212
@Omayra2212 2 месяца назад
Thank you, thank you, thank you for sharing your experience. This is valuable information
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
Glad it was helpful!
@triciasullivan3136
@triciasullivan3136 2 месяца назад
I can't thank you enough for this Ashely. I've been just waiting to hop the fence on getting PR. Reality check. I have more places to try on my own before I jump. THANK YOU!
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
Glad it was helpful!
@YesMamaSF
@YesMamaSF 2 месяца назад
YOU are your business. Your candles alone are wonderful but it’s YOU that sells them.
@miaandethanandjordan7747
@miaandethanandjordan7747 29 дней назад
You worded this beautiful
@Piecesofjoyfulness
@Piecesofjoyfulness 2 месяца назад
Thank you so much for sharing this!❤
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
You are so welcome!
@heythereitsanita
@heythereitsanita 2 месяца назад
I love your honesty. I’m just starting out in the candle business and it’s a bit scary because it’s so extremely saturated so thanks for the information.❤
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
I’m glad it was helpful!
@sscott4028
@sscott4028 2 месяца назад
Wow! Thank you so much for sharing your experience. I hope this video goes viral. Is there an opportunity to ask for references from PR companies?
@UpsideGoodsCo
@UpsideGoodsCo 2 месяца назад
I think that is something that a google search would be better suited. I won’t be sharing the company I used but finding some near you, missions and offerings that resonate with you and then of course, budgets that fit is all very personalized!
@thegoldenstandardtexas
@thegoldenstandardtexas 2 месяца назад
So how do you know that E News didn't ultimately bring in new customers?
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
I can track where people come from and find me on my website!
@cetriyasArtnComicsChannel
@cetriyasArtnComicsChannel 2 месяца назад
Id guess itd be cheaper to just buy ads?
@UpsideGoodsCo
@UpsideGoodsCo 12 дней назад
If you’re good at targeting ads, it definitely can be b
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