How To Keep Your Business Going in 2024 | Small Candle Maker Edition

Ashley Fathergill | Small Business Owner + Maker

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It's rough out there right now to run a small business of any sort so today I'm sharing exactly three things that I'm doing to try to stay focused, revitalize my business strategy and prioritize what works and drop what doesn't. It's a business reset and a mindful way for me to stay focused on what's next so my bottom line is always the priority
00:00 Welcome
01:30 The State of 2024
03:25 Product vs. Brand
05:40 Diversify
09:20 Know your numbers
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Опубликовано:

7 июл 2024

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Комментарии : 20

@claireu1718 22 дня назад

Thanks for sharing this. I've found that the money isn't just flowing right now the way it was right during/after COVID. Prices are up on everything else in life and the non-essentials (like what we make) has to go by the wayside for many. That's wise for them but hard for us!

@UpsideGoodsCo 4 дня назад

Yeah that’s just the nature of the economy and is on track per usual. It’s an election year which always proves volatile, inflation is naturally here and will regulate later on. It’s just what it is. It’s rough and i hope you find a way through!

@Yellowrosecandleco 4 месяца назад

Thank you for sharing! I agree, it is so important to know your numbers. My mantra this year is “sloth pace”. Every small business owner wants to make money right away but it really takes time. I try to celebrate the small wins and focus on showing up in the slow seasons.

@UpsideGoodsCo 4 месяца назад

Thanks for sharing!! It’s so true. The things I’ve rushed I’m now reworking so youre on the right path!

@Stayhappycandleco 4 месяца назад

Just absolutely love your transparency; your silver lining, but also your realistic outlook. Thank you ❤

@UpsideGoodsCo 4 месяца назад

I appreciate your feedback on this, a lot!!!

@belindaskarka1473 4 месяца назад

I feel blessed that I came across your videos and have been watching you for a couple of months now. Thank you for being so honest and open. We are all here cheering you on through the highs and lows.

@UpsideGoodsCo 3 месяца назад

You are so welcome! Thanks for being here!

@Omayra2212 4 месяца назад

Thank you for your vulnerability and for sharing your knowledge + experience. It all makes sense, girl. Thanks! We are all in this together.

@UpsideGoodsCo 3 месяца назад

Absolutely!!thanks for watching.

@Walkinginfavor 4 месяца назад

Thank you so much for always being so authentic and sharing your truth I am brand new to candle making I am still in my testing phase

@UpsideGoodsCo 4 месяца назад

You are so welcome, I appreciate your feedback and you taking the time to leave a comment and insight!

@WanderingPinesCottage 4 месяца назад

Thanks for being so vulnerable! I felt the emotion and even teared up with you a bit (I'm a sympathetic cryer, it doesn't take much. lol) Last year was so rough so this year I'm trying to be more intentional about looking at what is working and what isn't. I need to be better at keeping track of my numbers.

@UpsideGoodsCo 3 месяца назад

You are so welcome! And I’m also a sympathetic cryer! 😉🥹

@AromataeCandlesandWax 4 месяца назад

Loved the “bowling with bumpers” reference 👍 = perfect imagery for my experience as a small business owner/candle maker over the last couple years. I keep moving down that lane but it sure as heck ain’t in a straight line and it’s taking WAY longer than I ever expected 🤣 - but I keep rebounding and I’m still moving forward, that’s the important part. Thanks for your content. I appreciate your perspective. been subscribed for a while now.

@UpsideGoodsCo 3 месяца назад

Thanks so much for watching and getting my metaphors! 😉

@joycooke4252 4 месяца назад

I stopped for a while but just picked it back up. It seems like everybody and their mother is looking to make millions from making candles and soap. I purposely want to be a small business and just had to reset my thinking and therefore my focus. The numbers was one of those reasons I took a step back. The supplies are costly when you aren’t buying in bulk. Realizing how much I would have to spend and make to buy in bulk blew my hair back. I needed to sit with the overall expense and plan out how that would look product wise. Oh and speaking of hair…love your layers!

@UpsideGoodsCo 3 месяца назад

I never use “blew my hair back” enough and this was a good reminder that it’s a keeper! Welcome back!