I'm So Confused....And So Is E.L.F! | Camo Hydrating CC Cream Review 

I immediately subscribed after you gave an honest review of the first CC product. Everyone else raved about it while I could never make it look good or last so I thought it was just me until finding you. Always appreciate honesty in reviewers ❤

Gemma, I'm flabbergasted. What is going on at ELF? Three different ingredient lists? Who is in charge over there?! Thank you for your diligence in ferrettng out the truth and exposing the ingredient discrepancy and still wear testing the product. It's a hard pass for me for many reasons but you deserve a round of applause for not letting a big corporation off the hook. I look forward to the results of your investigation. On another subject, I'm so happy you enjoyed the holidays and well deserved time spent with family and friends. Love to you all and especially to Super Seth who I imagine is quite the impressive young man. If he's not too old for it, please give him my love and a hug. XXOO ❤️ ❤️

Happy new year to you. Thank you for the review, as was contemplating buying this! Yet again Gemma saves the day 😊

I love the ELF camo blush and the ELF halo blush and contour… The lip stain and lip sticks are awesome. I tried the CC Cream and it really works good for me. I didn’t read the ingredients, but the color and the application and the finish was great with my skin.

It looks awesome. Will get it, for sure!

As someone who has allergic reactions to certain ingredients (mostly fragrance, essential oils and preservatives), I need to know and trust that the ingredients list is 100% accurate.

It’s great to hear such an honest opinion! I looked at this once and thought it was way too thick for me and as I don’t like heavy foundation, this new version still won’t be for me. This brand is supposed to be budget but in Australia it is around $30 or more which I don’t consider to be particularly affordable. Thanks for the review.

How strange! Happy new year, Gemma and Family! ❤❤❤

Happy New Year Gemma and welcome back after your well deserved break. The Elf CC is not for me. I don't like a shiny face. We women of a certain age get shiny/glowing faces naturally from the menopause.🥵 I'm with you on this one it must improve the completion. Not happy about the discrepancy either. I just wonder how often this actually happens with other companies, too. We love the content and your no nonsense approach. keep up the good work.❤👏

Love when you say your bare opinion 😎

Welcome back Gemma and a happy new year🎉 I alr3ady had my eyes on the new elf stuff. I def. will try the Camo blushes. have you already ried those too? I looooove liquid blushes and these look very nice so far. Any opinion???

Thank you for the in-depth review! I just wanted to point out that there isn't as much of an issue with the ingredient lists as it would seem. The first ingredient list comes from a web page cached on Gemma's device, meaning that she previously accessed that page and that content is still accessible to her but the page has been replaced since (presumably with the updated ingredients list). You can tell that's the case from the little stopwatch icon next to the link that Gemma is clicking. This page is no longer the active version. The second ingredients list vs the list on the packaging - I don't see a problem there at all. All UV filters from the second list are also listed on the packaging including octocrylene and octisalate (the full name of octisalate is ethylhexyl salicylate). It is simply one list, whereas the website lists the filters separately.

Happy New Year, Gemma.🎉🎉 Please can you advise me on what foundation I could possibly look at buying/[ trying before I buy] I have normal to dry skin, and I'm looking for a foundation that will not require power to set it. Pondering just makes my skin very dry, looking and very makeupie 😂 hope that's a word. Tks for your hard work and very informative videos. P.S. I'm a bit of a skin care fanatic and ALWAYS, ALWAYS, prep my skin very well before makeup application. Thank you in advance. I would like to get an airbrushed finish

AMAZING close ups, thank you so much. My favorite are stills, but you move slowly enough. These are the only things I can count on for what products really look like, and I really won't watch any other kinds of reviews on foundations, as texture/pores/dryness wear is super important to me

Just got it and I love it!! My skin is mature and very dry.

Hi thank you for the video I was about to buy it , all the comments are complimenting it. What foundation do you have in your face in this video ? You look beautiful. Thanks again

Thanks for a great video Gemma and all the info. I wish I'd seen this earlier today as I've just spent £150 on the ELF website, and one of the products I bought was the original version (not dewy) of this CC cream. I hate dewy stuff as it emphasises my 45 year old snakeskin lol. I'm normally a high-end only girl so these purchases are unusual for me. I will definitely be checking each products' packaging against the website for any more discrepancies. My skin tone is very similar to yours (Mont Blanc in Nars) so I fear I may have bought some shades that are too fair also. Not a good day, whoops! Going to watch all your other ELF content now too lol

That did help me as I try to use as little as possible, I may have to buy this and give it a test drive, I love wearing primers or colour correcting products under my makeups and then adding as little foundation as possible plus my skin is normal/combo with my T zone being the greasy bit. I need a couple of foundations and was looking at this one as one of my choices. We will see 😅, xx 😚 🤗 🥰

I did use this the other day, I used Elf Poreless putty primer liquid underneath, and powder to set. I also had a negative experience, my whole face looked like it was melting off my face by the end of the day. I will give it another try

I thought you had left I don't use Elf and I am confused on this video 3 different ingredient lists😮 welcome back happy new year. No my problem is my eyebrows I don't use much make up foundation No7 bb cream lift & lumunate not often only when going out out not the shops most of my stuff is NO7 night cream, day cream renews damage reversal & eye serum. Being that time of life I am noticing my eyebrows disappearing what is the best eyebrow pencil to get for a beginner you did a video once. Thank you

I love Elf products. Of course not all products will work for everyone. I’m wondering why you couldn’t find a consistent ingredient list? Please continue reviewing Elf as I can’t afford the high end products.

Very interesting 're the ingredient list. I never read the ingredients for any make-up product which is not a good thing. Cruelty free is my main concern. 're Shine the resolution is simple add a bit of powder, I wonder if it's like the original C C cream where it works best without lots of skincare underneath. My daughter loves this. She use a tiny bit of moisturiser, applies the foundation and then uses NYX HD finishing powder to set the foundation. Fyi the mushroom ingredient I think you mentioned it was missing from another ingredient list, but then said it was in all 3. Xx

I'm a mostly drugstore makeup user and even I don't like ELF products. I finally stopped even trying them since the poor results have taught me not to buy. Plus prices are now not that much of a bargain with ELF.

Hi Gemma, thank you for the through review! This was going to be a hard pass anyways but can you please share the link to the brown sweater you have on? It is lovely:)

You missed the octocrylene that is listed on the back of the package with the black background. The filters are the same for both lists you have on the same screen.

Wow lucky we have you I’ve not tried it but I will definitely not be buying it See you soon ❤

I love this but the swatches online and actual product look very different and found it works best with the lightest dusting of powder to set

I have both formulas and I really like the new one.

I wonder if the confusion surrounding the ingredient list stems from Elf creating the product for the European market versus the US market where sunscreen filters, for example, are usually different and this might have carried over to changing up some of the other ingredients as well? 🤷‍♀️

Good warning. ⚠️ Not even thinking of trying. 😅

Hi Gemma….I was so excited with your mom’s results with her ZIIP. PURCHASED mine in December. Received and it was defective. My heart was broken. Have you heard. If they are having a better product with the Ziip Halo now….with improvements with production improvements? I wish to have a ZIIP so much….so am confident Melanie will ensure a 100% product will go back out as a replacement? I know your mom loves, and feels they are very determined to stand 100% behind their product….do you agree?

havent tried that foundation yet =like some of elf products but find they are getting more costly too

Pass!

So, I’ve NEVER had success with any CC cream… any brand. Until this one! I love it!!! 😂

Well I'm allergic to any of those ingredient lists, so it's a pass. 😂 I've had the issue a lot where the ingredient list of a product from Ulta or Sephora (on their websites) doesn't match the packaging list of what's sent to me. But 3 different lists from the manufacturer? Confusing.

I tried it. I didn't do a wear test. I don't remember if I put on the putty primer underneath or not. All I can say is that I didn't care for it that much, because it just felt and looked too heavy and thick for me. Also the darned cap wouldn't get back on LOL, no matter how hard I tried and how many ways I tried to get it back on the tube. I'm in Canada and it was $15 here which is a little expensive for Elf but thankfully it wasn't high end, in which case it probably would have been a gazillion dollars. As for the ingredients issue, it's interesting that on the website at the very bottom it says that ingredients will change or vary from time to time, and you should go by what's on the back of the product so I wonder if they put that on there after they talked to you as a "disclaimer" haha! Also this: I used to sell cosmetics in a direct sales company (which I will never do again) that was in the USA. When their sunscreen finally became available to buy in Canada where I live, their ingredients were different because we have different regulations about that in Canada than in the USA. So I wonder if it's a country to country thing - sometimes in ingredients vary because of regulatory requirements, cultural requirements and/or supply chains (got that off a google search - quora discussion LOL). But I'm not sure if all your research was from the same country or not - if it's the same then I guess this doesn't explain it. And if my suggestion is the case, you would think that Elf would be able to tell you that, so this is very odd. Anyhow, my Camo Hydrating CC cream will be going into the garbage as I didn't like it all - I tried to like it since it was $15 but I couldn't. But I did discover their Halo Liquid Filter. It does give a subtle glow so if you don't like that, just be aware. I love, love, love it though. I have 3 different shades and they're all beautiful. It's much lighter than the CC cream and it goes on like a dream, and blends and looks beautiful. I'm so happy with it! People say it's a dupe for Charlotte Tilbury something-something but I don't know, I've never purchased that brand. I do love most of what I've tried with Elf but the CC cream, IMHO, was a big fail. Sorry for the lengthy post! Congrats if you got to the end of it!

Have you seen that trick of putting the foundation into the palm of your hand and really swirling the brush so barely any stays in the hand and then buffing into the skin? Can’t remember the name of who started it - Hughes was the surname, I think. I saw it being done with this new ELF formula and it look stunning (again, no idea whose channel, just came across it). Would be great if you could demo it on your skin, assuming you can first track it down with such scant info - soz!

I was about to purchase this cc cream to try it as it claims to be hydrating which I like but now I will not! I might head back to IT cosmetics and fork out 💲💲💲 for a formula I know and trust.

The only ELF products I use is the cleaning balm and Holy Hydration moisturizer at night.

The discrepancy with the ingredients list and ELF not being able to answer your questions makes me nervous. I haven’t had a lot of luck with ELF and CC creams (in general), so this will be a hard pass for me. Thanks for your attention to detail and raising the concern for consumers.

Wondering if one is usa, one is European. I believe in the usa we have different sunscreen ingredients allowed.

Hey Gemma! I didn't read through all the comments so apologies if this is the same as someone else posted. In the elf website in the US, the ingredients list is the same as #2 in your video. I couldn't find an alternate list searching it through Google and clicking directly TJ the product (again on US site) - it's the same ingredient list. I also checked ultas (us) website and the ingredients list there is the same as #2. Sounds to me someone messed up and put the wrong list on the one product. Why elf could t give you an answer is a lot little perplexing ... Or course they're probably trying to figure out what happened and then come up with some excuse they find to be reasonable enough to then pass on to you. Regardless, its not acceptable. Love your content!!

Interesting - on the Beauty Bay website, there is NO mention of ANY of the sunscreen ingredients at all. I checked with the ELF website and they are listed as "active" - but not included in BB list. Oh and here's another interesting point - on the UK site ELF add a disclaimer that " ingredients may change or vary from time to time". Hmmmm....meanwhile, i have already ordered mine based on earlier reviews so we will see what I think when it arrives!! I think you either love it or hate it - I'm ok with the original cc cream so maybe it will be ok for me

I love ELF products but Ive never had any luck with their foundation.

My head is spinning lol 🤣🧐

Yes I have been trying this formula for about a week. I’m 58, dry skin with poors & texture. Looks like curdled milk on my skin. Lots of Mica yet makes me look even dryer especially with powder. Honestly I don’t like the Halo Glow either. Too much Mica. But I did like the new blush in the lightest color. Very pretty blush. Thank you Gemma for all this info! ❤

The ingredients lists 😂

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I think I may have a partial answer. I'm in the US, and many of our UV filters are banned in Europe, as they should be. You have much better UV filters that aren't dangerous. ❤

honestly when it comes to makeup I pretty much went high end of 2022 I have gone back slighty to drugstore some for ingredient reasons (I cant have ethylhexyl palmitate anywhere near my skin and the NYX matte bronzer is one of slim ep free bronzers) and also I found the brow products I needed NYX could easily provide. ELF has never really impressed me, their halo glow makes any foundation I like slide off / looks like my skin has eaten it, their concealers are all heavy and too much. their foundations are awful. the original was so cakey made me look both crusty and like a deep fat fryer at the same time. I've got samples to get through of the Laura mercier foundation she brought out and I think that really entered my world of high end cause drug store? want to try it before u buy it? can't

Hi beautiful community, i will like so so much that ELF will do a putty foundation like the putty bronzer.. i let my suggestions but maybe if they have many like on this post elf will react 😂. I love elf products that is a dupe of SEINT makeup for less price. I am a cream compact foundation girl because no water in it and less dry.. thanks

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A me personalmente fa una pelle bellissima e la 205n non ha ossidato su di me! Boh

Looks like I won't be giving this one a try.

I love E.L.F. and I won’t buy other brands of beauty products

How ridiculous 😅I can’t try it if it has octocryline as it stings my eyes 🙄

Come on ELF! You can and do so much better!

Hi Gemma,i do not think this one is for me.Thank you for the video.

The Elf CC looks heavy, greasy and horrible. I'm not surprised by this or the discrepancy in the ingredients. I've tried about 15 Elf products over the last 3 years and almost all of them were poor quality; a few were borderline at best. Honestly, I think they are a crappy brand. I'd love to see you try out powder foundations - both drugstore and high-end. I think they would look great on you. PS: I still have an unopened tube of Nyx Bare with Me tinted skin veil.

I've noticed lately on many products and websites from many companies a general warning about the variability of ingredients in makeup AND skincare products. Like a blanket disclaimer. Not good for anyone with rosacea or any other chronic condition. Buyers beware!

Elf is turning into the mew Morphe .

I just read under the ingredients on the website a disclaimer- ingredients may vary or change from time to time- check on the box to find out what the ingredients are in your product. So I guess we never know until we buy it. 😂 absolutely bonkers. And if you live in Australia, do NOT pay $30 for this. Or anything from elf. Wayyyyy too expensive

I’ve know about E.LF. since their beginnings (the $1 days). I don’t know what’s happened there in the past few years but they have become nothing more than a dupe company (a la Makeup Revolution in the old days) and pumping out release after release a la Colourpop but without the high quality and discontinuing so many of their legacy (and fabulous) products. E.L.F. has become a hard pass for me.

Seed oils are a complete no no in my diet so I’ll pass on them in make up.

Wow that is pretty poor. It shouldn't matter how you ask the question; there should be one answer. I like many ELF products, but they need to sort that out.

ELF is a hard pass for me. I've never found any of their products perform well (I am more used to higher end). VERY odd that ELF 'can't' answer your questions. That immediately makes me very suspicious

Gemma, the next time you contact ELF, please ask why their shades run soooo warm. Even those considered cool and neutral. The lightest shade makes me look like a oompa loompa. We are not aiming for the Trump look. I will stick to my k beauty bb creams.

Still no word from elf??? I’m not surprised. They worry more about marketing than their foundation. Not a fan of these either. Ugh. lol this is nuts

Oof, no way! 🙅‍♀️ Will not be buying this! Everything I hate with foundation. I have a wee recommendation for you Gem and the rest of the pack. I bought the new Maybelline lifter gloss with Chilli for plumping. It was absolutely horrendous!! My whole mouth and throat (particularly my tongue) was on fire!!! I expected tingly lips (they were in agony), but my whole face felt like I’d just drank a cup of Vindaloo sauce! 😂😂😂😂

I read them and I don’t trust them either

That is crazy! 3 different ingredient lists.

So, we actually cannot trust the lists at all…

How ridiculous! It's not that hard unless you're trying to hide something....

Oh who gives a damn

Appalling customer service. The fact that no one has reached out to you is remarkable. Too bad..what a fail as a launch. I guess they have enough sales from the uneducated that they don’t need to bother with you! Hoping they can redeem themselves soon! 🤷‍♀️😬

Sorry, but it looks awful 😮