I Overcomplicated Famous Brands 

Do you actually think the earth is flat? 😂

I wanna hire you

hehe

I love this show!🥰

you are truly the ONE designer that pleases the masses!

He did that in the captain crunch vid

That would be fun!

Or changing the genre of movie posters and video games!

I love this idea of giving detail back to brand logos, becuase most of them are so oversimplified now.

Good

Yeah i dont understand the oversimplification bullshit, it doesn't make the logo more friendly, it just makes it soulless and boring

I would buy pringles cans on the regular if they had this level of class

​@@dumbvillage9253"We aim to make our brands more recognizable - by removing what made them recognizable"

Brands make designs simple because it be easier to make faster production and be more recognizable with the simple design choices over designing may make it to cluttered or less modern like today i hope this helps :>

​@@KaylaWolf0408 yet they fucked up the pringles guy by making him less recognizable

The "100 calories" box: am I a joke to you?!

Y

You just gave lore like Lucky Charms or Trix guys in their pursuit of the cereal but better. This is an awesome backstory.

Pringles lore!

So you're saying it lowers the brand recognition value by removing the mascot from chips to entrepreneurship. The redesign is obviously the better art piece but it makes for a terrible logo. He's just the Monopoly guy now.

@@HostileAtHeart it aint that deep

@@maximuswillcarry I wonder what "it" is in this circumstance.

* clears throat * Brandon Shepherd demonstrated exceptional talent and creativity during his remarkable redesign of the iconic Pringles logo. With a keen eye for detail and a deep understanding of brand aesthetics, he managed to breathe new life into the renowned potato chip brand. Shepherd's innovative approach seamlessly fused modern design elements with the classic Pringles identity, resulting in a logo that exuded both freshness and familiarity. His use of vibrant colors and clean lines captured the essence of the Pringles experience, evoking a sense of excitement and joy. Through his incredible work, Brandon Shepherd has not only revitalized the Pringles logo but also cemented his reputation as a visionary designer capable of leaving a lasting impact on the world of branding.

@@drawingbearandmoji wow thats a lot

So true

well honestly almost anything would be better then the original

I would love to see his design in a store

Bro be quiet

In the UK this is a null point as everything is labelled as a Potato Crisp

I thought crisps were just the UK term

Fun fact: fun fact is overused overrated

​@@Nikit3397Interesting fact: You can use the word „_interesting_” instead of fun

I think it beats out the _original_ even, these were sick! monster was the weakest but I'd still go "oh, that can looks sweet" if it were a special Halloween-themes flavour

A toddler could outshine the current awful design. What’s more impressive is he outshined the OLD design

Tbf, beating the current design is not a very high bar.

Does anybody know what editor he is using

​@@Jinfwjump Adobe CC (its in his description)

For real, graphic designers and their respective companies are so full of crap these days

​@@antr_ not all graphic designers 😢

@@antr_ Maybe don't diss all graphic designers like that. As a digital artist myself, I geniunely like to put time into my works.

​@@antr_ Don't blame *all* graphic designers my friending. Blame the companies.

@@antr_ its usually the company’s shitty ideas, not the graphic designer

first + TRUE

@@TheRealLF2 nobody cares + TRUE

@@WohaoG Bruh they just said nobody cares to me bruh don’t continue this

@@TheRealLF2 If you say first expect a nobody cares

@@WohaoG it’s true

too big though

I'd say it goes original>minimal>this busy mess

It's overcomplicated, over engineered and too big for a logo. Yes it's artistic and it will look great as a collection but not as a logo that will be in millions of packaging...

​@@deepakbisht4957 it will be super recognizable imo

dude, if i saw this Pringles design (but before he added the chips) i would be like "i need to buy some of these"

firefox

​@@REALITYSANILLUSIONFirefox has the most complicated logo out of all the web browsers right now. Literally all of them are just shapes while Firefox actually represents something

⁠@@lunarna right?! i mean, logos are just png’s at the end of the day but i hate it that they just do shapes instead of effort…

in some universe i know that logos started oversimplfied and will eventully reach this kind of level i mean its kind of obvious if there is universes then some whould probably have a reverse logo evolution thing instead of getting simple it gets complicated or something

​@marble maybe they aren't just shapes *looks at the Pepsi logo redesign document

I love the pringles one

me too but no cures words its not nice if u use it like that ok but no othor way ok cus some one culd report u not like in Amung us like if u gona do that ok 👇🏻

Niko?

You cant tell me pringles guy didnt look like that before!

@@birtalanlorant5572he did but without a body

He did go full Bob Ross on the last logo. Complete with happy bushes.

omg yes THIS is why i found him so soothing. the bob ross of the digital world

I thought of Bob Ross as well with the last one 👌🏼

As soon as he put that tree on the left side, I realized some Bob Ross was about to happen!

No the simplified pringles is easier on the eyes the overclomplicated one looks like an off brand version

@@oo--7714 I'm sorry, but this is one of the only instances where the simplified design just straight up sucks (let's just admit that we're saturated with one too many minimalist designs). No soul, no personality. Just flat pretty colors. I still can't forgive them making the Pringles man bald and dying his eyebrows black.

@oo--7714 when i first saw the new pringles logo, i was kind of conflicted if whether it was a retro version pointing to how awful the logo was in the past or if it was actually offbrand, it just fucking sucks

Every trend is a cycle, it'll come back round eventually

i think designs are so simple because it costs less to use less ink when print the logos which sucks 😭 i hate simple logos

Fr

innit same

Hungry for apples?

And that Monster drink looks so cool that I wanna feel like that

@@dislike__button got milk!

SOME RATIONS LOL

Probably when the younger generations get in charge of the designs. These simplified designs are more of a Gen X idea and I dont think millenials and gen z are particularly fond of them.

Most designs and art exist as a reaction to earlier works, take romanticism vs. Modern breakthrough. Gen X grew up with complex logos and are simplying them, millennials and gen a grow up with simple, and change it back to complex. So on and so forth.

​@@SlashProducts true

You can only simply things so much so I think it will get to a point that all the simplified logos will just revert to be more complex

As a gen z I truly hope we go back to the more creative complex logos. But more of their own style and not the skeumorphic + woosh everyone seemed to be going for in the 00s

Honestly the reason they go oversimplified is because it’s probably WAY cheaper

@@adios5399no, its just because it makes their brand more easily recognizable

​@@Stickmon_ mfers would see Kirby and go "that's too simple we gotta change it" lmao

​​@@internetguy7319 The difference is that Kirby has a whole Universe of fun, colorful characters and ideas. Brand logos are specifically designed to catch the eye and be as appealing as possible. Efficiency is one thing, stripping every brand of its individuality and artistry actually could cause harm to the cultural landscape, at risk of sounding too overdramatic.

@@andyroobrick-a-brack9355 lmfao dude smoke some weed

I agree

The definition of trust the process

It looks like an advertisement for a horror movie.

Oh my god when he used the eyelid as the base of the claw I shed a tear and started a new project

​@@LittleKidMolester ???

@@Maxify120 i didnt even reply to the right comment

That would be super cool!

It looks like cuphead

At first I thought: "what a sh..." And then: 😳

the claws are questionable but I agree with the glow, looks radioactive and fits the image of the brand

It should be the best one of them but of course second being pringles

really not a fan of the nails. i think it looks good aside from the nails. he really tried to give them texture and i think it missed the mark

Alive? Like a... monster?

They nailed the monster design

Hm, and the shiny gold text makes it feel much more premium...

as a pringle fan

@@clydu91 There's the heavy metal fan, there's the marvel fan, there's the fan, and then there's me: the Pringle fan :)

If there was something that didn’t add much, would it still be perfect?

@@neonzplayz5060 well, usually a logo is simple because it's a small logo, like an application or a mark, but this type of logo is printed on a chip bag, so it's pretty big for a logo. in case there was a mistake or an imperfection in the logo (or like you said something too simplified), it would easily draw the eye of the viewer to it, and once you see it you cannot unsee it... like the beak of the duck that looks like a dog. so no, it would not be still perfect; small mistakes can be more devastating than what expected when we talk about sponsoring something

yes i was thinking the exact same thing. Using the blue light for shadows never dawned on me even though ive seen so many examples with it.

i like how you are o hare

@@michaelchen1046 You can also use light pink ora ny colour really aswell, just dependso n what you like

@@jammydinos5479 also depends on the atmosphere and time of day you want to represent!

o hare

i agree

I agree aswell. It's just so relaxing and satisfying (some how?

I could watch this stuff all day. it's so beautiful

Very true, though i may add it made me want to start to learn to draw

agreed. i just ate my dinner while watching this. his voice is soothing too.

yeah!

same

well, it’s cuz he’s not *over* doing anything. he’s just a good artist that can make good complex designs and good simple designs!

There's a thin but very important line between simple but tasteful design and just bland design A lot of companies nowadays doing the bland redesigns

dem trees came straight out of Gravity Falls

@@dantecontreras887 yeah it looks great

Fr

Minimalist design is fun as a lark. But it's an enthusiasm killer when it comes to things like this. They end up looking generic and flavorless.

I hate minimalism sm

some of them literally just became text in Ariel font

@@Yuubolinhominimalism isn’t always bad. The original logos however are bad and I agree that his are way better

🗿🗿

Hopefully as a marketing director and not just a designer, but still, investors probably be idiots and want ugly stuff

Ikr

YES

true

here before this blows up

We need it

No we really needed this

bro did it wrong

@@sippysipsip 🤓

fr

yea ik

honestly so helpful!

"small"💀

Fr

Depends. You really do need to have that feeling of "that's enough" to simplify/complicate something and make it look good. Otherwise it's gonna be either too much stuff clumped together or little to emptiness

@@BLET_55artem55 that's why I like it. Unless he's trying to make it too detailed, he knows when to stop

@@Wjhowler10 exactly

Woah how'd I get so many likes?

They think “simplified” is “more modern and appealing” which is a lie.

@@mrperson1738 You aren't the average consumer tho, a minimal design and logo just helps for so many things.

Stop getting pressed over the packaging of a packet of potato chips and you'll be a lot happier.

​@@TudasI've never seen anyone outside of the corporate space say anything positive about the simplified designs, most average consumers seem to find the simplifications confusing as they are no longer distinctive

@@Destructocorps You won't see the average consumer or interact with them tho, because they don't say anything about it. Also saying something and your brain reacting on something else, is a different thing.

ikr edit: please don’t spark a pronoun war, i’m changing my pfp cuz of this shit

I’m getting tired of the realistic ones

omg are you a jellybean fan i love him

@@mickaleisca3520 You mean her?

+​@@Random_elixir i thought they went by “them”???

The eye belongs to your middle school PE teacher, but dont worry he only wants to know wich one in your gym class hit puberty first because he cares about you

@@MajorOctofuss are u ok?

@@MajorOctofuss Projecting or remembering?

@@Whatever_man i was the teacher

@@MajorOctofuss bro what are you even saying??

How come? Their logo and name literally describes what it's supposed to look like😅

So you're saying it's good- too good?

​@@Murillos1U are now my homie whether u like it or not😂

That Monster design!!! They need to make that can...even if the product taste like what imagine antifreeze tastes like, I'd buy a can of that illustration any day.

It looks like it's from 2008 and I absolutely love it

They can’t do that,you see. These were made with a art app,I think.the reason they can’t is because it’s too complicated.

​@@Quackers123 you're joking right 😂

@@skrimper no,I’m not.

Agree

im one of those ppl whose been so disappointed by the simplification trend. and my feelings have just been strengthened, lolol

Monster is the most disgusting shit I have ever tasted ever in my life the main reason I don't like energy drinks

NGVBHXDT

monster is crap rockstar is better

@@gmodiscool14 ok

@@gmodiscool14 ghost absolutely slams both

the brand is too big for people to forget the product. simpler means less ink use. meaning cheaper production cost and enviro friendlyness. no one really cares about the box it gets thrown away.

@@KS-vo3hf i see a lot of people here caring so you're wrong.

@@KS-vo3hfyeah they don’t have the money to make a cool model 💀

Do people really decide whether or not to buy products because of the mascot on the packaging rather than because they enjoy the product?

​@@DrinkyMcBeerFor first impression, yes. Especially when I don't know anything about that brand. If the design look appealing, I'm more likely to give it a try.

I agree

I find the most annoying change is they now all have the same colours so you have to identify them by shape instead which makes them harder to find quickly. For example, Gmail was red, docs was blue etc.

Probably they wanted to make their apps 'default' apps for the whole world.

Yeah a 10 year old could have done them on paint

So simple that a court might take the trademark away

Well one person cant make everything, so just have clones of brandons

Ikr

Let’s go Brandon!

@@TheBrandicuswhy did I know someone would say this

@@Dadood. cause my name is Brandon and I’m VERY popular and loved by many