I really *dislike* the book "The Prosperous Coach" (Steve Chandler / Rich Litvin) and here's why... 

UPDATE -- I'm going to try to work through the book more carefully this time, and will post my thoughts here: twitter.com/GeorgeKao/status/1741882619254505661

I wonder if you actually read the book. The book is written for new and struggling coaches. The authors are both very well accomplished. They both used the strategies when they were starting. That's how they got here. I suggest you read the book. Also, look up Steve Hardison who also built a very successful coaching business using these strategies. If you read the book and/or watch Rich Litvin's videos, you'd understand that the 2-hour session is the suggested amount of time. You don't (and in most cases shouldn't) go on for 2 hours. Litvin tells stories of how his coaching sessions ended after 15 minutes. Time is not the right measure of coaching. Insights are. Your client/prospect might have an insight in 15 minutes or in 3 hours. That's what matters. PS. Hardison is Chandler's coach and at some point coached Litvin too.

I must admit I felt the same, no way was I going to give away 2 hours of time because as you say, unless the potential client is already used to spending large amounts of money on coaching you will not get them signing up. This could only work with the right type of clients.

I recommend not doing what the book says but experimenting with the ideas offered to see what new results you can create. As we are all made up of different experiences, so too the strategies will have a variety of results. I stopped to watch your video neither to agree or disagree with it but to see what is useful for me in it. You have reminded me to be flexible in my approach. Thank you for that.

You’re right George. The depth of the coaching is very like free unlicensed psychotherapy. Maybe they’ve upgraded the marketing over time. And the clientele vary too. Good wisdom for some.

2 hours no way. Such a mistake. How are you going to get a person to go from a 2 hour sample for free to suddenly start paying you for something? You as a healer will starve if you spend so much time giving your services away for free while your paying clients cant find time on your schedule. Having said that, their book is selling and we are talking about it so hats off to them for that.

Thanks for publicly disagreeing

I think you are both right and wrong about this book! I don't think you should throw the baby out with the bath water; there are lots of very useful advice in their book - the 18 Disciplines for a start. And yes, I agree that going around giving away 2 hours of free coaching isn't going to be great for your bank balance or your own self esteem if, after a full session, your prospect turns around and goes pale at your 7 figure price tag (and that's another issue with their approach). I struggled with Rich Litvin's style of pushing back on people when asked about cost by saying it's too early to talk about cost and process, then goes on to talk about his own story and his success stories, etc...All this felt like an indirect sales pitch ... but a sales pitch nonetheless!! Most people will see through the process and still be waiting for the punchline. Yes, I get that it can be too early to talk about your prices upfront, when the prospect is still uncertain about their 'Why', and a big price tag will scare them even more!! But - nonetheless, there are lots of nuggets of gold also in the book.

Thanks 😊

Is it that you couldn’t stand the actual content of the book or that tip. Steve Chandler has been around for many years, I know marketing has changed dramatically over time, so that strategy is not in alignment with coaching now. What did you think of the material in the book other than that.