Can you make a video in which you talk about when you can leave age and gender untouched, when you should specify age and gender, and about the products in which you should make these adjustments to the adsets and how important they are to the quality of the results?
Nick, I watched a lot of your content in the last few months, but this one is the best one so far. Even though the parts of the process were not new, you have concluded and elaborated so much on each of it, this should really not be allowed lol. On a serious note, I'd make it obligatory for every FB advertiser to watch this. Keep up the good work and wishing lots of success.
Thanks again man keep making excellent content you deserve the sub. I've weened off our ABO interest campaign since testing this and the business is much more efficient so thank you
Hi nick, I religiously watch your videos and I’ve been media buying for lead gen offers for 2 years now, your content is so so good!! You deserve a million followers 💯💯
*Could you please make a video doing live campaign build for Ecom? different type of campaigns and practice PLEASE! Never seen anyone give so much value and things that works*
Wow Nick, I just found this channel. Great content. Question, how do u scale the campaign once u found a winner DCT ad set. Do u “move” the winner DCT ad set by duplicating then into a new scaling campaign, or did u just increase spend on the current campaign? Then, for any new creative test, create a new campaign with the same DCT testing ad set to find the next winner.
When testing creatives with different ethnicities, do you do 3 variations of one ethnicity in a DCT (ex, one DCT with 3 different white male creatives, another with 3 different black male creatives, etc.) or do you do 3 different ethnicities in a single DCT (ex, 1 white male, 1 black male, 1 hispanic male) to test them against each other? Great video btw
Correct, 3 different types of people for that ethnicity, either one is not wrong, but it also depends on budget. Low budget I would just do 3 different people in one, but with a higher budget I would do 1 ethnicity pr dct
Great Value Nick! In most videos, you were pretty chill, but this time you sounded like you almost lost your brakes with the swearing and all 🤣Love it though!
Hi Nick, great framework! I saw you answered that a test should run for 3-7 days, how much would you suggest spending daily on a test? (for an aov of $30). Thanks for all the info :)
Great stuff as always, Nick. Got a question. What's the best book you've read on market sophistication and stages of awareness? Those would be really useful. Thanks!
Great video! Just a quick question: everytime you launch a new DCT, do you launch it in a new adset too or the same adset you used to test previously? Thanks!
Great value Nick! Currently having trouble with high CPM and CPC (local lead gen) which is weird because my CTR is decently high too. Any pointers? I usually cut ads after 3 days of not bringing results but lately I’ve been over spending hoping it’ll bring in a lead
Hey Nick, I've got an e-commerce store selling gifts for both newborns and weddings. How do you suggest grouping the best ads? Should winning newborn and wedding ads go together or be separate?
Share the slide…. Where do you move your winners? I usually create a Post ID in the campaign and turn off the adset, then move it into a Scale Campaign CbO
Never move it into a second campaign, only creates worse performance. I'll leave th dct on since it's making the business money until the winners take off inside the winners adset within the same campaign
Love your content. I'm at creative test 12 with one of our offers and breaking even-ish. But feels like I'm hitting a ceiling. Do you have any $100 trial for your inner circle? Would love to get some feedback there
Hi Nick, just a quick question! What if I don't have any winning ads and I'm starting with a new Ad Account? Should I go with only one DCT Adset initially and inside it 3 new creatives, 2 new copy and 2 new headlines? Thank you in advance, love your content!
I have a video coming out on this next week. I do one campaign one adset, and 6-12 unique ads all different from each other. Each ad is testing a marketing hypothesis from market research on ways to position our product in the market. Then after that test is done, i'll find a winning angle, and use that to create my first dct in the same campaign, but new adset
Hi Nick! Been following you for a couple of months great content man. I usually run into the same problem when moving my "winner" into the main, the winning ad is performing inside the DCT but when copying the post ID into a single ad it tanks. What can I do differently?
Can I ask you a question? I'm just in the testing phase and have a CBO budget of $10, so when I see it's effective, how can I spend $1000 on that campaign. Or do I need to create a new campaign? Thank you very much!
If you sell digital info products online via FB ads,( and don't actually ship anything) does FB consider you to be an "ecommerce" business and thus need to adhere to a "feedback quality score".
If I mostly use carousels on my ads, should I also try to use single picture ads from the pictures I use in the carousel ? Would that make a big difference in performance by switching ads types (carousel, single creative, dynamic creative). Im basically wondering if using one picture from those carousel would make the ads have better results because Idk if my clients prefer carousel or just one picture.
Hey Nick, do you recommend to do 2 DTC for testing a new product, 1 DTC with 3 videos and 1 DTC with 3 images? Is it also a good way to test a product?
Depends, does that test all of the marketing angles and different ways you found from your market research to make this product a success? Or you just copying ali express photos like everyone else
But I don't understand the logic, because Facebook will always give the money to the winning ads in the general ad group, which has a lot of engagement and sales@@NickTheriot
No Facebook doesn't always care about sales and prioritizes the user experience more, so ads that are more engaging will get more spend. Our goal is to build better ads then the winning ads. To grow the business.
Hi Nick, great content! How would you go about reducing bad quality leads? There are a bunch of fake leads submitting forms on my campaign. Will it affect the quality of leads in the campaign due to the algorithm thinking that those leads were legit?
This comes down to 1. Better qualifying questions 2. Only say things in an ad that qualified leads resonate with "make more money" "increase roas from 3 to 4"
What if after testing 10 or 20 different creatives the one you have been using still performs the best for the past year and a half but the performance has dropped drastically
Was all 10-20 creatives built along the same way or was it 10-20 drastically different tests stemmed from market research? I would then look at seasonality, competitor research, product page improvements, and building our business differently
Thank you for the valuable information; we appreciate it. I have a new advertising account, and I'm trying to sell a product that I previously sold from an old advertising account. However, the cost per customer has been high for two weeks. How long does it take for the ad account to improve?
Hey Nick, do you turn off the main default (testing) campaign when running Halloween, bfcm or Christmas campaigns? I was curious to how you do that so the audience doesn’t get offers in the ads that don’t correlate to the current offers during these periods
Like Nick, I leave my evergreen campaigns on and put the offer/seasonal campaign in the same CBO. I consistently find that the sale ad set gets spend pretty quickly, and that the CPA for all ad sets drops notably.
