Brilliant direction. The "POV" shot as the lamp is being carried from its only home, the way it seems to shiver in the wind; the whole thing's a beautiful lesson in manipulation. I was on the verge of crying when the big Swede waltzed in and started chewing me out.
Trying to analyze what makes us feel for the lamp: -it's red, so we see it right away -the first musical note is a strong, sad thump as we see the lamp -the light was on, showing life, turns off when woman unplugs it -there was nothing wrong with the lamp; it worked -head of the lamp moves side to side as it's brought out, like it's alive -the weather is gray and windy and rainy -she throws it out with trash, equating it with trash -it looks at the new lamp from outside -the music is scored It plays on the universal sense of betrayal.
I think it sends a message that just bcuz it’s an inanimate object doesn’t discount how you feel about it. I’m a visual person and it might have something to do with the way I feel about things in general, some of us feel more deeply than others and I have a very humane heart!
1080p came out in 2005, but that doesn't mean it was easily accessible to everyone's wifi router. Loading up a 1080p video on a smart phone from 2007 would be painfully slow.
I wish there was someone saying 1 in every 5 lamps, is brought out onto the streets every week. Help these lamps, by giving them a home, and some love.
Yes, I think that’s what the message was trying to convey in this video. It wasn’t so much about the lamp, it is more about the situation with the circumstances in the video!
Mono no aware. Translation: “The pathos of things”, or “an empathy toward things”, or “a sensitivity to ephemera.” A Japanese term used to describe a state of awareness of the impermanence or transience of things, as well as the associated feeling of gentle sadness or wistfulness at their passing.
That lamp would've been snatched up for reuse/gone in minutes in my neighborhood. Even if rained on, lamps and many electronics can work just fine if allowed to dry out for a few days or even several hours.
It did conger up feelings of sadness until that guy showed up reminding me that the lamp is an inanimate object and doesn't have feelings. But, that doesn't matter, I have feelings and am influenced by things. This was a well done video.
This ad must've been made pre-Green/Recycling era. Ironic, because Ikea now has a take it back/resale section. Don't know if it includes lamps, but it should.
This advert really put me off shopping at IKEA. It's an uncomfortable feeling being encouraged to throw things away for no good reason not to mention the ethical and environmental concerts of doing that. Also what you're likely to buy to replace it with will most likely fail due to planned obsolescence built into the design so you have to keep buying the same things again and again. I still use an old anglepoise lamp that used to belong to my grandparents and it's still going strong.
I just put a television on the curb. It was a wonderful television it had a DVD and VCR. It was a CRT that did high definition. I'm so sad that she died.
I could swear that when this came out, it was an asian guy at the end in a white room or something that yelled "Why you feel bad for the lamp!? It has no feelings! You crazy! Go to Ikea and get a new lamp!"
Ironically, the true crazy people are the ones that don't feel anything, because: (1) Throwing out a working lamp is wastage and insane consumerism. She seems entitled and selfish. She could have given it to someone in need and both the lamp and new owner would be happy. (2) Even if we haven't gone through it, people empathize with loneliness and abandonment... there's nothing worse than being dumped for something "newer", or not having friends, or being told you are worthless, etc., and that's why everyone gets sad about this stuff. >.
This is actually VERY accurate - psychopaths are characterized by lack of empathy. So someone who lacks the instinct to feel bad for another person (or object depicted as person-like, since it's working subconsciously) is likely mentally ill and is more likely to become a serial killer etc.
Y’all I came here to find this commercial thinking it was only like 5 years old, tops. I was very confused to find this pixelated ass video claiming to be made in 2002 😭😭 no way we’re this old?!?
These days, someone would capitalize on your emotional pain for the lamp and create a fund for you to donate and save underutilized lamps. We’re so weak.
