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Apple has always been villainous. They always over charged for slower older hardware with smaller memory and storage capacities than non-Apple PCs....they were also the first to introduce keeping consumers from upgrading or repairing their own hardware- a practice that Apple has turned up to 11 these days on all of their products.
"Big Brother's" dialog from the commercial: "Today we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!" (Transcribed from the video by George Gollin).
@@BlownMacTruck Uhh...they blacklist press, walled garden difficult to escape, notorious complaints from developers over costs. It's well known that Apple is the most controlling tech company on the planet. Apple sold itself as the hippie free love challenger and became the very same thing.
@@BlownMacTruck You like having to buy proprietary dongles just to do anything that other products do? When you finally get USB-C ports and suddenly see how many unique charging options alone it opens for you you're going to have your mind blown. ...And probably say "apple has done it again creating this revolutionary new connector!"
Until one day we uncover the original negatives or a surviving film print of this, you have no doubt created the best looking version of this truly iconic work of art! Thank you!
there is a 4k scan uploaded to the internet, I've seen part of it included in a video about Steve Jobs and it's as good as it sounds. it's just a matter of finding the full video
@@Bennett.R it's as interesting as it gets; i've done a lot of searching and was unable to find anything close to it except this and another video which this one sources. I originally saw it on a video titled "Why these two Steve Jobs biopics are not the same" by Elliot Roberts and it appears around the 2:37 mark in it's bluish green film tint for about 3 seconds. at the moment, I myself am attempting to do a restoration of this same commercial using the clips taken from that same video to fill in anything missing. It's very close to finished and should be up tomorrow with full HD clips.
I just came here upon discovering legendary British voice actor David Graham, celebrating his 99th birthday and the voice of the beloved Parker in Thunderbirds, is the man on the large screen.
You came here after seeing their new soul crushing iPad Pro "commercial" right? You did didn't you, needed to see something uplifting to get rid of the depressive darkness of that so called Apple "ad".
@@azluan Apple dictates to its customers what they can and cant do, it sells difficult to repair products that it declares obsolete to generate more sales , it pretends to be socially and environmentally conscious when it does the opposite
@@azluan well now everyone uses apple products, in the past apple users were like a "niche". Apple became "uniformist" and mainstream. Apple is today what windows back then
It's not just because they're popular,@@ALLISMIND. It's because they create walled garden ecosystems where there make sure you never leave. Try sending a video to an Android device. It's bad quality because Apple refuses to adopt RCS standards which is very easy to do.
Big Brother is played by British actor David Graham, who was also the voice of the Daleks. Younger viewers will know him as Grandpa Pig! You should totally try and interview him, he's retired but you never know!
"George Layton @Thegeorgelayton With my dear friend, actor David Graham. You might know him better as 'Parker' from 'Thunderbirds' 'Grandpa Pig' & was one of the original Dalek voices. He had a stroke 6 months ago & can't get out. But this young 96-year old is making a great recovery doing voice work from home!
As a kid of 14 in 1993, downloading a quicktime of this commercial is the first thing I ever used the "Internet" for. It was via ftp, all command line.
@@markmuller7962 It was a QuickTime file. I can't recall the file size OR the download time / speed. It was on a US Robotics 19.2kb modern that i bought at Egghead software on Northgate Way in Seattle (to replace the Zoom 2400 baud I bought there 2 years earlier). It played acceptably in 3/4 screen in the video player (details on that are another foggy detail) on my Mac Quadra 610 (8mb ram, 230mb hard drive, 2x speed cd drive with a caddy). I'll bet the file size was 5mb or less. I forgot how small that hard drive was!!
The fact you're able to type this and access information at will and communicate with basically anyone in the world really makes me question if you read the book
@@user-zy8cy6hn6o You'd have to not be informed what our over lords are up too then to not see the connection. 1984 is already here and normies just don't notice it yet. Softy tyranny is becoming increasingly harder as people become less intolerant, even more tribal and easier to control with the deluge of disinformation.
Credit where credit is due: Writer Steve Hayden, Art Director: Brent Thomas of Chiat/Day. Inspired by a headline on a discarded thumbnail for a print ad: "Why 1984 won't be like 1984."
I see this lazy reading all the time. The truth is that the walled garden is limited to the app store. And there are way worse companies contributing to an authoritarian surveillance state full of misinformation. Facebook and Twitter to name two.
Literally every company has a walled garden of some form, Apple is no exception. You're not free if you're buying anything from a corporation. If you actually want freedom use Open source OS's on your devices.
After she heroically shattered the giant telescreen, the stand-in for “Julia” was sadly sent to Room 101. You can read about it in a book, published in June 1949.
I remember it being more epic back in the day when I first saw it. Well, I was 14 at the time, and I guess back then we'd never seen an ad of that caliber.
Now the gov. can track anyone, anywhere, know everything about every one! Thank you, Apple, MS and the others! 1984 was a fun time, cassette players, radios, record players, CB radios, tube TVs!
These are real skinheads that Ridley Scott used. On the last day of filming, they started throwing rocks at each other and security had to bring in in German Shepherds...
Then you never "got it" This computer literally changed my life! I got my first Mac on Jan 5, 1986 and have been using one ever since. Worked for Apple Inc. for 20 years, and have Apple stock worth millions. Apple been berry, berry good to me!
@@oo7warrior Only because Steve Jobs came back and Bill Gates invested into Apple when everyone else was writing it off! Without Bill Gates generosity Apple would have died in the 1990s.
@@iamgermane Bill Gates did NOT save Apple. The "investment" served two purposes: 1) To ward the lawsuit Apple had against microsoft 2) To symbolically show the public that Apple and microsoft were working together and that Apple was going to be fine. What saved Apple was Jobs, himself. He introduced the iMac in 1998. It was a hugh success and gave Apple some desperately needed money. Than came the iPod and then the iPhone and the rest, as they say, is history.
Anya Major was also in the Elton John video for Nikita - she's the border guard in that. I seem to recall that David Graham was also the voice of Parker in Thunderbirds (and the recent computer generated Thunderbirds are Go!) series
David Graham is a famous UK actor associated with virtually all of the Gerry Anderson TV series along with many other programs and films besides plus his work in the theatre including that alongside Laurence Olivier.
About Apple now being Big Brother-to be fair to them they just followed the typical pipeline from being a disruptor to riding the following wave of success to the top to then doing everything necessary to hang onto that money and power. It's not unlike any other institution (tech, politics, sports, entertainment, business, etc.). It’s practically impossible to remain a disruptor since doing so successfully just turns that disruption into the status quo.
Agreed. These days it’s somewhat impossible to become successful without becoming hated, yet all that the haters really want themselves is to become successful. I wonder how quickly they’d realise the paradox when they did.
Ironic from Alanis Morrisette would be perfect in the background... Looks amazing, gives me the nostalgia feels, just gotta find a pastel Mac and it'll be the late 80s early 90s again.
When I saw this ad in it's initial airing I was awestruck. I'd been plodding around with a Commodore Vic 20 writing my own programs in Basic and saving them to cassette tape. It would be a while before I could afford a real computer, Mac or PC.
The Mac commercial that wowed me was one that simply showed the Mac displaying a screen with line art (Japanese woman in kimono IIRC, as well as a nautilus). Those who know know. There was nothing like that anywhere in commercially sold home computers. Until then everything was PC-green-on-black text and ASCII character art (charming but visually primitive). But for a struggling undergrad, Macs were simply too expensive. By the time I could afford my own computer in 1991, I went the PC route because all of my friends had PCs, PCs were cheaper and had VGA color, gaming was taking off on PCs, and most businesses used PCs.
The voiceover still sounds like 1984, but I get it. Thanks for the upscale. I still think it's funny that the PC was open while the Macintosh was completely closed.
Steve Jobs was excited but frightened by it. When told it was for the Super Bowl, Jobs said, "What's the Super Bowl?" Apple did not want to show it, Chiat Day prevailed and the rest is history.
Apple tried to kill the Super Bowl spot. Chiat/Day said they tried to sell the spot Apple had paid for, but did not. The rest is history, and its not all good.
Great to see a version without the added iPod. That was a funny update when Apple did it, but for a while it seemed like no one had a good copy of the original anymore.
@@timmyp34 They had no choice, they said Trump was colluding with the Russians during the last campaign, and then Russia attacked Ukraine, so it was either support Ukraine or be hypocrites!
The new York times just ran a story about this ad. Didn't know they hired 200 actual skinheads for 3 days for a total of $10,000. So the guys got food and $50. And fights broke out and they were throwing rocks at each other, so they had to bring in German shepherds and police reinforcements.
One of the best commercials ever made. And Orwell wasn't wrong. We thought maybe we was in 1984, 'oh things aren't that bad'. Now in 2024, we know he was right, just EARLY. And computers are a big part of the crackdown.
Most think it only aired once. But that in fact isn't the case. It actually aired in late Dec of 1983 between 2 and 3 am from a single CA station to qualify for assorted ad award submissions the following year (source : ME. : I worked for TBWA / Chiat-Day in the mid 90s (I still have a digital beta cassette of this somewhere in storage dubbed from an analog 1/2 inch reel to reel master-tape (also trans-coded to 1/2 inch VHS for various parties).
0:48 Ed Grover provides the voice over. He also voiced all those famous "Visa... it's everywhere you want to be" commercials in the 80s and 90s. Ed Grover was also the voice of Nissan.
Hard to believe it the ad was aired over 40 years ago. Where did the time go? Hats off for the fine job in restoration of this video! You just made me a new fan of your work.
@@nonothis film can be scanned at extremely high resolutions with modern tech if you have the original negatives, film has no "resolution" limit, just the limits on how we could scan it back then
This is even more relevant today, after Apple's absolutely disastrous misstep with the just released promotional video for the new iPads. It's like Dorian Grey's rotten face was revealed for everyone to see.
no-one is coming to save us "If you want a picture of the future, Winston, imagine a boot stamping on a human face, for-ever." The boot is Apple, Google, Microsoft...no-one is coming to save us
The monolith in power? Right. Worldwide as of January 2023, Apple only has 27.3% of the phone marketshare. For their computers they only have 13.5% of the market.
@@emilygrae You're wrong... Do your research before posting misinformation: "The latest statistics on the smartphone market share worldwide show that as of January 2023, US phone maker Apple leads the pack, with a market share of 27.63%. This means that nearly three in 10 smartphone users worldwide use an Apple phone."
Apple and MS users: no one is coming to save us!! GNU/Linux: hey look, this is all free and open and unrestr---- Apple and MS users: shut up, nerd. No one! No one is coming to save us!
If the ad went for a 20 seconds longer, you'd see that after she smashed the screen, those guards would have captured her and that would be the last you see of her.
Anya Major, English athlete, actress and singer. She got the role because she knew how to throw a hammer as none of the other actresses could pull that off, one so badly that it almost stuck a passerby at the Hyde Park casting call. She was Nikita in the Elton John video of the same name and also sang "Moscow Nights" which you can find on RU-vid.
Even way back then Apple was doing lifestyle commercials. They don't even show the computer, and only barely mention it. Message of ad: "Don't be like these grungy people, be like the bouncy woman with the sledge hammer."
Oddly enough, Big Brother was supposed to be IBM. The enemy was never IBM, who was content to focus on the business computing market. The enemy was Microsoft, and the IBM clones, who flooded the market with cheap PC's that appealed to families on a budget. Who could afford a $7,000 Mac anyway ($2,495 in 1984)? Steve Jobs's worst enemy was Steve Jobs.
Who knew back then that Apple would eventually become the Big Brother type of organization that they were trying to convey that they were fighting against in this ad
Pretty good digital restoration. Now to take it to the *GIGACHAD* next level, make it into 16:9 aspect ratio by creating AI generated left and right content (do NOT crop the original video). Basically same thing that Photoshop does with "content-aware fill" for a JPG picture, but do it for the whole video.
